Blue Sails Counseling and Consulting, Inc.

What Blue Sails Counseling and Consulting, Inc. does

Blue Sails Counseling and Consulting, Inc. is a privately held outpatient mental health practice incorporated in Maryland and founded on October 1, 2012, headquartered in Lusby. The company provides individual therapy, family therapy, teen therapy, and child therapy, alongside psychiatric evaluation and medication management delivered by a clinical team of 9 named providers (PMHNPs, LCSWs, LCPCs, LMSWs, LGPCs) under a clinical supervisor. Services are delivered through three Maryland offices (Lusby, Frederick, Bethesda) and via HIPAA-compliant telehealth video sessions, with provider licensure extending reach into Washington DC and New York. The offering is rounded out by an online Intensive Outpatient Program (IOP) for higher-acuity virtual care.

The business operates a dual-channel revenue model. Direct-to-consumer clients can subscribe to flat monthly plans: Psychiatry at $95/month, Therapy at $299/month, or a combined Psychiatry and Therapy package at $349/month. Separately, Blue Sails bills in-network with 12 major insurance carriers (Aetna, BCBS, Cigna, United, Anthem, CareFirst, Johns Hopkins USFHP, MD Medicaid, Tricare, UHC, UHC GEHA, UMR), with clients responsible for copays and deductibles. The technology stack is conventional healthcare infrastructure: Valant for EHR/practice management and client portal, Zoom for telehealth video, and Zoho Recruit for hiring. The client intake is a web-based self-service flow that pairs clients with clinicians based on stated needs and preferences.

The go-to-market is primarily direct-to-consumer, supported by organic SEO on the practice website, insurance directory inclusion, healthcare-provider referrals, and email communications. The practice emphasizes consistent 1:1 provider continuity, prompt scheduling, and a hybrid in-person/telehealth model as core differentiation. With ~10-15 total employees and no external funding events disclosed, Blue Sails is a small, founder/owner-operated regional practice whose competitive position rests on clinician quality, multi-payer access, and continuity-of-care relationships rather than technology or scale advantages.

Name

Blue Sails Counseling and Consulting, Inc.

Legal name

Blue Sails Counseling and Consulting, Inc.

Website

https://bluesailscounseling.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Blue Sails Counseling and Consulting is a private Maryland outpatient mental health practice delivering individual, family, teen, and child therapy plus psychiatric medication management across three Maryland offices and multi-state telehealth, serving consumers via monthly subscriptions and in-network insurance billing.

Ownership category

akta.pro rank

Product category

Outpatient Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physicians, Mental Health Specialists (621112), Offices of Mental Health Practitioners (except Physicians) (62133), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industries

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA), Psychiatry & Medication Management Platforms (HLALAEAB), Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

Keywords

• Outpatient mental health
• Individual therapy services
• Psychiatric medication management
• Telehealth counseling
• Family therapy

Headquarters

HQ city

Lusby, Maryland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Subscription Plans: Self-pay subscription model with three tiers: Psychiatry ($95/month), Therapy ($299/month), and combined Psychiatry and Therapy ($349/month). Subscriptions are billed monthly with automatic renewal until cancelled.
2. Insurance Billing: Direct billing to insurance providers including Aetna, BCBS, Cigna, United, Anthem, CareFirst, Johns Hopkins USFHP, MD Medicaid, Tricare, UHC, UHC GEHA, and UMR. Clients responsible for copays and deductibles per their insurance carrier's payment schedules.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Blue Sails Counseling and Consulting, Inc. is a private outpatient mental health practice that delivers therapy and psychiatric services to individuals, families, teenagers, and children. Its offerings include one-on-one therapy, family/teen/children therapy, psychiatric evaluation and medication management, combined therapy-plus-psychiatry programs, telehealth sessions, and an online Intensive Outpatient Program (IOP), delivered through three Maryland offices and a HIPAA-compliant virtual care platform.

Product overview

Blue Sails Counseling and Consulting, Inc. is a mental health practice offering a comprehensive suite of outpatient therapy services. The company provides individual therapy, family therapy, teens therapy, and children therapy, along with psychiatric evaluation and medication management services. Services are available via in-person visits at their Maryland locations or through telehealth video sessions. The company operates a client intake platform that matches clients with therapists based on their specific needs, preferences, and therapeutic goals. Additional offerings include an online Intensive Outpatient Program (IOP) for more intensive mental health support.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy
• Family Therapy
• Teens Therapy
• Children Therapy
• Psychiatry Services
• Psychiatry and Therapy Combined
• Telehealth Services
• Online Intensive Outpatient Program (IOP)

Quantifiable outcome

• Matching system designed to ensure good therapeutic fit, with commitment to work with clients to find a better match if initial fit isn't right.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Grow Therapy: Online therapy matching platform that connects clients to in-network therapists and handles insurance billing — comparable to Blue Sails' in-network model and matched-intake approach, with broader geographic coverage.
• Talkspace: Public online therapy and psychiatry platform offering subscription-style monthly plans and therapist matching — directly comparable to Blue Sails' telehealth subscription offering and provider matching model, though at vastly greater national scale.
• BetterHelp: Largest direct-to-consumer online therapy subscription service; directly competes for the same Maryland and multi-state telehealth self-pay clients that Blue Sails targets with its $299/month therapy tier.
• Cerebral: Online mental health subscription offering therapy and medication management — competes directly with Blue Sails' $95/month Psychiatry and $349/month combined therapy+psychiatry plans.
• Two Chairs: Hybrid in-person and teletherapy practice emphasizing carefully matched therapist-client relationships; closely mirrors Blue Sails' emphasis on consistent 1:1 provider matching, premium positioning, and multi-modality delivery.
• Brightside Health: Online psychiatry and therapy platform with subscription pricing and medication management — overlaps Blue Sails' psychiatry subscription tier ($95/mo) and virtual-first care model.
• Lyra Health: Mental health benefits platform providing therapy and psychiatry through employer-sponsored contracts; competitive with Blue Sails for the same in-network therapy and psychiatry demand, though typically accessed through employer plans.
• Octave: Multi-site outpatient mental health practice group offering therapy and psychiatry across multiple states; comparably structured clinic-and-telehealth hybrid that competes for similar professional, in-network clientele.
• Charlie Health: Virtual intensive outpatient program (IOP) provider for adolescents and adults — directly comparable to Blue Sails' online IOP service line and overlaps on the teen/young-adult therapy segment.

Emerging players

• Headway: Platform that helps independent therapists accept insurance and manage billing — overlaps with Blue Sails' insurance-accepting practice operations and could either compete for the same client base or partner with the practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/blue-sails-therapy

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Sails Counseling and Consulting, Inc.