Bosch y Cia.

What Bosch y Cia. does

Bosch & Cía. is a private, family-owned Uruguayan building-materials retailer and distributor founded in 1911. It sells ceramic and porcelain tiles, natural stone, flooring, bathroom fixtures, kitchen furniture, closets, roofing tiles, and related finishing products sourced from more than 100 international brands. Its customers include high-end Uruguayan homeowners, architects, interior designers, real estate developers, and builders.

The company operates four showrooms in Montevideo and Punta del Este, three warehouses or depots, and a 20,000 m² logistics center. Its web platform supports product discovery, quotation, and appointment scheduling, while WhatsApp, telephone, and showroom advisors convert demand; full online checkout is not offered. Architects and designers also have a dedicated professional area with special pricing, catalogs, technical sheets, and CAD files, and ARQ Bosch showcases completed projects.

Revenue is generated primarily through one-time sales of building materials and furnishings. Prices are listed in USD, with a standard 15% Itaú card discount, promotional discounts of 25%, and a separate 10% discount for bank transfers, cash, or other bank cards; minimum-order and delivery-fee rules vary by order. The company has not disclosed revenue, sales by segment, customer concentration, or profitability data.

Name

Bosch y Cia.

Legal name

Bosch & Cia.

Website

https://bosch.com.uy

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

11–50 employees

Short description

Bosch & Cía. is a family-owned Uruguayan retailer and distributor of premium tiles, bathroom fixtures, kitchen furnishings, roofing, flooring, and related materials, serving homeowners and design professionals through showrooms and assisted digital sales.

Ownership category

akta.pro rank

Product category

Building Materials Retail

NAICS

Other Building Material Dealers (444180)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro industry

PRIMARYCRAIAFAG

Kitchen & Bath Design-Build & Remodeling Showrooms

Consumer Products & Retail/Home & Furniture Retail/Kitchen & Bath Retail (Cabinetry, Fixtures, Remodeling Showrooms)

SECONDARYCRAIAFAD

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms

Consumer Products & Retail/Home & Furniture Retail/Kitchen & Bath Retail (Cabinetry, Fixtures, Remodeling Showrooms)

SECONDARYCRAIAFAK

Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused)

Consumer Products & Retail/Home & Furniture Retail/Kitchen & Bath Retail (Cabinetry, Fixtures, Remodeling Showrooms)

SECONDARYCRAIAFAB

Bathroom Vanities & Cabinetry Showrooms

Consumer Products & Retail/Home & Furniture Retail/Kitchen & Bath Retail (Cabinetry, Fixtures, Remodeling Showrooms)

SECONDARYCRAIAFAE

Sinks & Water Filtration/Dispensers Showrooms

Consumer Products & Retail/Home & Furniture Retail/Kitchen & Bath Retail (Cabinetry, Fixtures, Remodeling Showrooms)

SECONDARYCRAIAFAJ

Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms

Consumer Products & Retail/Home & Furniture Retail/Kitchen & Bath Retail (Cabinetry, Fixtures, Remodeling Showrooms)

Keywords

• Building materials retail
• Ceramic porcelain tiles
• Bathroom fixtures
• Kitchen furniture
• Home improvement supplies

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail sales of building materials: Bosch & Cía generates revenue through the sale of tiles, bathroom fixtures, kitchen furniture, and related building materials from their physical showrooms and via their web platform. Products are sourced from over 100 international brands and sold primarily to high-end residential customers, architects, and interior designers in Uruguay.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Bosch y Cia. is a Uruguayan building materials retailer that distributes and sells tiles, bathroom fixtures, kitchen furniture, closets, roofing tiles, and bathroom accessories sourced from over 100 international brands. Products are sold through four physical showrooms (Montevideo and Punta del Este), a USD-priced web catalog with quote-cart functionality, WhatsApp and phone sales, and a dedicated professional portal for architects and interior designers. The company also offers post-sale technical support, an online appointment scheduler, and a discounted Premium Outlet section.

Product overview

Bosch & Cia. is a Uruguayan building materials retailer established 113 years ago, operating as a premium distributor of ceramics, porcelain tiles, bathroom fixtures, and kitchen products. The company operates a multi-brand portfolio selling over 100 international brands including Portobello, Italgraniti, Hansgrohe, Deca, Ferrum, Roca, MARAZZI, and Grespania. Their product portfolio centers on core categories including wall and floor tiles (ceramic and porcelain), bathroom fixtures (faucets, sinks, toilets, bathtubs), kitchen furniture and cabinets, closets and wardrobes, roofing tiles, and bathroom accessories. The company also operates a Premium Outlet for discounted products and offers technical installation services, architectural inspiration through their ARQ Bosch platform, and online appointment scheduling. With 135 employees across 4 showroom locations and a 20,000 m² logistics center, the company serves both retail consumers and professional architects through specialized sales consultation.

Differentiator

Problem solved

Functional benefit

Products and services

• Revestimientos (Wall and Floor Tiles) Ceramic and porcelain wall and floor tiles including ceramic tiles, porcelain tiles (porcelanato), natural stone tiles, and wall coverings in various formats and finishes, sourced from international brands such as Portobello, Marazzi, Italgraniti/Impronta, Grespania, Keraben, and others. Sold to homeowners, architects, interior designers, and developers via showrooms, website catalog, WhatsApp, and phone sales.
• Griferia (Bathroom and Kitchen Faucets) Bathroom and kitchen faucets and shower systems, including single-handle mixers, kitchen faucets, bidet faucets, and shower systems from brands such as Hansgrohe, Axor, Deca, Docol, FV, Genebre, Gessi, TRES, and Andex. Sold to homeowners, professionals, and developers through showrooms and digital sales channels.
• Loza Sanitaria (Sanitary Ware) Toilets, bidets, washbasins, and bathroom ceramic fixtures from brands including Ferrum, Roca, Deca, and GSI. Includes sub-categories for lavatories, toilets, bidets, and seats/covers. Sold via showrooms and the website catalog.
• Bachas (Bathroom and Kitchen Sinks) Bathroom and kitchen sinks available in various materials including stainless steel (Johnson Acero), natural stone, and ceramic finishes. Sold to consumers and professionals through showrooms and digital channels.
• Baneras e Hidromasajes (Bathtubs and Spas) Bathtubs and hydromassage systems from brands including Jacuzzi and Bette (German steel-titanium enamel bathtubs, showers, and washbasins). Sold to homeowners and developers through showrooms and digital sales channels.
• Muebles de Cocina (Kitchen Furniture) Kitchen cabinets, countertops, and furniture from Johnson (Acero) and other manufacturers. Sold through dedicated kitchens-and-closets showrooms in Montevideo and Punta del Este and via the website catalog.
• Placares y Vestidores (Closets and Wardrobes) Custom closets and wardrobes with doors, fronts, interiors, and storage solutions. Sold through dedicated kitchens-and-closets showrooms in Montevideo and Punta del Este and via the website catalog.
• Tejas (Roofing Tiles) Roofing tiles from brands including Borja (Spanish roof tile manufacturer). Sold to homeowners, builders, and developers through showrooms and the website catalog.
• Accesorios de Bano (Bathroom Accessories) Bathroom accessories including towel bars (toalleros), robe hooks (perchas), toilet paper holders (portarrollos), soap dishes (jaboneras), soap dispensers, paper dispensers, grab bars (agarraderas), and other accessories from brands including Andex, Deca, Docol, Klipen, BUTO, Sonia, and EMAC. Sold through showrooms and the website catalog.
• Kitchen Sinks (Piletas) and Kitchen Taps (Grifos) Kitchen sinks (piletas) and kitchen taps (grifos) sold through dedicated kitchen category pages, complementing the kitchen furniture offering and serving homeowners, architects, and developers.
• Premium Outlet Discounted and outlet pricing section featuring discounted tiles and building materials from various brands, including -30% promotions on selected Portobello lines. Available to consumers and professionals via the website and showroom channels.
• ARQ Bosch Architectural Inspiration Platform Architectural inspiration platform showcasing completed projects using Bosch products, featuring project galleries from Uruguayan architects and designers including Loma Verde (12 residences of 400–700 m² in Punta del Este) and Aldeana (Estudio Mario Roberto Alvarez & Asociados project in Punta del Este). Functions as a marketing and project-gallery service supporting the professional area and consumer inspiration.
• Servicio Tecnico (Technical Service) Post-sale technical support service providing installation manuals, videos, and brand-specific guides for products including tiles (Coverlam cutting and installation), faucets (Hansgrohe ShowerSelect and Ibox, Docol installation and maintenance), sanitary ware (Ferrum, Roca mechanisms), wood flooring (Haro parquet), and roofing. Contact via [email protected].
• Agenda Web (Online Appointment Scheduling) Online scheduling service for customer consultations and showroom visits at Bosch y Cia. locations in Montevideo and Punta del Este.

Quantifiable outcome

• 35+ years of advising clients, present in many Uruguayan households
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

56 partnerships are on record, tiered core.

• AGT PanelscoreChannel Partner/ Reseller/ DistributorAGT Panels (Turkey-based manufacturer of acoustic panels, MDF panels, and decorative wall coverings) is one of the 100+ international brands commercialized by Bosch & Cía in Uruguay.
• Altivo PedrascoreChannel Partner/ Reseller/ DistributorAltivo Pedras (Brazilian natural stone manufacturer) is a brand distributed by Bosch & Cía in Uruguay.
• AndexcoreChannel Partner/ Reseller/ DistributorAndex (Argentinian bathroom accessories brand) is one of the 100+ international brands distributed by Bosch & Cía.
• AntraxcoreChannel Partner/ Reseller/ DistributorAntrax (Italian designer radiators and towel warmers) is a brand distributed by Bosch & Cía in Uruguay.
• AxorcoreChannel Partner/ Reseller/ DistributorAxor (premium German bathroom fixtures brand under Hansgrohe group) is one of the international brands commercialized by Bosch & Cía.
• BaticoreChannel Partner/ Reseller/ DistributorBati (Indonesian bathroom fixtures brand) is one of the 100+ international brands distributed by Bosch & Cía.
• BettecoreChannel Partner/ Reseller/ DistributorBette (German premium steel-titanium bathroom fixtures including bathtubs and washbasins) is a brand distributed by Bosch & Cía in Uruguay.
• BorjacoreChannel Partner/ Reseller/ DistributorBorja (Spanish roof tile manufacturer) is one of the international brands distributed by Bosch & Cía.
• BrandonicoreChannel Partner/ Reseller/ DistributorBrandoni (Italian heating solutions brand) is one of the 100+ international brands commercialized by Bosch & Cía.
• BUTOcoreChannel Partner/ Reseller/ DistributorBUTO (bathroom accessories brand) is one of the international brands distributed by Bosch & Cía.
• CastelattocoreChannel Partner/ Reseller/ DistributorCastelatto (Brazilian wood-look tiles and decorative panels) is one of the 100+ international brands commercialized by Bosch & Cía.
• CipagréscoreChannel Partner/ Reseller/ DistributorCipagrés (Italian ceramic brand) is one of the international brands distributed by Bosch & Cía in Uruguay.
• CoverlamcoreChannel Partner/ Reseller/ DistributorCoverlam (large-format porcelain slabs by Grespania) is a brand distributed by Bosch & Cía. The company provides technical guides and videos for Coverlam cutting and installation.
• CupacoreChannel Partner/ Reseller/ DistributorCupa (Spanish natural slate brand) is one of the international brands distributed by Bosch & Cía.
• DecacoreChannel Partner/ Reseller/ DistributorDeca (Brazilian bathroom fixtures and faucets brand) is one of the most prominently featured international brands in Bosch & Cía's portfolio, with extensive product listings including sinks, faucets, and accessories.
• Docol GriferíascoreChannel Partner/ Reseller/ DistributorDocol (Brazilian premium faucets and bathroom fixtures brand) is one of the key international brands distributed by Bosch & Cía. The company provides installation and maintenance guides for Docol products.
• EMACcoreChannel Partner/ Reseller/ DistributorEMAC (Spanish installation accessories brand) is one of the international brands distributed by Bosch & Cía.
• FerrumcoreChannel Partner/ Reseller/ DistributorFerrum (Argentinian bathroom fixtures and sanitary ware brand) is a key international brand distributed by Bosch & Cía. Extensive product listings and installation guides provided.
• FioranesecoreChannel Partner/ Reseller/ DistributorFioranese (Italian ceramic brand) is one of the 100+ international brands distributed by Bosch & Cía.
• FVcoreChannel Partner/ Reseller/ DistributorFV (Argentinian bathroom fixtures and faucets brand) is one of the international brands distributed by Bosch & Cía.
• GenebrecoreChannel Partner/ Reseller/ DistributorGenebre (Spanish faucets and bathroom fixtures brand) is one of the 100+ international brands commercialized by Bosch & Cía.
• GessicoreChannel Partner/ Reseller/ DistributorGessi (Italian premium bathroom fixtures and design brand) is one of the international brands distributed by Bosch & Cía.
• GigacercoreChannel Partner/ Reseller/ DistributorGigacer (Italian large-format ceramic brand) is one of the 100+ international brands distributed by Bosch & Cía.
• GrespaniacoreChannel Partner/ Reseller/ DistributorGrespania (Spanish ceramic and porcelain brand, including Coverlam large-format slabs) is a key international brand distributed by Bosch & Cía. Products like the SIROS and KOS series are featured.
• HansgrohecoreChannel Partner/ Reseller/ DistributorHansgrohe (German premium bathroom fixtures and faucets brand) is one of the key international brands distributed by Bosch & Cía. Extensive product listings and installation guides provided, including technical support for ShowerSelect and Ibox products.
• HarocoreChannel Partner/ Reseller/ DistributorHaro (German wood flooring brand) is one of the international brands distributed by Bosch & Cía. Installation guides for Haro parquet are provided.
• IlvacoreChannel Partner/ Reseller/ DistributorIlva (Italian ceramic brand) is one of the 100+ international brands distributed by Bosch & Cía.
• Impronta ItalgraniticoreChannel Partner/ Reseller/ DistributorImpronta Italgraniti (Italian premium porcelain brand) is one of the international brands distributed by Bosch & Cía.
• JacuzzicoreChannel Partner/ Reseller/ DistributorJacuzzi (Italian-American whirlpool and spa brand) is one of the international brands distributed by Bosch & Cía.
• Johnson (Acero)coreChannel Partner/ Reseller/ DistributorJohnson Acero (Argentinian stainless steel sinks and kitchen fixtures brand) is one of the international brands distributed by Bosch & Cía.
• JUNGcoreChannel Partner/ Reseller/ DistributorJUNG (German electrical mechanisms and building automation brand) is one of the international brands distributed by Bosch & Cía.
• KerabencoreChannel Partner/ Reseller/ DistributorKeraben (Spanish ceramic brand) is one of the key international brands distributed by Bosch & Cía, with multiple product lines including Beauval, Camelot, Rue de Paris, and Experience series.
• KlipencoreChannel Partner/ Reseller/ DistributorKlipen (bathroom accessories brand) is one of the international brands distributed by Bosch & Cía.
• KronoscoreChannel Partner/ Reseller/ DistributorKronos (Italian ceramic brand) is one of the 100+ international brands distributed by Bosch & Cía.
• LAUFENcoreChannel Partner/ Reseller/ DistributorLAUFEN (Swiss premium bathroom fixtures brand) is one of the international brands distributed by Bosch & Cía.
• Living CeramicscoreChannel Partner/ Reseller/ DistributorLiving Ceramics (Spanish design ceramics brand) is one of the 100+ international brands distributed by Bosch & Cía.
• MARAZZIcoreChannel Partner/ Reseller/ DistributorMARAZZI (Italian world-leading ceramic brand) is a key international brand distributed by Bosch & Cía, featuring products from the Crogiuolo and Treverk Home series.
• MonocibeccoreChannel Partner/ Reseller/ DistributorMonocibec (Italian ceramic brand) is one of the 100+ international brands distributed by Bosch & Cía.
• MurvicoreChannel Partner/ Reseller/ DistributorMurvi (Argentinian mosaic and venetian tile brand) is one of the international brands distributed by Bosch & Cía.
• NatucercoreChannel Partner/ Reseller/ DistributorNatucer (Spanish ceramic brand) is one of the 100+ international brands distributed by Bosch & Cía.
• PamesacoreChannel Partner/ Reseller/ DistributorPamesa (Spanish ceramic brand) is one of the international brands distributed by Bosch & Cía.
• PortobellocoreChannel Partner/ Reseller/ DistributorPortobello (Brazilian world-leading ceramic and porcelain brand) is one of the most prominently featured international brands in Bosch & Cía's portfolio, with extensive product lines including the Oasi, Apalaches, Gouache, Sintese, and Marmi Classico series. The company provides extensive technical guides and installation resources for Portobello products.
• ReviglasscoreChannel Partner/ Reseller/ DistributorReviglass (Spanish glass mosaic and pool finishes brand) is one of the international brands distributed by Bosch & Cía.
• RibesalbescoreChannel Partner/ Reseller/ DistributorRibesalbes (Spanish ceramic brand) is one of the 100+ international brands distributed by Bosch & Cía.
• RocacoreChannel Partner/ Reseller/ DistributorRoca (Spanish global bathroom fixtures brand) is one of the key international brands distributed by Bosch & Cía. Installation guides for Roca mechanisms are provided.
• SabbiacoreChannel Partner/ Reseller/ DistributorSabbia (Brazilian decorative surfaces brand) is one of the international brands distributed by Bosch & Cía.
• SaccarocoreChannel Partner/ Reseller/ DistributorSaccaro (Brazilian furniture brand) is one of the international brands distributed by Bosch & Cía.
• SoniacoreChannel Partner/ Reseller/ DistributorSonia (bathroom fixtures brand) is one of the 100+ international brands distributed by Bosch & Cía.
• Tau CerámicacoreChannel Partner/ Reseller/ DistributorTau Cerámica (Spanish ceramic brand) is one of the international brands distributed by Bosch & Cía.
• TececoreChannel Partner/ Reseller/ DistributorTece (German sanitary installation systems brand) is one of the 100+ international brands distributed by Bosch & Cía.
• TREScoreChannel Partner/ Reseller/ DistributorTRES (Spanish premium bathroom fixtures brand) is one of the key international brands distributed by Bosch & Cía, featuring products like the Loft lavatory faucet and Max hygienic shower.
• WOWcoreChannel Partner/ Reseller/ DistributorWOW (European design ceramics brand) is one of the international brands distributed by Bosch & Cía, featuring Zellige and Freehand series.
• ZencoreChannel Partner/ Reseller/ DistributorZen (Brazilian bathroom fixtures brand) is one of the 100+ international brands distributed by Bosch & Cía.
• GSIcoreChannel Partner/ Reseller/ DistributorGSI (Italian bathroom fixtures brand) is one of the international brands distributed by Bosch & Cía, featuring the Kube X series of sinks and lavatories.
• AscotcoreChannel Partner/ Reseller/ DistributorAscot (ceramic brand featuring the ProWalk and Saint Remy series) is one of the international brands distributed by Bosch & Cía.
• EdimaxcoreChannel Partner/ Reseller/ DistributorEdimax (ceramic brand, maker of the Feel series) is one of the international brands distributed by Bosch & Cía.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Kingfisher (Castorama / Brico Dépôt): European home improvement group operating Castorama and Brico Dépôt banners with kitchen, bath, and tile categories. Comparable as a multi-banner home improvement incumbent but with DIY-led positioning vs. Bosch's premium showroom model.
• The Home Depot: Global home improvement leader with extensive tile, bath, and kitchen offerings. Comparable in product categories but operates at vastly larger scale and lower price tier than Bosch's premium showroom model.
• Leroy Merlin: Global home improvement chain (Adeo group) operating in Brazil and Argentina, with strong kitchen and bathroom showroom formats. Comparable as a multi-category home improvement incumbent but with broader assortment and lower premium tilt than Bosch.
• Lowe's: US-focused home improvement retailer carrying tiles, bath fixtures, and kitchen products. Comparable in category breadth but with a different geographic footprint and price positioning than Bosch's premium Latin American showroom model.
• Sodimac: Major LatAm home center chain (Falabella group) operating in Chile, Peru, Colombia, Argentina, and Mexico. Comparable as a broad-line home improvement retailer with showrooms, but its category breadth and scale dwarf Bosch's premium K&B focus.
• IKEA: Global showroom-based home furnishings retailer with kitchen and bath programs. Comparable showroom-led retail model but with self-assembly value proposition and mass-market positioning rather than Bosch's premium multi-brand curated assortment.

Regional players

• Telhanorte: Brazilian home center chain (Saint-Gobain) selling construction materials, tiles, bath, and kitchen products through showrooms. Comparable as a regional home improvement retailer in Latin America with overlapping category mix but different scale and brand portfolio.
• Falabella Homecenter: Homecenter format operated by Falabella in Chile, Peru, and Colombia selling building materials, tiles, and home furnishings. Comparable as a Latin American regional home improvement retailer but with broader assortment and different price positioning than Bosch.

Direct peers

• Easy Argentina: Argentine home improvement retailer operating showrooms and selling tiles, bathroom fixtures, and kitchen products from multiple brands — directly comparable multi-brand premium retailer in a neighboring market with similar product mix and showroom-led model.
• Conforama: European furniture and kitchen/bath showroom retailer operating multi-brand showroom formats across multiple countries. Closely comparable business model — showroom-led, multi-brand premium positioning — though primarily European in geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookes-la.facebook.com/BoschCia
• LinkedInlinkedin.com/company/bosch-cia
• Instagraminstagram.com/boschyciauy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bosch y Cia.