Comfortflex
Comfortflex is a Brazilian women's footwear brand and direct-to-consumer e-commerce marketplace under Grupo Ramarim, selling comfort-focused sneakers, sandals, dress shoes, boots, and flats through its VTEX-powered storefront and 24+ partner sellers across Brazil.
- Company typePrivate
- Founded1962
- HeadquartersAracaju, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Comfortflex does
Comfortflex is a Brazilian women's footwear brand and direct-to-consumer e-commerce marketplace operating under Grupo Ramarim, one of Brazil's largest footwear companies founded in 1962 in Sapiranga, Rio Grande do Sul. The brand sells comfort-focused footwear across sneakers (R$189–R$320), dress shoes and pumps (R$135–R$270), sandals (R$135–R$260), flats and flip-flops (R$103–R$220), boots (R$239–R$450), and clogs, organized around five proprietary comfort technologies — Super Flexível (flexible sole), Super Leve (ultra-lightweight), Ajuste Perfeito (foot-molding fit), Total Care (cushioning/support), and Bolha de Ar (nitrogen air-bubble impact absorption) — plus a premium Couro Legítimo genuine-leather sub-line. The unit-pricing model is supplemented by 6x interest-free installments, recurring 10–20% promotional discounts, and first-purchase PIX coupons.
Its go-to-market is a digital-first DTC marketplace at comfortflex.com.br powered by VTEX, hosting 24+ named partner sellers (Alex Shoes, Lojas Kikos, Lojas Radan, Miramar Modas, Pastore Calçados, etc.), layered with multi-channel social marketing on Facebook, Instagram, and TikTok, an email newsletter, and seasonal collections (most recently Inverno 26 / Fall-Winter 2026). The target customer is a horizontal persona — modern Brazilian women seeking stylish but ergonomically comfortable everyday, work, and occasion footwear — served primarily within Brazil, though corporate materials reference "consumers in Brazil and worldwide." Revenue is generated through one-time direct product sales to individual consumers and through marketplace partner-seller activity, with no B2B or enterprise customer concentration disclosed.
Comfortflex firmographics
Firmographics- Name
- Comfortflex
- Legal name
- Comfortflex
- Website
- https://calcadoscomfortflex.com.br
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Comfortflex is a Brazilian women's footwear brand and direct-to-consumer e-commerce marketplace under Grupo Ramarim, selling comfort-focused sneakers, sandals, dress shoes, boots, and flats through its VTEX-powered storefront and 24+ partner sellers across Brazil.
- Ownership category
- akta.pro rank
Comfortflex industry classification
Industry- Product category
- Women's Comfort Footwear
- NAICS
- Footwear Manufacturing (3162), Shoe Retailers (45821)
- SIC
- Footwear, (No Rubber) (3140), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Comfort, Orthopedic & Medical Footwear Retail (CRAAADAG)
Keywords
Where Comfortflex is headquartered
LocationHeadquarters
- HQ city
- Aracaju
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Comfortflex business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: Comfortflex generates revenue through direct-to-consumer sales of women's footwear including sneakers, sandals, flats, shoes, and boots via its e-commerce marketplace. Products are sold at various price points ranging from R$103 to R$450, with installment payment options up to 6x without interest. The marketplace also features partner sellers offering products through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Footwear products from R$103 to R$450 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Comfortflex product offering
Product offeringCore offering
Comfortflex designs, manufactures, and retails comfort-focused women's footwear under the Grupo Ramarim umbrella. Its product range spans sneakers, sandals, flats, dress shoes (including pumps, slingbacks, and loafers), and boots (short-shaft and long-shaft), with proprietary comfort technologies such as Super Flexível, Super Leve, Ajuste Perfeito, Total Care, and Bolha de Ar. The brand sells direct-to-consumer through its own e-commerce marketplace (comfortflex.com.br, powered by VTEX) and via 24+ partner reseller stores across Brazil.
Product overview
Comfortflex is a Brazilian women's footwear brand and e-commerce marketplace operated by Grupo Ramarim (founded 1962), offering a comprehensive portfolio of comfort-focused shoes and boots. The core product lineup includes Tênis (sneakers) with Super Leve, Super Flexível, Ajuste Perfeito, Total Care, and Bolha de Ar technologies; Sapatos (dress shoes) comprising Scarpins, Sapatilhas, Slingbacks, and Mocassims; Sandálias including Anabela, Salto, Rasteiras, and Papete styles; Botas (boots) in Cano Curto and Cano Longo variants; and Flats category with Chinelos and tamancos. All products emphasize comfort technologies such as anatomical insoles, cushioned footbeds, flexible soles, and stable heels. The brand operates as a marketplace hosting multiple partner sellers. The Inverno 26 (Fall/Winter 2026) collection represents the latest product launch featuring thermal protection, modern design, and exclusive comfort technologies.
Differentiator
Problem solved
Functional benefit
Products and services
- Tênis (Sneakers) Comfortflex sneakers feature proprietary technologies including Super Leve (ultra-lightweight), Super Flexível (flexible sole), Ajuste Perfeito (perfect fit), Total Care (complete foot care), and Bolha de Ar (air bubble for impact absorption). Available in casual, knit, and leather variants, priced R$189 to R$320, targeting women seeking everyday comfortable athletic-casual footwear.
- Sandálias (Sandals) Comfortflex sandals include Anabela (platform), Salto (heeled), Rasteiras (flat sandals), and Papete styles with soft straps, delicate finishes, anatomical insoles, and stable heels. Heel heights range from 1cm to 7cm; prices range R$135 to R$260, targeting women seeking comfortable warm-weather footwear.
- Sapatos (Dress Shoes) Dress shoes category encompassing Scarpins (pumps with heel heights 3.5cm–7.5cm), Sapatilhas (ballet flats), Slingbacks, and Mocassins (loafers). Features anatomical fit, soft insoles, and stable heels, priced from R$159 to R$270, designed for work and special-event occasions.
- Botas (Boots) Comfortflex boots in Cano Curto (short shaft, R$239–R$400) and Cano Longo (long shaft, R$409–R$450) styles with anti-slip soles, anatomical heel, resistant materials, and thermal protection for cold-weather wear.
- Flats Comfortflex flats category includes Chinelos (flip flops), Papetes (sport sandals with adjustable straps), and Rasteiras (flat woven sandals). Lightweight construction with flexible soles and cushioned comfort, priced R$103 to R$220 for casual everyday wear.
- Couro Legítimo (Genuine Leather) Line Genuine leather footwear line spanning boots, sneakers, and shoes made with authentic leather. Priced R$183 to R$450 (premium tier), emphasizing durability, softness, and anatomical foot fit for consumers seeking higher-end materials.
- Inverno 26 Collection (Fall/Winter 2026) Seasonal Fall/Winter 2026 collection featuring comfort-technologized women's sneakers, mocassins, shoes, and boots with thermal protection, ergonomic designs, anti-slip soles, anatomical heels, and resistant materials. Priced R$239 to R$450. Designed for cold-weather wear targeting Brazilian women seeking comfort with elegance.
Companies that use Comfortflex
Customer profileSegments1 record
Ideal customer profiles1 record
Comfortflex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Comfortflex partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- VTEXcoreVTEX provides the e-commerce platform powering the Comfortflex online marketplace and store operations. The platform handles product catalog, shopping cart, checkout, and order management for the direct-to-consumer sales channel.
- Grupo RamarimcoreComfortflex is a brand within Grupo Ramarim, one of Brazil's largest footwear companies founded in 1962. The group comprises Ramarim and Comfortflex brands, operating as a unified organization for research, fashion, comfort technology and innovation across both brands.
- Alex ShoesminorPartner seller on the Comfortflex marketplace, handling product sales and fulfillment for their portion of orders.
- B2 OnlineminorPartner seller on the Comfortflex marketplace, handling product sales and fulfillment for their portion of orders.
- Clovis CalçadosminorPartner seller on the Comfortflex marketplace, handling product sales and fulfillment for their portion of orders.
- Deka CalçadosminorPartner seller on the Comfortflex marketplace, handling product sales and fulfillment for their portion of orders.
- Dopé CalçadosminorPartner seller on the Comfortflex marketplace, handling product sales and fulfillment for their portion of orders.
- Donna dos PésminorPartner seller on the Comfortflex marketplace, handling product sales and fulfillment for their portion of orders.
- Ds DynamisminorPartner seller on the Comfortflex marketplace, handling product sales and fulfillment for their portion of orders.
- Euphoria ShoesminorPartner seller on the Comfortflex marketplace, handling product sales and fulfillment for their portion of orders.
- ItapuãminorPartner seller on the Comfortflex marketplace, handling product sales and fulfillment for their portion of orders.
- Katy CalçadosminorPartner seller on the Comfortflex marketplace, handling product sales and fulfillment for their portion of orders.
- Lojas KikosminorPartner seller on the Comfortflex marketplace, handling product sales and fulfillment for their portion of orders.
- Lojas RadanminorPartner seller on the Comfortflex marketplace, handling product sales and fulfillment for their portion of orders.
- Miramar ModasminorPartner seller on the Comfortflex marketplace, handling product sales and fulfillment for their portion of orders.
- Oscar CalçadosminorPartner seller on the Comfortflex marketplace, handling product sales and fulfillment for their portion of orders.
- Pastore CalçadosminorPartner seller on the Comfortflex marketplace, handling product sales and fulfillment for their portion of orders.
- Pixolé CalçadosminorPartner seller on the Comfortflex marketplace, handling product sales and fulfillment for their portion of orders.
- Sapataria NovaminorPartner seller on the Comfortflex marketplace, handling product sales and fulfillment for their portion of orders.
- Sophia CalçadosminorPartner seller on the Comfortflex marketplace, handling product sales and fulfillment for their portion of orders.
- Tic TatminorPartner seller on the Comfortflex marketplace, handling product sales and fulfillment for their portion of orders.
- Tida CalçadosminorPartner seller on the Comfortflex marketplace, handling product sales and fulfillment for their portion of orders.
- Valuti OnlineminorPartner seller on the Comfortflex marketplace, handling product sales and fulfillment for their portion of orders.
- Vizzent CalçadosminorPartner seller on the Comfortflex marketplace, handling product sales and fulfillment for their portion of orders.
- ZariffminorPartner seller on the Comfortflex marketplace, handling product sales and fulfillment for their portion of orders.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Comfortflex competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Comfortflex social profiles
Digital presenceComfortflex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Comfortflex leadership team
Management profileNumber of profiles
Comfortflex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Comfortflex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Comfortflex
What does Comfortflex do?
Comfortflex designs, manufactures, and retails comfort-focused women's footwear under the Grupo Ramarim umbrella. Its product range spans sneakers, sandals, flats, dress shoes (including pumps, slingbacks, and loafers), and boots (short-shaft and long-shaft), with proprietary comfort technologies such as Super Flexível, Super Leve, Ajuste Perfeito, Total Care, and Bolha de Ar. The brand sells direct-to-consumer through its own e-commerce marketplace (comfortflex.com.br, powered by VTEX) and via 24+ partner reseller stores across Brazil.
Is Comfortflex a public or private company?
Comfortflex is a private company. It is classified as corporate owned and is currently operating.
When was Comfortflex founded?
Comfortflex was founded in 1962. It employs 11 to 50 people.
Where is Comfortflex based?
Comfortflex is headquartered in Aracaju, Brazil, in the Latin America region.
How does Comfortflex make money?
One revenue line is on record: direct Product Sales.
Does Comfortflex have an API?
No public API is recorded for Comfortflex.
What industry is Comfortflex in?
Comfortflex's product category is Women's Comfort Footwear. Its primary akta.pro industry code is CRAAADAG, Comfort, Orthopedic & Medical Footwear Retail. Its NAICS code is 3162 and its SIC code is 3140.