What ImobiBrasil does

ImobiBrasil (legal entity IMOBIBRASIL LTDA, CNPJ 13.326.364/0001-08) is a Brazilian vertical SaaS company founded in 2008 as ImobiFlex and rebranded in 2010, headquartered in Presidente Prudente, São Paulo. The company sells a unified cloud-based CRM plus website-builder platform purpose-built for the Brazilian real estate market, bundling lead management, a Kanban sales funnel, financial management, rental management, and a no-code website builder with 40+ templates into a single subscription. The platform integrates natively with 25+ Brazilian property portals — including ZAP (Grupo Globo), VivaReal, OLX, and ImóvelWeb — enabling one-click publishing and centralized lead capture, and serves over 20,000 active corretores and imobiliárias managing more than 2 million properties across all 26 Brazilian states and the Federal District.

The technical core combines vertical-specific AI capabilities (generative AI descriptions in Portuguese, audio/text-to-listing NLP, virtual room staging, compatibility-scored property matching, predictive portfolio insights) with workflow automation such as the Esteira de Leads distribution engine, automated billing reminders, and follow-up stagnation alerts. The platform is sold via a four-tier subscription (Simples R$54.99, Essencial R$74.99, Impulso R$119.99, Expansão R$249.99 per month, with annual/semi-annual discounts) on a no-contract, 7-day-free-trial basis, distributed through a self-serve website funnel supplemented by an inside-sales motion via 12 regional phone numbers and dedicated WhatsApp lines. The company operates as a bootstrapped, privately held business with no disclosed institutional investors, parent company, or acquisition history, and reports no publicly disclosed revenue figures.

Name

ImobiBrasil

Legal name

IMOBIBRASIL LTDA

Website

https://imobibrasil.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

ImobiBrasil is a Brazilian vertical-SaaS company offering an integrated CRM, no-code website builder, sales funnel, rental management, and AI tools (descriptions, virtual staging, audio-to-listing) for real estate brokers and brokerages, integrated with 25+ Brazilian property portals and serving 20,000+ professionals across Brazil.

Ownership category

akta.pro rank

Product category

Real Estate CRM Software

NAICS

Software Publishers (51321)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industries

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• Real estate CRM
• Property management software
• Real estate website builder
• Rental management software
• Real estate AI tools

Headquarters

HQ city

Presidente Prudente

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Plano Mensal): Monthly recurring subscription with 4 tiers (Simples R$54.99, Essencial R$74.99, Impulso R$119.99, Expansão R$249.99). No setup fee, no cancellation penalty. Pre-paid model where users pay in advance for the billing period. Upgrades/downgrades allowed at any time.
2. Annual/Semi-Annual Subscription Discounts: Annual billing offers ~10% discount; semi-annual ~5% discount, creating stickier revenue and longer billing cycles.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

ImobiBrasil is a unified cloud-based SaaS platform for the Brazilian real estate market that bundles a customizable real estate website (40+ templates), CRM, sales funnel (Kanban), lead management, financial management, rental management, and AI-powered tools (audio-to-listing, AI descriptions, virtual staging, smart matching, intelligent insights) into a single subscription. It natively integrates with more than 100 Brazilian property portals for one-click synchronized listing distribution.

Product overview

ImobiBrasil is a unified SaaS CRM platform for Brazilian real estate brokerages and agents. The core platform bundles a no-code website builder (with 40+ templates, SEO, and AI optimization), Kanban-style sales funnel, centralized lead management, and financial management into a single subscription. Specialized modules extend the platform with: a rental management module (Gestão de Aluguéis) covering contracts, automated billing, and disbursements; AI-powered tools for property description generation (Descrições com IA), virtual room staging (Decorador de Cômodos), intelligent analytics (Insights Inteligentes), and audio/text-to-listing registration (Cadastro de Imóveis com IA); and a lead distribution engine (Esteira de Leads) for automated team routing. An integrated portal publishing system connects to 100+ real estate portals (ZAP, VivaReal, OLX, ImóvelWeb, and regional platforms) for one-click synchronized listing distribution. Tiered subscription plans range from R$54.99 to R$249.99/month with no contract commitment.

Differentiator

Problem solved

Functional benefit

Products and services

• ImobiBrasil CRM Platform (Site + CRM + Sales Funnel + AI)

Quantifiable outcome

• 40% increase in conversion rate for organized brokers using the CRM
• +8 more outcomes

Named customers17 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability16 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core.

• ZAP ImóveiscoreTechnology or IntegrationIntegration with ZAP Imóveis (a company of Grupo Globo), one of Brazil's largest property portals. Enables automatic property listing synchronization, price updates, and lead capture directly into the CRM. Requires separate ZAP subscription.
• VivaRealcoreTechnology or IntegrationIntegration with VivaReal, a major real estate portal network operating in the US and Latin America. Allows automatic publishing and synchronization of property listings. Requires separate VivaReal subscription.
• OLXcoreTechnology or IntegrationIntegration with OLX (Grupo OLX), one of Brazil's largest classifieds platforms. Enables automatic property listing synchronization. OLX is a paid portal requiring separate subscription.
• ImóvelWebcoreTechnology or IntegrationIntegration with ImóvelWeb, one of Brazil's most traditional property portals (operating since 1999). Automatic property synchronization. Paid portal requiring separate subscription.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Others

• Loft: Brazilian proptech operating in buying, selling, and renting properties — already integrated with ImobiBrasil as a portal partner, but also a verticalized competitor potentially bundling agent-side tools that could disintermediate traditional broker CRM software.
• Conecta Imobi: Brazilian real estate community and content platform that recognized ImobiBrasil with its 'best management system' award — operates as an ecosystem influencer and adjacent community rather than a direct software competitor.

Broad incumbents

• RD Station: Leading Brazilian marketing automation and CRM platform with growing real estate vertical presence, serving SMBs across Brazil — overlaps with ImobiBrasil on lead capture, nurturing, and CRM functionality for brokerages.
• HubSpot: Global CRM, marketing automation, and sales platform increasingly targeting real estate and property verticals — competes with ImobiBrasil for mid-market imobiliária CRM budgets with a much broader portfolio and substantially larger AI investment.
• Salesforce: Enterprise CRM leader with real estate industry clouds and AppExchange ecosystem — represents the upper-bound competitive threat for larger brokerages and developer accounts ImobiBrasil could target in upmarket expansion.

Direct peers

• Jetimob: Brazilian SaaS CRM and website platform purpose-built for real estate brokerages and corretores, with site builder, lead management, and portal integrations — the closest direct competitor to ImobiBrasil in the Brazilian real estate vertical SaaS segment.
• SoftImob: Long-standing Brazilian real estate management software provider offering CRM, rental management, financial control, and portal integrations for brokerages — directly comparable in functionality and target market to ImobiBrasil.
• WBuy: Brazilian real estate CRM and e-commerce platform serving imobiliárias and corretores across Brazil, offering site creation, property management, and portal publishing — overlapping directly with ImobiBrasil's core offering.
• Agendor: Brazilian sales CRM platform serving SMB sales teams including real estate brokerages, with pipeline management, lead tracking, and integrations — competes for the same corretor CRM budget as ImobiBrasil but with broader sales vertical positioning.
• PipeRun: Brazilian CRM platform focused on sales pipeline management for SMB sales teams including real estate brokerages — competes directly with ImobiBrasil's sales funnel and lead management modules with a broader sales vertical approach.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ImobiBrasilBR
• YouTubeyoutube.com/imobibrasilbr
• Facebookfacebook.com/imobibrasil
• Instagraminstagram.com/imobibrasil

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ImobiBrasil