Damselfly Flowers
Damselfly Flowers is a New York-based multi-brand floral company operating Damselfly Flowers (fresh retail), Damselfly Designs (weddings/events), and Damselfly Direct (dried botanicals e-commerce) for retail consumers, wedding clients, and corporate customers across Westchester, NYC, and Connecticut.
- Company typePrivate
- Founded-
- HeadquartersWilton, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Damselfly Flowers does
Damselfly Flowers is a multi-brand floral retail and services company headquartered in New York with a physical retail presence in Wilton, Connecticut, and serving the broader Westchester County, NYC, and Connecticut markets. The company operates three distinct sub-brands under the Damselfly Global parent identity: Damselfly Flowers (fresh floral retail through physical storefronts), Damselfly Designs (custom wedding and special-event floral design services), and Damselfly Direct (dried botanical products sold via e-commerce and an Etsy marketplace storefront). Its offering spans bridal bouquets and ceremony installations, everyday and seasonal fresh-flower arrangements, and dried/preserved botanical decor including seasonal items such as Thanksgiving cornucopias.
The company's underlying capability is craft-based rather than technology-based: floral design, arrangement services, and dried botanical preservation techniques, with no disclosed proprietary software, AI/ML systems, patents, or technology integrations. Distribution is hybrid — physical retail storefronts complemented by three brand-specific websites, an Etsy shop, and three Instagram accounts that function as the primary marketing channels. The company also operates an apprenticeship program and an environmental efforts initiative as part of its operational positioning.
The business model generates revenue across three streams: transactional fresh-flower retail sales, quote-based professional wedding and event floral design services, and transactional dried-botanical e-commerce sales. Pricing is not publicly disclosed; wedding and event work is project-based. The customer base is composed of individual retail consumers, wedding couples and bridal parties, and a smaller secondary segment of corporate and event clients. The company is privately held with no disclosed funding history, ownership structure, executive team, or revenue figures.
Damselfly Flowers firmographics
Firmographics- Name
- Damselfly Flowers
- Website
- https://damselflyflowers.net
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Damselfly Flowers is a New York-based multi-brand floral company operating Damselfly Flowers (fresh retail), Damselfly Designs (weddings/events), and Damselfly Direct (dried botanicals e-commerce) for retail consumers, wedding clients, and corporate customers across Westchester, NYC, and Connecticut.
- Ownership category
- akta.pro rank
Damselfly Flowers industry classification
Industry- Product category
- Floral Retail and Design Services
- NAICS
- Florists (4593)
- akta.pro primary industry
- Event Floral Design & Arrangements (HSACAOAA)
- akta.pro secondary industries
- Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Floral & Event Installations (HSACAAAC), Floral Preservation & Keepsake Services (HSACAOAL)
Keywords
Where Damselfly Flowers is headquartered
LocationHeadquarters
- HQ city
- Wilton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Damselfly Flowers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Fresh Floral Sales: Direct retail sales of fresh cut flowers and floral arrangements through physical store locations and e-commerce.
- Wedding and Event Floral Design: Custom floral design services for weddings and special events, including bridal party flowers, ceremony decorations, and centerpiece designs.
- Dried Botanicals E-commerce: Online sales of dried floral arrangements and botanical products through Etsy marketplace and dedicated e-commerce sites.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Damselfly Flowers product offering
Product offeringCore offering
Damselfly Flowers operates a multi-brand floral business selling fresh-cut floral arrangements through retail storefronts, custom wedding and special event floral design services, and dried botanical products via e-commerce and an Etsy shop. The company serves local retail customers, wedding couples, and corporate/event clients across Westchester County, NYC, and Connecticut.
Product overview
Damselfly Flowers operates as a multi-brand floral retail and services company consisting of three distinct sub-brands: Damselfly Flowers (fresh florals and retail store locations), Damselfly Designs (wedding and special events floral design services), and Damselfly Direct (dried botanical products sold via e-commerce and Etsy). The brands share a common parent identity (Damselfly Global) and serve different market segments from everyday retail customers to wedding clients.
Differentiator
Problem solved
Functional benefit
Brands
- Damselfly Designs: Weddings & Special Events floral design services
- Damselfly Direct
- Damselfly Flowers
Products and services
- Damselfly Flowers (Fresh Florals & Retail Locations)
Companies that use Damselfly Flowers
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Damselfly Flowers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Damselfly Flowers partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Etsy (DamselflyDirect)minorDamselflyDirect operates an Etsy shop to sell dried botanical products including seasonal arrangements. Etsy serves as a marketplace channel partner for e-commerce sales of dried floral products.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Damselfly Flowers competitors and assessment
Company assessmentOthers
- BloomNation: Online marketplace that aggregates local florists for nationwide delivery. Acts as an indirect competitor and potential channel partner for a multi-brand local florist like Damselfly.
Direct peers
- The Bouqs Company: Online florist with a farm-sourced supply model selling bouquets, weddings, and event florals direct to consumers. Comparable on the DTC floral, wedding, and shippable product structure that overlaps with Damselfly's three-brand approach.
- Farmgirl Flowers: DTC florist known for distinctive burlap-wrapped bouquets and a strong Instagram-led brand. Highly comparable on visual-first, design-led branding and a wedding/gifting mix.
- Ode à la Rose: NYC- and Paris-based florist specializing in romantic, design-forward arrangements with local delivery and event work. Comparable on aesthetic positioning, NYC footprint, and event/wedding focus.
- UrbanStems: NYC-based direct-to-consumer online florist offering same-day delivery in Manhattan and event/wedding arrangements. Closely comparable on DTC model, NYC geography, and wedding/event positioning.
- H.Bloom: Subscription and on-demand floral service originally focused on NYC corporate and residential accounts. Comparable on recurring floral programs and NYC/Westchester event exposure.
Broad incumbents
- FTD: Long-standing national floral delivery brand and network serving everyday, wedding, and sympathy occasions. Represents the legacy competing model against which Damselfly's local premium positioning is differentiated.
- Teleflora: National floral network that fulfills orders through local member florists, including wedding and event work. Overlaps with Damselfly on local florist fulfillment for wedding and sympathy occasions.
- 1-800-Flowers.com: Large national floral and gifting retailer with broad product and occasion coverage including weddings and events. Sets the baseline for national scale, pricing, and gifting occasion marketing that Damselfly also competes in.
Emerging players
- BloomsyBox: Subscription-based online florist sourcing farm-direct flowers. Relevant as an emerging digital model that competes for repeat gifting and household floral spend.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Damselfly Flowers social profiles
Digital presenceDamselfly Flowers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Damselfly Flowers leadership team
Management profileNumber of profiles
Damselfly Flowers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Damselfly Flowers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Damselfly Flowers
What does Damselfly Flowers do?
Damselfly Flowers operates a multi-brand floral business selling fresh-cut floral arrangements through retail storefronts, custom wedding and special event floral design services, and dried botanical products via e-commerce and an Etsy shop. The company serves local retail customers, wedding couples, and corporate/event clients across Westchester County, NYC, and Connecticut.
Is Damselfly Flowers a public or private company?
Damselfly Flowers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Damselfly Flowers founded?
Damselfly Flowers was founded in -1. It employs 1 to 10 people.
Where is Damselfly Flowers based?
Damselfly Flowers is headquartered in Wilton, United States, in the North America region.
How does Damselfly Flowers make money?
Three revenue lines are on record. Fresh Floral Sales are the primary driver. The others are wedding and Event Floral Design and dried Botanicals E-commerce.
Who are Damselfly Flowers's main competitors?
BloomNation is listed as an others. Direct peers are The Bouqs Company, Farmgirl Flowers, Ode à la Rose, UrbanStems and H.Bloom. Broad incumbents are FTD, Teleflora and 1-800-Flowers.com. BloomsyBox is listed as an emerging player.
Does Damselfly Flowers have an API?
No public API is recorded for Damselfly Flowers.
What industry is Damselfly Flowers in?
Damselfly Flowers's product category is Floral Retail and Design Services. Its primary akta.pro industry code is HSACAOAA, Event Floral Design & Arrangements, with a secondary code of HSACAOAJ, Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages). Its NAICS code is 4593.