What Deven Studio (Neved Tech Pvt. Ltd.) does

Deven Studio, legally Neved Tech Private Limited, is a Bangalore-based mobile game studio founded in March 2019 by two indie developers and incorporated in August 2021. The studio operates a portfolio of six mobile games that have collectively generated more than 55 million downloads, distributed globally on the iOS App Store and Google Play Store. Its product range spans hypercasual titles (Leaf Blower 3D, Archer Hero 3D, Hit Perfect 3D, Oh My Head 3D) and hybrid casual titles (Project Salon, Rail Master Tycoon), targeting casual mobile gamers worldwide with short-session, free-to-play experiences that combine satisfying hypercasual mechanics with deeper progression systems in the hybrid casual lineup.

The studio's underlying technology is built on the Unity game engine, with Unity In-App Purchasing for transaction handling and a comprehensive analytics and ad monetization stack. Advertising revenue is mediated through AppLovin MAX, which connects to Google AdMob, Meta Audience Network, Unity Ads, ironSource, and Mintegral, while gameplay telemetry is captured via Google Firebase, Unity Analytics, GameAnalytics, Tenjin, and ByteBrew. The company is 'tech-first' in its self-description but uses standard, off-the-shelf infrastructure rather than proprietary platforms.

Historically, Deven monetized primarily through publishing partnerships with Voodoo (from October 2019) and Supersonic (from November 2021), which handled distribution, user acquisition, and monetization in exchange for a revenue share. Starting in mid-2023, the studio pivoted toward hybrid casual gaming, and in 2024 launched Rail Master Tycoon as its first self-published title, taking direct ownership of distribution and monetization. The current revenue model is a freemium construct combining in-app purchases (transaction fees on virtual goods and progression boosters) and advertising revenue (impressions and clicks across mediated ad networks). Deven is bootstrapped, with no disclosed external funding, and operates with a small team of approximately six people in Bangalore, India.

Name

Deven Studio (Neved Tech Pvt. Ltd.)

Legal name

Neved Tech Private Limited

Website

https://devenstudio.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Deven Studio (Neved Tech Pvt. Ltd.) is a Bangalore-based mobile game studio that develops and self-publishes hybrid casual games, with a six-title portfolio and 55M+ cumulative downloads globally across iOS and Android.

Ownership category

akta.pro rank

Product category

Mobile Gaming

NAICS

Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Indie Game Studios (MPAFAAAC)

Keywords

• Mobile game development
• Hybrid casual games
• Hypercasual gaming
• Self-published mobile games
• Idle tycoon games

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. In-App Purchases: Players can make in-app purchases within games for virtual goods, progression boosters, or premium content. Revenue generated from transaction fees on player spending.
2. Advertising Revenue: Free-to-play model monetized through in-game advertising using AppLovin MAX mediation platform connecting to multiple ad networks (Google AdMob, Meta, Unity Ads, ironSource, Mintegral). Revenue based on ad impressions and clicks.
3. Publishing Partnerships: Earlier business model involved publishing games through partners Voodoo and Supersonic, where publishers handled monetization and distribution in exchange for revenue share.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Deven Studio is a Bangalore-based mobile game studio that designs, develops, and self-publishes hybrid casual and hypercasual mobile games for iOS and Android. The studio's portfolio of six titles is monetized through a freemium model combining in-app purchases and in-game advertising mediated via AppLovin MAX. Their current focus is self-publishing hybrid casual games, beginning with Rail Master Tycoon in 2024.

Product overview

Deven Studio (Neved Tech Pvt. Ltd.) is a mobile game studio based in Bangalore, India, that evolved from hypercasual game development to self-publishing hybrid casual games. Their portfolio includes six games across two eras: early hypercasual titles published through partnerships with Voodoo (Leaf Blower 3D, Archer Hero 3D) and Supersonic (Hit Perfect 3D), a hybrid casual pivot (Project Salon), and their current self-publishing focus (Rail Master Tycoon). The studio transitioned from a 2-person indie studio in March 2019 to incorporating as Neved Tech Private Limited in August 2021, reaching 55M+ total downloads worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Rail Master Tycoon A self-published hybrid casual idle tycoon mobile game for iOS and Android where players build and manage their own railway empire through satisfying progression mechanics. Targeted at casual mobile gamers worldwide.
• Project Salon A hybrid casual salon management simulation mobile game published by Supersonic where players run their dream salon with satisfying gameplay and deep progression systems. Targeted at casual mobile gamers.
• Hit Perfect 3D A hypercasual mobile game featuring perfect timing mechanics where players hit targets at the precise moment. Published by Supersonic and downloaded 24M+ times. Targeted at casual mobile gamers.
• Archer Hero 3D A hypercasual archery action mobile game published by Voodoo featuring epic archery mechanics. The studio's biggest commercial success, ranked #1 in 40+ countries with 31M+ downloads and 35K App Store reviews. Targeted at casual mobile gamers worldwide.
• Leaf Blower 3D A hypercasual physics-based mobile game with satisfying gameplay mechanics, published by Voodoo. The studio's first breakthrough title that launched its presence in the hypercasual market. Targeted at casual mobile gamers.
• Oh My Head 3D A quirky hypercasual mobile game and independent Android release that showcases Deven Studio's creative versatility. Targeted at casual mobile gamers as a fan favorite.

Quantifiable outcome

• 55M+ total downloads across portfolio
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• SupersoniccoreChannel Partner/ Reseller/ Distributor · 1 November 2021Supersonic published Hit Perfect 3D (November 2021) and Project Salon (mid-2023). Supersonic provided publishing services, monetization support, and distribution infrastructure for these hybrid casual titles.
• VoodoocoreChannel Partner/ Reseller/ Distributor · 1 October 2019Voodoo served as the primary publishing partner for Deven Studio's initial hypercasual titles including Leaf Blower 3D (October 2019) and Archer Hero 3D (August 2020). Voodoo handled publishing, monetization, and user acquisition for these titles.
• AppLovin MAXcoreTechnology or IntegrationAppLovin MAX advertising mediation platform integrated into Deven Studio games for managing and optimizing ad revenue from multiple ad networks including Google AdMob, Meta Audience Network, Unity Ads, ironSource, and Mintegral.
• UnitycoreTechnology or IntegrationUnity game engine and associated services (Unity Analytics, Unity In-App Purchasing) used for game development, analytics, and payment processing across game portfolio.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Zynga: US-based mobile gaming giant (now part of Take-Two) with a casual/hypercasual portfolio that includes Rollic. Comparable as a broad incumbent in ad-supported mobile casual gaming, though vastly larger in scale.
• Voodoo: French hypercasual gaming giant that was Deven's primary publishing partner for Leaf Blower 3D and Archer Hero 3D. Comparable as the dominant incumbent in the hypercasual category where Deven operates, though much larger and more publisher-led.
• Rollic: Turkish-founded hypercasual game studio and publisher (acquired by Zynga). Comparable trajectory of indie-to-publisher scale-up within hypercasual, though now backed by a major parent.
• Supersonic Studios: Israeli hypercasual publisher (now part of Unity) that published Hit Perfect 3D and Project Salon for Deven. Comparable as a category-defining hypercasual publisher with overlapping partner studio relationships.

Regional players

• PlaySimple: Bangalore-based mobile game studio specializing in casual puzzle and word games. Comparable as an India-headquartered mobile game studio of similar scale pursuing global audiences with ad-supported casual titles.
• Moonfrog Labs: Bangalore-based mobile gaming studio (Ludo Club, Teen Patti Gold). Comparable as an India-based mobile game studio of similar size and maturity targeting global casual audiences via app stores.

Direct peers

• Kwalee: UK-based hypercasual and hybrid casual game studio and publisher with a similar development-plus-publishing model. Directly comparable on category (hybrid casual), business model (ads + IAP), and indie-to-mid-size studio structure.
• CrazyLabs: Israeli hypercasual game studio and publisher with a portfolio of self-developed and partner-published casual titles. Comparable on hypercasual category, publisher relationships, and ad monetization model.
• SayGames: Belarusian/Cyprus-based hypercasual game studio and publisher. Directly comparable on hypercasual category, ad-driven revenue model, and small-team game development with global distribution.
• Homa Games: French hybrid casual game studio and tech platform. Closely comparable on hybrid casual category, ad-driven monetization, and creator-style studio model that publishes its own titles alongside third-party games.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/deven-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deven Studio (Neved Tech Pvt. Ltd.)