electrive
electrive is a Berlin-based digital trade media platform founded in 2011, covering the German-language electromobility sector through news, three newsletters, a podcast, and monthly webinars. It serves fleet managers, OEMs, charging infrastructure providers, and energy companies as a B2B advertising-supported publishing business.
- Company typePrivate
- Founded2011
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What electrive does
electrive is a Berlin-based digital trade media company founded in 2011 that covers the electromobility sector in German-speaking markets. It operates as the self-described 'Leitmedium der Elektromobilität' (leading medium for electromobility), publishing daily news across 15 content categories including passenger vehicles (Automobil), commercial vehicles (Nutzfahrzeug), fleets (Flotten), charging infrastructure (Infrastruktur), battery technology (Batterie), policy (Politik), autonomous driving (Autonomes Fahren), fuel cells (Brennstoffzelle), two-wheelers (Zweirad), off-highway, aviation (Luftfahrt), and water/maritime (Wasser). The platform also maintains an English-language portal at electrive.com for international audiences.
The product portfolio is built on a multi-format content delivery platform spanning text articles, video reports, podcasts, and live webinars. Core products include three free newsletters (electrive TODAY delivered daily, electrive FLEET on Tuesdays targeting fleet managers, and electrive COMMERCIAL on Thursdays covering electric buses and trucks), the eMobility Insights podcast distributed across Spotify, Apple Podcasts, Amazon Music, and YouTube, and electrive LIVE — a monthly broadcast-quality digital conference. Supplementary products include a job marketplace (Jobmarkt), a curated studies/research section, and an event calendar (Terminkalender). The underlying technology is a content management and publishing platform with no disclosed AI or proprietary ML components.
The business model is B2B advertising-led, monetizing through sponsorships and display advertising sold to OEMs, charging infrastructure providers, energy companies, and suppliers in the electromobility value chain. Named advertising partners include Bosch, KEBA, ChargePoint, ADS-TEC Energy, DKV Mobility, The Mobility House, Smatrics, technagon, UL Solutions, e-mobil BW, Power2Drive Europe, and The Battery Show. Free newsletters function as audience-building and lead-generation vehicles that create advertising inventory. The company is privately held with no disclosed ownership structure, headcount, revenue, or funding.
electrive firmographics
Firmographics- Name
- electrive
- Legal name
- electrive
- Website
- https://electrive.net
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- electrive is a Berlin-based digital trade media platform founded in 2011, covering the German-language electromobility sector through news, three newsletters, a podcast, and monthly webinars. It serves fleet managers, OEMs, charging infrastructure providers, and energy companies as a B2B advertising-supported publishing business.
- Ownership category
- akta.pro rank
Where electrive is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
electrive business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Advertising and sponsorship: The platform generates revenue through advertising partnerships with companies in the electromobility sector including OEMs, charging infrastructure providers, energy companies, and suppliers. The site features advertising partner logos and mentions B2B advertising opportunities with targeting of industry decision-makers.
- Newsletter subscriptions (free tier): Free newsletters (electrive TODAY, FLEET, COMMERCIAL) serve as audience-building and lead generation vehicles, driving traffic to the platform and creating advertising inventory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free newsletters for industry professionals |
Distribution channels4 records
Marketing channels6 records
electrive product offering
Product offeringCore offering
electrive operates a German-language digital trade media platform for the electromobility sector, delivering daily news articles, driving reviews, expert interviews, video reports, and industry coverage across 15 categories. Core content products include three free email newsletters (electrive TODAY daily, electrive FLEET on Tuesdays, electrive COMMERCIAL on Thursdays), the eMobility Insights podcast, and the electrive LIVE monthly webinar series. Additional offerings include a job marketplace, studies/research section, and event calendar for the e-mobility industry.
Product overview
electrive is a unified media platform offering a comprehensive suite of content products for the electromobility industry. The core offering consists of three specialized newsletters (electrive TODAY, electrive FLEET, and electrive COMMERCIAL) delivered on different weekdays, a podcast (eMobility Insights), and an online conference format (electrive LIVE). Additional products include a job marketplace, curated studies/research section, and an event calendar. All products are targeted at industry professionals including decision-makers, fleet managers, consultants, municipalities, research institutions, companies, associations, and interested end customers in the e-mobility space. The platform operates from Berlin and has been publishing since 2011.
Differentiator
Problem solved
Functional benefit
Companies that use electrive
Customer profileSegments4 records
Ideal customer profiles4 records
electrive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
electrive partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor.
- BoschminorAdvertising partner with logo displayed in the partners section of electrive.net website. Bosch provides automotive technology and eMobility solutions content coverage.
- KEBAminorAdvertising partner displayed in partners section. KEBA is a charging infrastructure provider for electromobility.
- The Mobility House (TMH)minorAdvertising partner shown in partners section. TMH provides charging solutions and energy management for eMobility.
- ADS-TEC EnergyminorAdvertising partner in partners section. ADS-TEC Energy provides battery-buffered fast charging solutions.
- ChargePointminorAdvertising partner displayed in partners section. ChargePoint is a major EV charging network operator.
- SmatricsminorAdvertising partner in partners section. Smatrics provides HPC charging infrastructure solutions.
- ecogminorAdvertising partner shown in partners section.
- DKV MobilityminorAdvertising partner in partners section. DKV Mobility provides fleet and charging solutions.
- technagonminorAdvertising partner displayed in partners section. technagon provides charging solutions.
- UL SolutionsminorAdvertising partner in partners section. UL Solutions provides testing and certification services.
- e-mobil BWminorAdvertising partner shown in partners section. e-mobil BW is the state agency for electromobility in Baden-Württemberg.
- Power2Drive EuropeminorAdvertising partner in partners section. Power2Drive Europe is an exhibition for charging infrastructure.
- The Battery ShowminorAdvertising partner displayed in partners section. The Battery Show is a trade fair for battery technology.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
electrive competitors and assessment
Company assessmentDirect peers
- CleanTechnica: Long-running English-language digital publication covering EVs, clean energy, and sustainability. Operates with similar ad-supported editorial model to electrive and overlaps in audience of clean-tech professionals and enthusiasts.
- Green Car Reports: US-based EV and green automotive news site with similar daily news, reviews, and industry coverage format. Competes for the same OEM and charging-network advertising dollars in the English-speaking market.
- InsideEVs: Major English-language EV news and reviews platform owned by MotorTrend. Comparable multi-format content (articles, videos, podcasts) targeting EV buyers and industry observers; competes with electrive for international OEM advertising mindshare.
- Electrek: Leading English-language digital media outlet covering electric vehicles and e-mobility. Directly comparable to electrive in format (daily news, reviews, podcasts) and audience (industry professionals and enthusiasts), differing primarily in geography (global English vs. DACH German).
Emerging players
- t3n (Yeebase Media): German-language digital business and technology magazine covering digital transformation topics including mobility. Comparable as a German-language B2B/professional digital media outlet with newsletter and event monetization, intersecting with electrive on professional digital audience.
Broad incumbents
- Golem.de: Major German-language technology news portal with IT professional audience. Comparable as a German-language digital media company with multi-channel editorial and advertising model; overlaps with electrive's professional audience on adjacent technology topics.
- Heise Verlag: Major German-language technology and B2B media publisher (Heise Online, c't, iX magazines). Comparable as a German-language digital publisher with multi-channel editorial and advertising model, but broader tech focus rather than e-mobility specialization.
- Springer Professional Automotive: Established German B2B automotive trade publisher (Springer Vieweg). Comparable as a German-language professional automotive publisher with similar advertising-driven B2B media model, but serving a broader engineering/automotive audience than e-mobility specialists.
- ATZ / MTZ (Springer): Long-running German-language automotive and powertrain trade magazines. Comparable as established German B2B automotive trade media with professional audience overlap, though broader automotive scope versus electrive's e-mobility focus.
Regional players
- Edison (e-mobility trade): European e-mobility trade publication focused on charging infrastructure and EV adoption. Comparable in trade-press positioning and B2B audience overlap, though operating in different European geographies than electrive's DACH core.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
electrive social profiles
Digital presenceelectrive financial estimates
Financial estimateRevenue estimate
Valuation estimate
electrive leadership team
Management profileNumber of profiles
Profiles1 record
electrive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
electrive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about electrive
What does electrive do?
electrive operates a German-language digital trade media platform for the electromobility sector, delivering daily news articles, driving reviews, expert interviews, video reports, and industry coverage across 15 categories. Core content products include three free email newsletters (electrive TODAY daily, electrive FLEET on Tuesdays, electrive COMMERCIAL on Thursdays), the eMobility Insights podcast, and the electrive LIVE monthly webinar series. Additional offerings include a job marketplace, studies/research section, and event calendar for the e-mobility industry.
Is electrive a public or private company?
electrive is a private company. It is classified as unknown and is currently operating.
When was electrive founded?
electrive was founded in 2011. It employs 1 to 10 people.
Where is electrive based?
electrive is headquartered in Berlin, Germany, in the Europe region.
How does electrive make money?
Two revenue lines are on record. Advertising and sponsorship is the primary driver. The others are newsletter subscriptions (free tier).
Who are electrive's main competitors?
Direct peers on record are CleanTechnica, Green Car Reports, InsideEVs and Electrek. t3n (Yeebase Media) is listed as an emerging player. Broad incumbents are Golem.de, Heise Verlag, Springer Professional Automotive and ATZ / MTZ (Springer). Edison (e-mobility trade) is listed as a regional player.
Does electrive have an API?
No public API is recorded for electrive.