FASHIM Home Decor
FASHIM Home Decor is a privately held Chinese B2B wholesale manufacturer of luxury home decor, operating four subsidiaries in Guangdong that produce vases, sculptures, candle holders, trays, and decorative fitness equipment in marble, metal, resin, leather, and wood for hotels, interior designers, and furniture wholesalers worldwide.
- Company typePrivate
- Founded2013
- HeadquartersZhongshan, China
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What FASHIM Home Decor does
FASHIM Home Decor is a privately held Chinese B2B wholesale manufacturer of luxury home decor, organized as a group of four wholly-owned subsidiaries (Zhongshan Fashim Home Decoration Co., Ltd, Dongguan Tarshim Home Decor Factory, Zhongshan Kinzo Art Co., Ltd, and Guangzhou Maisoo Home Furnishing Co., Ltd) operating from Zhongshan, Dongguan, and Guangzhou in Guangdong Province. Founded progressively between 2013 and 2022 and unified under the FASHIM brand in 2023, the group integrates design, manufacturing, and sales across multiple materials including marble, metal, wood, resin, leather, and lacquer, with processing capabilities spanning lost-wax casting, CNC precision casting, and natural marble sealing treatments.
The company's product portfolio includes sculptures, vases, candle holders, trays, storage boxes, baskets, chess sets, bookends, floral arrangements, and decorative fitness equipment, sold primarily as bulk wholesale to luxury hotels, interior designers, furniture wholesalers, cross-border e-commerce sellers, and real estate developers. FASHIM is ISO 9001, BSCI, and SGS certified, and emphasizes OEM/ODM customization including laser engraving, custom Pantone finishes, and branded packaging. The business model is quote-based B2B wholesale with tiered volume discounts on full container (20GP/40HQ) orders, flexible trial MOQs for new buyers, and 25-35 working day mass production lead times. Go-to-market is primarily through direct enterprise sales with dedicated account managers, supplemented by active participation in major trade exhibitions including the Canton Fair (137th, 139th), CIFF (57th), and Germany Asia Pacific Sourcing, with 360VR booth tours for remote engagement. The company claims 1,500+ partners worldwide and 500+ global hotels as customers, with named reference projects including The Address Beach Resort Dubai.
FASHIM Home Decor firmographics
Firmographics- Name
- FASHIM Home Decor
- Legal name
- Zhongshan Fashim Home Decoration Co., Ltd
- Website
- https://fashimdecor.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FASHIM Home Decor is a privately held Chinese B2B wholesale manufacturer of luxury home decor, operating four subsidiaries in Guangdong that produce vases, sculptures, candle holders, trays, and decorative fitness equipment in marble, metal, resin, leather, and wood for hotels, interior designers, and furniture wholesalers worldwide.
- Ownership category
- akta.pro rank
FASHIM Home Decor industry classification
Industry- Product category
- Wholesale Home Decor Manufacturing
- NAICS
- Other Furniture Related Product Manufacturing (3379), Furniture and Related Product Manufacturing (337)
- SIC
- Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)
Keywords
Where FASHIM Home Decor is headquartered
LocationHeadquarters
- HQ city
- Zhongshan
- HQ country
- China
- HQ region
- Asia
Offices5 records
Markets served
FASHIM Home Decor business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Wholesale Home Decor Manufacturing: B2B wholesale manufacturing and distribution of luxury home decor products including vases, sculptures, candle holders, trays, storage boxes, and decorative fitness equipment. Products sold to hotels, interior designers, furniture wholesalers, and retailers globally.
- OEM/ODM Custom Manufacturing: Custom OEM and ODM services for brand private labeling, including laser engraving brand logos, custom Pantone metal finishes, adjusted dimensions, and branded retail gift packaging. Revenue generated from customized bulk orders with tiered volume discounts.
- One-Stop Home Furnishing Solutions: Comprehensive interior home decor product supply through Maisoo subsidiary including artificial flowers/plants, wall art, rugs, ceramic vases, and glass art vases. Trading company provides one-stop solution for mid to high-end interior furnishing projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Flexible MOQ for Trial Orders |
| Unit Pricing | Multi-year contract | Container Bulk Orders |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
FASHIM Home Decor product offering
Product offeringCore offering
FASHIM Home Decor is a China-based B2B wholesale manufacturer of luxury home decorative accessories, integrating design, manufacturing, and sales through four specialized subsidiary factories. The company produces vases, sculptures, candle holders, trays, storage boxes, baskets, chess sets, bookends, floral arrangements, and decorative fitness equipment across marble, wood, metal, resin, leather, and lacquer materials. FASHIM offers OEM/ODM custom manufacturing for interior designers, hotel contractors, furniture wholesalers, and cross-border retailers, with ISO 9001, BSCI, and SGS certifications.
Product overview
FASHIM Home Decor is a China-based wholesale luxury home decor manufacturer offering a comprehensive portfolio of decorative products for interior design projects, hotels, and retail. The company operates multiple production facilities specializing in different materials: lacquer and leather (Tarshim), metal and marble (FASHIM), clear resin (Kinzo Art), and artificial flowers/plants/wall art (Maisoo Home Furnishing). The product range includes Sculptures & Objects, Vases, Candle Holders, Trays, Storage & Tissue Boxes, Baskets, Chessgame sets, Bookends, Floral arrangements, and Decorative Fitness Equipment. The company provides OEM/ODM manufacturing services with customization options for materials (marble, wood, metal, resin, leather), finishes, dimensions, and branding for B2B clients including interior designers, hotel contractors, and furniture wholesalers.
Differentiator
Problem solved
Functional benefit
Brands
- Tarshim: Specializes in lacquer and leather-crafted home decor products including trays, storage boxes, and storage baskets
- Kinzo
- Maisoo
Products and services
- Sculptures & Objects
Quantifiable outcome
- 30-day global delivery to Dubai and USA markets
- +2 more outcomes
Companies that use FASHIM Home Decor
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
FASHIM Home Decor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
FASHIM Home Decor partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- EichholtzminorEuropean luxury furniture brand mentioned as a reference brand or potential customer in product imagery and marketing materials
- Crate & BarrelminorUS home goods retailer mentioned as a reference brand or target customer in marketing materials
- The White TeakminorHome decor brand mentioned in partner logos section as a reference or target customer
- Aura LivingminorHome decor brand mentioned as a reference or target customer brand
- Indigo LivingminorHome furnishing brand mentioned as a reference or target customer brand
Scale indicators6 records
Recent moves11 records
Expansion highlights5 records
FASHIM Home Decor competitors and assessment
Company assessmentDirect peers
- Sagebrook Home: US-based wholesale distributor of decorative home accessories including vases, candle holders, sculptures, and wall decor. Directly comparable B2B decor wholesaler with a similar product taxonomy to FASHIM's vases, candle holders, trays, and sculptures.
- Renwil: Canadian designer and manufacturer of decorative accessories, wall decor, and lighting sold through designer and retail channels. Directly comparable to FASHIM as a decor manufacturer targeting interior designers with multi-material product lines.
- Imax Corporation: US-based wholesale home decor company sourcing globally and selling decorative accessories, lighting, and accent furniture through retail channels. Directly comparable to FASHIM as a wholesale decor importer/distributor with overlapping product categories.
- Phillips Collection: US-based manufacturer of statement furniture and decorative accessories with strong presence in hospitality and designer channels. Comparable to FASHIM in producing sculptural decor objects (often in mixed materials such as metal, wood, resin) for the contract and hospitality market.
- NOVEL (Decor Manufacturer): China-based manufacturer and exporter of decorative home accessories and accent furniture sold to international wholesalers and retailers. Directly comparable to FASHIM as a fellow Chinese OEM/ODM decor manufacturer serving global B2B buyers.
- Uttermost: US-based B2B home decor manufacturer and wholesaler producing decorative accessories (vases, sculptures, wall art, lighting, furniture accents) sold through furniture retailers and designers. Directly comparable to FASHIM as a wholesale decor manufacturer targeting the interior design trade.
Broad incumbents
- West Elm: US specialty home retailer with significant private-label and sourced decor assortment including vases, candle holders, and decorative accessories. Comparable as a downstream channel partner that sources the same product categories FASHIM manufactures.
- Crate & Barrel: Major US home goods retailer selling decorative accessories, vases, and tabletop globally. Comparable as the downstream buyer of decor products in FASHIM's category; named as a target customer in FASHIM's marketing materials.
- Eichholtz: Dutch luxury furniture and home decor brand supplying the global hospitality and interior design trade, with significant sourcing from Asian manufacturers. Comparable to FASHIM as a luxury decor supplier in the same end-markets; FASHIM is referenced as a potential manufacturing partner for Eichholtz-style brands.
- Kare Design: German-founded luxury lifestyle and home decor brand with global retail presence, sourcing decorative objects from manufacturers worldwide including Asia. Comparable to FASHIM at the high-end of the home decor spectrum, though Kare operates its own retail brand rather than as a pure manufacturer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
FASHIM Home Decor social profiles
Digital presenceFASHIM Home Decor compliance and trust
Trust signalCompliance3 records
FASHIM Home Decor financial estimates
Financial estimateRevenue estimate
Valuation estimate
FASHIM Home Decor leadership team
Management profileNumber of profiles
FASHIM Home Decor subsidiaries and ownership
Company hierarchySubsidiaries4 records
FASHIM Home Decor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FASHIM Home Decor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FASHIM Home Decor
What does FASHIM Home Decor do?
FASHIM Home Decor is a China-based B2B wholesale manufacturer of luxury home decorative accessories, integrating design, manufacturing, and sales through four specialized subsidiary factories. The company produces vases, sculptures, candle holders, trays, storage boxes, baskets, chess sets, bookends, floral arrangements, and decorative fitness equipment across marble, wood, metal, resin, leather, and lacquer materials. FASHIM offers OEM/ODM custom manufacturing for interior designers, hotel contractors, furniture wholesalers, and cross-border retailers, with ISO 9001, BSCI, and SGS certifications.
Is FASHIM Home Decor a public or private company?
FASHIM Home Decor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FASHIM Home Decor founded?
FASHIM Home Decor was founded in 2013. It employs 11 to 50 people.
Where is FASHIM Home Decor based?
FASHIM Home Decor is headquartered in Zhongshan, China, in the Asia region.
How does FASHIM Home Decor make money?
Three revenue lines are on record. Wholesale Home Decor Manufacturing is the primary driver. The others are OEM/ODM Custom Manufacturing and one-Stop Home Furnishing Solutions.
Who are FASHIM Home Decor's main competitors?
Direct peers on record are Sagebrook Home, Renwil, Imax Corporation, Phillips Collection, NOVEL (Decor Manufacturer) and Uttermost. Broad incumbents are West Elm, Crate & Barrel, Eichholtz and Kare Design.
Does FASHIM Home Decor have an API?
No public API is recorded for FASHIM Home Decor.
What industry is FASHIM Home Decor in?
FASHIM Home Decor's product category is Wholesale Home Decor Manufacturing. Its primary akta.pro industry code is CRAKAFAI, Luxury Home & Lifestyle (Tableware, Decor, Home Textiles). Its NAICS code is 3379 and its SIC code is 2590.