Foley Johnson Winery
Foley Johnson Winery is a luxury Napa Valley winery producing small-lot Bordeaux wines from a 50-acre Rutherford estate, serving affluent wine consumers direct through its tasting room, wine club, and e-commerce channels as part of Foley Family Wines.
- Company typePrivate
- Founded2012
- HeadquartersRutherford, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Foley Johnson Winery does
Foley Johnson Winery is a luxury Napa Valley winery founded in 2012 by Bill Foley and Carol Johnson Foley, producing small-lot Bordeaux wines from a 50-acre estate in the prestigious Rutherford AVA. The winery operates two product tiers — the Handmade line of special small-lot bottlings and the Estate tier — spanning Cabernet Sauvignon, Cabernet Franc, Merlot, Malbec, Petit Verdot, Chardonnay, Sauvignon Blanc, Rosé, and a White Blend, with bottle prices ranging from $36 to $325. Winemaking is overseen by a small team led by Director of Winemaking Michael Beaulac (joined 2021) and winemaker Giovani Verdejo, using traditional Bordeaux techniques including French oak barrel aging, malolactic fermentation, and oak batonage across vineyards divided into 29 blocks.
The business operates a pure direct-to-consumer model with three go-to-market channels: an estate tasting room in Rutherford offering four paid experiences ($50–$100 per person), a tiered wine club with 4, 6, and 12-bottle subscription options priced at $340–$1,010 per release, and an e-commerce web store managed through the Foley Food & Wine Society platform. Wine club members receive 20% discounts, complimentary tastings for up to four guests, and access to 15+ sister wineries within the Foley Family Wines portfolio.
Foley Johnson is one of three Napa Valley estates operated by Foley Family Wines, Inc., a diversified wine conglomerate, and functions as its flagship Rutherford property. The company holds 5 direct employees in the input data, with corporate services, fulfillment, and back-office functions centralized at the parent company. The estate has earned multiple 90+ point scores from Wine Spectator and Wine Enthusiast, a 2018 Wine Spectator Top 100 placement for its Meritage red, and a 2025 Robb Report Top 10 Napa Cabernet under $100 designation for the 2023 Handmade Cabernet Sauvignon. Distribution is domestic-only, with shipping restrictions to nine U.S. states and territories.
Foley Johnson Winery firmographics
Firmographics- Name
- Foley Johnson Winery
- Legal name
- Foley Family Wines, Inc.
- Website
- https://foleyjohnsonwines.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Foley Johnson Winery is a luxury Napa Valley winery producing small-lot Bordeaux wines from a 50-acre Rutherford estate, serving affluent wine consumers direct through its tasting room, wine club, and e-commerce channels as part of Foley Family Wines.
- Ownership category
- akta.pro rank
Foley Johnson Winery industry classification
Industry- Product category
- Premium Wine Production
- NAICS
- Wineries (312130), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Foley Johnson Winery is headquartered
LocationHeadquarters
- HQ city
- Rutherford
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Foley Johnson Winery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct wine sales: Retail sales of estate-grown Bordeaux wines (Cabernet Sauvignon, Merlot, Cabernet Franc, Malbec, Petit Verdot, Chardonnay, Sauvignon Blanc, Rosé, and blends) through the winery's e-commerce store and at the tasting room. Wine prices range from $36 (Rosé 2022) to $325 (Magnum 2015).
- Wine club membership: Subscription-based wine club with quarterly or twice-yearly shipments of curated wines. Members receive 20% discounts on club releases and additional orders, complimentary tastings, access to limited-production wines, and member event invitations. Pricing ranges from $340-$350 (4-bottle, quarterly) to $1,010 (12-bottle, twice-yearly).
- Tasting room experiences: Paid tasting experiences including the Luxury Cabernet Tasting ($100/person, $70 for members), Napa Valley Estate Tasting ($60/person), Picnic in the Vineyards ($50/group + 2+ bottle purchase), and Bocce and Bordeaux ($55/person for groups of 10-20).
- Private event hosting: Venue rental for private events including weddings, birthdays, and corporate events at the converted 1920's redwood barn hospitality center and estate terrace. Special events team available by appointment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Quarterly | 4-Bottle Wine Club (quarterly) — Mixed or Reds-only, ~4 bottles per release |
| Subscription | Quarterly | 6-Bottle Wine Club (quarterly) — Mixed or Reds-only, ~6 bottles per release |
| Subscription | Multi-year contract | 12-Bottle Wine Club (twice-yearly) — Mixed or Reds-only, ~12 bottles per release |
| Unit Pricing | Pay-as-you-go | Luxury Cabernet Tasting experience |
| Unit Pricing | Pay-as-you-go | Napa Valley Estate Tasting experience |
| Unit Pricing | Pay-as-you-go | Picnic in the Vineyards experience |
| Unit Pricing | Pay-as-you-go | Bocce and Bordeaux in the Vineyard experience |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Foley Johnson Winery product offering
Product offeringCore offering
Foley Johnson Winery is a luxury estate winery located in the prestigious Rutherford AVA of Napa Valley, producing handcrafted Bordeaux-style wines from its 50-acre estate vineyards (Main Ranch and Peral Vineyard). The winery offers a tiered portfolio including a Handmade tier of small-lot bottlings and an Estate tier, distributed direct-to-consumer through an estate tasting room, a quarterly/twice-yearly wine club subscription, an e-commerce web store, and curated tasting and private event experiences.
Product overview
Foley Johnson Winery is a luxury Napa Valley winery located in the Rutherford AVA, producing two tiers of wines: the Handmade tier featuring special small-lot bottlings from renowned winemakers, and the Estate tier focused on Bordeaux varieties from their 50-acre Rutherford estate. The portfolio includes Cabernet Sauvignon, Cabernet Franc, Chardonnay, Merlot, Malbec, Petit Verdot, Sauvignon Blanc, Rosé, and White Blend wines. The winery also offers a Wine Club membership program with 4, 6, and 12-bottle options providing quarterly or twice-yearly shipments, plus curated tasting experiences including the Luxury Cabernet Tasting, Napa Valley Estate Tasting, Picnic in the Vineyards, and Bocce and Bordeaux events. The estate encompasses the Main Ranch (40 acres) and Peral Vineyard (10 acres) for a total of 50 planted acres.
Differentiator
Problem solved
Functional benefit
Products and services
- Handmade Cabernet Sauvignon Premium Rutherford Cabernet Sauvignon made from estate fruit farmed in the famous 'Rutherford Dust'. The 2023 vintage is composed of 88% Cabernet Sauvignon, 9% Merlot, 3% Malbec, aged 18 months in 50% new French oak. Priced at $130.
- Handmade Cabernet Franc Estate-grown Rutherford Cabernet Franc from the Foley Johnson Estate. The 2022 vintage is composed of 94% Cabernet Franc, 3% Merlot, 3% Cabernet Sauvignon, aged 18 months in 40% new French oak. Priced at $95.
- Handmade Chardonnay Napa Valley Chardonnay made from Carneros fruit showing clarity and structure typical of cooler climate sites. The 2022 vintage features 50% malolactic fermentation, aged 16 months in French and American oak barrels (50% new). Priced at $70.
- Handmade Rosé Rutherford Rosé made from 100% Malbec estate fruit. The 2025 vintage was harvested September 9, 2025 and aged five months in stainless steel tanks to retain fresh acidity. Priced at $45.
- Handmade Malbec Rutherford Estate Malbec grown on loamy soils of gravel, clay and sand. The 2023 vintage is composed of 94% Malbec, 4% Merlot, 2% Cabernet Sauvignon.
- Handmade Merlot Rutherford estate Merlot from the Foley Johnson estate vineyards, part of the Handmade tier of small-lot bottlings.
- Handmade Sauvignon Blanc Rutherford Sauvignon Blanc from the estate vineyards, part of the Handmade tier featuring small-lot bottlings.
- Handmade Petit Verdot Small-lot Rutherford Petit Verdot from the estate vineyards, part of the Handmade tier of special small-lot bottlings.
- Handmade White Blend White Bordeaux-style blend from Napa Valley, part of the Handmade tier of special small-lot bottlings.
- Handmade Peral Vineyard Cabernet Sauvignon Single-vineyard Cabernet Sauvignon from the 10-acre Peral Estate parcel adjacent to the main estate, featuring excellent drainage and adobe soils. Priced at $150.
- Cabernet Sauvignon (Estate Series) Rutherford Cabernet Sauvignon from estate vineyards, composed of 78% Cabernet Sauvignon, 16% Merlot, 4% Petit Verdot, 2% Cabernet Franc (2023 vintage). Priced at $90.
- Foley Johnson Wine Club Wine club membership offering quarterly or twice-yearly shipments of curated estate wines with options for 4 bottles ($340-$350/release), 6 bottles ($480-$530/release), or 12 bottles ($1,010/release, twice-yearly). Members receive 20% discounts on club releases and additional orders, complimentary tastings for up to 4 guests, access to limited-production wines, and partner winery benefits across the Foley Family Wines portfolio.
- Luxury Cabernet Tasting Premium tasting experience featuring Foley Johnson Peral Vineyard Cabernet Sauvignon and other special vineyard selections in the VIP tasting room with cheese and charcuterie board and estate vineyard views. Priced at $100 per person ($70 for wine club or sister winery members).
- Napa Valley Estate Tasting Seated flight of five Foley Johnson wines from the 40-acre Rutherford Estate, served indoors or outdoors on the estate terrace. Priced at $60 per person; members receive four complimentary tastings per visit.
- Picnic in the Vineyards Intimate lounge area reservation surrounded by estate vineyards with views of the Vacas Mountains. Priced at $50 per group (up to 8 guests) plus purchase of 2+ bottles of wine. Weather-dependent, 2-hour reservation.
- Bocce and Bordeaux in the Vineyard Private outdoor experience with exclusive use of picnic area and bocce court for groups of 10-20 guests at $55 per person with 2+ bottle purchase required. 2-hour reservation, weather-dependent.
- Private Event and Venue Rental Venue rental for private events including weddings, birthdays, and corporate events hosted at the converted 1920's redwood barn hospitality center and estate terrace. Special events team available by appointment at [email protected] or 707-657-4843.
Quantifiable outcome
- One of 10 Best Napa Valley Cabernet Sauvignon under $100 to Buy Now in 2025 (Robb Report)
- +2 more outcomes
Companies that use Foley Johnson Winery
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Foley Johnson Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Foley Johnson Winery partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Foley Family WinescoreFoley Johnson is owned and operated by Foley Family Wines (FFW), a portfolio company managing 15+ winery brands across Napa Valley, Sonoma, and other California AVAs. FFW provides centralized sales, marketing, fulfillment, and administrative functions. The winery website and wine club are managed through the Foley Food & Wine Society platform (shop.foleyfoodandwinesociety.com). FFW is incorporated as Foley Family Wines, Inc.
- Banshee WinesminorSister winery within the Foley Family Wines portfolio. Foley Johnson wine club members receive a minimum 10% discount on wine and merchandise at Banshee Wines, and complimentary tastings for up to 4 people.
- Chalk Hill EstateminorSister winery within the Foley Family Wines portfolio. Cross-promotional benefits for wine club members including discounts and complimentary tastings.
- Chalone VineyardminorSister winery within the Foley Family Wines portfolio. Cross-promotional benefits for wine club members including discounts and complimentary tastings.
- Chateau St. JeanminorSister winery within the Foley Family Wines portfolio. Cross-promotional benefits for wine club members including discounts and complimentary tastings.
- Ferrari-CaranominorSister winery within the Foley Family Wines portfolio. Cross-promotional benefits for wine club members including discounts and complimentary tastings.
- Firestone VineyardminorSister winery within the Foley Family Wines portfolio. Cross-promotional benefits for wine club members including discounts and complimentary tastings.
- Foley EstatesminorSister winery within the Foley Family Wines portfolio. Cross-promotional benefits for wine club members including discounts and complimentary tastings.
- Lancaster EstateminorSister winery within the Foley Family Wines portfolio. Cross-promotional benefits for wine club members including discounts and complimentary tastings. Note: Lancaster cannot ship to South Carolina.
- Lincourt VineyardsminorSister winery within the Foley Family Wines portfolio. Cross-promotional benefits for wine club members including discounts and complimentary tastings.
- Roth EstateminorSister winery within the Foley Family Wines portfolio. Cross-promotional benefits for wine club members including discounts and complimentary tastings.
- SebastianiminorSister winery within the Foley Family Wines portfolio. Cross-promotional benefits for wine club members including discounts and complimentary tastings.
- Silverado VineyardsminorSister winery within the Foley Family Wines portfolio. Cross-promotional benefits for wine club members including discounts and complimentary tastings. Note: Silverado Vineyards cannot ship to Alabama, Missouri, or West Virginia.
- Sonoma Coast VineyardsminorSister winery within the Foley Family Wines portfolio. Cross-promotional benefits for wine club members including discounts and complimentary tastings.
- The Four GracesminorSister winery within the Foley Family Wines portfolio. Cross-promotional benefits for wine club members including discounts and complimentary tastings.
- Rutherford Dust SocietyminorIndustry association for Rutherford AVA wineries. Foley Johnson is a member and references the Rutherford Dust Society's website for information about the appellation, which is recognized for luxury-class wines farmed in the famous 'Rutherford Dust'.
- Vegas Golden KnightsminorNHL hockey team owned by Bill Foley, proprietor of Foley Johnson. The winery hosted a private tasting event for Vegas Golden Knights fans during the NHL Stanley Cup Playoffs at the Rutherford estate, featuring custom wine tastings, food by Chef Larry Forgione, and a visit by Bill Foley.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Foley Johnson Winery competitors and assessment
Company assessmentDirect peers
- Cakebread Cellars: Napa Valley family-owned winery emphasizing premium Chardonnay and Cabernet Sauvignon with a robust wine club and tasting experience model. Comparable on DTC scale, varietal Bordeaux mix, and premium positioning.
- Grgich Hills Estate: Rutherford AVA estate winery with biodynamic farming, premium Cabernet and Chardonnay, and international recognition. Direct peer on Rutherford terroir, estate-only model, and sustainability focus.
- Inglenook: Francis Ford Coppola's Rutherford AVA estate producing premium Bordeaux-style wines including the flagship Rubicon. Matches Foley Johnson on Rutherford estate production, Bordeaux varietal portfolio, and luxury positioning.
- Caymus Vineyards: Rutherford AVA-based family winery specializing in Cabernet Sauvignon, including the iconic Special Selection. Direct peer on Napa Valley terroir, premium Cabernet focus, and DTC/wine club distribution.
- Frank Family Vineyards: Napa Valley (Calistoga) winery with strong DTC and wine club program, premium Cabernet focus, and a hospitality/visitor experience comparable to Foley Johnson's tasting room offerings.
- Beaulieu Vineyard: Historic Rutherford AVA winery with deep Cabernet Sauvignon roots and a comparable tasting room and wine club model. Direct peer on geography, varietal focus, and DTC age.
- Quintessa: Estate Rutherford AVA winery producing premium, biodynamic Cabernet Sauvignon and Bordeaux blends with a strong DTC focus. Comparable to Foley Johnson on location, estate-only model, and luxury Napa Bordeaux positioning.
- Pine Ridge Vineyards: Napa Valley (Stags Leap District) winery focused on Cabernet Sauvignon and Chardonnay with estate-grown fruit and a strong DTC/wine club program. Comparable on Bordeaux varietals and DTC-led growth.
- Stag's Leap Wine Cellars: Napa Valley winery specializing in premium Cabernet Sauvignon from the Stag's Leap District. Comparable on premium Napa Cabernet focus, wine club, and tasting room DTC motion.
Broad incumbents
- Robert Mondavi Winery: Iconic Napa Valley winery with a much broader portfolio, broader distribution, and larger visitor center. Comparable to Foley Johnson on Napa Valley premium Cabernet positioning, but operates at a significantly larger scale and offers broader product breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Foley Johnson Winery social profiles
Digital presenceFoley Johnson Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foley Johnson Winery leadership team
Management profileNumber of profiles
Profiles4 records
Foley Johnson Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foley Johnson Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foley Johnson Winery
What does Foley Johnson Winery do?
Foley Johnson Winery is a luxury estate winery located in the prestigious Rutherford AVA of Napa Valley, producing handcrafted Bordeaux-style wines from its 50-acre estate vineyards (Main Ranch and Peral Vineyard). The winery offers a tiered portfolio including a Handmade tier of small-lot bottlings and an Estate tier, distributed direct-to-consumer through an estate tasting room, a quarterly/twice-yearly wine club subscription, an e-commerce web store, and curated tasting and private event experiences.
Is Foley Johnson Winery a public or private company?
Foley Johnson Winery is a private company. It is classified as corporate owned and is currently operating.
When was Foley Johnson Winery founded?
Foley Johnson Winery was founded in 2012. It employs 1 to 10 people.
Where is Foley Johnson Winery based?
Foley Johnson Winery is headquartered in Rutherford, United States, in the North America region.
How does Foley Johnson Winery make money?
Four revenue lines are on record. Direct wine sales are the primary driver. The others are wine club membership, tasting room experiences and private event hosting.
Who are Foley Johnson Winery's main competitors?
Direct peers on record are Cakebread Cellars, Grgich Hills Estate, Inglenook, Caymus Vineyards, Frank Family Vineyards, Beaulieu Vineyard, Quintessa, Pine Ridge Vineyards and Stag's Leap Wine Cellars. Robert Mondavi Winery is listed as a broad incumbent.
Does Foley Johnson Winery have an API?
No public API is recorded for Foley Johnson Winery.
What industry is Foley Johnson Winery in?
Foley Johnson Winery's product category is Premium Wine Production. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 2080.