Freedom Medical Alarms

What Freedom Medical Alarms does

Freedom Medical Alarms is a New Zealand-based subscription service that provides monitored personal emergency response systems (PERS) to seniors and individuals with disabilities or long-term health conditions. Founded in 1998, the company operates as a joint venture between HealthCare NZ — New Zealand's largest home and community healthcare provider, supporting more than 20,000 New Zealanders — and Wellington Free Ambulance, embedding the business directly inside the country's two most significant healthcare and emergency response networks.

The company sells and monitors two core hardware products: the SEVEN LiTE in-home base unit paired with wearable pendants, and the GO Pendant, a mobile GPS-enabled device for use outside the home. The underlying device technology is sourced from Chiptech, a New Zealand medical alarm hardware specialist. Monitored alerts from both product lines connect subscribers directly to the 111 Ambulance Communications Centre via the response platform, enabling rapid ambulance dispatch without third-party call-center triage for acute events.

Freedom Medical Alarms operates on a weekly subscription model, charging NZ$16.39 per week for the in-home SEVEN LiTE service and NZ$28.99–NZ$29.99 per week for the mobile GO Pendant. The business is an accredited supplier to the Ministry of Social Development (MSD) and Work and Income New Zealand (WINZ), allowing qualifying subscribers to access government subsidies. Distribution relies on direct-to-consumer sales, healthcare professional referrals (integrated with Medtech, ERMS, and Healthlink clinical software used by NZ GPs), and the broader HealthCare NZ care network. The company employs approximately 6 staff and is headquartered in Wellington.

Name

Freedom Medical Alarms

Legal name

Freedom Medical Alarms

Website

https://freedomalarms.co.nz

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Freedom Medical Alarms is a New Zealand-based provider of monitored personal emergency response systems for seniors and disabled individuals, offering subscription-based in-home and mobile GPS alarms with direct 111 ambulance dispatch, as a joint venture of HealthCare NZ and Wellington Free Ambulance.

Ownership category

akta.pro rank

Product category

Personal Emergency Response Services (Telecare)

NAICS

Home Health Equipment Rental (532283), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Personal Emergency Response (PERS) & Medical Alert Monitoring (HSAHAAAL)

akta.pro secondary industries

Two-Way Voice Emergency Communication Devices & Services (HSAHAHAF), Fall Detection & Automatic Alert Monitoring Services (HSAHAHAC), Emergency Response Systems (PERS) Setup & Home Alerting Solutions (HSABAJAL)

Keywords

• Medical alarm services
• Personal emergency response
• Senior safety monitoring
• Telecare monitoring services
• Emergency response systems

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Medical Alarm Rental - In-Home: Weekly rental of in-home medical alarm system including base unit and pendant, with installation, ongoing maintenance, and monitoring. Priced at $16.39 per week.
2. Medical Alarm Rental - GO Pendant (Mobile): Weekly rental of GPS-enabled mobile medical alarm for use outside the home. Priced at $28.99-$29.99 per week.
3. Government Funding - Disability Allowance: Fully funded medical alarms for customers eligible for Ministry of Social Development Disability Allowance through Work and Income NZ accreditation.
4. Additional Device Rental: Additional pendants at same address available free for in-home unit; additional GO pendant at $18.99 per week.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Freedom Medical Alarms provides monitored personal emergency response system (PERS) rental services across New Zealand, including in-home base units with wearable pendants and a GPS-enabled mobile pendant. Devices connect users directly to 111 Ambulance Communications at the push of a button, with ambulance call-out fees covered as part of the service. The company also offers government-funded plans for clients eligible for the MSD Disability Allowance.

Product overview

Freedom Medical Alarms provides a portfolio of monitored personal emergency response systems (PERS) for seniors and vulnerable individuals in New Zealand. The core offering consists of the SEVEN LiTE in-home base unit (a 4G-connected hub) paired with wearable wrist or neck pendants (offering up to 300m+ range), supplemented by the mobile GO Pendant for GPS-tracked nationwide emergency coverage beyond the home. All devices connect users directly to 111 Ambulance Communications, with ambulance fees covered as part of the service. Products are manufactured by New Zealand company Chiptech. The company also offers government-funded options through WINZ/MSD Disability Allowance for eligible clients.

Differentiator

Problem solved

Functional benefit

Products and services

• GO Pendant (Mobile GPS Medical Alarm) GPS-enabled 4G mobile medical alarm pendant that provides emergency coverage anywhere in New Zealand with cellular reception. Features location tracking, optional fall detection, two-way speakerphone communication, and dual-button activation with voice guidance. Designed for seniors and individuals who want safety support outside the home.
• SEVEN LiTE (In-Home Base Unit) In-home medical alarm hub that connects via 4G/3G cellular network with RF connectivity to wearable pendants. Features automated safety checks, two-way messaging, reminder functions, and communicates with wrist or neck pendants up to 300m+ away. Connects directly to 111 Ambulance Communications on pendant activation.
• In-Home Medical Alarm Neck Pendant Waterproof wearable pendant worn around the neck that communicates with the in-home SEVEN LiTE base unit. Features 300m+ open air range, 5-year battery life with remote monitoring, and can be converted to Easy Press or Fall Detection variants for users with mobility or fall-risk needs.
• In-Home Medical Alarm Wrist Pendant Waterproof wrist-worn pendant that communicates with the in-home SEVEN LiTE base unit. Designed for use around the home and garden with approximately 300m+ range from the base unit. Fully waterproof for use in shower and bath where falls commonly occur.

Quantifiable outcome

• Average response time under 30 seconds from alarm activation to first response
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature8 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• HealthCare NZflagshipStrategic or Co-development PartnerJoint ownership of Freedom Medical Alarms. HealthCare NZ is a major home healthcare provider established in 1988, supporting over 20,000 New Zealanders with home and community support services. The partnership combines healthcare expertise with emergency services infrastructure.
• Wellington Free AmbulanceflagshipStrategic or Co-development PartnerJoint ownership of Freedom Medical Alarms. Wellington Free Ambulance has been the key emergency ambulance provider for the Wellington community since 1927. Provides direct connection to 111 Ambulance Communications and covers Wellington/Wairarapa ambulance callouts at no charge.
• ChiptechcoreTechnology or Integration100% Kiwi-owned medical technology company based in Christchurch that manufactures Freedom Medical Alarms devices including the SEVEN LiTE base unit and GO Pendant.
• Private Care NZcoreStrategic or Co-development PartnerPrivate home care services provider offering additional support services for Freedom Medical Alarm clients. Offers private home care, aged care services, Uber Health transportation partnership, and My Food Bag nutrition support.
• Ministry of Social Development (MSD)coreOthersGovernment department that governs the supply of medical alarms through service level agreements. Freedom Medical Alarms is an accredited supplier for the Disability Allowance funding program.
• Work and Income New Zealand (WINZ)coreOthersGovernment agency responsible for the Disability Allowance program. Freedom Medical Alarms is an accredited supplier allowing eligible clients to receive fully funded medical alarms.
• Geneva HealthcareminorStrategic or Co-development PartnerHealthcare services provider listed as a partner organization, part of the broader healthcare network supporting Freedom Medical Alarms clients.
• New Zealand Health GroupminorStrategic or Co-development PartnerParent organization for HealthCare NZ, listed as a partner in the healthcare network supporting Freedom Medical Alarms.
• Telecare Services Association New Zealand (TSANZ)coreOthersIndustry body for telecare services. Freedom Medical Alarms is a member and compliant with all TSANZ specifications, codes of practice, and professional conduct requirements.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Tunstall Healthcare: Tunstall is a global PERS and telecare provider with an active NZ presence offering monitored personal emergency response systems. It competes head-to-head with Freedom in the same MSD-accredited, subscription-based medical alarm category.
• VRI (Valued Relationships Inc.): VRI is a US-based provider of PERS, medical alert, and remote patient monitoring services on a subscription model with 24/7 monitoring. Comparable product mix and senior-focused customer base to Freedom Medical Alarms.
• Life Alert: Life Alert is a long-established US PERS provider famous for its in-home and mobile medical alert subscriptions with monitored emergency dispatch. A direct functional peer in the monitored medical alert subscription category.
• St John New Zealand: St John NZ is the country's other major ambulance-linked medical alarm provider, offering in-home and mobile PERS products nationwide. It is Freedom's most direct NZ competitor and shares the same ambulance-connection and government-accreditation profile.
• Bay Alarm Medical: Bay Alarm Medical is a US-based PERS provider offering in-home and GPS mobile medical alert systems on a subscription model. Highly comparable product set (base unit, wearable pendants, mobile GPS, fall detection) and GTM to Freedom's.
• Medical Guardian: Medical Guardian is a US PERS provider offering in-home, mobile GPS, and fall-detection medical alert devices on subscription. Directly comparable product portfolio and customer segment (seniors and families) to Freedom Medical Alarms.
• LifeStation: LifeStation is a US-based monitored PERS company offering home and mobile GPS medical alert systems. Closely aligned subscription pricing, device range, and 24/7 monitoring value proposition.

Broad incumbents

• ADT Health: ADT Health is the medical alert and PERS arm of ADT, a major US security and home services incumbent. Offers monitored in-home and mobile medical alert systems as an extension of its broader security portfolio.
• Philips Lifeline: Philips Lifeline is a large incumbent PERS brand offering in-home and mobile GoSafe medical alert devices backed by Philips' healthcare scale. Comparable monitored medical alert subscription model, but as part of a much larger healthcare conglomerate.

Regional players

• Careline365: Careline365 is a UK-based PERS and personal alarm provider offering monitored in-home and GPS alarm subscriptions for seniors. A regional peer with comparable subscription medical alarm model, but operating primarily in the UK market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/freedommedicalalarms
• LinkedInlinkedin.com/company/freedom-medical-alarms

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freedom Medical Alarms