Functional Nutrition Group | Certified B Corporation

What Functional Nutrition Group | Certified B Corporation does

Functional Nutrition Group is a privately held UK-incorporated nutritional products distribution company founded in 2007 by David Brassey, a functional medicine practitioner. The company operates a three-channel brand architecture: Amrita Nutrition serves healthcare practitioners with clinical-grade supplements, Supplement Hub addresses direct-to-consumer demand, and Nutritional Wholesaler supplies retail businesses. The catalog spans 2,000-3,000+ products sourced from 100+ premium supplement brands, including a wholesale partnership with Pure Encapsulations.

The business runs a hybrid distribution and e-commerce model, generating revenue through practitioner B2B sales, consumer DTC transactions, and wholesale supply to retailers. Distribution is supported by a global warehouse network with primary operations in Amsterdam (operational headquarters) and additional fulfillment nodes in New York, Los Angeles, Houston, London, Dubai, Melbourne, and Taipei, enabling shipment to 50+ countries. The legal entity is registered in Sheffield, England and Wales, while day-to-day operations are run from Amsterdam. The team is approximately 10 people, indicating a lean operation that relies heavily on third-party logistics and platform-based ordering.

The company is bootstrapped with no disclosed funding rounds. It has accumulated ESG and employer credentials including Certified B Corporation status, PlanetMark environmental certification, Living Wage Employer accreditation, and recognition as a Great Place to Work in 2024. These designations position the company for ESG-aligned procurement and conscious consumer segments, though no proprietary AI or technology differentiation is disclosed. Revenue mechanics are not publicly disclosed, and the company does not appear to publish ARR, GMV, or customer metrics.

Name

Functional Nutrition Group | Certified B Corporation

Legal name

Functional Nutrition Limited

Website

https://functionalnutrition.group

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Functional Nutrition Group is a UK-incorporated, bootstrapped nutritional supplement distributor founded in 2007, operating three channels (Amrita Nutrition for practitioners, Supplement Hub for consumers, Nutritional Wholesaler for retailers) and shipping 2,000-3,000+ products from 100+ brands to 50+ countries via a global warehouse network.

Ownership category

akta.pro rank

Product category

Nutritional Supplements Distribution

NAICS

Food (Health) Supplement Retailers (456191), Other Specialty Food Retailers (44529)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industry

Functional Foods & Wellness Beverage Retail (Kombucha, Adaptogens, CBD where legal) (CRAHAEAH)

Keywords

• Nutritional supplements distribution
• Practitioner-only supplements
• Nutraceutical wholesale
• Supplement retail brand portfolio
• Professional-grade vitamins

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce (Supplement Hub): Retail sales of nutritional supplements to individual consumers through supplementhub.com. Customers can purchase from over 100 premium brands with expert nutritionist support available.
2. Practitioner E-commerce (Amrita Nutrition): B2B sales platform for functional medicine practitioners, naturopaths, nutritional therapists, and integrative practitioners to purchase supplements for their clients. Features protocol-building and sharing capabilities.
3. Wholesale Distribution (Nutritional Wholesaler): Wholesale pricing on nutritional supplements for retailers, pharmacies, and clinics. Currently partnered with Pure Encapsulations offering their entire product line at wholesale prices. UK-based fulfilment partner handles inventory management.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Functional Nutrition Group is a specialty multi-brand distributor of nutritional supplements, offering 2,000+ products across 100+ premium brands (including Pure Encapsulations, Life Extension, Thorne, and Garden of Life). It serves three distinct customer segments through dedicated sub-brands: Amrita Nutrition supports qualified practitioners, Supplement Hub sells to consumers, and Nutritional Wholesaler supplies retailers and pharmacies. The company operates across 50+ countries with warehouses in the Netherlands, US, UK, Dubai, and Australia.

Product overview

Functional Nutrition Group operates as a multi-channel specialty retailer of high-quality nutraceuticals with three distinct sub-brands serving different market segments. Amrita Nutrition serves qualified practitioners with over 3,000 supplements and protocol-sharing capabilities. Supplement Hub provides direct-to-consumer access to 100+ premium brands with expert nutritionist support. Nutritional Wholesaler supplies retailers and pharmacies with wholesale pricing on premium supplements. The three brands share a unified foundation of trust, quality, and innovation.

Differentiator

Problem solved

Functional benefit

Brands

• Amrita Nutrition: Brand for qualified practitioners and their clients, offering over 3,000 high-quality supplements from leading manufacturers. Practitioners can create and share protocols with clients and access practitioner-focused educational material.
• Supplement Hub
• Nutritional Wholesaler

Products and services

• Amrita Nutrition Amrita Nutrition is the B2B sub-brand of Functional Nutrition Group that supplies qualified healthcare practitioners (functional medicine, naturopathy, nutrition, and integrative medicine) with professional-grade nutritional supplements at trade pricing. It offers a multi-brand portfolio including Pure Encapsulations, Thorne, and other premium lines.
• Supplement Hub Supplement Hub is the direct-to-consumer e-commerce sub-brand of Functional Nutrition Group, providing individual health-conscious consumers access to the same premium nutritional supplement brands available through the company's B2B channels.
• Nutritional Wholesaler Nutritional Wholesaler is the wholesale B2B sub-brand of Functional Nutrition Group, supplying pharmacies, clinics, and retail resellers with multi-brand nutritional supplements at wholesale pricing for onward resale to their own customers.

Quantifiable outcome

• Products shipped to over 50 countries with thousands of practitioners and their patients served

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• Pure EncapsulationscoreChannel Partner/ Reseller/ DistributorStrategic wholesale partnership offering Pure Encapsulations entire product line at wholesale prices to UK retailers. Nutritional Wholesaler serves as the exclusive wholesale channel for Pure Encapsulations products in the UK market, enabling pharmacies, clinics, and retailers to access premium supplements with reduced importation costs and improved inventory control.
• AramexcoreChannel Partner/ Reseller/ DistributorLogistics partnership with Aramex for main warehouse operations in the Netherlands (Oude Meer location). Aramex handles fulfillment and distribution from the primary distribution center serving global shipments.
• Absorb PlusminorChannel Partner/ Reseller/ DistributorBrand partnership for distribution of Absorb Plus nutritional supplements through the Functional Nutrition Group platform
• Activated ProbioticsminorChannel Partner/ Reseller/ DistributorBrand partnership for distribution of Activated Probiotics supplements through the Functional Nutrition Group platform
• Apex EnergeticsminorChannel Partner/ Reseller/ DistributorBrand partnership for distribution of Apex Energetics nutritional supplements through the Functional Nutrition Group platform
• Beyond Balance IncminorChannel Partner/ Reseller/ DistributorBrand partnership for distribution of Beyond Balance Inc supplements through the Functional Nutrition Group platform
• BioMedica NutraceuticalsminorChannel Partner/ Reseller/ DistributorBrand partnership for distribution of BioMedica Nutraceuticals products through the Functional Nutrition Group platform
• Cellcore BiosciencesminorChannel Partner/ Reseller/ DistributorBrand partnership for distribution of Cellcore Biosciences nutritional supplements through the Functional Nutrition Group platform
• Life ExtensionminorChannel Partner/ Reseller/ DistributorBrand partnership for distribution of Life Extension supplements through the Functional Nutrition Group platform
• Microbe FormulasminorChannel Partner/ Reseller/ DistributorBrand partnership for distribution of Microbe Formulas supplements through the Functional Nutrition Group platform
• Moss NutritionminorChannel Partner/ Reseller/ DistributorBrand partnership for distribution of Moss Nutrition supplements through the Functional Nutrition Group platform
• Quicksilver ScientificminorChannel Partner/ Reseller/ DistributorBrand partnership for distribution of Quicksilver Scientific supplements through the Functional Nutrition Group platform
• Seeking HealthminorChannel Partner/ Reseller/ DistributorBrand partnership for distribution of Seeking Health supplements through the Functional Nutrition Group platform

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Thorne: Premium practitioner-grade supplement brand with strong D2C presence — competes with Functional Nutrition's branded portfolio strategy and overlap in practitioner/consumer audiences.
• Fullscript: Direct competitor in practitioner-focused nutritional supplement distribution with protocol-building and dispensing tools — directly comparable to Amrita Nutrition's model of serving naturopaths, nutritionists, and integrative practitioners.
• Emerson Ecologics: Long-established US-based distributor serving licensed healthcare practitioners with professional-grade supplements — a precedent for Amrita Nutrition's practitioner B2B go-to-market.
• iHerb: Global D2C supplement marketplace shipping 50,000+ products to 180+ countries — directly comparable to Supplement Hub for premium supplement consumer e-commerce with worldwide shipping.

Broad incumbents

• Holland & Barrett: UK's largest health-food and supplement retail chain — the dominant mass-market incumbent against which Functional Nutrition positions itself as a premium/expert-led alternative for consumers via Supplement Hub.
• Boots Health & Pharmacy: UK high-street pharmacy/health retailer — comparable buyer-channel for Nutritional Wholesaler (pharmacies/clinics) and competitor for Supplement Hub's consumer supplement business.

Others

• Pure Encapsulations: Hypoallergenic supplement brand both stocked by Functional Nutrition and the anchor wholesale partner via Nutritional Wholesaler — comparable as a practitioner-supplement brand and as a reference point for the wholesale arm.

Regional players

• Nature's Best: UK retailer specializing in health foods and supplements — direct regional comparable to Supplement Hub in the UK consumer market.

Emerging players

• WelleCo: Premium DTC functional-nutrition brand with practitioner endorsement channels — adjacent D2C premium nutrition comparable to Supplement Hub's positioning.
• Designs for Health: Practitioner-only supplement brand with educational content — overlaps with Amrita Nutrition's practitioner-centric model and is one of the brands distributed in the platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/amritanutrition
• Facebookfacebook.com/amritanutrition
• LinkedInlinkedin.com/company/functional-nutrition-group
• Instagraminstagram.com/amritanutrition

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Functional Nutrition Group | Certified B Corporation