Genuardi Florist

Name

Genuardi Florist

Legal name

Genuardi Florist

Website

https://genuardiflorist.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Retail Florist Services

NAICS

Florists (45931)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Retail florist services
• Fresh flower delivery
• Sympathy funeral arrangements
• Wedding floral design
• Occasion-based gifts

Headquarters

HQ city

Lansdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Flower and Gift Sales: One-time transaction-based sales of floral arrangements, plants, stuffed animals, and gift items. Revenue generated from product sales with delivery fees as additional revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Genuardi Florist is a family-owned local retail florist that designs and sells hand-arranged fresh flower bouquets, live plants and dish gardens, and gift items such as stuffed animals for personal occasions. Customers purchase through the e-commerce website, phone orders, or in-store visits at the Lansdale, PA location, with same-day local delivery available in the Lansdale area and nationwide delivery fulfilled through the Teleflora florist network. The product mix is organized by occasion, including everyday flowers, birthdays, anniversaries, get well, new baby, prom, weddings, and a substantial sympathy/funeral category with casket sprays, standing sprays, wreaths, photo/urn tributes, and themed sympathy collections.

Product overview

Genuardi Florist is a family-owned flower shop serving Lansdale, PA since 1984, operating as a single-location retail florist with an e-commerce platform. The core product offering centers on fresh flower bouquets and arrangements, including Teleflora branded products (Darling Bloom, Gorgeous Gem, Sweet On Hue) and proprietary designs. The company provides occasion-based floral collections for birthdays, anniversaries, proms, weddings, and sympathy/funeral needs. Sympathy offerings include eight themed collections (Beautiful Memories, Colorful Reflections, Distinguished Service, Grandest Glory, Greatest Love, Lavender Tribute, Tranquil Peace, Tender Remembrance) with products like casket sprays, standing sprays, wreaths, and photo/urn tributes. Additional products include live plants and dish gardens, stuffed animals, and delivery services including same-day local delivery and nationwide coverage through the Teleflora network.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Flower Bouquets and Arrangements

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TelefloracoreChannel Partner/ Reseller/ DistributorTeleflora is a national florist network that enables Genuardi Florist to offer nationwide flower delivery services. Through this partnership, Genuardi Florist gains access to Teleflora-designed arrangements and the ability to fulfill orders outside their local delivery area through affiliated florists across the United States.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• UrbanStems: Direct-to-consumer online florist offering bouquets and plants with same-day delivery in major US metros. Same product category (fresh flower arrangements, plants) and occasion-based assortment; competes for the digital flower purchase.
• Teleflora: National florist network that Genuardi is a member of; operates its own consumer-facing brand and curated arrangements. Competes directly in the same product category while also serving as Genuardi's nationwide fulfillment partner.
• ProFlowers: Online flower and gift retailer shipping direct from growers to consumers nationwide. Same e-commerce floral category, similar pricing tiers, and directly competes for the same digital-first customer that Genuardi reaches through its website.
• From You Flowers: Online floral and gift retailer offering nationwide flower delivery through its own network. Similar product mix (roses, bouquets, plants, sympathy) and price tiers, competing for the same online customer base.
• 1-800-Flowers.com: Largest US online floral and gift retailer offering bouquets, plants, and gift baskets nationwide. Direct competitor to Genuardi for online flower orders, especially through e-commerce and Teleflora/FTD network fulfillment.
• The Bouqs Co. Farm-to-doorstep online floral delivery brand offering bouquets for occasions directly competing with local florists. Targets the same gifting occasions (birthdays, anniversaries, sympathy) with a digitally native, subscription-friendly model.

Emerging players

• BloomNation: Online marketplace that aggregates independent local florists (similar business model to Genuardi) with e-commerce storefronts. Comparable in customer base (local artisan florists) and tech enablement approach, but operates as a platform rather than a single shop.

Others

• Harry & David: Premium gift retailer offering flowers, plants, and gift baskets through e-commerce and catalog. Adjacent competitor for the premium gifting occasion (sympathy, anniversary, holiday) that Genuardi targets with its high-AOV collections.

Broad incumbents

• Edible Arrangements: National franchise specializing in fruit-based gift arrangements with adjacent floral and plant offerings. Overlaps in gift-delivery occasion occasions and franchise/local-retailer footprint similar to a single-store florist's competitive context.
• FTD (Florists' Transworld Delivery): Long-standing national florist delivery network offering same products and nationwide reach through affiliated local florists. Closest structural analog to Teleflora and a direct competitor for out-of-area orders.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Genuardi-Florist-198087163593635
• Instagraminstagram.com/genuardiflorist
• LinkedInlinkedin.com/company/genuardi-florist

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genuardi Florist