Boomerang Digital

What Boomerang Digital does

Boomerang Digital, operating the SpotMe enterprise event engagement platform, provides unified software for Fortune 500 organizations to run in-person, hybrid, virtual, and webinar events. The platform is built on a CRM-first architecture that captures attendee interactions and syncs them to sales and marketing systems including Salesforce, Marketo, HubSpot, Eloqua, Pardot, Veeva, RainFocus, and Swoogo. Core capabilities span attendee lifecycle management, agenda and sponsor management, no-code mobile event app creation, real-time analytics, gamification, and AI-powered networking recommendations. The platform serves life sciences (Sanofi, Takeda, Pfizer) and professional services (Deloitte) primarily, with additional exposure to insurance (Liberty Mutual) and enterprise software (Workday).

The business operates a quote-based enterprise subscription model sold through direct field sales, supplemented by Professional Event Services that deliver end-to-end managed event execution including pre-event setup, onsite check-in, badge printing, and live production with 24/7 global assistance. Headquartered in Lausanne, Switzerland, the company targets global enterprises and reports 12,000+ Fortune 500 customers. The platform holds SOC 2 Type II, ISO 27001, GDPR, and CSA STAR Level 2 certifications, and was recognized as a Leader in The Forrester Wave: All-In-One Event Management Platforms, Q4 2024.

In 2025, SpotMe launched Onomi as a dedicated Life Sciences sub-brand for pharmaceutical and healthcare event management, including CongressIQ for medical congress excellence. The product portfolio is organized around the core SpotMe Event Platform with modular capabilities (Attendee Experience, Attendee Management, Mobile Experiences, Agenda, Sponsor, Admin Access Management) and format-specific products (In-Person, Hybrid, Virtual Events, Webinars, Event App Builder). API and JavaScript SDK availability enables custom integrations. The company is privately held with no disclosed parent company or funding rounds.

Name

Boomerang Digital

Legal name

SpotMe

Website

https://getspotme.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Boomerang Digital operates SpotMe, an enterprise event engagement platform serving Fortune 500 life sciences and professional services organizations with CRM-integrated in-person, hybrid, virtual, and webinar event capabilities.

Ownership category

akta.pro rank

Product category

Enterprise Event Engagement Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data, Analytics, CRM & Marketing Automation Integrations for Event Registration (THAHAFAK)

akta.pro secondary industries

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), Event Mobile Apps & Second-Screen Experiences (Agendas, Messaging, Push, Check-in) (THAHAOAG), On-Demand Video Hosting & Content Repurposing (VOD Libraries, Highlights, Editing) (THAHAOAN)

Keywords

• Enterprise event management
• Event engagement platform
• Virtual event software
• CRM-integrated events
• Mobile event applications

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Platform Subscription: Enterprise event platform subscription providing access to core event management capabilities including registration, attendee management, mobile apps, agenda management, and analytics.
2. Professional Services: End-to-end event services including pre-event setup, content management, onsite check-in, badge printing, and live production support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Boomerang Digital operates the SpotMe enterprise event engagement platform, providing registration, attendee management, mobile event apps, agenda management, live streaming, and real-time analytics for in-person, hybrid, virtual, and webinar events. The platform synchronizes every attendee interaction to CRM and marketing automation systems (Salesforce, HubSpot, Marketo, Eloqua, Pardot, Veeva). The company also delivers end-to-end professional services for event execution and operates the Onomi sub-brand for life sciences congress and HCP engagement.

Product overview

SpotMe is an enterprise event engagement platform providing a unified product portfolio centered on the core SpotMe Event Platform, supplemented by specialized product modules for different event formats (In-Person, Hybrid, Virtual Events, Webinars), no-code event app creation tools (Event App Builder, Mobile Event App), and the Life Sciences sub-brand Onomi for pharmaceutical congress management. The platform integrates CRM and MarTech systems to capture every attendee interaction and sync engagement data to sales pipelines. Professional Event Services provides managed support while capability modules (Attendee Experience, Attendee Management, Mobile Experiences, Agenda, Sponsor, and Admin Access Management) address specific functional needs. The platform serves Fortune 500 life sciences and professional services companies requiring compliance-ready event solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Onomi: Pharma event platform specifically designed for life sciences leaders to instrument scientific exchanges for Healthcare Professionals (HCPs). Includes solutions for omnichannel webinars and congress excellence.

Products and services

• SpotMe Event Platform Primary enterprise event engagement platform that captures attendee data, synchronizes interactions to CRM, and empowers sales reps with actionable insights. Supports omnichannel events (in-person, hybrid, virtual) with integrated registration, agenda management, and real-time analytics.
• In-Person Event Platform
• Hybrid Events Platform
• Virtual Events Platform
• Webinars
• Event App Builder
• Mobile Event App
• Onomi for Life Sciences Dedicated Life Sciences event platform for pharmaceutical and healthcare companies. Instruments scientific exchanges for healthcare professionals (HCPs) with specialized omnichannel webinar solutions and congress management capabilities including CongressIQ.
• Professional Event Services

Quantifiable outcome

• 12,000+ Fortune 500 life sciences and professional services leaders trust SpotMe

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationCRM integration allowing seamless sync of event engagement data including session participation and content engagement to Salesforce for lead tracking and revenue impact measurement.
• Marketo (Adobe)coreTechnology or IntegrationIntegration with Marketo marketing automation platform for syncing event data to marketing workflows and lead nurturing programs.
• HubSpotcoreTechnology or IntegrationCRM integration enabling event engagement data sync to HubSpot for tracking leads and measuring event-driven revenue impact.
• Eloqua (Oracle)coreTechnology or IntegrationIntegration with Oracle Eloqua marketing automation for enterprise marketing workflows and event data synchronization.
• VeevacoreTechnology or IntegrationLife sciences-specific CRM integration for pharmaceutical companies to comply with industry regulations and manage HCP engagement.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Zoom Events: Zoom Events bundles virtual event capabilities into the broader Zoom collaboration platform, leveraging massive enterprise distribution. It is a broad incumbent alternative for the virtual event portions of SpotMe's offering and can pressure standalone platforms on price and bundling.
• Eventbrite: Eventbrite is a broad event ticketing and management platform serving events of all sizes. It overlaps with SpotMe in registration and ticketing but is generally skewed toward SMB and consumer events rather than the Fortune 500 enterprise focus SpotMe targets.
• ON24: ON24 is an established enterprise webinar and virtual event platform with deep integrations into CRM and marketing automation. It overlaps with SpotMe's webinar and virtual event modules and competes for the same demand-generation budgets at enterprise customers.

Direct peers

• Bizzabo: Bizzabo is an enterprise event experience platform with registration, mobile apps, and analytics, also named a Leader in the Forrester Wave for All-In-One Event Management Platforms. It targets the same enterprise B2B event buyers as SpotMe with comparable omnichannel capabilities.
• Cvent: Cvent is the largest enterprise event management platform, offering registration, attendee management, and onsite solutions across in-person, hybrid, and virtual events. It directly competes with SpotMe for the same Fortune 500 enterprise event budget and is the dominant incumbent in the category.
• RainFocus: RainFocus provides an enterprise event management platform focused on registration, content, and engagement for large conferences. SpotMe explicitly integrates with RainFocus, indicating overlapping enterprise customer bases and direct competition for the same accounts.
• vFairs: vFairs provides virtual and hybrid event platforms with registration, mobile apps, and engagement tools for large enterprise and association events. It directly competes with SpotMe in the omnichannel event platform category.
• Swoogo: Swoogo is an enterprise event management platform with registration, mobile apps, and badging used by large B2B event teams. SpotMe explicitly integrates with Swoogo, indicating direct competition for shared enterprise event programs and overlapping customer bases.

Emerging players

• Hubilo: Hubilo is a virtual and hybrid event platform with attendee engagement, networking, and analytics features. It targets the same enterprise and mid-market B2B event buyers as SpotMe with overlapping capabilities in webinars and event apps.
• Goldcast: Goldcast is an emerging B2B event platform focused on virtual and hybrid events with strong marketing-attribution and CRM integrations. It competes with SpotMe for the same enterprise demand-gen use cases, especially among mid-market B2B marketers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SpotMe
• YouTubeyoutube.com/c/SpotMe
• Facebookfacebook.com/SpotMe
• LinkedInlinkedin.com/company/boomerang-digital

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boomerang Digital