Grupo Granada Negocios Imobiliarios

What Grupo Granada Negocios Imobiliarios does

Grupo Granada Negócios Imobiliários (operating under the trade name Granada Imóveis) is a Brazilian real estate brokerage founded in 1997 and headquartered in São José dos Campos, São Paulo state. The firm intermediates residential sales and rentals, commercial property transactions, and vacation rentals, operating across São José dos Campos and adjacent municipalities including Jacareí, Caçapava, and Cunha. Granada holds CRECI registration 27824-J, the regulatory credential required to legally broker real estate in Brazil, and operates as a privately held, founder-owned firm without public filings, external funding, or institutional ownership.

The company's technology infrastructure is built on the Imobzi SaaS platform, which powers its public-facing property portal, listing management, and lead capture workflows. The site currently exposes approximately 46 active listings and includes a 360° virtual tour feature and an online financing simulation tool. Granada does not operate proprietary technology, mobile applications, or proprietary valuation or pricing engines; the digital stack is commodity SaaS typical of Brazilian regional brokerages.

Granada's commercial model is standard commission-based brokerage: revenue is generated as a percentage of transaction value on closed sales and as a fee on executed rental agreements. The customer base consists of individual buyers, sellers, tenants, and landlords in the Vale do Paraíba region, with a long-tail of consumer clients and no disclosed enterprise or institutional counterparties. There is no evidence of franchise operations, broker network expansion beyond the current office, M&A activity, or external capital raises.

Name

Grupo Granada Negocios Imobiliarios

Legal name

Granada Imóveis

Website

https://granadaimoveis.com.br

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Granada Negócios Imobiliários is a privately held Brazilian real estate brokerage founded in 1997 and headquartered in São José dos Campos, intermediating residential, commercial, and vacation rental transactions across São José dos Campos, Jacareí, Caçapava, and Cunha for individual buyers, sellers, and landlords.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Commercial property sales
• Property rental services
• Real estate consulting
• Property listings

Headquarters

HQ city

São José dos Campos

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Brokerage - Sales Commission: Commission-based revenue from facilitating residential and commercial property sales. The company acts as intermediary between buyers and sellers, earning commission on completed transactions.
2. Real Estate Brokerage - Rental Commission: Commission-based revenue from facilitating property rentals. The company matches tenants with properties and earns commission on rental agreements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Granada Imóveis is a real estate brokerage operating in São José dos Campos, Brazil, since 1997, intermediating the buying, selling, and renting of residential and commercial properties. The company matches buyers, sellers, and tenants through personalized broker-led advisory services, providing commercial, legal, and emotional support throughout property negotiations, and offers financing consultation as part of the transaction process.

Product overview

Granada Imóveis operates a unified real estate brokerage platform serving São José dos Campos and surrounding regions since 1997. The platform provides an integrated portfolio of property listing services across residential (apartments, casas, sobrados), commercial (salas, lojas, galpões), and rural (chácaras, sítios) categories. Key modules include Tour Virtual 360° for immersive property viewing, financing simulation tools, property advertising services (Anúncie seu Imóvel), and personalized property request matching (Peça seu Imóvel). The platform specializes in both buying/selling and rental transactions, with offerings ranging from ready-to-move properties to launch-stage developments. The technology infrastructure is powered by Imobzi property management platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Brokerage (Imóveis Residenciais)
• Commercial Property Brokerage (Imóveis Comerciais)
• Vacation Rental Brokerage (Imóveis para Temporada)
• Property Listing Service (Anuncie seu Imóvel)
• Property Request Matching Service (Peça seu Imóvel)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ImobzicoreTechnology or IntegrationThe company's website and property listing platform is powered by Imobzi, a real estate technology platform. This technology partnership enables the company's digital presence, property listings management, virtual tour hosting, and customer inquiry processing.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• QuintoAndar: Brazil's largest proptech platform for residential rentals and sales. While Granada is a traditional brokerage and QuintoAndar is a tech-enabled platform, both compete for the same residential property clients in Brazil and represent the digital evolution of the brokerage model.
• Loft: Brazilian proptech that buys, renovates, and resells residential properties using a tech-enabled brokerage model. Represents a tech-driven alternative to traditional brokerages like Granada, especially in the São Paulo metropolitan area.
• ZAP Imóveis: Brazil's leading online real estate portal aggregating listings from brokerages like Granada. It is a channel partner and competitor — Granada's listings appear on ZAP, but ZAP also bypasses traditional brokers by connecting buyers directly to listings.
• Viva Real: Major Brazilian real estate listing portal (now part of the OLX Group / ZAP ecosystem). Comparable to Granada as a marketplace for residential and commercial property listings, though Viva Real is a portal rather than a brokerage.

Others

• Imobzi: Real estate CRM and website platform used by Granada to power its digital presence. Imobzi is a technology supplier/partner rather than a competitor, serving as the infrastructure backbone for thousands of Brazilian brokerages.
• Cyrela Brazil Realty: Major Brazilian real estate developer that also sells units through its own brokerage. Comparable to Granada in that both operate in the São Paulo residential property market, but Cyrela is primarily a developer selling new launches rather than a resale brokerage.

Broad incumbents

• Auxiliadora Predial: Brazilian real estate brokerage franchise network with strong regional presence. Comparable to Granada in offering residential and commercial brokerage services, but operates through a franchise model across multiple states.
• Lopes Imóveis: One of Brazil's largest traditional real estate brokerages, with national coverage and a strong franchise network. Comparable to Granada as a brokerage business model serving residential and commercial markets, but at much larger scale.
• Coelho da Fonseca: Traditional São Paulo-based luxury real estate brokerage with high-end residential focus. Comparable to Granada in providing personalized broker-led residential brokerage services, though it serves a far more affluent segment.

Regional players

• My Broker Imobiliária: Regional Brazilian real estate brokerage franchise. Comparable to Granada as a traditional brokerage serving residential and commercial clients in a defined geographic region, though My Broker operates in different regional markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/granada-imoveis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Granada Negocios Imobiliarios