Haven For Hope Counselling Centre

What Haven For Hope Counselling Centre does

Haven For Hope Counselling Centre is a privately-held Canadian mental health counselling practice founded in 2012 by Donna Phillips (MSW, RSW) and headquartered in Fredericton, New Brunswick. The practice delivers professional, client-centred counselling to individuals, couples, youth, and families across two provinces, addressing anxiety, depression, grief, trauma, addiction, relationship challenges, and life transitions through modalities including EMDR, Internal Family Systems, Compassionate Inquiry, CBT, DBT, and narrative therapy. Service delivery spans four physical offices (Fredericton Northside, Fredericton Southside, Oromocto, and Halifax) with all providers also offering virtual counselling, and is augmented by a Mental Health Support Worker tier regulated through the New Brunswick Association of Social Workers.

The business operates on a fee-for-service professional services model, charging $75 to $175 per 60-minute session based on provider credentialing, with pay-as-you-go billing and direct-billing arrangements with more than 15 insurance and benefits partners (Blue Cross, Greenshield, Canada Life, Desjardins, Telus Health, Beneva, BPA, Equitable Life, Industrial Alliance, Johnston Group, Campus Trust, Homewood Health) and government programs (Veterans Affairs Canada, Canadian Armed Forces). Go-to-market is sales-led and local: clients book via phone, contact form, or email, complete an intake capturing contact details and insurance information, and are matched to providers, with wait times typically under two weeks.

The team comprises 20+ registered professionals and support staff. The underlying technology stack is limited to standard virtual-counselling video delivery and a WordPress-based marketing site; no proprietary platform, AI capabilities, or integrations are disclosed. Ownership remains with founder Donna Phillips; there is no parent company, no external institutional investment, and no subsidiaries.

Name

Haven For Hope Counselling Centre

Legal name

Haven For Hope Counselling Centre

Website

https://havenforhope.ca

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Haven For Hope Counselling Centre is a privately-held Canadian mental health practice founded in 2012 that delivers fee-for-service individual, couples, youth, and family counselling across four offices in New Brunswick and Nova Scotia, complemented by virtual sessions and direct insurance billing.

Ownership category

akta.pro rank

Product category

Mental Health Counselling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYEDALAFAB

Mental Health Counseling & Psychotherapy Services

Education/Student Services & Campus Operations/Student Health, Counseling & Wellness Services

Keywords

• Mental health counselling
• Individual therapy services
• Couples and family counselling
• Trauma and addiction therapy
• Virtual counselling sessions

Headquarters

HQ city

Fredericton

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Fee-for-Service Counselling: Clients pay per counselling session at hourly rates ranging from $75 to $175 depending on provider qualification level. Services provided by Registered Social Workers, Licensed Counselling Therapists, and Mental Health Support Workers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Haven For Hope Counselling Centre is a private mental health counselling practice that delivers fee-for-service individual, couples, youth, and family therapy across four physical offices in New Brunswick and Nova Scotia and via virtual sessions. Services are provided by registered social workers, licensed counselling therapists, and mental health support workers using modalities such as EMDR, IFS, CBT, DBT, narrative therapy, and mindfulness to address anxiety, depression, trauma, grief, addiction, and relationship challenges.

Product overview

Haven For Hope Counselling Centre offers a holistic, client-centered approach to mental health counselling through multiple service lines. The core offerings include individual, group, and family counselling, complemented by Mental Health Support Workers who provide hands-on interventions under registered social worker supervision. Services are delivered across multiple locations in New Brunswick (Fredericton and Oromocto) and Nova Scotia (Halifax), with virtual counselling options for accessibility. Specialized therapeutic approaches include trauma therapy (EMDR, IFS, Compassionate Inquiry), addiction support, youth and family services, couples counselling, and LGBTQ/PFLAG community support. The practice serves individuals across the lifespan including children, adolescents, adults, couples, and families.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual, Group and Family Counselling Professional counselling services for individuals, groups, and families addressing mental health concerns including anxiety, depression, trauma, grief, and relationship challenges, delivered by registered social workers and licensed counselling therapists.
• Mental Health Support Services Hands-on interventions provided by Mental Health Support Workers who assist counsellors and clients under supervision of registered social workers, applied to be regulated as Social Work Technicians through the New Brunswick Association of Social Workers.
• Virtual Counselling Remote counselling sessions offered by all Haven For Hope providers, enabling access to mental health services for clients who cannot attend in-person appointments across New Brunswick and Nova Scotia.
• Trauma Therapy Specialized therapeutic approaches including EMDR, Internal Family Systems (IFS), Compassionate Inquiry, and mindfulness-based embodiment practices for trauma treatment, for clients navigating trauma-related symptoms.
• Addiction Support Counselling services addressing substance misuse, sexual addiction, gambling, and co-occurring disorders, delivered within the practice's holistic framework.
• Youth and Family Services Specialized counselling for youth, adolescents, and families dealing with behavioural challenges, family dynamics, and youth homelessness.
• Couples and Relationship Counselling Therapeutic support for couples and individuals addressing relationship challenges, marital distress, separation, divorce, and co-parenting.
• LGBTQ/PFLAG Community Support Inclusive, affirming counselling services specifically welcoming and supporting 2SLGBTQIA+ youth and adults.

Quantifiable outcome

• Wait time for first appointment typically no more than two weeks

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered minor and core.

• Alberta Blue CrossminorChannel Partner/ Reseller/ DistributorInsurance provider for direct billing services, allowing clients to claim counselling sessions directly through their Alberta Blue Cross coverage.
• Beneva by La CapitalminorChannel Partner/ Reseller/ DistributorInsurance provider for direct billing services for counselling therapy sessions.
• BPAminorChannel Partner/ Reseller/ DistributorInsurance provider enabling direct billing for counselling services.
• Canada LifeminorChannel Partner/ Reseller/ DistributorMajor insurance provider for direct billing services, covering counselling sessions for clients with Canada Life policies.
• Blue CrossminorChannel Partner/ Reseller/ DistributorDirect billing partner allowing clients to claim counselling services directly through Blue Cross coverage.
• GreenshieldminorChannel Partner/ Reseller/ DistributorDirect billing insurance partner for counselling session claims.
• Campus TrustminorChannel Partner/ Reseller/ DistributorDirect billing partner for counselling services through Campus Trust insurance coverage.
• Telus HealthminorChannel Partner/ Reseller/ DistributorCollaboration with Telus Health for insurance billing of social worker and counselling therapy services.
• DesjardinsminorChannel Partner/ Reseller/ DistributorInsurance provider for direct billing services for counselling therapy sessions.
• Equitable LifeminorChannel Partner/ Reseller/ DistributorDirect billing insurance partner for counselling services.
• Industrial AllianceminorChannel Partner/ Reseller/ DistributorInsurance provider for direct billing services.
• Johnston GroupminorChannel Partner/ Reseller/ DistributorInsurance provider for direct billing services.
• Veterans Affairs Canada (VAC)minorChannel Partner/ Reseller/ DistributorDirect billing partner for counselling services covered under Veterans Affairs Canada programs.
• Canadian Armed Forces (CAF)minorChannel Partner/ Reseller/ DistributorDirect billing partner for counselling services for Canadian Armed Forces personnel.
• Homewood HealthminorChannel Partner/ Reseller/ DistributorEmployee assistance program provider for direct billing services.
• New Brunswick Association of Social WorkerscoreStrategic or Co-development PartnerRegulatory body overseeing Social Work Technicians registration. The Mental Health Support Workers at Haven for Hope have applied to NBASW to be regulated as Social Work Technicians and adhere to the Social Worker & Social Work Technician Scopes of Practice.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Homewood Health: Canadian mental health and addictions provider offering in-person counselling, EAP services, and virtual therapy across Canada. Direct competitor and channel partner (Haven for Hope already bills through Homewood), serving similar client populations through employer and insurer contracts.
• Talkspace: US-based online therapy platform providing virtual counselling, psychiatry, and couples therapy. Comparable to Haven for Hope in therapy modality focus, though operates at significantly larger scale with a B2B2C employer channel.
• BetterHelp: Online therapy platform matching clients with licensed therapists for virtual counselling sessions across a wide range of mental health concerns. Direct competitor to Haven for Hope's virtual offering, operating at much larger scale and lower price points.
• Maple: Canadian telehealth platform offering virtual consultations with physicians, nurse practitioners, and mental health therapists. Comparable in delivering virtual counselling to Canadian clients with insurance integration, though broader in scope (primary care + mental health).
• CloudMD (formerly MindBeacon): Canadian digital health company providing virtual mental health services, including iCBT and therapist-led counselling, to insurers and employers. Directly comparable in Canadian virtual therapy market and insurer-channel business model.

Broad incumbents

• TELUS Health: Major Canadian healthcare and EAP provider offering virtual counselling, employee assistance programs, and insurer partnerships. Already a billing partner with Haven for Hope; broader portfolio incumbent in the same mental health service category.
• LifeWorks (now TELUS Health One): Large Canadian EAP and total wellbeing provider offering counselling, mental health support, and wellness services to employers. Broader portfolio incumbent competing for the same insurer/EAP-sourced client base as Haven for Hope.

Emerging players

• Wysa: AI-driven mental health chatbot offering anonymous coaching and signposting to human therapists. Emerging digital competitor targeting the same anxiety, depression, and stress use cases Haven for Hope serves, but at a different price point and modality.
• Headspace: Digital mental health platform offering guided meditation, therapy, and coaching via app. Adjacent competitor targeting similar mental health and wellbeing needs through a lower-touch, self-serve digital model rather than one-on-one counselling.

Others

• Canadian Mental Health Association (CMHA) - Atlantic Region: National nonprofit providing mental health services, advocacy, and education across Canada including NB and NS. Donna Phillips previously worked for CMHA Halifax Dartmouth Branch. Indirect peer addressing overlapping client populations through community-based and lower-cost models.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/haven-for-hope-counselling-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haven For Hope Counselling Centre