What 121 Labs - Hazo.app does

121 Labs operates Hazo.app, a Brazil-only self-serve SaaS platform that lets users build customizable conversational chatbots — branded with the 'Hazo, o Camaleão' (the Chameleon) mascot — for use cases including customer satisfaction surveys, lead capture, recruitment, corporate climate research, and Link-in-Bio style landing experiences. The platform supports avatar, logo, and color customization, multi-channel distribution (QR code, Instagram, WhatsApp, hazo.me short links), and unlimited chatbot creation per account. Underlying technology is described as 'AI-powered conversational,' but no proprietary models, APIs, SDKs, or technical depth is disclosed, suggesting reliance on standard NLP or LLM back-ends behind template-driven flows.

The company monetizes through a freemium tiered subscription model priced in Brazilian Reais: Free (50 interactions/month), Basic at R$119.90/month (300 interactions), Premium at R$279.00/month (600 interactions), and Ultra at R$499.90/month (1,200 interactions), with enterprise custom solutions sold via direct WhatsApp contact. A second revenue line, Hazo Rewards, operates a two-sided Brazilian market research marketplace where consumer respondents earn PIX payments for completing surveys distributed to enterprise clients, with automatic donations to Instituto Mário Penna (cancer treatment institute covering 70% of cancer patients in Minas Gerais) on redemption. To date, the platform has accumulated 5M+ chatbot interactions and 5M+ respondent opinions.

Distribution is product-led and overwhelmingly self-serve through hazo.app and rewards.hazo.app, with organic social sharing across Instagram and WhatsApp and QR code-based offline-to-online conversion. No management team, funding rounds, headcount figures, revenue, patents, certifications, or named enterprise customers are disclosed in the source data, and the ownership commentary suggests a founder-owned or bootstrapped private entity. Geographic operations are confined to Brazil, with no international footprint claims.

Name

121 Labs - Hazo.app

Website

https://hazo.me

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

121 Labs operates Hazo.app, a Brazil-only self-serve SaaS platform for customizable conversational chatbots used by SMBs and influencers for surveys, lead capture, and link-in-bio experiences, monetized via tiered subscriptions and a two-sided market research marketplace called Hazo Rewards.

Ownership category

akta.pro rank

Product category

Conversational AI / Chatbot SaaS

NAICS

Custom Computer Programming Services (541511)

akta.pro primary industry

Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ)

akta.pro secondary industries

Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI), Customer Service, Support & Contact Center CRM (HDAEAFAC)

Keywords

• Conversational chatbot platform
• Customer experience surveys
• Lead capture chatbots
• Link in bio tools
• Market research panel

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Tiered subscription model with four levels: Free (50 interactions/month), Basic (R$119.90/month for 300 interactions with customization and email support), Premium (R$279.00/month for 600 interactions), and Ultra (R$499.90/month for 1200 interactions). Upsell opportunity from free to paid tiers with land-and-expand dynamics as user engagement grows.
2. Market Research Surveys: Companies contract Hazo to conduct market research surveys distributed through the Hazo Rewards platform to Brazilian consumers. Revenue generated from survey creation and distribution services to enterprise clients.
3. Enterprise Custom Solutions: Custom enterprise solutions offered via WhatsApp contact, suggesting bespoke pricing and implementation services for large-scale deployments beyond standard plan limits.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

121 Labs sells Hazo.app, a self-serve SaaS chatbot platform that lets users create unlimited customizable conversational chatbots (avatar, logo, header/button colors) for customer experience surveys, NPS, lead capture, recruitment, and link-in-bio use cases. The platform is offered on a freemium tiered subscription (Free, Basic R$119.90/month, Premium R$279.00/month, Ultra R$499.90/month) measured in monthly interactions, with chatbots shareable via QR code, Instagram, WhatsApp, and personalized hazo.me links. The company also operates Hazo Rewards, a Brazilian consumer opinion panel paying respondents via PIX, used to deliver enterprise market-research survey services.

Product overview

Hazo.app is a unified chatbot and customer engagement platform that provides a suite of interconnected tools: the core Hazo.app chatbot creation and customization platform (featuring Hazo, o Camaleão as the customizable avatar mascot), Link na Bio for social link management, Leads Collection for conversational form-free data gathering, Pesquisas de Satisfação e de Mercado for surveys and market research, and Hazo Rewards for opinion-based rewards with PIX payouts. The platform operates on a tiered subscription model (Free, Basic, Premium, Ultra) with usage measured in monthly interactions.

Differentiator

Problem solved

Functional benefit

Brands

• Hazo Rewards: A rewards platform where users earn money by providing opinions through surveys. Part of the proceeds from PIX withdrawals are donated to Instituto Mário Penna, a cancer treatment institute in Minas Gerais, Brazil.

Products and services

• Hazo.app Chatbot Platform SaaS platform enabling businesses and individuals to create unlimited customizable conversational chatbots (avatar, logo, header and button colors) for customer satisfaction surveys, NPS, lead capture, recruitment, and link-in-bio use cases; shareable via QR code, Instagram, WhatsApp, and personalized hazo.me links. Offered on Free, Basic, Premium, and Ultra subscription tiers priced in Brazilian Reais.
• Hazo Rewards Consumer-facing rewards platform where Brazilian users register, complete market-research surveys, and earn money paid out via PIX (Brazilian instant payment); a portion of the donation balance is automatically directed to Instituto Mário Penna upon cash-out. Used by enterprise clients to distribute surveys to a 5M+ opinion panel across Brazil.
• Hazo Enterprise Solutions Bespoke enterprise offerings sold via direct WhatsApp contact for organizations requiring capabilities, volume, or service levels beyond the standard Free/Basic/Premium/Ultra plans, including custom market-research survey distribution through the Hazo Rewards panel.

Quantifiable outcome

• 5 million+ user interactions on the chatbot platform
• +1 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Instituto Mário PennaminorOthersCharitable partnership where automatic donations are made to Instituto Mário Penna (cancer research institute responsible for treating 70% of cancer patients in Minas Gerais, Brazil) when Hazo Rewards users cash out their PIX earnings. The donation is automatically generated from the user's Donation Balance upon redemption.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tidio: Live chat and AI chatbot platform aimed at SMBs. Competes head-to-head on self-serve chatbot creation, customization, and tiered pricing for small businesses.
• Zenvia: Brazilian customer experience and communication platform combining chatbots, WhatsApp Business, and bulk messaging. Direct regional peer targeting the same Brazilian SMB and enterprise customers.
• Typeform: Conversational form and survey platform used for lead generation and customer feedback. Closely overlaps Hazo's survey and lead-capture positioning.
• Take Blip: Brazilian chatbot and conversational commerce platform under Locaweb, focused on enterprise CX over WhatsApp and other channels. Direct regional competitor in the same Brazilian market.
• ManyChat: Direct peer in no-code chatbot building for Instagram, WhatsApp, and Messenger. Strong LatAm presence and the same WhatsApp-first, SMB-led go-to-market motion as Hazo.
• Landbot: No-code conversational chatbot builder targeting marketing, sales, and support use cases. Directly competes with Hazo's chatbot platform across use cases like lead capture and surveys.

Emerging players

• Botpress: Open-source conversational AI platform for building chatbots and AI agents. Competes with Hazo on customization, integrations, and developer-friendly chatbot authoring.

Broad incumbents

• Drift: Pioneer in conversational marketing and AI-driven lead capture (now part of Salesloft). Competes in the same conversational-marketing category as Hazo but at enterprise scale.
• Intercom: Established customer messaging platform with AI chatbots, helpdesk, and product tours. A much broader incumbent that overlaps Hazo's customer engagement and chatbot use cases for higher-end customers.

Regional players

• Opinion Box: Brazilian online market research and consumer opinion panel provider. Direct regional peer to Hazo Rewards on the market-research monetization side of the business.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/121labs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 121 Labs - Hazo.app