Heroes for Healthcare

Name

Heroes for Healthcare

Legal name

Heroes for Healthcare

Website

https://heroesforhealthcare.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Veteran Healthcare Career Transition Services

NAICS

Vocational Rehabilitation Services (62431), Vocational Rehabilitation Services (6243), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Educational Services (8200), Services-Health Services (8000)

akta.pro primary industry

Veterans & Military-to-Civilian Transition Programs (EDAAAOAH)

akta.pro secondary industries

Veterans Affairs & Military Family Services (BPAIAHAL), Veterans, Military & Employer/Third-Party Billing Benefits (EDALAJAJ)

Keywords

• Veteran healthcare transition
• Military medical workforce
• Nonprofit veteran services
• Healthcare career placement
• Veteran education assistance

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: Tax-deductible donations from individuals supporting veteran healthcare career transition. Donation tiers range from $50 (lab coat/shoes) to $1,000 (laptop and online programs).
2. Government Grants: Funding from Wisconsin state agencies including WEDC ($200,000 Talent Recruitment Grant) and WDVA grants for veteran assistance programs.
3. Foundation Grants: Received $250,000 from Medical College of Wisconsin through Advancing a Healthier Wisconsin Endowment and $50,000 initial grant to launch Wis-MAC program.
4. Corporate Sponsorships & Proceeds: Corporate donations through Community Starrs program and insurance partnerships. Company proceeds programs donate when customers use services.
5. Event Fundraising: Annual galas, golf outings, brewery events, and sports game community partnerships generate revenue through ticket sales, sponsorships, and donations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Heroes for Healthcare is a 501(c)(3) nonprofit organization that helps medically trained military veterans transition to civilian healthcare careers. Its flagship Wis-MAC Program (Wisconsin Military Medics and Corpsmen) provides an accelerated pathway for Army Medics, Navy Corpsmen, and Air Force Medical Technicians to earn a nursing degree while working within their scope of practice. The organization complements this with the Talent Recruitment Grant Program offering up to $7,500 in relocation assistance to Brown County, WI, Student Aid covering education expenses beyond the GI Bill, Job Placement Services through 50+ hospital partners, and a statewide Education Partnership Network with 45+ campuses.

Product overview

Heroes for Healthcare is a non-profit organization offering a suite of veteran support services focused on healthcare career pathways. The core offerings include the Wis-MAC Program (an accelerated pathway for medically trained veterans to earn nursing degrees), the Talent Recruitment Grant Program (providing up to $7,500 in relocation assistance), Student Aid programs (covering education expenses not funded by GI Bill), Job Placement Services, and Recruiting Events. These services work together to help veterans transition from military service to civilian healthcare careers, with support from initial application through licensure and permanent employment.

Differentiator

Problem solved

Functional benefit

Brands

• Wis-MAC (Wisconsin Military Medics and Corpsmen): An accelerated pathway program helping veterans with medical backgrounds leverage their training, skills, and experience to build healthcare careers. Allows veterans to work within their scope of practice while obtaining their civilian license.

Products and services

• Wis-MAC Program (Wisconsin Military Medics and Corpsmen) An accelerated pathway program that helps medically trained veterans (Army Medics, Navy Corpsmen, Air Force Medical Technicians) leverage their military medical training to build healthcare careers, allowing veterans to earn a nursing degree in as little as two years while working in healthcare.
• Talent Recruitment Grant Program A relocation assistance program providing up to $7,500 for eligible transitioning service members (medics, corpsmen, medical technicians, and veteran RNs) and their households to pursue healthcare careers in Brown County, Wisconsin, in partnership with Aurora Health Care and Emplify Health.
• Student Aid / Nominate a Veteran Student Program Financial assistance program providing veterans pursuing healthcare careers with funding for items not covered by the GI Bill, including books, laptops, stethoscopes, scrubs, shoes, educational placement tests, and state licensing fees.
• Job Placement Services Career placement services connecting veterans with healthcare job opportunities through partnerships with 50+ hospital partners across Wisconsin, including UW Health, Froedtert Health, and Advocate Aurora Health.
• Recruiting Events & Job Fairs Monthly recruiting events including hiring veterans every second Thursday at James Lovell Federal Health Center in Chicago, and participation in job fairs nationwide to connect veterans with healthcare career opportunities.
• Education Partnership Network Partnership network with educational institutions across Wisconsin including WAICU schools, technical colleges, and universities providing veterans with access to nursing degrees and healthcare licensure programs while working within their scope of practice.

Quantifiable outcome

• Veterans can earn nursing degree in as little as 2 years
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core, strategic and supporting.

• Aurora Health CarecoreStrategic or Co-development PartnerMajor non-profit healthcare system with dual headquarters in Milwaukee, WI and Downers Grove, IL. 26 hospitals and 500+ sites of care with 75,000 employees. Committed to hiring veterans recruited for the Talent Recruitment program in Brown County.
• Emplify HealthcoreStrategic or Co-development PartnerNot-for-profit patient-centered healthcare network formerly Bellin Health. Serves WI, MN, IA, MI with 11 hospitals and 100+ clinics. Soon to include Gundersen Health. Committed to hiring veterans for Talent Recruitment program.
• UW HealthcoreStrategic or Co-development PartnerIntegrated academic health system with No. 1 hospital in Wisconsin for 12 consecutive years (U.S. News & World Report). 766,000+ patients annually, 23,900+ employees, 1,800+ physicians. Active in Wis-MAC program hiring and creating flexible pathways.
• Froedtert HealthcoreStrategic or Co-development PartnerPartnership between Froedtert Health and Medical College of Wisconsin. Operates eastern Wisconsin's only academic medical center and adult Level I Trauma Center. 10 hospital locations, 2,100+ physicians, 45+ health centers and clinics.
• Advocate Aurora Medical GroupcoreStrategic or Co-development PartnerNon-profit health care system with dual headquarters in Milwaukee and Downers Grove. 26 hospitals, 500+ sites of care, 75,000 employees including 10,000 physicians. Formed from merger of Advocate Health Care and Aurora Health Care.
• Wisconsin Veterans Chamber of CommercestrategicGTM or Marketing PartnerDedicated to supporting veterans and military families by championing veteran-owned and veteran-friendly businesses across Wisconsin. Partnership announced on National Hire a Veteran Day.
• Mission Wisconsin / Semper ForwardstrategicGTM or Marketing PartnerExperts in building talent pipelines for military, spouse, and veteran professionals with over three years of experience in military transition and veterans affairs.
• Hiring Our HeroesstrategicGTM or Marketing PartnerNational organization connecting transitioning service members with American employers through career summits and job fairs.
• Concordia University WisconsincoreStrategic or Co-development PartnerPrivate Lutheran university in Mequon offering diverse undergraduate, graduate, and doctoral programs including pharmacy, physical therapy, and nursing.
• Herzing UniversitycoreStrategic or Co-development PartnerPrivate non-profit university with multiple locations and online division offering associate through doctoral degrees in nursing, healthcare, behavioral health, business, and technology.
• Madison Area Technical CollegecoreStrategic or Co-development PartnerPublic technical and community college in Madison, WI with locations throughout the city and four regional sites. 180+ degree and certificate programs at 9 campuses with online options.
• Milwaukee Area Technical CollegecoreStrategic or Co-development PartnerWisconsin's largest technical college with campuses in downtown Milwaukee, Oak Creek, West Allis, and Mequon. Enrollment of about 35,000 students.
• Moraine Park Technical CollegecoreStrategic or Co-development PartnerPublic technical college in Fond du Lac, WI established in 1912. Part of Wisconsin Technical College System with campuses in Fond du Lac, Beaver Dam, West Bend, and regional centers.
• Western Technical CollegecoreStrategic or Co-development PartnerPublic technical college in La Crosse, WI serving 11 counties with over 5,000 students. Six campus locations in western Wisconsin with main campus in downtown La Crosse.
• Bellin CollegecoreStrategic or Co-development PartnerDevoted to excellent education preparing students for healthcare industry demands. Founded 1909, offers undergraduate degrees in nursing, radiologic sciences, diagnostic medical sonography, radiation therapy, and surgical technology.
• Wisconsin Association of Independent Colleges and Universities (WAICU)coreStrategic or Co-development PartnerOfficial organization of Wisconsin's private non-profit institutions of higher learning with 24 member institutions and 56,000+ students. Founded 1961, headquartered in Madison.
• Veterans AlliancestrategicGTM or Marketing PartnerHosts annual Veterans Alliance Charity Golf Outing at Whistling Straits. Partnership supports veteran-serving organizations and fundraising events.
• Edgewood CollegesupportingStrategic or Co-development PartnerRooted in Dominican tradition on 55 acres overlooking Lake Wingra. Engages students committed to building a just and compassionate world through ethical leadership and service.
• UW-ParksidesupportingStrategic or Co-development PartnerPublic university in Somers, WI part of University of Wisconsin System. 4,644 students, 33 undergraduate majors and 11 master's degrees.
• Carroll UniversitysupportingStrategic or Co-development PartnerLiberal arts tradition with top-ranked health sciences programs and growing graduate programs. Campus near Milwaukee, Madison, and Chicago.
• Marian UniversitysupportingStrategic or Co-development PartnerLow student-faculty ratios with core values of community, learning, service, social justice, and spiritual traditions. Offers undergraduate through doctoral programs.
• Children's WisconsinsupportingStrategic or Co-development PartnerRegion's only independent health care system dedicated solely to children's health and well-being. Offers medical, dental, counseling, foster care, adoption, social services, and advocacy.
• Door County Medical CentersupportingStrategic or Co-development PartnerAward-winning critical access hospital and outpatient medical center in Door County, Wisconsin serving for over 70 years. 175+ physicians on medical staff.
• Gundersen Health SystemsupportingStrategic or Co-development PartnerRegional healthcare network soon to be part of Emplify Health. Serves cities and rural communities across WI, MN, IA, and MI with trusted care from great providers.

Scale indicators8 records

Recent moves2 records

Expansion highlights6 records

Broad incumbents

• Wounded Warrior Project: One of the largest veteran-services nonprofits in the U.S., providing physical and mental health programs, career counseling, and long-term support to post-9/11 veterans. Comparable as a major nonprofit donor-funded veteran services organization with broader scope than Heroes for Healthcare's healthcare-career focus.
• DAV (Disabled American Veterans): A long-established veterans services organization providing benefits assistance, employment support, and advocacy. Comparable as a major nonprofit veteran-services organization with employment-focused programming, though with broader veteran advocacy scope.

Direct peers

• Hire Heroes USA: A nonprofit providing one-on-one career coaching, resume assistance, and job placement support to transitioning military members and spouses. Comparable mission and population focus, with similar nonprofit funding model and employer partnership approach.
• Hiring Our Heroes: A U.S. Chamber Foundation program connecting transitioning service members with American employers through career summits and job fairs. Directly comparable as a veteran-employment nonprofit with event-driven GTM, employer partnerships, and a focus on military-to-civilian transitions including healthcare roles.
• RecruitMilitary: A veteran-focused career events and job placement company that runs job fairs and career summits nationwide. Comparable in business model (event-driven veteran-to-employer matching) and target population (transitioning service members across all MOS/rates).
• Institute for Veterans and Military Families (IVMF): Syracuse University's veteran transition research and program institute that runs workforce training, entrepreneurship, and career placement programs. Comparable as a research-backed veteran workforce development organization with education and employer partnerships.
• Student Veterans of America: A nonprofit advocating for student veterans in higher education with chapters on college campuses. Comparable in serving the veteran-student population and partnering with educational institutions, particularly relevant to Heroes for Healthcare's education partnership network.
• NextOp: A nonprofit identifying and training high-quality enlisted military talent for corporate careers. Comparable veteran-to-employer pipeline model focused on translating military experience into civilian roles.

Emerging players

• Team Rubicon: A veteran-led nonprofit deploying veterans for disaster response and community service. Comparable in mobilizing military-trained talent for civilian impact, though focused on disaster response rather than healthcare career placement.

Regional players

• MedTrust: A healthcare staffing company specializing in placing military-trained medical personnel (medics, corpsmen) into civilian healthcare roles. Comparable focus on converting military medical training into healthcare careers, though operating as a for-profit staffing firm rather than a nonprofit program.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/heroesforhealthcare
• LinkedInlinkedin.com/company/heroes-for-healthcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heroes for Healthcare