Hoculus | Shopify Expert Agency
Hoculus is a privately-held Italian boutique agency that designs, migrates, and optimizes Shopify Plus e-commerce stores for enterprise and mid-market brands, primarily in fashion/luxury, food and beverage, and lifestyle verticals across Europe.
- Company typePrivate
- Founded2018
- HeadquartersMilan, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Hoculus | Shopify Expert Agency does
Hoculus s.r.l. is a privately-held boutique Shopify Plus development agency headquartered in Milan, Italy, founded in 2018 in Dubai by Roberto Cioffi (CEO) and Nicolò Cipitì (CTO) and formally incorporated in Italy in 2019. The company specializes exclusively in Shopify and Shopify Plus e-commerce implementations, offering seven integrated service modules: Strategy, Architecture & Integrations, Development, Design, Migrations to Shopify, CRO & Growth, and Marketing. Underlying technology spans Liquid templating, JavaScript (Vanilla/React), Python and Node.js for automation, and deep use of Shopify-native extension surfaces (Functions, Checkout UI Extensions, Admin UI Extensions, Shopify Flow, Shopify Markets). Proprietary tooling includes custom metafield automation systems, migration scripts preserving SEO and order/customer data across Magento/WooCommerce/PrestaShop/Salesforce, and Core Web Vitals optimization methodologies producing documented results (e.g., Lighthouse 62→92, 80% TBT reduction, 60% page-load reduction).
The firm operates a professional services model with project-based, quote-driven engagements and multi-year support contracts; pricing is not publicly disclosed. Its go-to-market is enterprise field sales targeting ambitious mid-market and enterprise brands across fashion/luxury, food & beverage, automotive, transportation, dermocosmetics, home goods, and pet products — with a particularly strong portfolio in Italian fashion brands (Gallo 1927, Velasca, Mason's, Brian & Barry, Beautie Milano, Le Col, 1900 Accessories). The company reports 120+ Shopify/Shopify Plus stores managed, holds Shopify Plus Partner and Google Partner certifications, and operates with a disclosed team of approximately eight named professionals plus additional staff, distributing services exclusively through direct enterprise engagement and the Shopify Partner Directory. Strategic positioning combines boutique-level attention with enterprise-grade technical execution, evidenced by quantified client outcomes ranging from 5–106% YoY revenue lift and 5–65% AOV improvement across case studies.
Hoculus | Shopify Expert Agency firmographics
Firmographics- Name
- Hoculus | Shopify Expert Agency
- Legal name
- Hoculus s.r.l.
- Website
- https://hoculus.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hoculus is a privately-held Italian boutique agency that designs, migrates, and optimizes Shopify Plus e-commerce stores for enterprise and mid-market brands, primarily in fashion/luxury, food and beverage, and lifestyle verticals across Europe.
- Ownership category
- akta.pro rank
Hoculus | Shopify Expert Agency industry classification
Industry- Product category
- E-commerce Development Services
- NAICS
- Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where Hoculus | Shopify Expert Agency is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Hoculus | Shopify Expert Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- E-commerce Development Services: Custom Shopify Plus development services including theme customization, headless solutions, B2B solutions, app development, and checkout extensions. Services are project-based and quote-driven, tailored to each client's specific requirements.
- Migration Services: Platform migration services from Magento, WooCommerce, PrestaShop, Salesforce, and custom CMS to Shopify. Includes data transfer, SEO preservation, and go-live strategy.
- Ongoing Support & Optimization: Continuous e-commerce optimization, CRO, performance monitoring, and technical support services for existing Shopify clients.
- Strategy & Consulting: Digital strategy, e-commerce audit, market analysis, and roadmap planning services for brand growth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Hoculus | Shopify Expert Agency product offering
Product offeringCore offering
Hoculus is a boutique Shopify Plus development agency that delivers end-to-end e-commerce services spanning strategy, architecture and integrations, front-end and back-end development, UX/UI design, platform migration from Magento/WooCommerce/PrestaShop/Salesforce, CRO and growth optimization, and marketing support. They specialize in complex Shopify Plus implementations including headless commerce, B2B solutions, multi-market international stores, and custom extensions built using Shopify Functions, Checkout UI Extensions, and Admin UI Extensions, serving 120+ Shopify and Shopify Plus stores across multiple industries.
Product overview
Hoculus is a boutique Shopify development agency (Shopify Plus Partner) offering a comprehensive suite of seven interconnected service modules covering the full e-commerce lifecycle: Strategy, Architecture & Integrations, Development, Design, Shopify Migrations, CRO & Growth, and Marketing. The company specializes in complex Shopify implementations including headless commerce, B2B solutions, multi-market international stores, and custom app development using Shopify Functions (Cart Transform, Discount Allocation), Checkout UI Extensions, and Admin UI Extensions. The service portfolio spans from initial strategy and platform migration through to ongoing growth optimization and marketing support, serving 120+ Shopify/Shopsify Plus stores managed across various industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategia (Strategy)
- Architettura & Integrazioni (Architecture & Integrations)
- Development
- Design
- Migrazioni a Shopify (Migrations to Shopify)
- CRO & Growth
- Marketing
Quantifiable outcome
- Revenue increases of 17-106% year-over-year post-migration
- +5 more outcomes
Companies that use Hoculus | Shopify Expert Agency
Customer profileNamed customers22 records
Segments3 records
Ideal customer profiles3 records
Hoculus | Shopify Expert Agency technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration70 records
AI capability6 records
Feature7 records
Hoculus | Shopify Expert Agency partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- Shopify PluscoreOfficial Shopify Plus certified partner. Hoculus specializes exclusively in Shopify and Shopify Plus e-commerce development, offering migration, customization, and optimization services. The partnership provides access to Shopify's enterprise features including Shopify Functions, Checkout UI Extensions, Admin UI Extensions, Shopify Flow, and Shopify Markets for multi-market implementations.
- AlgoliacoreIntegration partner for advanced search and discovery functionality in Shopify stores. Algolia provides enterprise-grade search capabilities including faceted search, instant results, and typo tolerance.
- KlaviyocoreEmail marketing and automation platform integration. Klaviyo enables sophisticated email campaigns, automation flows, and customer segmentation for e-commerce brands.
- RechargecoreSubscription and recurring billing platform integration for Shopify. Recharge enables brands to implement subscription models, auto-delivery, and loyalty programs.
- YotpocoreReviews, loyalty, and SMS marketing platform. Yotpo integration includes email marketing, SMS automations, product reviews, and loyalty rewards programs.
- GorgiascoreCustomer service and helpdesk platform integration. Gorgias provides omnichannel customer support combining email, chat, social media, and phone into unified dashboard.
- IubendacorePrivacy and cookie compliance solution. Iubenda provides GDPR-compliant cookie banners, privacy policies, and terms and conditions for e-commerce websites.
- Smile.iocoreLoyalty and rewards program platform integration for Shopify, enabling points-based customer loyalty systems.
- LoyaltyLioncoreLoyalty and rewards platform for e-commerce, enabling sophisticated loyalty programs with tiered rewards and customer engagement features.
- TrustpilotcoreCustomer review platform integration providing verified reviews and trust signals for e-commerce credibility.
- SendcloudcoreShipping and delivery management platform integration, enabling multi-carrier shipping with automatic tracking synchronization.
- MailChimpcoreEmail marketing automation platform for welcome series, abandoned cart recovery, and post-purchase email sequences.
- KlarnacorePayment solution provider offering buy now, pay later (BNPL) functionality and installment payment options.
- Shopify PaymentscoreNative Shopify payment processing solution integrated with Shopify Plus for seamless checkout experiences.
- PayPalcorePayment gateway integration for additional checkout options beyond Shopify Payments.
- Amazon PaycorePayment gateway integration enabling checkout with Amazon credentials for streamlined purchase experience.
Scale indicators13 records
Recent moves9 records
Expansion highlights5 records
Hoculus | Shopify Expert Agency competitors and assessment
Company assessmentDirect peers
- Yogurt: London-based Shopify Plus agency serving direct-to-consumer and enterprise brands with custom Shopify builds, migrations, and CRO. Comparable as a boutique Shopify Plus specialist with similar enterprise client focus and services portfolio.
- Eastside Co: UK-based Shopify Plus agency providing design, development, and growth services for ambitious brands. Directly comparable as a boutique Shopify Plus partner targeting enterprise migrations and custom builds, similar in positioning to Hoculus.
- WeMakeWeb: Italy-based Shopify Plus Partner agency offering design, development, and migration services for fashion and lifestyle brands. Highly comparable to Hoculus on geography, platform specialization, and target customer profile (mid-market and enterprise European brands).
- The Code Company: Shopify Plus partner agency offering design, development, and growth services for direct-to-consumer and enterprise brands. Comparable as a boutique Shopify Plus-focused agency serving similar client segments.
- OuterBox: US-based e-commerce agency specializing in Shopify Plus, Magento, and BigCommerce development with strong enterprise brand portfolio. Comparable as a multi-platform commerce agency focused on enterprise migration, design, and CRO services.
- Calashock: Italian digital agency with deep e-commerce expertise across Shopify, Magento, and custom platforms. Comparable on geography (Italy), enterprise e-commerce focus, and boutique full-service delivery model.
- Pixel Union: Shopify ecosystem partner and design agency offering themes, custom builds, and migration services. Comparable as a Shopify-specialized agency with overlapping technical capabilities and enterprise customer base.
Emerging players
- Codal: Digital commerce agency offering Shopify Plus, Adobe Commerce, and custom development for enterprise brands. Comparable on Shopify Plus capability and enterprise focus, though broader in platform scope than Hoculus.
- Lounge Lizard: Digital agency with a Shopify and e-commerce development practice serving mid-market and enterprise brands. Comparable on full-service digital agency positioning and Shopify specialization, though broader in offering.
Broad incumbents
- Dept: Large global digital agency with a dedicated commerce practice covering Shopify, Adobe Commerce, and headless platforms. Comparable at the enterprise e-commerce services layer, but operates at much broader scale and across multiple platforms.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Hoculus | Shopify Expert Agency social profiles
Digital presenceHoculus | Shopify Expert Agency compliance and trust
Trust signalCompliance2 records
Hoculus | Shopify Expert Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hoculus | Shopify Expert Agency leadership team
Management profileNumber of profiles
Profiles8 records
Hoculus | Shopify Expert Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hoculus | Shopify Expert Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hoculus | Shopify Expert Agency
What does Hoculus | Shopify Expert Agency do?
Hoculus is a boutique Shopify Plus development agency that delivers end-to-end e-commerce services spanning strategy, architecture and integrations, front-end and back-end development, UX/UI design, platform migration from Magento/WooCommerce/PrestaShop/Salesforce, CRO and growth optimization, and marketing support. They specialize in complex Shopify Plus implementations including headless commerce, B2B solutions, multi-market international stores, and custom extensions built using Shopify Functions, Checkout UI Extensions, and Admin UI Extensions, serving 120+ Shopify and Shopify Plus stores across multiple industries.
Is Hoculus | Shopify Expert Agency a public or private company?
Hoculus | Shopify Expert Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hoculus | Shopify Expert Agency founded?
Hoculus | Shopify Expert Agency was founded in 2018. It employs 11 to 50 people.
Where is Hoculus | Shopify Expert Agency based?
Hoculus | Shopify Expert Agency is headquartered in Milan, Italy, in the Europe region.
How does Hoculus | Shopify Expert Agency make money?
Four revenue lines are on record. E-commerce Development Services are the primary driver. The others are migration Services, ongoing Support & Optimization and strategy & Consulting.
Who are Hoculus | Shopify Expert Agency's main competitors?
Direct peers on record are Yogurt, Eastside Co, WeMakeWeb, The Code Company, OuterBox, Calashock and Pixel Union. Emerging players are Codal and Lounge Lizard. Dept is listed as a broad incumbent.
Does Hoculus | Shopify Expert Agency have an API?
No public API is recorded for Hoculus | Shopify Expert Agency.
What industry is Hoculus | Shopify Expert Agency in?
Hoculus | Shopify Expert Agency's product category is E-commerce Development Services. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 54185 and its SIC code is 7311.