Hope Blooms

What Hope Blooms does

Hope Blooms is a Fargo, North Dakota-based nonprofit founded in July 2016 by Kelly Krenzel that repurposes donated flowers from weddings, funerals, grocery stores, and events into bedside bouquets delivered to community members facing isolation, illness, or hardship. The organization operates four core programs — Petal It Forward (direct bedside delivery), Flower Empower (hands-on arranging activities), Spark Joy (bouquet distribution to those in need), and Sprout Joy Community Garden (supplemental flower cultivation) — alongside four corporate team-building variants (Bloom Within, Bloom & Go, Bloom Beyond, Full Bloom) and a DIY craft series branded handmade by Hope Blooms. Since founding, Hope Blooms has delivered more than 120,000 bouquets, averaging 20,000 annually, through nearly 100 ongoing community partnerships spanning senior living, hospice, healthcare, shelters, and veteran facilities across the Fargo-Moorhead-West Fargo metro and surrounding North Dakota and Minnesota communities. The organization is funded through a mix of individual donations, bouquet and day-of-deliveries sponsorships (e.g., $10 per bouquet), ticketed fundraising and community events (Breakfast & Blooms, Harvest in Bloom, Petals for a Purpose, Brews & Blooms, Bloom & Bliss yoga, Bloomin' Bingo), merchandise sales through Shirts From Fargo, corporate team-building experiences ($300 Bloom Within), and institutional giving platforms including Walmart Spark Good Round Up, Giving Hearts Day via FM Area Foundation, and Dakota Medical Foundation. As of 2026, Hope Blooms operates with three full-time staff (Founder/Executive Director Kelly Krenzel, Program & Events Manager Becky Aamodt, Community Engagement Manager Nicole Pearson, Communications Coordinator Carly Pfennig) and is governed by a board of directors drawn from major local institutions.

Name

Hope Blooms

Legal name

Hope Blooms

Website

https://hopeblooms.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Hope Blooms is a Fargo, North Dakota nonprofit that repurposes donated flowers into bedside bouquets and delivers them to seniors, hospice patients, cancer patients, and shelter residents across the Fargo-Moorhead-West Fargo region through nearly 100 community partnerships.

Ownership category

akta.pro rank

Product category

Community Emotional Support Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Social Advocacy Organizations (81331)

akta.pro primary industry

Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK)

Keywords

• Flower donation nonprofit
• Community bouquet delivery
• Repurposed flower arranging
• Emotional support programs
• Volunteer floral services

Headquarters

HQ city

Fargo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations: Financial donations from individuals supporting operations and programming. Donors can sponsor bouquets ($10 each), sponsor a day of deliveries, or make general contributions. Memorial and tribute gifts available.
2. Event Revenue: Revenue from ticketed community events including Breakfast & Blooms ($25), Harvest in Bloom ($40), Brews & Blooms ($15), handmade craft classes ($35-$45), and Bloom & Bliss yoga event ($45).
3. Merchandise Sales: Hope Blooms branded merchandise including T-shirts, sweatshirts, hats, and totes through partnership with Shirts From Fargo, with percentage of proceeds supporting the mission.
4. Team Building Sponsorships: Corporate group events with $300 sponsorship for Bloom Within experience (private 1.5-hour session for up to 20 people, sponsoring day of deliveries).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hope Blooms is a nonprofit that repurposes donated flowers by rearranging them into bedside bouquets and delivering them to community members in need—primarily seniors, hospice patients, individuals in shelters, and those facing hardship or isolation—across the Fargo-Moorhead-West Fargo region. Beyond direct bouquet delivery, it offers therapeutic hands-on flower arranging activities, a community garden that grows supplemental blooms, corporate team-building experiences, DIY craft classes, and fundraising events to sustain the mission.

Product overview

Hope Blooms is a nonprofit organization that repurposes donated flowers into bedside bouquets and delivers them to community members experiencing isolation, loneliness, or hardship. The organization operates several interconnected programs: Petal It Forward (direct delivery of bouquets), Flower Empower (participant-led bouquet creation workshops), Spark Joy (bouquet delivery to those in need), and the Sprout Joy Community Garden (grows supplemental flowers). Hope Blooms also offers team building experiences through its Bloom programs (Bloom Within, Bloom & Go, Bloom Beyond, Full Bloom), hosts DIY crafting classes under 'handmade by Hope Blooms,' and organizes fundraising events including Breakfast & Blooms, Harvest in Bloom, Petals for a Purpose, Brews & Blooms, Bloom & Bliss yoga events, and Bloomin' Bingo. The organization's mission centers on inspiring hope, happiness, and emotional healing through repurposed flowers.

Differentiator

Problem solved

Functional benefit

Brands

• Petal It Forward: A program where volunteers deliver repurposed bouquets to individuals through community partnerships, offering surprise flower deliveries and genuine connection moments.
• Flower Empower
• Spark Joy
• Sprout Joy Community Garden
• handmade by Hope Blooms

Products and services

• Petal It Forward Volunteers deliver repurposed flower bouquets directly to individuals through community partnerships, creating surprise bedside deliveries and genuine human connection moments.
• Flower Empower Therapeutic hands-on activity where participants create their own bouquets with support from volunteers, fostering dignity, creativity, and connection through shared moments.
• Spark Joy Volunteers create bouquets that are delivered to community members navigating challenging life circumstances, carrying the message 'you matter.'
• Sprout Joy Community Garden Community garden project that cultivates supplemental cut flowers, greenery, and accents for repurposed bouquets, from seed to bloom, including seedling selection, planting, harvesting, and bouquet assembly.
• Bloom Within In-shop team building experience at Hope Blooms where groups of up to 20 people participate in hands-on floral arranging, sponsor deliveries, and receive social media recognition.
• Bloom & Go Offsite team building experience conducted at a location of the group's choosing, providing a joy-filled event for connection, creativity, and giving back.
• Bloom Beyond Team participation in Hope Blooms programs such as Petal It Forward or Flower Empower activities.
• Full Bloom Hybrid team building activity combining in-shop experience with program participation.
• handmade by Hope Blooms Ongoing series of joy-filled DIY crafty projects including wreath-making, floral arrangements, seed planting, eco-dyeing, and seasonal workshops that inspire creativity, connection, and contentment.
• Breakfast & Blooms Fundraising event celebrating National Spread Joy Day, featuring breakfast with community members, mission presentations, and opportunities to take bouquets and share them with those in need.
• Harvest in Bloom Annual fundraising dinner event featuring fellowship, live music, food, impact speaker, and silent auction to benefit Hope Blooms, hosted by community supporters.
• Petals for a Purpose Annual evening fundraiser at the Fargo Air Museum featuring social gatherings, impact presentations, and community connection to support Hope Blooms mission.
• Brews & Blooms Hands-on bouquet-making workshop hosted at Junkyard Brewing, including a free pint, snacks, and half of proceeds benefiting Hope Blooms.
• Bloom & Bliss: A Floral Yoga Fusion Wellness event combining yoga practice with flowers at Kim's Plant Ranch, including a garden tour, guided yoga session among blooms, and creating a fresh-cut bouquet to take home.
• Bloomin' Bingo Summer evening event at Kim's Plant Ranch featuring flower-themed bingo games with opportunities to win garden-fresh bouquets.

Quantifiable outcome

• 120,000+ bouquets delivered since 2016
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

35 partnerships are on record, tiered core and supporting.

• Sanford HealthcoreStrategic or Co-development Partner · 1 January 2017Growth partner since 2017. Hope Blooms delivers bouquets to patients at Roger Maris Cancer Center, Reproductive Medicine, Hospice, Palliative Care, and Pediatric Oncology. Delivered more than 5,000 moments of joy to Sanford patients. Shared commitment to caring for the whole person and strengthening communities.
• Farmstead LivingcoreStrategic or Co-development Partner · 1 January 2017Community partner since 2017. Locally owned assisted living community providing assisted living, advanced care, and memory care. Through the partnership, nearly 1,800 moments of joy have been created for residents. Hope Blooms conducts Petal It Forward deliveries and Flower Empower activities.
• Good Samaritan SocietycoreStrategic or Co-development Partner · 1 January 2017Hope Blooms has delivered more than 2,000 moments of joy to residents at Good Samaritan Society Assisted Living in Fargo. Regular monthly visits brighten residents' days and create meaningful connections.
• Hornbacher's GrocerycoreStrategic or Co-development PartnerLocal grocery store that donates extra flowers from floral department. Part of the flower sourcing network that enables Hope Blooms to repurpose thousands of flowers annually.
• Cash WisecoreStrategic or Co-development PartnerGrocery store partner that donates flowers. Store director Meg Jourdan serves on the Hope Blooms board of directors. Promotional events support the organization.
• Gate City BanksupportingStrategic or Co-development PartnerBoard member Norm Clark serves as Board Vice President. Employees volunteer and partner with Hope Blooms. Gate City Bank featured the partnership on their website highlighting community impact.
• WalmartsupportingGTM or Marketing PartnerWalmart Spark Good Round Up program allows shoppers to round up purchases to support Hope Blooms. Available on Walmart.com and through the Walmart app.
• Top Rank NetworksupportingStrategic or Co-development PartnerPartnership to deliver flowers to North Dakota veterans on Veterans Day. Collaboration honored veterans with floral arrangements.
• Shirts From FargosupportingGTM or Marketing PartnerMerchandise partnership selling T-shirts, sweatshirts, hats, totes with percentage of proceeds benefiting Hope Blooms mission.
• RDO Equipment Co.supportingGTM or Marketing PartnerHosts Caters Taters event - a potato luncheon benefitting Hope Blooms with 100% of proceeds supporting the mission.
• Funeral Homes (Fargo-Moorhead-West Fargo)supportingStrategic or Co-development PartnerWorking relationships with all funeral homes in the area to accept flower donations from celebrations of life. Funeral homes often drop off flowers at Hope Blooms after services.
• Serenity Assisted LivingsupportingStrategic or Co-development PartnerRegular visits through Petal It Forward and Flower Empower programs. Residents receive bedside bouquets and participate in flower arranging activities.
• Maple View Memory CaresupportingStrategic or Co-development PartnerMemory care facility receiving regular Hope Blooms visits for Petal It Forward deliveries and meaningful connections with residents.
• Churches UnitedsupportingStrategic or Co-development PartnerCommunity partner providing safe shelter, stable housing, nutritious food and path toward healing for people experiencing hardship. Hope Blooms delivers bouquets through this partnership.
• Eventide Senior Living CommunitiessupportingStrategic or Co-development PartnerMultiple Eventide facilities served since 2016 partnership delivering joy to residents through flower deliveries.
• Memory CafesupportingStrategic or Co-development PartnerPartnership since 2021 delivering bouquets and facilitating flower arranging activities with participants.
• The MeadowssupportingStrategic or Co-development PartnerCommunity partner receiving regular Hope Blooms visits and flower activities for residents.
• Fargo VA HospitalsupportingStrategic or Co-development PartnerVeterans hospital receiving Flower Empower activities and Petal It Forward deliveries for veterans in long-term care.
• Minnesota Veterans Home - Fergus FallssupportingStrategic or Co-development PartnerSpecial Flower Empower event held at the facility bringing flowers and friendship to Minnesota veterans.
• Baker Garden & GiftsupportingGTM or Marketing PartnerSponsors annual Community Flower Show where local gardeners create arrangements for silent auction benefiting Hope Blooms.
• Kim's Plant RanchsupportingGTM or Marketing PartnerVenue sponsor for Bloom & Bliss yoga event and Bloomin' Bingo. Hosts events at their garden location.
• Junkyard Brewing / Junkyard WestsupportingGTM or Marketing PartnerHost venue for Brews & Blooms events. Provides venue, snacks, and free pint for attendees with proceeds benefiting Hope Blooms.
• Sons of Norway - Kringen Lodge 4supportingGTM or Marketing PartnerVenue for Breakfast & Blooms events, providing space for the annual fundraising breakfast.
• Triebwasser Appraisal ServicesupportingGTM or Marketing PartnerEvent sponsor for Bloom & Bliss: A Floral Yoga Fusion events, supporting Hope Blooms mission.
• Fargo Air MuseumsupportingGTM or Marketing PartnerVenue for annual Petals for a Purpose fundraiser event, hosting the evening of joy, hope and community.
• Mojo Fit StudiossupportingGTM or Marketing PartnerParticipates in Giving Hearts Day by donating $5 per class attendee to Hope Blooms, supporting the nonprofit on the giving day.
• Emerging PrairiesupportingStrategic or Co-development PartnerBoard member Liz Campbell represents Emerging Prairie on the Hope Blooms board of directors.
• NDSCS (North Dakota State College of Science)supportingStrategic or Co-development PartnerBoard member Lee Schwartz represents NDSCS on the Hope Blooms board of directors.
• Apex Physical TherapysupportingStrategic or Co-development PartnerBoard member Betsy Erickson represents Apex Physical Therapy on the Hope Blooms board.
• Tellwell Story Co.supportingStrategic or Co-development PartnerBoard member Annie Wood represents Tellwell Story Co. on the Hope Blooms board of directors.
• FMWF Chamber (Fargo-Moorhead-West Fargo Chamber)supportingStrategic or Co-development PartnerBoard member Courtney Desautel represents the FMWF Chamber on the Hope Blooms board.
• Heart-n-Soul Community CafesupportingStrategic or Co-development PartnerBoard member Michelle Johnson represents Heart-n-Soul Community Cafe on the Hope Blooms board.
• Prairie St. John'ssupportingStrategic or Co-development PartnerBoard member Josh Sayler serves as Board Secretary, representing Prairie St. John's which provides mental health services.
• Touchmark by Harwood GrovessupportingStrategic or Co-development PartnerBoard President Anne-Marie Fitz represents Touchmark by Harwood Groves, a senior living community.
• Concordia CollegesupportingStrategic or Co-development PartnerBoard member Erica Johnsrud serves as Director of Alumni and Family Engagement, contributing five years of dedicated board service.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• USO: Supports U.S. military veterans through comfort and connection programs — directly comparable to Hope Blooms' Veterans Day and VA Hospital flower delivery initiatives.
• Ronald McDonald House Charities: Provides comfort and stability to families with sick children near hospitals — comparable emotional-support delivery model for healthcare-adjacent populations.
• Society of American Florists: Floral industry trade association that runs the Petal It Forward initiative which Hope Blooms joined in 2020; an industry-enabling umbrella rather than a direct competitor.
• Big Apple Greeter: Community-engagement nonprofit that connects volunteers with people in need of human connection — same donor/segment overlap (donations + volunteers + connection mission) as Hope Blooms.
• Alzheimer's Association: Major nonprofit serving dementia patients and their caregivers — overlapping with Hope Blooms' memory care and assisted living customer segments.

Broad incumbents

• Meals on Wheels America: National nonprofit that delivers to homebound seniors and isolated individuals — comparable mission to address elder loneliness, with a food rather than floral delivery mechanism.
• Habitat for Humanity: Community-based nonprofit that mobilizes volunteers and in-kind donations (building materials) to serve low-income households — a similar volunteer-and-in-kind model at much larger scale.
• Feeding America: Large national nonprofit that recovers and redistributes donated food to people in need — structurally analogous to Hope Blooms' repurposing-and-redistribution model for flowers.

Direct peers

• Pet Peace of Mind: Nonprofit that supports hospice and elderly patients by keeping them with their pets — comparable mission targeting the same hospice and senior living customer base with in-kind volunteer-driven services.
• Random Acts of Flowers: National nonprofit that repurposes donated flowers into bedside bouquets delivered to hospital patients and seniors — essentially the scaled-up version of Hope Blooms' core operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hope-blooms-nd

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hope Blooms