HOPE COUNSELING SERVICES INC.

What HOPE COUNSELING SERVICES INC. does

Hope Counseling Services Inc. is a privately-held, founder-owned counseling practice based in Clinton, New Jersey, founded in 2018 by Janine Padula MSW, LCSW. The firm offers confidential support and guidance to individuals, couples, children, and families experiencing emotional, behavioral, relational, or developmental difficulties, with an explicitly individualized approach in which goals are set collaboratively between participant and counselor. The practice does not maintain a digital product, app, or technology platform; all services are delivered in person at its single office at 186 Center St. Suite 250.

The company's revenue model is professional fee-for-service counseling, generated through direct client payments likely supplemented by health insurance reimbursement, with pricing not publicly disclosed and intake handled by phone. Its go-to-market is sales-led and referral-driven, with a GoDaddy-built website serving as the primary digital presence and no documented paid marketing, partnerships, or institutional contracts. Distribution is exclusively regional, limited to the firm's Hunterdon County office and surrounding commuter geographies along Routes 78, 22, and 31.

The practice operates with approximately 12 employees and no institutional investors, parent company, subsidiaries, or funding history. The sole senior clinician and director carries 25+ years of professional experience as a Licensed Clinical Social Worker, and service differentiation is framed around that experience and a discreet, comfortable office environment. There is no evidence of awards, patents, certifications, regulatory actions, M&A activity, or strategic partnerships in the available data.

Name

HOPE COUNSELING SERVICES INC.

Legal name

Hope Counseling Services Inc.

Website

https://hopecounselingservicesinc.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Hope Counseling Services Inc. is a privately-held counseling practice in Clinton, New Jersey, founded in 2018 by Janine Padula MSW, LCSW, providing confidential individual, couples, child, and family therapy on a fee-for-service basis at a single office location.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

akta.pro secondary industry

Mental Health & Crisis Support Services (BPAGAEAH)

Keywords

• Counseling services
• Mental health therapy
• Family counseling
• Couples therapy
• Clinical social work

Headquarters

HQ city

Clinton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Counseling and Therapy Services: Fee-for-service professional counseling services for individuals, couples, children, and families. Revenue generated through direct client payments, likely supplemented by insurance reimbursement from health insurance providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Hope Counseling Services Inc. provides confidential professional counseling and guidance to individuals, couples, children, and families struggling with life's difficulties. Services are delivered via in-person sessions at the Clinton, New Jersey office, with goals devised collaboratively between the participant and the counselor. The practice is led by founder Janine Padula, a Licensed Clinical Social Worker with over 25 years of clinical experience.

Product overview

Hope Counseling Services Inc. is a counseling practice offering confidential support and guidance services for individuals, couples, children, and families. The company provides a single, unified service focused on emotional health and well-being through collaborative counseling. Services are delivered by founder and director Janine Padula MSW, LCSW, a Licensed Clinical Social Worker with over 25 years of professional experience. The company does not offer distinct branded products or modules; rather, it provides personalized counseling interventions tailored to each participant's unique needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counseling Confidential, one-on-one counseling for individual adults seeking support and guidance for personal challenges, emotional struggles, and difficulty coping with life's difficulties. Delivered in person at the Clinton, New Jersey office.
• Couples Counseling Counseling and support for couples addressing relationship difficulties and communication issues. Delivered in person at the Clinton, New Jersey office.
• Children and Adolescent Counseling Counseling for children experiencing emotional, behavioral, or developmental challenges. Delivered in person at the Clinton, New Jersey office, with intake typically initiated by parents or guardians.
• Family Counseling Counseling for families seeking support and guidance for family dynamics and systemic challenges affecting the family unit. Delivered in person at the Clinton, New Jersey office.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Direct peers

• Talkspace: Online therapy platform offering licensed therapist matching for individuals, couples, and teens. Directly comparable as a therapy services provider serving overlapping customer segments, distinguished by its virtual delivery model versus Hope's in-person NJ office.
• Two Chairs: Outpatient therapy practice operating in-person clinics in select metros plus virtual care, focused on evidence-based individual and couples therapy. Comparable as a multi-clinician private therapy brand serving similar demographics with a premium in-person positioning.
• Headway: Therapist network that helps independent LCSWs and other mental health providers accept insurance and grow practices. Comparable because its provider base is individual LCSW-led practices like Hope Counseling, though Headway operates as an enabling platform across many states.
• Open Path Collective: Nonprofit network of licensed therapists offering reduced-fee individual, couples, and family counseling. Comparable because it serves the same general segments (individuals, couples, families) seeking affordable mental health support, though at lower price points.
• BetterHelp: Largest online counseling network connecting individuals, couples, and teens with licensed therapists. Comparable because it serves the same broad mental health client segments (individuals, couples, families) that Hope Counseling targets, but via a digital subscription model.
• Grow Therapy: Therapy practice platform enabling independent LCSWs, LMFTs, and psychologists to launch in-person and telehealth practices with insurance billing support. Directly comparable as a competitive destination for therapists and clients across multiple states.
• Alma: Therapist directory and practice-management platform supporting independent mental health providers accepting insurance. Comparable because its provider pool is individual LCSW-led practices like Hope Counseling, though Alma adds billing, credentialing, and referral infrastructure.

Emerging players

• Cerebral: Telehealth mental health company providing therapy and medication management for anxiety, depression, and ADHD. Comparable as a mental health service provider targeting individuals seeking counseling, with overlapping therapy use cases but a virtual-first model.
• Charlie Health: Virtual and in-person intensive outpatient program for teens, young adults, and families struggling with mental health. Comparable on the children/adolescent and family segments Hope Counseling serves, but at a higher-acuity program level.

Broad incumbents

• Lyra Health: Mental health benefits platform serving employers with therapy, coaching, and medication management. Comparable because it competes for the same individual and family therapy demand as Hope Counseling, though at a much larger enterprise scale and via employer contracts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/hope-counseling-services-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOPE COUNSELING SERVICES INC.