In Addition

What In Addition does

In Addition is an emerging architecture and interior design studio headquartered in Melbourne, Australia, founded in 2023 by co-directors Ana Ćalić McLean and Josh McLean. The practice delivers bespoke architecture and interior design services across five verticals: retail, hospitality, residential, workspace, and commercial. Its client base consists primarily of premium Australian and DTC retail brands, with notable relationships spanning multi-store rollouts (July across six-plus Australian locations), hospitality flagships (Lune Croissanterie in Rosebery and Melbourne CBD), homewares and furniture showrooms (Hommey, Eva, Sheet Society, Stylecraft), and lifestyle and hospitality venues (Curve Cycling, Buff Nail Studios, Molli, La Marzocco). The studio is project-based and sales-led, acquiring work through design awards recognition, press coverage in outlets such as Monocle and Architecture AU, and referrals from prior clients.

The studio does not operate proprietary technology platforms; its core deliverable is creative design output delivered through human-led processes grounded in "personal approach and deep listening." Service offerings include end-to-end architecture and interior design — from concept through completion — spanning concept development, spatial planning, material specification, and fit-out coordination. Project execution relies on a network of specialty collaborators and trade partners across lighting, timber, glass, fitout, and construction (e.g., Elton Group, Kustom Timber, Sphera Lighting, Hallmarc National Fitouts, PTID on the Stylecraft showroom), indicating a project-team model rather than vertical integration.

The revenue model is professional services: fees are generated on a project-commission basis with multi-year contracts, pricing is quote-driven per project scope, and no standard tiers or pricing are publicly disclosed. Geographic reach spans five Australian states (Victoria, New South Wales, Queensland, South Australia, Western Australia), with all delivery conducted domestically. The studio is privately held, bootstrapped with no disclosed venture or institutional funding, and founder-owned.

Name

In Addition

Legal name

In Addition

Website

https://inaddition.studio

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

In Addition is a Melbourne-based architecture and interior design studio founded in 2023 by Ana Ćalić McLean and Josh McLean, delivering bespoke retail, hospitality, residential, and commercial design services to premium Australian and DTC brands across five states.

Ownership category

akta.pro rank

Product category

Architecture & Interior Design Services

NAICS

Interior Design Services (541410), Interior Design Services (54141), Architectural Services (54131)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Exhibition, Retail & Experiential Design (BPAHAKAL), Commercial Interior Fit-Out (Offices & Corporate) (IMAFANAA), Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE)

Keywords

• Architecture design services
• Interior design studio
• Retail space design
• Hospitality interior design
• Residential design services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Architecture and Interior Design Services: Project-based fees for architecture and interior design services spanning retail, hospitality, residential, and commercial sectors. Revenue is generated through custom design projects for client commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

In Addition is an emerging architecture and interior design practice that delivers project-based design services spanning retail, hospitality, residential, commercial, and workspace sectors. The studio is commissioned directly by client brands and property owners to translate their stories, identities, and brand expressions into functional, emotive, and resolved built environments across Australian cities.

Product overview

In Addition is an architecture and interior design studio offering a unified suite of design services. The firm provides architecture services and interior design services across five main project categories: retail design, hospitality design, residential design, workspace design, and commercial design. Founded in 2023 by directors Ana Ćalić McLean and Josh McLean, the studio approaches each project as an opportunity to add value and enrich daily life for communities and individuals, translating client stories, brands, and identities through design. The studio's portfolio demonstrates expertise in creating functional, emotive, and highly resolved spaces across diverse sectors, with completed projects for clients including July, Lune, Paire, Hommey, Eva, Sheet Society, Stylecraft, Curve Cycling, La Marzocco, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Architecture Services
• Interior Design Services
• Retail Design
• Hospitality Design
• Residential Design
• Workspace Design
• Commercial Design

Quantifiable outcome

• Multiple award wins and shortlists including IDEA Awards 2025 Retail Winner, Emerging Designer Awards 2024 Winner
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered minor.

• PTIDminorStrategic or Co-development PartnerCollaborative partnership on the Stylecraft Melbourne showroom project. In Addition + PTID combined expertise for the 1000m2 showroom within a revitalised mid-century tower on Collins Street.
• Scanlan & MakersminorStrategic or Co-development PartnerCollaborators on the Eva Surry Hills House project.
• UnitaminorImplementation/ SI/ Consulting PartnerBuild partner for Eva Surry Hills House project.
• EuroluceminorStrategic or Co-development PartnerLighting collaborator on Lune Rosebery project.
• Bishop Master FinishesminorStrategic or Co-development PartnerCollaborator on Lune Rosebery Sydney flagship project.
• Trust ProjectsminorStrategic or Co-development PartnerCollaborator on Lune Rosebery project.
• Sphera LightingminorStrategic or Co-development PartnerLighting partner for Hommey Chadstone project.
• Southern CrossminorImplementation/ SI/ Consulting PartnerBuild partner for Hommey Chadstone project.
• Chroma GroupminorStrategic or Co-development PartnerPartner on Lune Lonsdale Street Melbourne flagship project.
• Elton GroupminorImplementation/ SI/ Consulting PartnerMaterial collaborator on July Chadstone project.
• Kustom TimberminorImplementation/ SI/ Consulting PartnerTimber partner on July Chadstone project.
• Hallmarc National FitoutsminorImplementation/ SI/ Consulting PartnerNational fitout partner for Buff Nail Studios Essendon project.
• Frangere StudiominorStrategic or Co-development PartnerCollaborator on Hommey Fitzroy project.
• i4 Design & ConstructionminorImplementation/ SI/ Consulting PartnerBuild partner for Hommey Fitzroy project.
• Fools GlassminorImplementation/ SI/ Consulting PartnerGlass work partner on Eva Carlton House project.
• Studio TopsminorStrategic or Co-development PartnerCollaborator on Eva Carlton House project.
• AcreminorImplementation/ SI/ Consulting PartnerBuild partner for July Fortitude Valley project.
• CurveminorStrategic or Co-development PartnerClient partner for Curve Abbotsford flagship store design.
• de Lune ConstructionminorImplementation/ SI/ Consulting PartnerConstruction partner for Hat Mills Apartment project.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Studio Tate: Melbourne-based interior design practice delivering residential, hospitality, retail and workplace projects for premium Australian clients. Overlaps directly on the same client verticals and design sensibility.
• Brahman Perera: Melbourne-based interior design studio with a strong profile in premium hospitality, retail and residential work for high-end Australian brands. Comparable in size, aesthetic positioning, and client roster.
• Hecker Guthrie: Melbourne-based architecture and interior design practice specialising in premium hospitality and residential projects across Australia. Direct competitor for premium brand clients and similar project scale.
• Golden (Golden Design Studio): Australian design practice with a similar emerging-to-established trajectory, working across premium retail, hospitality and residential interiors. Comparable in profile, client tier, and award engagement.
• Flack Studio: Emerging Australian interior design practice known for premium hospitality and residential work with a strong editorial profile. Comparable in size, stage, and aesthetic positioning to In Addition.
• Mim Design: Established Melbourne interior design practice working across residential, hospitality and commercial sectors for premium Australian clients. Comparable in project type and tier of clientele.

Broad incumbents

• Hassell: Large Australian architecture and design firm with a significant interior design practice spanning retail, hospitality, workplace and commercial. Represents the broader incumbent tier In Addition may compete against as it scales.
• Rockwell Group: International architecture and design firm with a strong portfolio of hospitality, retail and experiential interiors. Comparable in the premium retail and hospitality flagship design space In Addition targets.
• Yabu Pushelberg: Globally recognised interior design firm for premium retail and hospitality flagships. Sets the aspirational benchmark for the kind of high-end flagship work In Addition is increasingly being commissioned for.

Emerging players

• Studio Plenty: Australian emerging design practice with overlap in retail and hospitality interiors for premium brands. Comparable in stage and selective client roster, though smaller in awards recognition to date.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/inaddition.studio
• LinkedInlinkedin.com/company/inaddition.studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about In Addition