What Know Your worth Counseling and Wellness does

Know Your Worth Counseling and Wellness, PLLC is a women-owned, Texas-based virtual therapy practice founded in 2021 that delivers outpatient mental health services exclusively via telehealth to clients across the state. Its service portfolio spans individual, couples, teen/adolescent, Christian-integrated, and group counseling, alongside EMDR trauma therapy, psychiatric medication management delivered by PMHNP-BC providers, and GeneSight genetic medication testing. The underlying technology stack is intentionally lean: a generic secure client portal (ClientSecure) handles self-serve scheduling, session link distribution, and client-provider messaging, while sessions themselves are delivered via standard telehealth video rather than a proprietary platform.

The business operates on a fee-for-service revenue model, billing per clinical session through in-network relationships with United/Optum, Aetna, BCBS, Cigna/Evernorth, Baylor Scott & White, Magellan, Oscar Health, and Oxford, supplemented by self-pay rates (FSA/HSA accepted). A complementary one-time merchandise line sells branded mental-health-awareness apparel (sweatshirts and t-shirts at $35–$40) that functions more as community engagement and brand awareness than as a material revenue stream. The practice's GTM motion is content-led and inbound — an extensive mental-health blog, Instagram presence, email newsletter, and organic SEO serve as the primary top-of-funnel acquisition channels, with next-day appointment availability acting as the conversion lever. Customers are consumer/individual end-payors (predominantly adults, plus adolescents 10+) rather than enterprise accounts, and there is no evidence of institutional capital, M&A activity, or expansion outside Texas.

Name

Know Your worth Counseling and Wellness

Legal name

Know Your Worth Counseling and Wellness, PLLC

Website

https://knowyourworthcounseling.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Know Your Worth Counseling and Wellness is a women-owned, Texas-based virtual therapy practice founded in 2021, delivering individual, couples, teen, Christian, and EMDR counseling plus medication management via telehealth to clients across Texas.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (62142), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industries

Couples & Family Therapy Teletherapy Platforms (HLALAEAG), Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI), Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

Keywords

• Virtual mental health therapy
• Telehealth counseling services
• Psychiatric medication management
• Trauma and EMDR therapy
• Christian faith-based counseling

Headquarters

HQ city

Southlake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Therapy and Counseling Services: Individual, couples, teen, adolescent, group, and Christian counseling sessions billed per session through insurance or self-pay
2. Medication Management: Psychiatric evaluations and ongoing medication management provided by PMHNPs, covered by insurance or self-pay
3. Mental Health Apparel: Merchandise sales of mental health awareness clothing including sweatshirts ($35), t-shirts ($35), and long sleeve shirts ($35)

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Know Your Worth Counseling and Wellness delivers virtual outpatient mental health services to clients across Texas, including individual, couples, teen, group, Christian, and EMDR therapy, plus psychiatric medication management by PMHNPs and GeneSight genetic medication testing. Sessions are delivered exclusively via telehealth through a secure client portal, with insurance and self-pay billing.

Product overview

Know Your Worth Counseling and Wellness is a virtual therapy practice offering mental health counseling services exclusively via telehealth to clients throughout Texas. The company operates as a women-owned counseling practice providing a comprehensive suite of therapy services including Individual Counseling, Couple's Counseling, Teen & Adolescent Counseling, Christian Counseling, EMDR Therapy for trauma, Group Therapy, and Medication Management through Psychiatric Mental Health Nurse Practitioners (PMHNPs). Additional services include GeneSight Genetic Medication Testing and Supervision & Consultation for professionals. The practice also operates a merchandise line called 'Know Your Worth Mental Health Apparel' featuring mental health awareness clothing with inspirational messages on sweatshirts, t-shirts, and long sleeve shirts priced between $35-$40.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counseling
• Couple's Counseling
• Medication Management & Psychiatric Evaluations
• GeneSight Genetic Medication Testing
• Teen & Adolescent Counseling
• Christian Counseling
• EMDR Therapy
• Group Therapy
• Supervision & Consultation
• Know Your Worth Mental Health Apparel

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• United/OptumcoreOthersInsurance provider network relationship for in-network mental health coverage
• AetnacoreOthersInsurance provider network relationship for in-network mental health coverage
• BCBS (Blue Cross Blue Shield)coreOthersInsurance provider network relationship for in-network mental health coverage
• Cigna/EvernorthcoreOthersInsurance provider network relationship for in-network mental health coverage
• Baylor Scott & WhitecoreOthersInsurance provider network relationship for in-network mental health coverage
• MagellancoreOthersInsurance provider network relationship for in-network mental health coverage
• Oscar HealthcoreOthersInsurance provider network relationship for in-network mental health coverage
• OxfordcoreOthersInsurance provider network relationship for in-network mental health coverage
• GeneSightsupportingTechnology or IntegrationGenetic medication testing service integrated into psychiatric care to inform medication selection decisions

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Talkspace: Virtual therapy and psychiatry platform serving all 50 U.S. states. Directly comparable as a fully-online outpatient mental health provider accepting major insurance and offering therapy + medication management.
• Grow Therapy: Therapist-network platform connecting clients to in-network mental health clinicians across multiple states. Comparable in operating a hybrid virtual/in-person independent clinician model with insurance billing at its core.
• Cerebral: Telehealth mental health provider combining therapy with medication management and prescribing. Directly comparable on the integrated therapy-plus-psychiatry service model targeting insured adults nationwide.
• BetterHelp: Largest direct-to-consumer online teletherapy network. Comparable delivery model, same target customer (adults seeking virtual counseling), and similar therapy-led (rather than psychiatry-led) service mix.
• Two Chairs: Outpatient therapy practice combining in-person and virtual therapy across multiple markets. Comparable in operating licensed-clinician practices with strong brand identity and personalized-match care delivery.
• Alma: Therapist-enabling platform providing insurance billing, credentialing, and practice tools to independent mental health clinicians. Comparable in supporting virtual outpatient therapy practices, particularly those with mixed LCSW/LPC rosters.
• Lyra Health: Employer-sponsored teletherapy and mental health benefits platform. Comparable virtual therapy delivery to corporate and individual clients, plus in-network insurance coverage for therapy and coaching.
• Brightside Health: Telehealth psychiatry and therapy provider accepting major insurance and offering medication management. Comparable in combining online therapy with psychiatric evaluation and ongoing medication management services.
• Octave: Therapy practice offering in-person and virtual individual, couples, and group therapy with in-network insurance coverage. Comparable specialty-driven outpatient mental health model targeting adult clients across multiple service lines.

Broad incumbents

• LifeStance Health: Large publicly-traded outpatient mental health platform with hundreds of in-person and virtual clinics. Comparable service mix (therapy + psychiatry) and broad in-network insurance coverage, but operates at vastly greater scale and as a generalist across many states.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/know-your-worth-counseling-and-wellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Know Your worth Counseling and Wellness