Wavy Global (now Sinch LatAm)

What Wavy Global (now Sinch LatAm) does

Wavy Global, now operating as Sinch LatAm, is the Latin American regional subsidiary of Sinch Group AB (Nasdaq Stockholm: SINCH), a Swedish-founded Communications Platform as a Service (CPaaS) provider. The entity was acquired by Sinch and rebranded to formalize the parent's footprint across Brazil and broader Latin American markets, with regional presence anchored in Mexico City. At the platform level, Sinch runs the Sinch Super Network, a global tier-1 communications infrastructure with 600+ direct carrier connections and 160M+ active phone numbers that processed 700B+ messages/emails and 100B+ calls in the most recent reported period. The product surface is organized as a dual-layer offering: a developer-facing API portfolio (Messaging APIs covering SMS, MMS, RCS, and WhatsApp; Email APIs; Voice APIs including SIP Trunking; Verification APIs for two-factor authentication; and Numbers APIs for provisioning and routing) alongside end-user applications such as Sinch Engage (messaging campaigns), Sinch Email (marketing platform), Chatlayer (chatbot builder), and Contact Pro (contact center). Sinch AI is positioned as a cross-channel AI layer enabling fraud reduction, conversational automation, and process efficiency across both connectivity and applications.

The company monetizes through a hybrid subscription and usage-based pricing model. Developers and SMBs onboard via a freemium self-serve tier at dashboard.sinch.com and pay per message, minute, or API call; enterprise customers receive custom usage-based contracts negotiated through regional field sales teams located in Atlanta (Americas), Stockholm (EMEA), and Singapore and Melbourne (APAC). The customer base spans 200,000+ organizations globally across marketing teams, security and risk teams, customer operations, developers, and telecom operators; named logos include Google, Uber, PayPal, HSBC, American Express, T-Mobile, Deutsche Telekom, Adobe, SAP, HubSpot, and Shopify. Sinch also acts as an OEM / wholesale provider to telecom operators for A2P/P2P SMS, RCS, SIP Trunking, and emergency services, and maintains a channel partner program spanning referral, white-label, and brand partners (Mailjet, Mailgun, MessageMedia, SimpleTexting, ClickSend) distributed globally. Certifying bodies include MEF (A2P Code of Conduct compliance) and Meta Business Partner status for the WhatsApp Business API, supplemented by a Sinch trust center that houses the company's security and compliance posture.

Revenue mechanics combine recurring subscription access to the API platform with usage-based billing tied to message volume, voice minutes, and email sends, supplemented by enterprise network services billed as interconnection and value-added contracts with carriers, and professional services for custom integrations. The operating premise is consolidation: Sinch sells the ability to replace multiple communications vendors and complex multi-region carrier relationships with a single API and infrastructure footprint, backed by integrated compliance, fraud prevention (via Sinch AI), and a Gartner Magic Quadrant Leader designation (2026) that anchors enterprise credibility.

Name

Wavy Global (now Sinch LatAm)

Legal name

Sinch

Website

https://latam.sinch.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wavy Global, now Sinch LatAm, is the Latin American regional subsidiary of Sinch Group, providing CPaaS APIs for SMS, RCS, WhatsApp, email, voice, and verification to enterprises, developers, and telecom operators across the region.

Ownership category

akta.pro rank

Product category

Communications Platform as a Service (CPaaS)

NAICS

Wired and Wireless Telecommunications (except Satellite) (5171), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Systems Design and Related Services (54151)

SIC

Communications Services, Nec (4899), Services-Telephone Interconnect Systems (7385), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Messaging APIs, CPaaS & Programmable Communications (BPAMACAL)

akta.pro secondary industries

Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF), Numbering, DID, Porting & Carrier-of-Record Services (HDAIAHAK)

Keywords

• Communications platform as a service
• Messaging API services
• SMS voice email APIs
• Customer engagement platform
• Telecom network infrastructure

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. API Platform Access (Subscription + Usage): Sinch generates revenue primarily through subscription-based access to its API platform combined with usage-based billing for message volume, voice minutes, and email volume. Developers and enterprises pay for API calls, with pricing varying by channel (SMS, voice, email, verification) and geographic reach. This is the core revenue driver across 200,000+ customers globally.
2. Ready-to-Use Applications (Messaging, Email, Contact Center): Revenue from Sinch Engage (messaging platform), Sinch Email Marketing platform, Chatlayer (chatbot builder), and Contact Pro (contact center). These application-layer products are sold alongside the API platform, often on subscription or per-seat models targeting marketing and customer operations teams.
3. Enterprise Network Services (Telecom Operators): Sinch provides A2P messaging, P2P SMS, RCS, SIP Trunking, and emergency services to telecom operators and communication service providers, generating revenue through network interconnection fees and value-added service contracts.
4. Professional Services & Custom Integrations: Implementation and consulting services for enterprise deployments requiring custom integrations, dedicated support, and managed services, typically bundled with enterprise contracts.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels11 records

Core offering

Wavy Global operates as Sinch LatAm, the Latin American arm of Sinch Group, providing Communications Platform as a Service (CPaaS) solutions. The company offers programmable APIs and applications for messaging (SMS, MMS, RCS, WhatsApp), email, voice, verification, and number provisioning, backed by the global Sinch Super Network infrastructure with 600+ direct carrier connections. It serves developers, enterprises, marketers, and telecom operators with both self-serve API access and enterprise sales channels.

Product overview

Sinch operates as a CPaaS (Communication Platform as a Service) provider offering a unified platform architecture combining APIs, applications, and core network infrastructure. The product portfolio centers on the Sinch Super Network infrastructure powering Communication APIs (Messaging, Email, Voice, Verification, Numbers) that developers integrate via APIs, alongside end-user applications (Sinch Engage for messaging campaigns, Sinch Email for marketing, Chatlayer for chatbot building, and Contact Pro for contact center operations). Sinch AI provides an intelligent layer across both connectivity and applications for fraud reduction and workflow automation. The platform serves 200,000+ customers globally across marketing, customer service, security, and telecom use cases.

Differentiator

Problem solved

Functional benefit

Products and services

• Messaging APIs Enterprise-grade SMS, MMS, RCS, and WhatsApp messaging APIs enabling developers to integrate rich communication capabilities into applications for customer engagement and notifications.
• Email APIs Email API services for sending, managing, and tracking transactional and marketing email communications at scale with integrated compliance and fraud prevention.
• Voice APIs Voice API services including SIP Trunking, Elastic SIP Trunking, voice calls, and IVR/URA capabilities for real-time communications and intelligent call routing.
• Verification APIs Identity and authentication APIs for secure user verification via SMS, voice, or email channels, including two-factor authentication and fraud prevention.
• Numbers APIs Phone number provisioning and management APIs for global connectivity, supporting number acquisition, routing, and connectivity services.
• Conversation API Unified omnichannel conversation API combining SMS, RCS, WhatsApp, email, and voice into a single conversational interface for customer engagement.
• Sinch Engage Customer engagement messaging platform for managing SMS, WhatsApp, and RCS marketing campaigns and customer communications with AI capabilities.
• Sinch Email Email marketing platform for creating, sending, and analyzing email campaigns, targeting marketers and SMBs.
• Chatlayer Conversational AI chatbot builder for creating intelligent bots that operate across multiple messaging channels for customer service and engagement.
• Contact Pro Contact center solution for managing customer service interactions across multiple channels with enterprise-grade omnichannel support.
• Sinch AI AI layer powering fraud reduction and intelligent automation across Sinch's communication infrastructure and applications.

Quantifiable outcome

• 2.5x increase in customer engagement rates for Clarins using RCS vs. standard SMS campaigns, with 79% read rate and 3.5x more click-throughs than rich SMS.
• +4 more outcomes

Named customers26 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• AdobecoreTechnology or IntegrationAdobe is an ecosystem/platform partner integrated with Sinch. Sinch's communications APIs and applications are compatible with Adobe's marketing cloud and experience platforms, enabling joint customers to incorporate SMS, voice, and email capabilities into Adobe-powered customer journeys.
• EmarsyscoreTechnology or IntegrationEmarsys is an ecosystem partner integrated with Sinch. The partnership enables Sinch's messaging and email channels to be used within Emarsys' marketing automation platform, providing joint customers with omnichannel customer engagement capabilities.
• SAPcoreTechnology or IntegrationSAP is an ecosystem partner integrated with Sinch. Sinch's communications APIs are available within the SAP ecosystem, enabling enterprise customers to embed SMS, voice, and email notifications into SAP business processes and applications.
• HubSpotcoreTechnology or IntegrationHubSpot is integrated with Sinch Engage, enabling Sinch's SMS, WhatsApp, and RCS messaging capabilities to be used within HubSpot's CRM and marketing platform. Joint customers can send targeted messages directly from HubSpot workflows.
• ShopifycoreTechnology or IntegrationShopify is integrated with Sinch Engage, enabling e-commerce brands on Shopify to send SMS notifications, order updates, abandoned cart recovery messages, and marketing campaigns via Sinch's messaging platform.
• MailjetcoreChannel Partner/ Reseller/ DistributorMailjet is a brand partner of Sinch, operating as an independently distributed email marketing platform under the Sinch umbrella. Mailjet serves SMBs and marketers with email campaign tools and maintains its own partner ecosystem (resellers) while leveraging Sinch's infrastructure.
• MailguncoreChannel Partner/ Reseller/ DistributorMailgun is a brand partner of Sinch, operating as an independently distributed transactional email service under the Sinch umbrella. Mailgun serves developers and enterprises with email API services and maintains its own martech partner ecosystem while leveraging Sinch's infrastructure.
• MessageMediaminorChannel Partner/ Reseller/ DistributorMessageMedia has been welcomed into Sinch Engage, the Sinch messaging platform for SMS, WhatsApp, RCS, and more. MessageMedia's customer base transitioned to the Sinch Engage platform following acquisition/integration.
• SimpleTextingminorChannel Partner/ Reseller/ DistributorSimpleTexting is a wholly-owned sub-brand of Sinch operating as an independently distributed SMS marketing platform for SMBs, leveraging Sinch's global messaging infrastructure.
• ClickSendminorChannel Partner/ Reseller/ DistributorClickSend is a wholly-owned sub-brand of Sinch operating as an independently distributed SMS and messaging platform serving various markets, leveraging Sinch's global messaging infrastructure.
• ChatlayercoreTechnology or IntegrationChatlayer is a Sinch product (chatbot builder) integrated into Sinch's application suite. Chatlayer enables businesses to build AI-powered chatbots for customer service and engagement across multiple channels.
• Contact ProcoreTechnology or IntegrationContact Pro is a Sinch product (contact center solution) integrated into Sinch's application suite. It provides enterprise-grade contact center capabilities with omnichannel support for customer service operations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bandwidth: CPaaS provider with direct carrier relationships, offering messaging, voice, and 911/emergency services. Comparable enterprise voice, SIP trunking, and carrier-services overlap with Sinch's Telco offering.
• Infobip: Croatia-headquartered global CPaaS provider with strong LatAm presence, offering messaging, voice, and conversational AI. Comparable customer base, similar omnichannel positioning, and active competition in the Brazilian and Mexican enterprise markets.
• MessageBird: Omnichannel CPaaS platform (now Bird) offering SMS, WhatsApp, voice, email, and AI agents. Comparable API-first CPaaS model and overlapping target customers in mid-market and enterprise segments.
• Twilio: Global CPaaS leader offering SMS, voice, email, and verification APIs with direct overlap to Sinch's entire product portfolio. Most direct head-to-head competitor for both Sinch Group globally and Sinch LatAm regionally.
• CM.com: European-based CPaaS provider offering messaging, voice, and conversational AI, with active presence in Brazil and other LatAm markets. Comparable product portfolio and regional go-to-market overlap.
• Plivo: Cloud communications platform offering SMS, voice, and WhatsApp APIs with competitive positioning in LatAm. Comparable API-first developer-centric model targeting similar enterprise and developer customers.
• Telnyx: Communications platform offering voice, SMS, and private networking over its own carrier-grade IP network. Comparable in operating its own network infrastructure and serving enterprise customers with API-based communications.

Broad incumbents

• 8x8: UCaaS and CCaaS provider with CPaaS-style APIs. Less direct in messaging APIs but overlaps significantly on voice, contact center, and enterprise customer communications.
• Vonage (Ericsson): Acquired by Ericsson, Vonage provides UCaaS, CCaaS, and CPaaS APIs. Direct overlap with Sinch's voice and messaging APIs, and now backed by a major telecom incumbent with deeper carrier relationships globally.

Regional players

• Zenvia: Brazil-based CPaaS and conversational commerce platform, dominant regional player in Brazil and other LatAm markets. Direct competitor in LatAm for enterprise messaging, WhatsApp Business, and customer engagement use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WeAreSinch
• YouTubeyoutube.com/channel/UCZZ2u_B2afTxA0v-xcgfsaw
• Facebookfacebook.com/wearesinch
• LinkedInlinkedin.com/company/wavyglobal
• Instagraminstagram.com/wearesinch

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wavy Global (now Sinch LatAm)