City of Nelson

What City of Nelson does

Uniqode (formerly Beaconstac) is a B2B SaaS platform that provides dynamic QR Code generation, management, and analytics, serving enterprises across consumer goods, hospitality, retail, healthcare, and financial services. Founded in 2019 and headquartered at 575 Fifth Avenue, New York, the company originated as Beaconstac and rebranded to Uniqode in 2023. Its platform enables businesses to create trackable QR Codes for product packaging, contactless menus, marketing campaigns, patient education, and operational asset management; named enterprise customers include Hilton, Marriott, Pepsi, Nestlé, Toyota, Amazon, Revlon, Deloitte Digital, and WWF.

The platform is built around dynamic QR Codes with "Smart Rules" conditional routing by location, language, device, or time of day, bulk generation from spreadsheets, custom branded domains, GS1-compliant Codes for retail supply chain, ScanGuard anomaly detection, lead capture Forms, and mobile-optimized Linkpages landing pages. A secondary product line, Uniqode Cards (Digital Business Cards), supports QR, NFC, email signature, Apple Wallet, and direct-link sharing with centralized team management. The architecture runs on AWS (with GCP as a secondary cloud), exposes a QR Code API for developer integration, and layers a conversational AI assistant named Una on top. Enterprise-grade security is anchored by SOC 2 Type II, HIPAA, GDPR, and ISO 27001:2022 certifications. The company reports 204M+ lifetime QR Code scans across 120+ countries and 50,000+ business customers.

Revenue is generated through tiered annual subscriptions ranging from Essential at $9/month to Business+ at $399/month, with custom Enterprise pricing, multi-year contracts, and white-labeling options. Digital Business Cards use a separate pricing structure with a free individual tier and a $6/user/month team plan. The go-to-market combines product-led growth (14-day free trial via dashboard.uniqode.com), inside sales for mid-market, and field sales for enterprise accounts. Uniqode has raised a $25M Series A led by Telescope Partners with participation from Accel and is led by co-founders Sharat Potharaju (CEO) and Ravi Pratap Maddimsetty (CTO).

Name

City of Nelson

Legal name

Uniqode Phygital, Inc.

Website

https://linkpages.pro

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Uniqode is a B2B SaaS platform offering dynamic QR Code generation, analytics, and Digital Business Cards to enterprises across consumer goods, hospitality, healthcare, retail, and finance. It serves 50,000+ businesses across 120+ countries via tiered annual subscriptions and an in-platform AI assistant named Una.

Ownership category

akta.pro rank

Headquarters

HQ city

Nelson, British Columbia

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure

Revenue model

1. QR Code Subscription Plans: Annual subscription plans for QR Code generation and management with tiered pricing from Essential ($9/month) to Business+ ($399/month) and custom Enterprise pricing. Includes dynamic QR Codes, analytics, team features, and compliance based on tier level.
2. Digital Business Card Subscriptions: Digital business card solutions with Free tier (individual), Team plan ($6/user/month), and Business+ custom pricing. Cards remain active based on subscription status for paid tiers.
3. Custom Domain Add-on: Custom branded domain feature available as add-on for Plus plan at $2000 per domain per year, or included with Business+ plan

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

City of Nelson is a municipal government entity providing local civic administration and public services to residents and businesses of Nelson, British Columbia, Canada. Founded in 1897 and operating with 101-250 employees, the city functions as the local governing authority for the community.

Product overview

Uniqode is a QR Code generator platform for businesses offering dynamic QR Codes with built-in tracking and enterprise-grade security. The core product is the QR Code Generator, complemented by Digital Business Cards as a secondary product line. Key features include Smart Rules (conditional content routing), Bulk QR Code creation, Linkpages (mobile landing pages), Forms for lead capture, GS1-compliant codes for retail, ScanGuard anomaly detection, and Custom Domains for branded experiences. The platform also includes a QR Code API for programmatic access and an AI assistant named Una. Uniqode serves industries including Consumer Goods, Hospitality, Healthcare, Retail, and Operations with plans starting at $9/month for QR Codes and free/$6/user/month for Digital Business Cards.

Differentiator

Problem solved

Functional benefit

Brands

• LinkPages: Mobile-first landing page platform for hosting multiple links, also known as Linkpages or Link Pages
• Uniqode Cards

Quantifiable outcome

• 400% revenue growth in 2020 during COVID-19 pandemic
• +5 more outcomes

Named customers32 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability2 records

Feature11 records

Partnerships

Eight partnerships are on record, tiered core.

• HubSpotcoreTechnology or IntegrationCRM integration allowing sync of leads captured from QR Code scans directly into HubSpot sales pipelines
• SalesforcecoreTechnology or IntegrationNative integration with Salesforce for CRM sync, contact management, and automated follow-ups from QR Code and Digital Business Card interactions
• Google Analytics (GA4)coreTechnology or IntegrationIntegration with Google Analytics 4 for attributing QR Code scans to campaigns and retargeting scanners with UTM parameters
• Meta PixelcoreTechnology or IntegrationMeta Pixel integration for retargeting users who scanned but didn't convert with Meta Pixel ads
• Microsoft Azure ADcoreTechnology or IntegrationActive Directory integration for automated card provisioning for employees. Update changes automatically as employees onboard/offboard.
• ZapiercoreTechnology or IntegrationIntegration with Zapier for connecting Uniqode to 5,000+ apps and building automated workflows triggered by QR Code scans or form submissions
• StripecoreTechnology or IntegrationPayment service provider for processing subscription plan payments
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure provider for hosting the Uniqode platform

Scale indicators17 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Bitly: URL shortener that has expanded into dynamic QR code generation with analytics. Uniqode lists Bitly on its comparison page and competes for the same marketing and link-management use cases.
• Linktree: Direct competitor to Uniqode's Linkpages product line. Both offer mobile-first link-in-bio landing pages used by individuals and brands as engagement hubs connected to QR codes and digital cards.
• Popl: Direct competitor in the digital business card space, offering NFC-enabled cards with CRM sync and lead capture. Overlaps directly with Uniqode Cards and targets enterprise sales and field-marketing teams.
• Blinq: Digital business card and QR-code-based contact-sharing platform serving individuals, teams, and enterprises. Closely comparable to Uniqode Cards and Uniqode's broader QR ecosystem for contact sharing.
• QR Code Generator Pro: One of Uniqode's named direct competitors, offering dynamic and static QR codes with tracking. Closely comparable in product surface area and target customer profile.
• QR Tiger: Direct competitor in dynamic QR code generation with bulk creation, customization, and tracking features. Listed by Uniqode as a comparison page target and serves overlapping SMB and mid-market customer segments.
• Scanova: Direct QR code management competitor named by Uniqode on its comparison pages. Offers dynamic codes, analytics, and enterprise features overlapping with Uniqode's core offering.
• Flowcode: Direct QR code generation and analytics competitor explicitly named by Uniqode on its comparison page. Targets similar enterprise and SMB customers with dynamic QR codes, analytics, and consumer-engagement use cases across sports, CPG, and media.

Emerging players

• Hovercode: Branded dynamic QR code generator with analytics, focused on design-forward SMB and brand use cases. Overlaps with Uniqode's branded QR and Linkpages functionality at the smaller end of the market.

Broad incumbents

• Adobe: Broad incumbent listed by Uniqode as a comparison target — Adobe offers QR code generation within its design and marketing cloud. Not category-pure, but materially overlaps for brand and enterprise creative teams Uniqode targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/UniqodeHQ
• YouTubeyoutube.com/@Uniqode
• Facebookfacebook.com/uniqodehq
• LinkedInlinkedin.com/company/city-of-nelson
• Instagraminstagram.com/uniqode_hq

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City of Nelson