The Lottery Office

What The Lottery Office does

The Lottery Office, operated by Global Players Network Pty Ltd, is a Northern Territory-licensed online lottery platform that enables Australian and New Zealand residents aged 18+ to participate in international lottery draws. The platform offers two distinct product categories: FutureBall, a proprietary Australian lottery with a fixed AU$1 million prize drawn twice weekly, and eight matched international lotteries (USA Power Lotto, USA Mega Lotto, European Millions, European Jackpot, UK Lotto, Irish Lotto, Italian Super Jackpot, and La Primitiva), where the company purchases corresponding tickets in the corresponding overseas lottery on behalf of customers to guarantee prize payment capability.

The platform is built on a digital infrastructure with 256-bit encryption, responsive web architecture, and native iOS and Android applications. Supporting features include Lotto Systems (algorithm-generated combinations with formulae verified by the regulator), Lotto Syndicates (group play), Lotto Combos (multi-lottery bundles), Multi-Draw entries (up to 20 consecutive draws), Favourites (saved number combinations), and Pay In-Store (cash deposits via Blueshyft-powered QR codes at 870+ Australian newsagencies). The company is licensed by the Northern Territory Government under Internet Gaming Licence IGL1001 and operates from offices in Darwin and Winnellie with 30 employees.

Revenue is generated predominantly through ticket sales, with prices ranging from AU$0.95 per FutureBall game to approximately AU$62.50 for the All International Lotteries Combo. The model operates on a direct-to-consumer basis with no fees or commissions on winnings, distributed through the company's website, mobile apps, and the Blueshyft newsagency network. Since launching in late 2018, the company reports more than 10 million prizes paid out to customers.

Name

The Lottery Office

Legal name

Global Players Network Pty Ltd

Website

https://lotteryoffice.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

The Lottery Office is a Northern Territory-licensed online lottery platform serving Australian and New Zealand residents aged 18+, offering its proprietary FutureBall lottery and eight matched international lottery draws (US Powerball, Mega Millions, EuroMillions, etc.) via web and mobile channels.

Ownership category

akta.pro rank

Product category

Online Lottery Services

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)

akta.pro secondary industries

Lottery Operators (Government & Private Licensed) (MPAEAFAA), Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE)

Keywords

• Online lottery services
• International lottery access
• Lottery ticket sales
• Consumer gaming products
• Jackpot lottery platform

Headquarters

HQ city

Winnellie

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Others

Revenue model

1. Lottery Ticket Sales: Revenue generated from the sale of lottery tickets across 9 different lottery products (FutureBall and 8 international matched lotteries). Ticket prices include: cost of matching overseas ticket (where applicable), GST, contribution to charity fund, and administration costs. No fees or commissions charged on winnings.
2. Lotto Syndicates: Players purchase shares in group lottery entries. Revenue is collected upfront before tickets are purchased. Syndicate shares provide more chances to win at lower individual cost.
3. Lotto Combos: Bundled entries into multiple lottery draws in one purchase. Prices range from $14.25 to $62.50 depending on combination selected.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The Lottery Office sells entries to nine online lottery products to Australian and New Zealand residents aged 18+: the proprietary FutureBall lottery with a fixed AU$1 million prize, plus eight international matched lotteries where the company purchases corresponding tickets in the underlying overseas draws. Customers buy entries through the website or mobile apps, with optional syndicate shares, combo packages, system entries, and cash deposits at participating newsagencies.

Product overview

The Lottery Office is an Australian online lottery platform operated by Global Players Network Pty Ltd, offering two distinct product categories: (1) FutureBall, Australia's proprietary most-winnable million-dollar lottery with fixed AU$1 million prizes drawn twice weekly; and (2) eight international matched lotteries (USA Power Lotto, USA Mega Lotto, European Millions, European Jackpot, UK Lotto, Irish Lotto, Italian Super Jackpot, La Primitiva) where the company purchases matching tickets in overseas lotteries on behalf of Australian players. The platform augments core lottery products with value-added services including Lotto Syndicates for group play, Lotto Combos for multi-lottery entries, Lotto Systems for expanded number selection, Multi-Draw entries for advance play, Favourites for saved numbers, and Pay In-Store cash deposits via newsagency partners. The service is accessible via responsive web platform and native mobile apps for iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• FutureBall®: Australia's most winnable million-dollar lottery with a $1 million fixed prize, draws twice a week

Products and services

• FutureBall The Lottery Office's proprietary Australian lottery game with a fixed AU$1 million Division 1 prize drawn twice weekly on Tuesdays and Fridays; tickets cost AU$0.95 per game with a minimum 5-game purchase.
• USA Power Lotto Matched to the US Powerball; players select 5 numbers from 69 plus 1 Powerball from 26, with draws on Tuesdays, Thursdays, and Sundays and a minimum jackpot of AU$30 million. Optional Powerplay-style Multiplier adds AU$3.45 per game.
• USA Mega Lotto Matched to the US Mega Millions; players select 5 numbers from 70 plus 1 Mega Ball from 25, with draws on Wednesdays and Saturdays and a minimum jackpot of AU$78 million. The Multiplier feature is included at no extra cost.
• European Millions Matched to EuroMillions; players select 5 numbers from 50 plus 2 Lucky Stars from 12, with draws on Tuesdays and Fridays and a minimum jackpot of AU$23 million. All prizes are tax-free.
• European Jackpot Matched to Eurojackpot; players select 5 numbers from 50 plus 2 Euro numbers from 12, with draws on Fridays and Tuesdays and a minimum jackpot of AU$17 million (capped at AU$175 million). All prizes are tax-free.
• UK Lotto Matched to the UK National Lottery; players select 6 numbers from 59, with draws on Thursdays and Saturdays and a minimum jackpot of AU$1.89 million. All prizes are tax-free and includes 'Must be Won' roll-down draws.
• Irish Lotto Matched to the Irish National Lottery; players select 6 numbers from 47, with draws on Wednesdays and Saturdays and a guaranteed minimum prize of AU$3 million. All prizes are tax-free.
• Italian Super Jackpot Matched to Italy's SuperEnalotto; players select 6 numbers from 90, with draws on Wednesdays, Fridays, and Sundays and a minimum first prize of AU$3 million. Entries start at approximately AU$4.75 and include free Instant Win chances.
• La Primitiva Matched to Spain's La Primitiva; players select 6 numbers from 49 plus 1 Reintegro number, with draws on Tuesdays, Fridays, and Sundays and a minimum first prize of AU$3.2 million. Optional Joker feature available for AU$3.70.
• Lotto Syndicates Group play option that lets customers buy shares in pooled syndicate entries across multiple lotteries, increasing chances of winning by playing more combinations, with winnings shared proportionally among shareholders. Shares start from AU$5.
• Lotto Combos Bundle packages that let players enter multiple international lottery draws in a single purchase, including Euro Max Combo, USA/Euro Max Combo, and All International Lotteries Combo (combined jackpot potential over AU$671 million). Prices range from AU$14.25 to AU$62.50.
• Lotto Systems Algorithm-generated system entries allowing players to select more numbers than standard games, plus Guaranteed Number and Pick 1 Less options to exponentially increase winning chances across the international lottery range.
• Pay In-Store Cash deposit service that allows customers to fund their Lottery Office account at over 870 participating Australian newsagencies using Blueshyft QR-code technology, with a minimum in-store deposit of AU$1.

Quantifiable outcome

• Over 10 million prizes paid out since launch in late 2018
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• Gold Coast TitansflagshipGTM or Marketing PartnerOfficial sponsor of the Gold Coast Titans NRL team. Partnership includes jersey sponsorship and community engagement activities.
• Gold Coast SunsflagshipGTM or Marketing PartnerOfficial sponsor of the Gold Coast Suns AFL team. Partnership includes jersey sponsorship and community engagement activities.
• Orange SkycoreOthersMajor charity partner receiving $110,000 donation (largest to date). Supports Australians in need through mobile laundry and shower services for people experiencing homelessness.
• Sydney Children's Hospitals FoundationcoreOthersCharity partner supporting sick children and their families in NSW.
• Assistance Dogs AustraliaminorOthersCharity partner supporting the training of assistance dogs for Australians with disabilities.
• CanteencoreOthersCharity partner supporting young people impacted by cancer. Received $80,000 donation.
• GCH Foundation (Gold Coast Hospital Foundation)minorOthersCharity partner supporting healthcare initiatives in the Gold Coast region.
• Motherhood VillageminorOthersCharity partner receiving $17,000 donation to support mothers and healthcare workers through mental health support groups.
• Sea World FoundationminorOthersCharity partner receiving $35,000 donation to support marine conservation and whale rescue patrol.
• Top Blokes FoundationminorOthersCharity partner for mental health support. Team participated in Lift the Load Challenge raising $15,620.
• BlueshyftcoreTechnology or IntegrationTechnology partnership enabling Pay In-Store deposits at participating Australian newsagencies. Blueshyft provides the platform technology (iPad, QR codes) for in-store lottery account deposits. Over 870 partner newsagencies.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lotterywest: Lotterywest is the Western Australian state-owned lottery operator and a major beneficiary of the Australian lottery market. While it is a regional incumbent, it serves as a benchmark for Australian lottery regulation and operations.
• Tabcorp Holdings: Tabcorp is Australia's largest gambling and entertainment company and operates licensed lotteries in Victoria, Tasmania, the ACT, and Northern Territory through the Lottoland/Tatts partnership. It is a broad incumbent that The Lottery Office is licensed to operate alongside in the NT.
• winwin (formerly Playtech Lottery): winwin (formerly Playtech Lottery) provides lottery software, digital platforms, and managed lottery services to government and licensed operators globally. It is a broad incumbent in the digital lottery platform space.
• Lotto NZ (MyLotto): Lotto NZ is the government-operated national lottery of New Zealand, offering Lotto, Powerball, Strike, and Bullseye. It is the dominant incumbent in NZ where The Lottery Office also serves customers.

Direct peers

• Jumbo Interactive: Jumbo Interactive is an Australian-listed digital lottery operator that powers online lottery ticket sales and syndicates under long-term licences with state lotteries. It is a leading Australian digital lottery peer and competes with The Lottery Office for Australian online lottery customers.
• LottoGo: LottoGo is a UK-based online lottery operator that lets customers bet on the outcomes of international lotteries. It is a comparable digital international lottery provider with a similar product positioning to The Lottery Office.
• Jackpot.com: Jackpot.com is a US-headquartered online lottery courier service that lets users order official state lottery tickets via mobile and web. It is a direct functional peer in the digital lottery courier category, although it operates primarily in the US rather than ANZ.
• Lottoland: Lottoland is a Gibraltar-based online lottery operator that lets customers bet on the outcomes of international lotteries. It is the most direct global competitor to The Lottery Office's matched-ticket courier model, although it has historically leaned on insurance/betting structures rather than matched tickets.
• The Lotter: The Lotter is an international online lottery courier service that purchases real tickets in overseas lotteries on behalf of customers. It is the most direct functional peer to The Lottery Office's matching ticket model, although it has been publicly winding down some operations.
• Lotto Agent: Lotto Agent is an online lottery courier that lets customers purchase tickets in international lotteries from multiple countries. It is a direct global peer to The Lottery Office's matched-ticket international offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lotteryoffice.com.au
• Instagraminstagram.com/lotteryofficeau
• LinkedInlinkedin.com/company/thelotteryoffice

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Lottery Office