Macon Outdoor Power

What Macon Outdoor Power does

Macon Outdoor Power, operating under the trade names Macon Outdoor Power and Eversole Tractor, is a privately held, family-owned outdoor power equipment and trailer dealership founded in 1988 by Stanton Eversole. The company sells and services agricultural tractors, commercial and residential lawn mowers, outdoor power equipment, tractor implements, and trailers from more than 20 manufacturer brands — including Massey Ferguson, Hustler, Toro, Wright, Big Tex Trailers, Echo, Husqvarna, Shindaiwa, Woods Equipment, and several others — through two physical dealership locations at 5020 Mercer University Dr in Macon, Georgia and 2001 Marion St. E in Dublin, Georgia.

The business operates a traditional multi-brand authorized-dealer model rather than a proprietary technology platform. Its core offering is one-time hardware sales (new and pre-owned) of equipment ranging from approximately $744 for small implements to over $60,000 for premium cab tractors, complemented by an aftermarket parts department and a service department staffed by factory-trained technicians. The company layers in trade-in valuation, multi-lender financing (Sheffield Financial, CFSC, AGCO Finance, Terrace Finance) with occasional 0% interest promotions, and an online inventory system with quote-request functionality on top of its showroom-based sales motion.

Macon Outdoor Power serves a horizontally diversified customer base across residential property owners, commercial landscaping companies, and farmers and agricultural operators throughout Middle Georgia, including communities such as Byron, Gordon, Gray, and Lizella. The go-to-market is enterprise-style field and showroom sales complemented by inside phone sales, online inventory browsing, content marketing through a buyer-guides blog, and an active Facebook presence. The company makes money primarily on equipment gross margin and secondarily on high-margin recurring parts and service revenue tied to its installed base of branded equipment.

Name

Macon Outdoor Power

Legal name

Macon Outdoor Power

Website

https://maconoutdoorpower.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Macon Outdoor Power is a family-owned, multi-brand agricultural and outdoor power equipment dealership founded in 1988, serving residential, commercial landscaping, and farming customers in Middle Georgia through locations in Macon and Dublin.

Ownership category

akta.pro rank

Product category

Outdoor Power Equipment Dealership

NAICS

Outdoor Power Equipment Retailers (444230)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Outdoor Power Equipment Parts & Service Retail (CRAIAIAE)

akta.pro secondary industry

Outdoor Power Equipment Parts & Service Retail (CRAIADAH)

Keywords

• Outdoor power equipment
• Agricultural equipment dealer
• Commercial lawn mowers
• Trailers and implements
• Equipment parts service

Headquarters

HQ city

Macon, Georgia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sales of new and pre-owned tractors, outdoor power equipment (mowers, chainsaws, blowers, etc.), trailers, and agricultural implements. Revenue generated through one-time transactions with various financing options available.
2. Parts Sales: Aftermarket parts and accessories for supported brands including Hustler, Toro, and Wright mowers. Parts department staffed by experienced professionals.
3. Service and Repair: Maintenance and repair services for outdoor power equipment and agricultural machinery performed by highly trained technicians.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Macon Outdoor Power is a family-owned authorised dealership that sells new and pre-owned outdoor power equipment, agricultural tractors and implements, commercial and residential lawn mowers, and trailers from manufacturers such as Massey Ferguson, Hustler, Toro, Wright, Big Tex Trailers, Echo, Husqvarna, Shindaiwa, and Woods Equipment. The dealership complements its equipment sales with an in-house parts department, factory-trained service and repair, and financing arrangements through multiple lending partners.

Product overview

Macon Outdoor Power is a family-owned power equipment and trailer dealership operating since 1988 in Middle Georgia. The company operates as a traditional multi-brand retail dealer offering a comprehensive portfolio of agricultural equipment, outdoor power equipment, and trailers through two locations in Macon and Dublin, GA. The product portfolio includes tractors (Massey Ferguson), commercial and residential lawn mowers (Hustler, Toro, Wright), outdoor power equipment (Echo, Shindaiwa, Husqvarna), tractor implements (Woods Equipment, LaneShark, LMC AG, Iron Craft, Bestway Ag, Turbo Mist, Brown Manufacturing, Pequea), and trailers (Big Tex Trailers, Currahee Trailers, Anvil Cargo Trailers, GPS Trailers, Tuff Dump Trailers, Load Trail). The company complements its sales operations with parts department, factory-trained service technicians, and financing services through multiple financial partners. This is not a software/technology platform but a traditional retail equipment dealership.

Differentiator

Problem solved

Functional benefit

Products and services

• Agricultural Tractors New Massey Ferguson agricultural tractors and implements sold to farmers and agricultural operators in Middle Georgia.
• Commercial Lawn Mowers Commercial zero-turn mowers from Hustler (Surfer X, FasTrak, X-ONE, Super Z, HyperDrive, Super 104 and others), Wright commercial mowers, and Toro commercial mowers for professional landscaping and grounds maintenance use.
• Residential Lawn Mowers Residential and homeowner-grade mowers from Hustler, Toro, and Husqvarna for personal property maintenance.
• Outdoor Power Equipment Handheld and walk-behind outdoor power equipment from Echo, Shindaiwa, and Husqvarna, including chainsaws, trimmers, brushcutters, blowers, hedge trimmers, edgers, generators, sprayers, spreaders, tillers, water/trash pumps, cut-off saws, power pruners, and battery-powered equipment for residential and light commercial use.
• Trailers Utility, landscape, equipment, tilt, dump, flatbed gooseneck, deck-over, car hauler, enclosed cargo, and other trailers from Big Tex Trailers, Currahee Trailers, Anvil Cargo Trailers, GPS Trailers, Tuff Dump Trailers, and Load Trail.
• Tractor Implements and Attachments Tractor implements and attachments including rotary cutters, finish mowers, seeders, tillage equipment, backhoes, loaders, sprayers, nurse wagons, fuel trailers, harrows, planters/seeders, brush cutters, grapples, and disc harrows from Woods Equipment, LMC AG, Iron Craft, LaneShark, Bestway Ag, Turbo Mist, Brown Manufacturing, and Pequea.
• Parts and Accessories Aftermarket parts and accessories for Hustler, Toro, Wright, and other supported brands, staffed by experienced parts professionals.
• Equipment Service and Repair Maintenance and repair services for outdoor power equipment and agricultural machinery, performed by factory-trained technicians at the Macon and Dublin locations.
• Equipment Financing Customer financing for equipment purchases arranged through Sheffield Financial, Canon Financial Services (CFSC), AGCO Finance, and Terrace Finance, with some products eligible for 0% interest promotional offers.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• Massey FergusoncoreChannel Partner/ Reseller/ DistributorAuthorised dealer of Massey Ferguson tractors and agricultural equipment. Offers full range of Massey Ferguson products including tractors, hay & forage, application, seeding & tillage, harvesting equipment.
• Hustler TurfcoreChannel Partner/ Reseller/ DistributorAuthorised dealer of Hustler commercial and residential lawn mowers including Surfer X, FasTrak, X-ONE, Super Z, HyperDrive, and the 104-inch Super wide area mower.
• Big Tex TrailerscoreChannel Partner/ Reseller/ DistributorAuthorised dealer of Big Tex Trailers including utility, landscape, equipment, tilt, dump, flatbed gooseneck, deck-over, and car hauler trailers.
• Echo Power EquipmentcoreChannel Partner/ Reseller/ DistributorAuthorised dealer of Echo outdoor power equipment including chainsaws, trimmers, blowers, edgers, and related accessories.
• HusqvarnacoreChannel Partner/ Reseller/ DistributorAuthorised dealer of Husqvarna power equipment including home & garden tools, lawn mowers, chainsaws, and battery equipment.
• TorocoreChannel Partner/ Reseller/ DistributorAuthorised dealer of Toro mowers and power equipment for homeowner and professional contractor use.
• WrightcoreChannel Partner/ Reseller/ DistributorAuthorised dealer of Wright commercial mowers and accessories for professional landscaping use.
• Woods EquipmentcoreChannel Partner/ Reseller/ DistributorAuthorised dealer of Woods Implements tractor attachments including rotary cutters, finish mowers, seeders, tillage equipment, backhoes, and loaders.
• Currahee TrailerscoreChannel Partner/ Reseller/ DistributorAuthorised dealer of Currahee Trailers including landscape/utility trailers, equipment/flatbed trailers, and car hauler trailers.
• Anvil TrailerscoreChannel Partner/ Reseller/ DistributorAuthorised dealer of Anvil cargo trailers including enclosed trailers in various sizes.
• Load TrailcoreChannel Partner/ Reseller/ DistributorAuthorised dealer of Load Trail trailers including tilt trailers and other equipment trailers.
• Turbo MistcoreChannel Partner/ Reseller/ DistributorAuthorised dealer of Turbo Mist sprayers and power equipment for agricultural applications.
• LaneSharkminorChannel Partner/ Reseller/ DistributorAuthorised dealer of LaneShark tractor attachments including brush cutters and grapple implements.
• Iron CraftminorChannel Partner/ Reseller/ DistributorAuthorised dealer of Iron Craft 3-point tractor attachments and skid steer/loader attachments.
• PequeaminorChannel Partner/ Reseller/ DistributorAuthorised dealer of Pequea trailers and agricultural equipment.
• BestWay AgminorChannel Partner/ Reseller/ DistributorAuthorised dealer of BestWay Ag sprayers, drones, tanks, pumps, and agricultural equipment.
• LMC AGminorChannel Partner/ Reseller/ DistributorAuthorised dealer of LMC AG implements including sprayers, nurse wagons, fuel trailers, tillers, and agricultural equipment.
• Brown ManufacturingminorChannel Partner/ Reseller/ DistributorAuthorised dealer of Brown Manufacturing equipment including disc harrows, tree saws, and lift equipment.
• GPS TrailersminorChannel Partner/ Reseller/ DistributorAuthorised dealer of GPS Trailers including gated trailers, car haulers, and equipment haulers.
• Tuff Dump TrailersminorChannel Partner/ Reseller/ DistributorAuthorised dealer of Tuff Dump Trailers including premium dump trailers.
• ShindaiwaminorChannel Partner/ Reseller/ DistributorAuthorised dealer of Shindaiwa power equipment including chainsaws, trimmers, hedge trimmers, and multi-tool systems.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• RDO Equipment Co. Major John Deere dealer group with locations across the US. Competes in the same authorized-dealer model for residential, commercial, and agricultural power equipment plus integrated parts and service.
• Heritage Tractor: John Deere dealer group across the Midwest and South. Operates the same multi-store authorized dealership model selling tractors, commercial mowers, and ag implements with full parts and service.
• Ag-Pro Companies: Large Massey Ferguson / AGCO authorized dealer operating across the Southeastern US. Competes directly for Massey Ferguson tractor and implement sales in overlapping Georgia territories with similar multi-brand outdoor power equipment.
• Stotz Equipment: Large John Deere dealer group across the Western and Midwestern US. Operates a similar authorized multi-brand outdoor power and ag equipment retail model with full parts and service operations.
• Blanchard Equipment Co. John Deere dealer group with locations across Georgia (including Waynesboro, near Macon). Sells tractors, commercial mowers, and ag implements via the same authorized-dealership model, making it the closest regional competitor.
• Flint Equipment Co. Massey Ferguson / AGCO dealer headquartered in Georgia. Competes head-to-head in the Middle Georgia ag tractor and implement category with a comparable authorized-dealership operating model.
• TriGreen Equipment: John Deere dealer group with locations across the Southeast including Georgia. Sells residential and commercial mowers, tractors, and ag equipment through a similar multi-store authorized-dealer model.
• Everglades Equipment Group: John Deere dealer group across Florida and the Southeastern US. Directly comparable authorized-dealership business with full-line residential, commercial, and ag equipment sales and service.

Broad incumbents

• SiteOne Landscape Supply: Public national distributor of commercial landscaping supplies including mowers and outdoor power equipment. Overlaps with Macon Outdoor Power's commercial landscaper customer base on equipment and parts.
• Tractor Supply Co. Public rural-lifestyle retailer with 2,000+ stores selling outdoor power equipment, ag supplies, and parts across the US. Overlaps with Macon Outdoor Power's residential and small-farm customer base but does not offer the same commercial-grade or large-tractor assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/maconoutdoorpower
• LinkedInlinkedin.com/company/macon-outdoor-power-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macon Outdoor Power