MEO KALORAMA

What MEO KALORAMA does

MEO KALORAMA is an annual end-of-summer music festival held at Parque da Bela Vista in Lisbon, Portugal, founded in 2022 and operated by Kalorama Festival Unipessoal Lda under the LAST Tour group (LASTUR BOOKIN, S.L.). The festival runs across three days on four stages (MEO Stage, San Miguel Stage, Lisbon Stage, and Panorama Stage), programming roughly 50+ performances per edition that combine international headliners with local Portuguese artists curated through partnerships with Underdogs (urban art) and Chelas é o Sítio (local music, led by Sam The Kid). The 2024 edition introduced a simultaneous Madrid edition at IFEMA, establishing a dual-capital Iberian platform.

The festival sells tickets through its own website (meokalorama.pt), MEO retail stores, and authorized partners Fever and Beltrão Coelho, with daily passes priced at 59-65 EUR, three-day passes at 130-160 EUR, and an accessibility pass at 95 EUR that includes a personal assistant ticket. Revenue is diversified across ticket sales, a multi-tier sponsorship stack (naming partner MEO/Altice Portugal, main partner San Miguel, strategic partners including Repsol and Cervejas Agues, plus media and mobility partners), and on-site F&B, hospitality, merchandise, and VIP experiences. Operational technology is conventional event-management infrastructure: cashless payment via MB Way partnership, accessibility services including audio description, Portuguese Sign Language interpretation, sensory rooms, hearing loops, and adapted shuttle services, plus a sustainability program branded BALORE that includes the NÃO É NÃO anti-harassment campaign.

Beyond the core festival, MEO KALORAMA operates the We Are MEO Kalorama community loyalty program (with exclusive pre-sales and engagement), runs MEO KALORAMA On Tour pre-festival events across the Lisbon metropolitan area, and maintains deep integration with the surrounding Chelas neighborhood through local hiring, discounted tickets for residents, and dedicated local-artist programming. The festival is B Corp certified under parent LAST Tour, holds the Festival Acessível seal from Turismo de Portugal and the Instituto Nacional de Reabilitação, and reported 90% positive accessibility evaluation, 96% public perception of inclusivity, 100% waste diversion from landfill, and 40% women in programming.

Name

MEO KALORAMA

Legal name

Kalorama Festival Unipessoal, Lda

Website

https://meokalorama.pt

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

MEO KALORAMA is an annual end-of-summer music festival held at Parque da Bela Vista in Lisbon (founded 2022), operated by LAST Tour, serving 200,000+ attendees across four stages with ticketing, multi-tier sponsorships led by MEO, and accessibility, sustainability, and community programs.

Ownership category

akta.pro rank

Product category

Live Music Festival Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Festival & Event Producers/Organizers (MPAIAFAC), Event Marketing, Sponsorship Sales & Promotion (MPAGAAAE), Event Security, Safety & Crowd Management (MPAGAAAI), Concerts & Music Festivals (THAJAFAA)

Keywords

• Music festival events
• Live entertainment
• Concert promotion
• Event management
• Festival operations

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue stream from daily tickets and 3-day passes sold through official website, MEO stores, and authorized ticket partners. Pricing ranges from 59-65 EUR for daily tickets and 130-160 EUR for 3-day passes.
2. Sponsorship and Partnerships: Multi-tiered sponsorship model with naming partner (MEO), main partner (San Miguel), strategic partners, official partners, and media partners providing significant revenue and in-kind support.
3. Food, Beverage, and Hospitality: On-site food and beverage operations, merchandise sales, and VIP experiences generating ancillary revenue during the three-day festival.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

MEO KALORAMA produces and promotes an annual three-day outdoor music festival at Parque da Bela Vista in Lisbon, Portugal, featuring 50+ live music performances across four stages by international and local artists. The festival sells daily tickets (EUR 59-65), 3-day passes (EUR 130-160), and accessibility tickets (EUR 95) to individual music enthusiasts, combining live music with urban art installations, community programming, and sustainability initiatives. It operates under a multi-tiered sponsorship model with MEO as naming sponsor and San Miguel as main partner.

Differentiator

Problem solved

Functional benefit

Brands

• BALORE: Sustainability information area at the festival featuring Purple Point (harassment prevention), Rainbow Point (LGBTQ+ commitment), Green Point (environmental measures), Accessibility Point, and Inclusion Point.
• WE ARE MEO KALORAMA
• MEO KALORAMA ON TOUR

Products and services

• Daily Ticket Single-day admission ticket granting access to all four festival stages (MEO Stage, San Miguel Stage, Lisbon Stage, Panorama Stage) for one day of the three-day festival at Parque da Bela Vista in Lisbon. Available to individual music enthusiasts and purchased via the official website, MEO retail stores, and authorized ticketing partners.
• 3-Day Pass Full festival access pass covering all three days of MEO KALORAMA at Parque da Bela Vista, including all four stages, art installations, and BALORE sustainability space. Sold at promotional community pre-sale price (EUR 130), general sale (EUR 145), and post-April 10 price (EUR 160). Available to individual music enthusiasts via the official website, MEO stores, and authorized ticketing partners.
• Accessibility 3-Day Pass Specialized three-day festival pass priced at EUR 95 (+ fees) for persons with limited mobility or disabilities. Includes a personal assistant ticket at no additional cost and grants access to wheelchair platforms, hearing loops, Portuguese Sign Language interpretation, audio description, sensory rooms, adapted shuttle services, and inclusive signage. Available to festival-goers with physical, hearing, visual, or intellectual disabilities via the official website and Fever ticketing platform.
• MEO Kalorama On Tour Pre-Festival Events

Quantifiable outcome

• 96% of public considers MEO Kalorama an inclusive and diverse festival
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

27 partnerships are on record, tiered core and supporting.

• MEOcoreGTM or Marketing PartnerNaming partner providing primary sponsorship and brand identity. MEO is Altice Portugal's telecommunications brand offering exclusive ticket sales, promotional support, and brand visibility as the festival's name sponsor.
• RepsolcoreTechnology or IntegrationMulti-energy partner providing 25,000 liters of renewable HVO fuel made from organic waste for festival energy and mobility needs, reducing CO2 emissions by 90%.
• San MiguelcoreGTM or Marketing PartnerMain partner and stage sponsor for San Miguel Stage, one of the festival's four main stages.
• Cervejas AguescoreGTM or Marketing PartnerStrategic partner supporting festival operations and programming.
• El Corte IngléssupportingGTM or Marketing PartnerOfficial partner and venue for MEO Kalorama On Tour Sunset Party events in Lisbon.
• FevercoreChannel Partner/ Reseller/ DistributorOfficial ticket office partner and platform for online ticket sales including accessibility passes.
• MB WaysupportingTechnology or IntegrationCashless payment partner enabling contactless payments throughout the festival grounds.
• CarrissupportingGTM or Marketing PartnerMobility partner providing public transport information and shuttle coordination.
• Comboios de Portugal (CP)supportingGTM or Marketing PartnerRail mobility partner for festival transportation logistics.
• Rede ExpressossupportingGTM or Marketing PartnerBus transport partner for inter-city travel to festival.
• NavegantesupportingGTM or Marketing PartnerLisbon transit card partnership offering 5 EUR discount on daily tickets and 25 EUR on 3-day passes for cardholders.
• Turismo de PortugalsupportingGTM or Marketing PartnerInstitutional support from national tourism board including Festival Acessível certification.
• Câmara Municipal de LisboasupportingGTM or Marketing PartnerMunicipal institutional support and Lisbon Stage naming partnership.
• UnderdogscoreStrategic or Co-development PartnerArt partner curating urban art installations and visual arts programming at the festival through the Underdogs platform.
• Chelas é o SítiocoreStrategic or Co-development PartnerCommunity music curator curated by Sam The Kid for local artist programming, showcasing neighborhood talent including Muleca XIII, Vilson, Landzs, and Brisa on dedicated stage slots.
• REFOODsupportingStrategic or Co-development PartnerFood donation partnership redistributing leftover food from three festival days to local families in need.
• EPALsupportingStrategic or Co-development PartnerWater company providing support for drinking fountain installation to reduce plastic bottles.
• GrantiasupportingTechnology or IntegrationSustainability partner calculating festival carbon footprint.
• QuercussupportingStrategic or Co-development PartnerEnvironmental organization promoting sustainable practices among festival-goers.
• ValorsulsupportingStrategic or Co-development PartnerWaste management partner handling recycling and waste diversion from landfills.
• ApercimsupportingStrategic or Co-development PartnerInclusion partner including young people with mental disabilities in staff catering.
• APPDIsupportingStrategic or Co-development PartnerTraining partner for welcoming difference education and audience satisfaction surveys.
• SIC NoticiassupportingGTM or Marketing PartnerMedia partner providing news coverage and promotional visibility.
• RFMsupportingGTM or Marketing PartnerRadio media partner for promotional coverage.
• ExpressosupportingGTM or Marketing PartnerMedia partner including Expresso newspaper and Blitz magazine.
• JCDecauxsupportingGTM or Marketing PartnerOutdoor advertising partner for promotional billboard placements.
• Last TourcoreOthersFestival promoter and cultural activator with operations in Spain (Barcelona, Bilbao, Madrid, Pamplona), Colombia (Bogotá), and Portugal (Lisbon). Last Tour organizes Bilbao BBK Live, Azkena Rock Festival, Cala Mijas, and Kalorama Madrid simultaneously with Lisbon editions.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Mad Cool Festival: Madrid-headquartered competitor festival with similar international rock/indie/electronic programming targeting cross-border Iberian audiences and competing for the same major headliners.
• Primavera Sound: Major Barcelona-based festival (acquired by Live Nation) targeting the same international indie, electronic and hip-hop audiences as MEO Kalorama with overlapping headliner pool and Iberian Peninsula footprint.
• Cala Mijas: Another LAST Tour festival on Spain's Costa del Sol with comparable indie/electronic lineup philosophy, end-of-summer timing, and B Corp-aligned sustainability commitments.
• Azkena Rock Festival: LAST Tour's heritage festival in Vitoria-Gasteiz since 2002; shares the "Burning since 2002" lineage referenced by MEO Kalorama and operates with a similar rock-indie programming philosophy.
• Super Bock Super Rock: Long-running Portuguese music festival with similar indie/electronic/rock programming and Lisbon-area summer positioning, competing for Portuguese attendees and headline acts.
• Kalorama Madrid: Direct sibling festival launched in 2024 at IFEMA Madrid, sharing lineup, branding and operating team with MEO Kalorama Lisbon; operated simultaneously and represents the company's own international expansion.
• Bilbao BBK Live: Sister festival operated by parent LAST Tour in Bilbao, Spain, sharing promoters, operational team, and Iberian Festival Awards circuit — directly comparable music festival with similar lineup curation and audience demographic.
• NOS Alive: Portugal's largest rock and alternative festival held annually near Lisbon, with overlapping international headliner audience and similar three-day outdoor format at a riverside venue.

Regional players

• Cooltural Fest: Spanish indie festival held in Almería by the Go Group promoter, sharing Iberian indie/alternative programming aesthetic and Iberian Festival Awards competition with MEO Kalorama.

Broad incumbents

• Rock in Rio Lisboa: Large-scale, internationally franchised music festival held periodically in Lisbon with significantly larger production scale and broader genre programming than MEO Kalorama.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/meokalorama
• YouTubeyoutube.com/@meokaloramafestival
• Facebookfacebook.com/meokalorama
• Instagraminstagram.com/meokalorama
• TikToktiktok.com/discover/meo-kalorama
• LinkedInlinkedin.com/company/meokalorama

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEO KALORAMA