Metacom Inbound Marketing

What Metacom Inbound Marketing does

Metacom Inbound Marketing (legal name METACOM INBOUND MARKETING, SL; NIF B66568510) is a Barcelona-based digital marketing agency and consultancy operating from Cerdanyola del Vallès with regional presence in Madrid and Sant Cugat del Vallès. Founded in 2013 and structured as a private limited company under 'Grupo Metacom' (which includes the Metapress communications arm and Metacom Academy training division), the firm employs approximately 11 people and serves primarily Spanish SMEs alongside selected enterprise accounts. It self-positions as a pioneer in Inbound Marketing in Spain with a decade of operating history.

The company's product portfolio is built around three pillars: (1) marketing and communication services including SEO, SEM, social media management, content marketing, and email marketing, delivered through tiered consulting and tactical execution packages; (2) web and e-commerce development on WordPress, Shopify, and WooCommerce, with standardized web packages (WEB M/L/XL) and custom builds; and (3) business digitization services covering HubSpot CRM implementation, Business Intelligence & Analytics, ERP consulting, and a nascent AI advisory line. Service delivery is supported by certifications and partnerships with Google (Google Partner), HubSpot, Shopify, and WordPress, and the agency is an accredited provider under Spain's government-funded Kit Digital subsidy program and a partner of ACCIÓ, the Catalan business development agency.

Commercially, Metacom runs a sales-led GTM with hybrid monetization: consultative project sales for mid-market and enterprise clients, complemented by a self-serve WooCommerce-based online store that productizes service packages and technical-hour bundles (€275–€900) for SMB and individual buyers. Pricing is predominantly subscription-based, with SEO and SEM consulting tiers at €650–€2,500/month, social media services at €390–€890/month, and HubSpot CRM implementations at €4,000–€11,500/month. No external funding, M&A activity, or revenue disclosure has been recorded.

Name

Metacom Inbound Marketing

Legal name

METACOM INBOUND MARKETING, SL

Website

https://metacom.es

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Metacom Inbound Marketing is a Barcelona-based digital marketing agency offering SEO, SEM, social media, web development, and HubSpot CRM implementation services to Spanish SMEs and select enterprise clients through tiered subscriptions and project engagements.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

akta.pro primary industry

Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)

Keywords

• Inbound marketing services
• Search engine optimization
• Web development services
• Digital marketing consultancy
• CRM implementation services

Headquarters

HQ city

Cerdanyola del Vallès

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Consulting Services: Strategic consulting services for digital business transformation, internationalization, and marketing strategy. Includes assessment and implementation advisory.
2. Marketing Execution Services: Implementation of SEO, SEM, social media marketing, content marketing, and email marketing campaigns with various service tiers.
3. Web Development and Design: Custom web development, eCommerce implementation, and graphic design services with tiered pricing based on complexity and features.
4. CRM Implementation and Integration: HubSpot CRM setup, integration with email marketing, and sales automation services.
5. Technical Support and Maintenance: Technical hours packages for ongoing web maintenance, development, and digital marketing support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Metacom Inbound Marketing is a Barcelona-based digital marketing consultancy that sells inbound marketing strategy and execution services to SMEs in Spain. Its core offerings include SEO and SEM consulting and tactical execution, social media management, content marketing, email marketing, HubSpot CRM implementation, web design and development, and eCommerce builds on Shopify and WooCommerce. The firm complements execution with strategic consulting on digital transformation, internationalization, and business intelligence, and it sells tiered packages plus hourly technical-support bundles through its own online store.

Product overview

Metacom Inbound Marketing is a digital marketing agency and consultancy based in Barcelona (Sant Cugat del Vallès) that offers a broad portfolio of professional services rather than a single software product. Its core offering centers on Inbound Marketing strategy and execution across three main pillars: (1) Marketing & Communication services including SEO (Consultoría SEO and Táctica SEO), SEM (Consultoría SEM and Táctica SEM), social media management (Táctica Redes Sociales, Táctica SMM, Consultoría SMO/SMM), content marketing, and email marketing campaigns; (2) Technology & Web Development services including website design (Diseño Web Barcelona), e-commerce stores (eCommerce on Shopify and WooCommerce), and tiered web packages (WEB L, WEB M, WEB XL, WEB a Medida); and (3) Business Digitization including CRM implementation with HubSpot (CRM: HubSpot + Email Marketing and CRM: HubSpot + Email Marketing + Ventas), Business Intelligence & Analítica, and ERP consulting. The agency also offers specialized services in artificial intelligence advisory (Inteligencia Artificial para empresas), ASO for mobile apps, business photography, and corporate identity design. Services are priced individually through their online store with tiered packages (Standard/Professional/Expert) and hourly support bundles (Pack 5/10/15/20 Horas). The company positions itself as a Google Partner certified agency serving SMEs across Spain.

Differentiator

Problem solved

Functional benefit

Brands

• Metapress: Part of Grupo Metacom, appears to be a press/communication division
• Metacom Academy

Products and services

• Inbound Marketing Service Packages (M, L, XL) Tiered inbound marketing service packages (Pack M, L, XL) delivering a full 360° strategy combining attraction, conversion, and customer loyalty through content marketing, SEO, and marketing automation. Designed for medium-sized businesses in Spain seeking to generate qualified leads and build lasting customer relationships.
• SEO Consulting (Consultoría SEO) SEO consulting service delivered in Standard, Professional, and Expert tiers (€990–€2,500), covering SEO audits, strategy development, and on-page and off-page optimization for businesses seeking to improve organic search visibility.
• SEO Tactics (Táctica SEO) Operational SEO execution service in Standard, Professional, and Expert tiers (€675–€1,650/month), including on-page and off-page optimization, performance monitoring, and implementation of SEO recommendations.
• SEM Consulting (Consultoría SEM) Google Ads and SEM consulting service in Standard, Professional, and Expert tiers (€650–€1,100), including campaign audits, conversion tracking, audience analysis, and ad copy optimization.
• SEM Tactics (Táctica SEM) Pay-per-click advertising execution service for Google Ads campaigns (€290), managing bid strategies, ad copy, and ongoing campaign optimization.
• CRM with HubSpot + Email Marketing CRM implementation service using HubSpot integrated with email marketing automation (€4,000), covering setup, pipeline configuration, and automated email campaign workflows for SMBs.
• CRM with HubSpot + Email Marketing + Sales Full-service HubSpot CRM implementation including email marketing and the sales module (€11,500), covering lead management, sales automation, and revenue tracking for businesses seeking end-to-end CRM.
• Web Design Barcelona (Diseño Web Barcelona) Professional website design and development service for businesses in Barcelona, covering custom web design, responsive layout, and technical implementation including WordPress-based corporate sites.
• Web Development Packages (WEB M, L, XL) Tiered website development packages (WEB M, L, XL) priced €725–€1,200 covering design, development, and progressively advanced features, with WEB XL including HubSpot CRM integration for sales and marketing alignment.
• Custom Web Development (WEB a Medida) Fully customized website development service tailored to specific client requirements, priced by quote, excluding hosting and basic SEO.
• eCommerce Store Development Online store design and development service, including Shopify and WooCommerce implementations, product catalog setup, payment integration, and e-commerce optimization for retailers.
• Social Media Consulting (Consultoría SMO/SMM) Social media optimization and management consulting service (€500), covering strategy development, content planning, community management, and social platform optimization.
• Social Media Tactics (Táctica Redes Sociales / Táctica SMM) Social media management and marketing execution services in Standard, Professional, and Expert tiers (€275–€890/month), covering profile creation, content planning, posting, account management, engagement, and monthly evaluation.
• Business Intelligence & Analytics Business intelligence and web analytics service helping businesses collect, visualize, and interpret data for informed decision-making and performance optimization, leveraging Google Analytics and Mixpanel.
• ERP Consulting (ERP – Gestión de Procesos) Enterprise resource planning and business process management consulting service, helping businesses select, implement, and optimize ERP systems to digitize operations.
• App Store Optimization (ASO) App Store Optimization service (€350) focused on improving mobile app visibility and ranking in Google Play and Apple App Store through keyword targeting, asset optimization, and review management.
• Communication & Inbound Marketing Advisory (Asesoría Comunicación & Inbound MKT) Strategic inbound marketing and communication advisory service (€1,290) combining marketing strategy, brand positioning, and CRM optimization for business growth.
• Digital Business Consulting Digital business strategy and transformation consulting service (€1,750) covering digital business model design, process digitization, and digital market expansion.
• Business Plan Intelligence Strategic business planning intelligence service (€1,500) combining market research, competitive analysis, and data-driven business plan development.
• AI for Business (Inteligencia Artificial para empresas) Artificial intelligence advisory and implementation services for businesses, including AI tool selection, integration strategy, and application to marketing and sales processes.
• Content Marketing (Marketing de Contenidos) Content marketing service in Standard, Professional, and Expert tiers (€250–€550), covering content strategy, creation, editorial planning, and distribution across digital channels.
• Email Marketing (Single Send) Single-send email marketing campaign service (€315) covering audience segmentation, content creation, design, sending, and basic performance reporting.
• Email Marketing (Monthly) Recurring monthly email marketing service (€315/month) for ongoing newsletter and campaign delivery with regular audience management and performance analysis.
• Business Photography (Fotografía para Empresas) Professional business photography service covering product photography, corporate portraiture, and visual content creation for websites and marketing materials.
• Technical Hours Bundles (Pack 5/10/15/20 Horas) Bundles of technical hours (5, 10, 15, 20 hours) priced €275–€900 for ongoing digital marketing, web maintenance, and development support tasks with Metacom experts.

Quantifiable outcome

• Gecotex achieved 50 monthly leads through SEO and SEM strategies
• +2 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationOfficial Google Partner status, certified to provide Google Ads and SEM services. Allows use of Google Partner badge and demonstrates certified expertise in online advertising and search marketing.
• HubSpotcoreTechnology or IntegrationCertified partner for HubSpot CRM implementation and integration. Offers HubSpot-based services including CRM setup, email marketing integration, and sales automation as part of their service portfolio.
• WordPresscoreTechnology or IntegrationPrimary web development platform used for client websites. Expertise in WordPress development, themes, and plugins for corporate websites and eCommerce.
• ShopifycoreTechnology or IntegrationeCommerce platform used for client online stores. Implemented for projects like DietFlash eCommerce with CRM integration.
• ACCIÓ (Catalan Government)coreStrategic or Co-development PartnerPartnership with ACCIÓ (Catalan Business Development Agency) for internationalization services. Guides clients through ACCIÓ internationalization coupons and subsidies programs up to 60,000€.
• Kit Digital ProgramcoreChannel Partner/ Reseller/ DistributorRegistered provider for the Spanish government's Kit Digital (Digital Kit) program, providing digital services to SMEs receiving government digital transformation subsidies.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Metricool: Spanish/Spanish-speaking SaaS platform for social media analytics and management, used by SMEs. Adjacent competitor in the social media management services stack where Metacom also offers SMO/SMM consulting.

Direct peers

• Cyberclick: Barcelona-based digital marketing agency offering performance marketing, SEO, SEM, email marketing, and inbound services to Spanish businesses. Highly comparable on services, geography, and target customer profile.
• Humanlevel: Spanish inbound marketing and HubSpot agency offering consulting, CRM implementation, and digital strategy. Direct competitor on the HubSpot implementation and inbound methodology stack that Metacom also sells.
• Digital Menta: Spanish performance marketing agency focused on SEO, SEM, and digital strategy for SMEs and mid-market. Overlaps with Metacom on inbound methodology, SEO/SEM execution, and SME customer focus.
• Flat 101: Madrid-based digital transformation and analytics consultancy offering SEO, SEM, CRO, and inbound services. Comparable to Metacom on digital strategy consulting, Google Partner status, and SME-to-mid-market positioning.
• InboundCycle: Spain-based HubSpot Diamond Partner and inbound marketing agency. Direct competitor offering the same HubSpot-centric inbound, SEO, and CRM implementation services to Spanish SMEs and enterprises, with overlapping service tiers and GTM motion.
• Webpositer: Barcelona-based digital marketing agency specializing in SEO, SEM, and inbound marketing for SMEs. Closely comparable on geography, target customer (Catalan/Spanish SMEs), and core service mix (SEO/SEM/Content/CRM).

Broad incumbents

• ROI UP Group: Spanish digital marketing agency group offering SEO, SEM, content, programmatic, and analytics. Larger incumbent competing with Metacom for mid-market digital transformation budgets in Spain.
• Havas Media Spain: Global media agency's Spanish operations offering large-scale digital marketing, media planning, and performance advertising. Represents the upper-end incumbent competition for the enterprise clients Metacom also serves (e.g., Fira de Barcelona, Agbar).
• Elogia: Larger Spanish digital marketing group (part of Viko Group) offering 360° digital marketing including SEO, SEM, content, eCommerce, and data. Wider portfolio than Metacom but directly competing for SME and mid-market digital budgets across Spain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@agenciainboundmarketingdig7916
• Facebookfacebook.com/19x9LhiDLA
• LinkedInlinkedin.com/company/metacom-inbound-marketing
• Instagraminstagram.com/metacom_inbound/?igsh=cmQyZ3lhY3J5MW9y

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metacom Inbound Marketing