Centro de Coaching: “Tu propia Vida”

What Centro de Coaching: “Tu propia Vida” does

Metricool, operated by METRICOOL SOFTWARE, S.L., is a cloud-based social media management platform headquartered in Madrid, Spain, and operating under the team.blue Group. The platform unifies planning, scheduling, analytics, advertising management, and reporting across eleven native social network integrations — Facebook, Instagram, TikTok, YouTube, LinkedIn, X, Pinterest, Twitch, Google Business Profile, Threads, and Bluesky — supplemented by integrations with advertising platforms (Meta Ads, TikTok Ads, LinkedIn Ads, Google Ads, Microsoft Advertising) and a wider ecosystem (Canva, Zapier, Make.com, Looker Studio, WordPress, Shopify, Pexels). The underlying technology combines API-based native integrations with each social network, an automation layer (Autolists via CSV/RSS), a workflow layer (Approval System for agencies), and a metrics/benchmarking engine that produces annual proprietary industry studies (e.g., the 2026 YouTube study covering 799,718 videos from 71,177 accounts).

The product surface includes the core Metricool Dashboard, SmartLinks (link-in-bio tool), Hashtag Tracker, Looker Studio connector, an Inbox for cross-platform messages, Competitor Analysis, Approval Workflows, Custom Branding, and the Metricool Academy education arm (Metrischool). AI features launched in 2025 include the AI Social Media Assistant (generative content), the AI Alt Text Generator (computer vision for accessibility), and MetriLAB AI (an MCP connector that routes to external AI models for agentic capabilities). The platform also offers a public API and iFrame embedding for white-label/integration use by agencies.

Commercially, Metricool runs a freemium SaaS model with a Free tier (1 brand) plus Starter, Advanced, and Custom paid tiers scaled by brand count, plus usage-based add-ons (X Add-on required per X account, Hashtag Tracker purchased per day of monitoring). Annual billing offers discounted rates. GTM is product-led growth via self-serve sign-up at app.metricool.com, supplemented by mobile apps (iOS/Android), an enterprise sales motion for Custom plans (white-label/agency), and a tiered Affiliate Program (25-50% commissions) managed via Zexel. Customer segments span individual social media managers, SMBs, brands, content creators/influencers, and digital marketing agencies — with agencies being the primary monetizable segment given their higher brand counts and white-label demand. The legal entity (METRICOOL SOFTWARE, S.L., NIF B87527115) is held under a joint controllership arrangement with team.blue N.V., the European digital services group.

Note on data: the firmographic header identifies the company as "Centro de Coaching: 'Tu propia Vida'" in Gijón, Asturias (founded 1993, 11-50 employees, website m.mtrbio.com/centrodecoaching), but all substantive operational data supplied describes Metricool. The analysis above is built strictly from the supplied operational evidence, which consistently pertains to Metricool.

Name

Centro de Coaching: “Tu propia Vida”

Legal name

METRICOOL SOFTWARE, S.L.

Website

https://m.mtrbio.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Metricool is a Madrid-based cloud social media management platform serving individual managers, SMBs, brands, and agencies with unified scheduling, analytics, reporting, and AI content tools across 11 social networks, operating on a freemium SaaS model under the team.blue Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Gijón, Asturias

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure

Revenue model

1. Freemium SaaS Subscription: Metricool operates a freemium business model offering a free basic plan while advanced features and higher usage limits require paid subscriptions (Starter, Advanced, Custom). Paid plans are available in monthly or annual billing cycles with annual billing offering lower effective rates. The X Add-on, Hashtag Tracker, and certain premium features generate additional per-unit or per-add-on revenue.
2. Add-on Services: X Add-on required for each X account connection (available only for paid plan customers). Hashtag Tracker service purchased separately per day of monitoring. These services provide incremental revenue from existing customer base.
3. API/Integration Licensing: Metricool Integration (white-label embedding via API/iFrame) and Metricool White Label solutions for Custom Plan customers, enabling agencies to embed Metricool in their own platforms. Subject to fair use policy of 500 API calls/month/Brand.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Metricool operates a cloud-based social media management platform that centralizes content planning, post scheduling, analytics, reporting, campaign monitoring, and cross-platform inbox management. It supplements the core platform with SmartLinks, AI content and accessibility tools, hashtag monitoring, and API, MCP, and white-label options for agencies.

Product overview

Metricool is a unified social media management platform operated by METRICOOL SOFTWARE, S.L. (NIF/B87527115), a company based in Madrid, Spain. The platform offers a comprehensive suite of tools including the core Metricool Dashboard for analytics, scheduling, and reporting, complemented by specialized products like SmartLinks for link-in-bio functionality. AI-powered modules including the AI Social Media Assistant, AI Alt Text Generator, and MetriLAB AI (MCP integration) provide advanced content creation and autonomous AI agent capabilities. Additional modules cover hashtag tracking, competitor analysis, inbox management, approval workflows, and custom branding. The platform integrates natively with major social networks (Facebook, Instagram, X, TikTok, YouTube, LinkedIn, Pinterest, Threads, Twitch, Bluesky), advertising platforms, and analytics tools like Looker Studio and Google Analytics. Metricool Academy provides educational resources for social media marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Metricool Dashboard Central cloud platform for social media analytics, content planning, post scheduling, reporting, campaign monitoring, and cross-platform account management.
• SmartLinks Link-in-bio service that lets users create a branded mini web page containing links, buttons, images, videos, and social content, with visit, click, and CTR analytics.
• MetriLAB AI Paid AI integration that uses Model Context Protocol connections to external AI models for advanced social media tasks and agent functionality.
• Hashtag Tracker Usage-based social media analytics service for monitoring Instagram and X hashtag activity, purchased by the day with defined monitoring-session limits.
• Metricool Integration Custom-plan agency solution that embeds Metricool through API or iFrame in a customer's own platform under a white-label arrangement.
• Metricool White Label Custom-plan agency solution for applying agency branding to client-facing reports and service materials.
• X Add-on Monthly per-account add-on that enables Metricool paid-plan customers to connect and manage each X account, including relevant scheduling and analytics functions.

Quantifiable outcome

• 11% of accounts under 10K followers grew between 2025 and 2026 on YouTube
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration36 records

AI capability8 records

Feature9 records

Partnerships

Eleven partnerships are on record, tiered core.

• Facebook/Meta (Facebook Ads)coreTechnology or IntegrationFacebook/Meta integration allows Metricool users to connect Facebook pages, Instagram accounts, and access Facebook Ads campaign management. Required permissions include managing ads, accessing statistics, and content creation. This is a core platform integration enabling significant functionality.
• Google (YouTube, Google Ads, Google Business Profile)coreTechnology or IntegrationDeep Google integration covering YouTube (video scheduling and analytics), Google Ads campaign management, Google Business Profile connection, and Looker Studio connector for advanced reporting. Uses YouTube API Services for channel integration.
• TikTokcoreTechnology or IntegrationTikTok integration enables video scheduling, analytics access, and TikTok Ads campaign management. Business accounts required for full trending music library access in scheduler. Trending audio can be browsed and added within Metricool planner.
• LinkedIncoreTechnology or IntegrationLinkedIn integration allows post scheduling (including PDF document scheduling), analytics, and comment management. Available for company profiles on paid plans. Permissions include accessing profile, statistics, and content management.
• X (Twitter)coreTechnology or IntegrationX integration requires separate X Add-on purchase for each account. Enables post scheduling, analytics (reduced or full depending on plan), and private message management. X Hashtag Tracker available as separate add-on.
• InstagramcoreTechnology or IntegrationInstagram integration for post scheduling, story/reel management, comment and message handling, hashtag analysis, and follower insights. Business accounts recommended for full functionality access.
• PinterestcoreTechnology or IntegrationPinterest integration enables post scheduling and analytics access within the Metricool platform.
• TwitchcoreTechnology or IntegrationTwitch integration for channel analytics and competitor analysis functionality within Metricool.
• ThreadscoreTechnology or IntegrationThreads integration enables post scheduling and management within the unified Metricool platform.
• BlueskycoreTechnology or IntegrationBluesky integration enables post scheduling and competitor analysis within Metricool.
• team.blue GroupcoreStrategic or Co-development PartnerMETRICOOL SOFTWARE is part of the team.blue Group with joint controllership with team.blue N.V. Data is shared for marketing statistics, internal administration, and reporting purposes within the group structure.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Buffer: Buffer is a social media scheduling and analytics platform popular with SMBs and creators. It competes with Metricool's freemium, self-serve motion and is comparable in target customer (small business, individual social media managers) and core feature set (scheduling, analytics, publishing).
• Hootsuite: Hootsuite is a leading social media management platform offering scheduling, analytics, and content workflows across major networks. It is the most direct competitor to Metricool, serving similar SMB, agency, and enterprise segments with overlapping feature sets including AI content assistance.
• Later: Later is a social media management platform with strong visual content and influencer marketing capabilities, focused on Instagram, TikTok, Pinterest, and LinkedIn. It is comparable to Metricool in SMB-to-mid-market social scheduling and analytics, with similar feature overlap and PLG acquisition.
• Sendible: Sendible is a social media management platform focused on agencies and SMBs with white-label reporting and multi-platform scheduling. It is closely comparable to Metricool's pricing tiers, agency features, and customer segments.
• Sprout Social: Sprout Social is a publicly-traded social media management platform serving mid-market and enterprise customers with publishing, analytics, listening, and AI-assisted content tools. It is directly comparable to Metricool's Advanced and Custom plans and competes for the same agency and brand budgets.
• Agorapulse: Agorapulse is a social media management platform with strong agency-focused features (reporting, team collaboration, client management). It competes directly with Metricool's Custom Plan and Metricool White Label offerings for the digital marketing agency segment.
• Loomly: Loomly is a social media management platform offering scheduling, analytics, post ideas, and collaboration tools for brands and agencies. It is comparable in target customer (SMBs, agencies, brands) and feature scope, with a similar freemium/SaaS model.

Broad incumbents

• HubSpot: HubSpot is a broader marketing, sales, and CRM platform with a social media management module. While not a pure SMM tool, it competes for the same marketing budgets and overlaps with Metricool's brand customers through its all-in-one platform positioning.
• Zoho Social: Zoho Social is a social media management tool within the broader Zoho business application suite. It is comparable to Metricool's SMB offering and benefits from Zoho's larger distribution and bundling advantages across the broader Zoho ecosystem.

Emerging players

• Socialbee: Socialbee is a smaller social media management platform offering scheduling, content categories, and AI content generation. It targets SMBs and content creators with a similar freemium/SaaS model and overlapping feature set, though at a smaller scale than Metricool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/metricool
• YouTubeyoutube.com/channel/UC0NjePvj-YE5qeysRNfY-gA
• Facebookfacebook.com/metricoolEN
• LinkedInlinkedin.com/company/coachingcontupropiavida
• Instagraminstagram.com/metricool
• TikToktiktok.com/@metricoolglobal
• Pinterestpinterest.com/metricool

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centro de Coaching: “Tu propia Vida”