What Mobminder does

Mobminder (legal entity Cloud-Tech SRL) is a Brussels-headquartered SaaS company operating a cloud-based professional calendar and appointment-management platform, founded in 2007 by Pascal Vanhove after his prior career at ALCATEL-LUCENT and AXA.be. The platform combines a multilingual core agenda (8 languages: English, French, Dutch, German, Spanish, Portuguese, Italian, Polish) with an AI-powered 24/7 telephone receptionist, automated SMS and email reminders, online booking on personalized Google-referenced pages, multi-agenda shared patient registries, in-agenda professional chat, and electronic payments (Mobminder Pay) via Payconiq and MasterCard across QR code, SoftPOS, and fixed-terminal modalities. Its proprietary stack is a full-stack build (no off-the-shelf modules) refined through three complete architecture redesigns, exposing an event-driven API and a web service API capable of 8,000 items/sec synchronization with 50 ms action response, with security and GDPR posture validated through 2025 penetration testing by Cresco Cybersecurity.

Mobminder serves primarily healthcare (GPs, dentists, paramedics, medical groups, call centers/secretariats), as well as beauty/wellness, public sector, and enterprise corporate groups (insurance, pharma, banking). Roughly 7,200 active professionals use the product, with 9.5M+ registered clients/patients, 1.4M+ upcoming appointments, and 34M+ historical appointments. Distribution is hybrid: self-serve PLG via a 30-day no-credit-card trial and direct website, layered with a partner network of medical/dental technology integrators (DentAdmin, Oxteo, Offimed, Done4you, Telavox, Octopus, E-dent), call centers (Burogest, Mediconsulte, Smile Office, Toubib bip/caretel, Mon-télésecrétariat), and regional distributors (Mobikap in France, Kisano in Switzerland), with margin sharing of up to 60% for system integrators. Active markets are Belgium, France, Luxembourg, Switzerland, and the Netherlands; notable enterprise users include AXA France, GSK Belgium, Dietplus Europe (200+ centers), and H4D France.

Revenue mechanics span monthly subscription tiers (€39 Pro, €59 Premium, with a €79 full-service tier), the €59/month Mobminder Pay add-on, payment transaction fees, custom pricing for 20+ agenda organizations with API integration, and partner margin sharing on franchise/reseller rollouts. The company operates as a privately held, non-capitalized, self-funded business (no external investors or venture capital) with a deliberately lean ~6-person team headquartered in Watermael-Boitsfort, Brussels.

Name

Mobminder

Legal name

Cloud-Tech SRL

Website

https://mobminder.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Mobminder, a Brussels-based, self-funded SaaS from Cloud-Tech SRL (founded 2007), delivers a cloud-based professional calendar with AI receptionist, online booking, SMS reminders, and electronic payments for ~7,200 healthcare, wellness, public-sector, and corporate professionals across Benelux, France, Switzerland, and the Netherlands.

Ownership category

akta.pro rank

Product category

Appointment Scheduling Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Appointment Scheduling & Reservation Management (HSACAIAG)

akta.pro secondary industry

Email, Calendar & Scheduling (BPAMAMAC)

Keywords

• Appointment scheduling software
• Cloud-based calendar
• AI telephone receptionist
• Patient booking platform
• SMS appointment reminders

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription fees (SaaS calendar): Monthly subscription fees for cloud-based professional calendar with tiered plans (Pro&Pay at 39€/month, Premium&Pay at 59€/month, and Premium&Pay at 79€/month for full service). Unlimited SMS and emails included in license. No long-term contractual commitment required. Annual billing discount available. Multi-agenda pricing with degressive rates for volume (20+ calendars handled via custom quote).
2. Electronic payment processing (Mobminder Pay): Transaction-based fees from electronic payments (QR codes, contactless, fixed terminals, online prepayment). Free Mobminder QR codes with no transaction fees; Payconiq QR codes and card payments with negotiated minimum bank fees. One-time bank affiliation fee of 99€ for card acceptance. Fixed payment terminal rental or purchase fees. Subscription from 59€/month for payment integration.
3. Partner revenue sharing: Mobminder shares operating margin with partners (up to 50% for representative users, franchise networks, and dealerships; up to 40% recurring income for sales agents; up to 60% margin on system integrator integrations). One-time commissions for business providers based on contract value.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Mobminder is a cloud-based professional agenda (calendar) and appointment management SaaS platform built by Cloud-Tech SRL in Belgium. It enables professionals to manage online appointment booking, automated SMS and email reminders, multi-practitioner shared calendars with a centralized patient/client registry, AI-powered 24/7 multilingual telephone reception, and integrated electronic payments (QR code, contactless, online prepayment). The platform is sold primarily to healthcare practitioners, medical groups, call centers, beauty/wellness professionals, and corporate groups across Belgium, France, Luxembourg, and Switzerland.

Product overview

Mobminder is a cloud-based professional agenda and appointment management platform built by Cloud-Tech SRL (Belgium) as a unified product with modular add-on capabilities. The core Mobminder platform provides online appointment booking, SMS/email reminders, shared multi-user/multi-location calendars, and a dedicated patient/client register. It is extended by the AI Receptionist (24/7 multilingual AI telephone agent), Mobminder Pay (electronic payment via QR code, SoftPOS, and fixed terminal), Online Appointment Booking (personalized Google-referenced web pages), and Dedicated Professional Messaging (internal chat per patient/client). All modules are integrated into a single agenda screen. The product supports API-level synchronization with third-party dental and medical software (DentAdmin, Octopus), and has expanded into electronic payments via partnerships with MasterCard and Payconiq. Available in 8 languages (French, English, Dutch, German, Spanish, Portuguese, Italian, Polish) and serves over 7,200 professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Mobminder Pay: Electronic payment solution enabling QR code payments, bank card reading via smartphone or fixed terminal, and online prepayment for appointment bookings.
• Pro&Pay
• Premium&Pay

Products and services

• Mobminder Professional Cloud Agenda Cloud-based professional agenda and appointment management platform providing online booking, SMS/email reminders, shared calendars, AI receptionist services, and electronic payment integration. Serves medical, wellness, corporate, and service professionals across multiple locations.
• AI Receptionist (AI Télésecrétariat) Multilingual AI-powered telephone reception service available 24/7 with no waiting time. Handles incoming calls, identifies callers, manages appointment requests, and schedules appointments directly into the Mobminder calendar according to user-defined instructions.
• Mobminder Pay Integrated electronic payment solution enabling QR code payment (SEPA and Payconiq), contactless card reading via smartphone (SoftPOS), fixed terminal integration, and online prepayment for appointment bookings. Payments associated with appointments and transferred D+1.
• Mobminder API (Event-driven and Web Service) Event-driven API and web service API enabling strong bidirectional synchronization with third-party software such as dental practice management systems and electronic medical records. Supports strong ID mapping, AI-powered data reconciliation, and real-time appointment retrieval at 8000 items per second.
• Dedicated Professional Messaging Internal chat system accessible from any device (computers, smartphones, tablets) enabling communication within an organization and with external secretarial services, with chat threads dedicated per patient/client, plus task and note tools.
• Professional Telephony Integration (Telavox) Native telephony integration allowing outgoing calls directly from the Mobminder agenda and automatic display of client or patient records during incoming calls. Available in Benelux and France.

Quantifiable outcome

• 20% reduction in physician call time for call center-managed agendas (Burogest measurement)
• +6 more outcomes

Named customers24 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature11 records

Partnerships

18 partnerships are on record, tiered core, regional and minor.

• TelavoxcoreTechnology or Integration · 1 January 2025Mobminder partnered with Telavox in 2025 to simplify professional telephony. The integration allows making calls directly from the Mobminder agenda and automatically displays client or patient records during incoming calls. Available in Benelux and France.
• MasterCardcoreStrategic or Co-development Partner · 1 January 2023Mobminder partnered with MasterCard in 2023 to offer electronic payment solutions. This partnership enables Mobminder to integrate card payment processing through its platform, providing professionals with secure payment acceptance capabilities.
• PayconiqcoreStrategic or Co-development Partner · 1 January 2023Mobminder partnered with Payconiq to offer QR code payment solutions. Payconiq QR codes are available in Belgium and Luxembourg. The partnership enables Mobminder to generate Payconiq QR codes directly from the agenda for in-person payments.
• AXA FrancecoreOthers · 1 January 2020AXA France selected Mobminder as supplier in 2020 because the solution guarantees absolute GDPR compliance and data confidentiality.
• Dietplus EuropecoreOthers · 1 January 2020Dietplus Europe chose the Mobminder agenda for all Dietplus centers. Over 200 centers equipped with interconnected Mobminder agenda and Dietplus proprietary medical software. Dietplus stopped developing its own software and became a Mobminder franchise/network partner.
• OffimedcoreTechnology or Integration · 1 January 2018Offimed chose Mobminder as its exclusive agenda partner in 2018. Mobminder offers exceptional profit-sharing conditions with all technology partners.
• Oxteo (EMR software)coreTechnology or Integration · 1 January 2017Oxteo provides EMR software for osteopaths and physiotherapists. In 2017, Oxteo chose to interface Mobminder for its cloud calendar solution, focusing on developing its EMR while using Mobminder for appointment scheduling. Offimed also chose Mobminder as exclusive agenda partner in 2018.
• H4D France (Health for Development)coreOthers · 1 January 2017H4D France chose Mobminder to schedule video consultations. Mobminder is the only agenda on the market allowing allocation of two types of resources: the consultation location and the physician.
• Kisano (Switzerland)regionalChannel Partner/ Reseller/ Distributor · 1 January 2016Kisano distributes Mobminder in Switzerland, extending Mobminder's geographic reach to a fourth country.
• Médecins du Monde (Belgium)regionalOthers · 1 January 2016Médecins du Monde works with the Mobminder agenda since 2016, serving as a non-profit healthcare customer.
• GSK BelgiumcoreOthers · 1 January 2015GSK Belgium selected Mobminder as supplier in 2015 because no branding is imposed — all booking pages and communications are signed exclusively with the corporate brand. Flu and COVID vaccination campaigns were supported by Mobminder.
• Mobikap (France)regionalChannel Partner/ Reseller/ Distributor · 1 January 2014Mobikap stopped developing its own software in 2014 and became Mobminder's exclusive distributor in France. Given the volume of functionalities already integrated, Mobikap transitioned to reselling Mobminder to its French customer base.
• DentadmincoreTechnology or Integration · 1 January 2013Dentadmin was the first technology partner to synchronize its calendar with Mobminder in 2013. Dentadmin provides dental practice management software and integrates with Mobminder for scheduling.
• Burogest (Namur, Belgium)regionalChannel Partner/ Reseller/ DistributorFirst medical secretariat partner since 2012. Measures that physician call time is less than 20% when using Mobminder. Provides inbound call center services managing appointments for healthcare professionals using Mobminder.
• Mediconsulte (Wauthier-Braine, Belgium)minorChannel Partner/ Reseller/ DistributorInbound medical call center partner managing appointments for healthcare professionals.
• Smile Office (Sambreville, Belgium)minorChannel Partner/ Reseller/ DistributorInbound medical call center partner.
• Toubib bip / caretel (Belgium)minorChannel Partner/ Reseller/ DistributorInbound medical call center partner.
• Mon-télésecrétariat (Brussels)minorChannel Partner/ Reseller/ DistributorInbound medical secretarial service partner in Brussels.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Doctolib: Doctolib is the leading online appointment booking platform for healthcare professionals in Europe (France, Germany, Italy, Netherlands). Mobminder positions itself as the no-directory alternative to Doctolib for practitioners who want to retain control of their patient base and branding, making it the most direct strategic rival in European medical scheduling.
• Acuity Scheduling: Acuity Scheduling, now part of Squarespace, is a direct appointment booking SaaS for SMBs and professionals with features for online booking, payments, reminders and calendar sync. Closely comparable to Mobminder on core scheduling functionality for small professional practices, particularly in beauty/wellness.
• Docplanner: Docplanner (and its doctor-facing brand Doctoralia) operates one of the world's largest healthcare appointment marketplaces, with a strong presence in Europe and Latin America. Comparable to Mobminder as a SaaS scheduling platform for practitioners, though it relies more heavily on directory/SEO patient acquisition.
• Setmore: Setmore is an online appointment scheduling SaaS for SMBs across healthcare, beauty, professional services. Comparable feature set to Mobminder (online booking, reminders, payments, multi-staff calendars), though with broader horizontal market reach.
• SimplyBook.me: SimplyBook.me is a cloud-based appointment booking SaaS focused on service-based businesses (clinics, salons, wellness, education). Closely comparable to Mobminder on multi-vertical scheduling, custom booking websites, reminders, and payment integration.
• Calendly: Calendly is a leading cloud-based scheduling SaaS for professionals and SMBs, with strong consumer brand recognition. Overlaps with Mobminder on online booking, reminders, and calendar integration, though Calendly focuses on horizontal professional use rather than healthcare/wellness verticals.

Broad incumbents

• Mindbody: Mindbody is a large, well-established SaaS for wellness, fitness and beauty appointment-based businesses. Comparable to Mobminder on booking, reminders, and payment features for beauty/wellness verticals, but operates at much larger scale and with broader service offerings (POS, marketing, payroll).
• Square Appointments: Square Appointments is Block's integrated booking and payments SaaS for service-based SMBs. Comparable to Mobminder on booking + payments for beauty, wellness and professional services, though Square's broader commerce/payments ecosystem gives it different scale dynamics.
• Doodle: Doodle is a widely-used scheduling and meeting-poll SaaS serving individuals and enterprises. Comparable to Mobminder on calendar/scheduling fundamentals, with stronger horizontal brand awareness but less depth in vertical-specific workflows like healthcare compliance or payments integration.

Emerging players

• Bookly: Bookly is a WordPress-based appointment booking plugin widely used by SMBs and professionals. Comparable to Mobminder on online booking and reminders for small practices, particularly in beauty and personal services, but distributed as a plugin rather than a standalone cloud SaaS.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat7 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mobminder

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobminder