Moodr Health

What Moodr Health does

Moodr Health is an enterprise engagement platform purpose-built for Medicaid plans, rural health systems, and safety-net providers. Founded around 2023 in Morgantown, WV out of the Progressing through Postpartum (P3) program at Mon Health, the company combines a HIPAA-compliant SMS texting channel, wearable data integration (Fitbit sleep, activity, and heart rate variability), AI-guided outreach workflows, and FHIR-based EHR integration with Epic, Cerner, and Meditech to drive proactive patient engagement. The platform supports validated clinical screeners (PHQ-9, GAD-7, EPDS), risk stratification, and care plan enrollment, with documented engagement rates of 75-85% versus 30-35% for traditional outreach methods across a 30,000+ patient footprint.

The company sells through three deployment models: a self-service Digital Platform Model, an Outsourced Model in which Moodr clinicians manage outreach as an extension of the customer's team, and a Higher-Touch Model with licensed professionals providing daily assessments and weekly video sessions. The Moodr Early Innovator Grant provides a 1:1 match on subscription fees for eligible hospital systems, providers, academic institutions, and nonprofits. Founder-led enterprise sales target Medicaid managed care organizations, rural health systems, and state health departments, with a dedicated RHTP Application Support service positioning the platform as infrastructure for the federal Rural Health Transformation Program.

Moodr Health is a private company with 12 employees operating from Morgantown, Pittsburgh, and Baltimore. The founding team is led by Ataes Aggarwal (CEO) and Arya Satish (COO), both Johns Hopkins alumni, supported by clinical leadership with Mon Health roots. Notable customers include Vandalia Health, Mon Health, WVU Medicine, CAMC, Aetna Better Health of West Virginia, MHN, the West Virginia Perinatal Partnership, West Virginia Junior College, Sharing Solace, Quality Insights, PTC, M&S Consulting, West Virginia Sober Living Solutions, and Wellbridge Health. The company has received recognition including HIMSS Emerge Winner's Circle, PTC Tech 50 Innovator of the Year, Startup World Cup 2025 semi-finalist, IgniteWV 2024, and the Highmark Bright Blue Futures award.

Name

Moodr Health

Legal name

Moodr Health

Website

https://moodrhealth.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Moodr Health is an enterprise engagement platform for Medicaid plans, rural health systems, and safety-net providers, combining HIPAA-compliant SMS, wearable data, AI-guided outreach, and FHIR EHR integration to drive proactive patient engagement and value-based care workflows.

Ownership category

akta.pro rank

Product category

Digital Health Patient Engagement

SIC

Services-Health Services (8000), Services-Prepackaged Software (7372)

akta.pro primary industry

Employer/Member Engagement Platforms for Provider-Sponsored Plans (HLACAEAM)

akta.pro secondary industries

Behavioral Health-Integrated Chronic Care (SUD comorbidity, collaborative care) (HLALAFAK), Multi-Condition RPM Platforms & Care Orchestration (device-agnostic, population management) (HLALAFAL), Chronic Care & Remote Patient Monitoring (RPM) Platforms (HLALABAF)

Keywords

• Patient engagement platform
• Medicaid care management
• Rural health technology
• Hipaa-compliant messaging
• Behavioral health outreach

Headquarters

HQ city

Morgantown

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel

Revenue model

1. Platform Subscription: Enterprise engagement platform subscription for Medicaid plans, rural health systems, and safety-net providers. Includes digital platform model with in-house care team management and outsourced model with Moodr clinicians managing outreach.
2. Managed Services: Fully managed service handling outreach on behalf of organizations. Moodr Health clinicians and care managers implement, manage, outreach, and triage participants as an extension of customer teams.
3. Higher-Touch Care Model: Layered daily assessments and weekly video sessions led by licensed professionals for participants needing deeper support, particularly those with chronic conditions.
4. Early Innovator Grant: 1:1 match grant program for eligible entities to subsidize subscription costs for organizations implementing Moodr platform, targeting hospital systems, healthcare providers, academic institutions, nonprofits focused on health and wellness.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Moodr Health operates an enterprise engagement platform purpose-built for Medicaid plans, rural health systems, and safety-net providers. The platform combines HIPAA-compliant SMS texting, wearable data integration, AI-guided outreach workflows, and FHIR-based EHR integration to help care teams reach members, improve HEDIS/STAR quality metrics, and reduce administrative burden. It is offered via self-service, fully managed, and higher-touch clinical care deployment models.

Product overview

Moodr Health offers a unified enterprise engagement platform with multiple deployment models: the core Moodr Health Platform supports care-plan enrollment, HEDIS/STAR performance, grant-funded initiatives, and value-based reimbursement workflows. The Digital Platform Model provides self-service deployment, while the Outsourced Model and Higher-Touch Model offer managed service layers with Moodr clinicians and care managers. Key product features include a HIPAA-compliant texting platform achieving 75-85% response rates, clinical screeners (PHQ-9, GAD-7, EPDS), FHIR EHR integration with Epic/Cerner/Meditech, and white-label customization. The Moodr Early Innovator Grant program provides 1:1 matching for subscription fees. RHTP Application Support services help rural health organizations secure federal transformation funding.

Differentiator

Problem solved

Functional benefit

Products and services

• Moodr Health Platform Enterprise engagement platform purpose-built for Medicaid plans, rural health systems, and safety-net providers. Supports care-plan enrollment, HEDIS/STAR performance, grant-funded initiatives, and value-based reimbursement workflows by turning real-time wearable, screening, and outreach data into measurable outcomes.
• Outsourced Model (Managed Service) Fully managed deployment of the Moodr platform in which Moodr's own clinicians run outreach, screening, and triage as an extension of the customer's care team, for organizations that lack internal staffing capacity.
• Higher-Touch Care Model Premium care layer on top of the Moodr platform that combines automated outreach with daily assessments and weekly video sessions led by licensed clinicians, targeted at participants with chronic conditions or higher acuity needs.
• Rural Health Transformation Program (RHTP) Application Support Advisory and technical support service for rural health organizations applying for federal Rural Health Transformation Program funding, including gap mapping, boilerplate narrative language, architectural diagrams, ROI modeling, and deployment planning tied to the Moodr platform.

Quantifiable outcome

• 75-85% patient response rate vs 30-35% for traditional outreach methods
• +4 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Wellbridge HealthcoreStrategic or Co-development Partner · 27 January 2025Strategic collaboration to expand reach in behavioral health. Wellbridge Health partnership extends Moodr's capabilities in serving complex chronic care populations.
• M&S ConsultingcoreImplementation/ SI/ Consulting Partner · 21 January 2025M&S Consulting implemented Moodr Health platform to provide employees with proactive mental health support. M&S delivers technical and digital solutions for complex business challenges.
• West Virginia Perinatal PartnershipcoreStrategic or Co-development Partner · 12 December 2024WVPP received $110,000 grant from Claude Worthington Benedum Foundation. Seven sites in Drug Free Moms and Babies Program selected to use Moodr digital solution for mental health support.
• West Virginia Sober Living SolutionscoreTechnology or Integration · 11 November 2024Moodr provides customized data management system for Police and Peers program. Tracks individual recovery journey including insurance, housing, food insecurity, and employment data. Automates collection and reporting saving 40% staff time.
• West Virginia Junior CollegecoreStrategic or Co-development Partner · 15 April 2024Pilot program prioritizing mental health in nursing education at WVJC's Charleston campus, serving 50 nursing students. WVJC was an Early Innovator Grant recipient.
• Mon HealthcoreStrategic or Co-development PartnerBirthplace of Moodr through P3 (Progressing through Postpartum) program. First pilot location; Jennifer Bender was first clinician to use Moodr approach. Mon Health has over 1,100 patients enrolled on Moodr platform.
• Raleigh General HospitalminorStrategic or Co-development PartnerPartner facility of WVJC nursing program; commends collaboration between WVJC and Moodr Health for student mental health support.
• Intermed LabsminorStrategic or Co-development PartnerCo-creation partner in healthcare innovation ecosystem alongside Mon Health and M&S Consulting.
• Vandalia HealthcoreStrategic or Co-development PartnerParent organization of Mon Health System. David Goldberg, President and CEO of Mon Health System, is Executive Vice President of Vandalia Health.

Scale indicators8 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• CipherHealth: CipherHealth is an enterprise patient engagement platform that automates outreach, screening, and follow-up across the care continuum for hospitals and health systems. It is the closest direct competitor to Moodr's enterprise engagement layer, with overlapping positioning around post-discharge outreach, screening tools, and EHR-integrated workflows.
• Relatient: Relatient is a patient engagement and outreach platform that uses SMS and voice to automate appointment reminders, surveys, and care follow-up. It targets health systems and ambulatory providers with similar value-based engagement use cases as Moodr's enterprise platform.
• PatientBond: PatientBond uses psychographic segmentation and SMS outreach to drive patient engagement for hospitals, payers, and digital health companies. Its behaviorally-tuned engagement model and focus on Medicaid/commercial populations is highly comparable to Moodr's tailored engagement for hard-to-reach members.
• Luma Health: Luma Health is an SMS-first patient engagement platform that helps providers reach patients via text, automate reminders, and close care gaps. Its SMS-first approach, focus on value-based care workflows, and EMR integration methodology directly mirror Moodr's Medicaid and rural health engagement model.
• Twistle by Health Catalyst: Twistle, now part of Health Catalyst, automates patient outreach and care pathways via SMS, voice, and EHR-integrated workflows. Its pathway-based engagement model for chronic care and post-acute populations is a direct analogue to Moodr's guided outreach workflows.
• WELL Health: WELL Health provides conversational patient communication via text, email, and chat to help healthcare organizations automate outreach, scheduling, and care coordination. Its enterprise SaaS model and HIPAA-compliant messaging approach closely mirror Moodr's HIPAA-compliant texting core.

Broad incumbents

• GetWellNetwork: GetWellNetwork is a long-established patient engagement and care activation platform serving health systems with interactive care plans, discharge readiness, and digital education. As a broader incumbent, it overlaps with Moodr's enterprise engagement layer but typically focuses on inpatient and post-acute rather than Medicaid outreach.
• Bamboo Health: Bamboo Health (formerly Collective Medical) operates a real-time care coordination network connecting hospitals, payers, and behavioral health providers. Its broad care coordination infrastructure overlaps with Moodr's risk stratification and proactive outreach, though it focuses more on event notification and acute care transitions.

Emerging players

• Quartet Health: Quartet Health is a behavioral health integration platform that connects payers and providers to mental health care. It has partial overlap with Moodr's behavioral health and SUD focus, particularly around care coordination for Medicaid populations, but does not offer SMS outreach or wearable-driven engagement.
• Vivify Health: Vivify Health is a remote patient monitoring and virtual care platform that combines connected devices with care management workflows. Its wearables-driven engagement model and chronic care focus overlap with Moodr's Fitbit integration and chronic care programs, though Vivify is more device-centric.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MoodrHealth
• LinkedInlinkedin.com/company/moodr-health
• Instagraminstagram.com/moodrhealth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moodr Health