Motion Specialties

What Motion Specialties does

Motion Specialties is an Australian-owned and operated specialty distributor and retailer of mobility, positioning, and disability equipment, headquartered in Brendale, Australia and founded in 1998. The company operates as a registered NDIS (National Disability Insurance Scheme) provider, serving individuals with physical disabilities — with a particular focus on pediatrics — across Australia. It does not manufacture proprietary technology; instead, it curates and distributes a catalog spanning manual and power wheelchairs, pediatric wheelchairs, standing frames, shower commode chairs, activity and positioning chairs, adaptive tricycles, power-assist devices, wheelchair cushions and backrests, and adaptive car seats, sourced from 23+ international brands including Ki Mobility, Permobil, Ottobock, Raz Design, Spex Seating, Rifton, EasyStand, Alber, Freedom Concepts, Theraplay, Medifab, and several Australian-owned manufacturers such as Blake Medical and Finch Healthcare.

The business generates revenue through one-time hardware sales (no subscription model), with pricing conducted on an enquiry/trial basis rather than publicly disclosed. Distribution is single-country/domestic Australia, executed through a direct-to-consumer e-commerce storefront (motionspec.com.au), phone-based customer service, home visits, product trials, custom-build services, and mechanical servicing. Marketing channels include the website, Facebook, and YouTube. Customers are predominantly NDIS participants whose funding flows through government-administered plans, with additional reach to private-pay individuals, families, and clinical prescribers. The company positions itself on 100% Australian ownership, depth in pediatric and complex-rehab equipment, and the breadth of an unusually wide multi-brand portfolio under one provider.

Operationally, the company runs with 28 employees, is privately held with no disclosed institutional investors or parent company, and has no published revenue figures or funding history in the available data. Its economic model resembles a high-touch specialty medical-equipment distributor layered with light value-add services, rather than a software, platform, or technology business; moat rests on NDIS-registered access, multi-brand curation, clinical-fit advisory, and local service infrastructure.

Name

Motion Specialties

Legal name

Motion Specialties

Website

https://motionspec.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Motion Specialties is an Australian-owned, NDIS-registered distributor and retailer of mobility and disability equipment, serving individuals with disabilities across Australia through a 23+ brand catalog of wheelchairs, standing frames, commodes, power assist devices, and adaptive seating.

Ownership category

akta.pro rank

Product category

Mobility and Disability Equipment Distribution

NAICS

Home Health Equipment Rental (532283)

akta.pro primary industry

Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)

akta.pro secondary industries

Seating & Positioning Systems (Cushions, Backs, Pressure Relief) (HLAHAMAB), Pediatric Rehabilitation & Mobility DME (Adaptive Seating, Pediatric Mobility) (HLAHAMAI), Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC), Sports & Active Rehabilitation Devices (Adaptive Sports Mobility, Performance Prosthetics) (HLAHAMAJ)

Keywords

• Adaptive mobility equipment
• Disability equipment distribution
• Wheelchair retail
• NDIS provider services
• Assistive technology products

Headquarters

HQ city

Australia

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Mobility Equipment Sales: Motion Specialties generates revenue through the sale of mobility and disability equipment including wheelchairs, powerchairs, standing frames, commodes, seating systems, cushions, backrests, and accessories. Products are sold as one-time purchases with no recurring subscription model. The company operates as a distributor of branded equipment from multiple international manufacturers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Motion Specialties is an Australian-owned distributor and retailer of mobility and disability equipment, operating as an NDIS-registered provider. The company sells adaptive wheelchairs, standing frames, commodes, seating systems, power assist devices, adaptive tricycles, hygiene equipment, and accessories sourced from more than 23 international brands, supported by product trials, home visits, and mechanical servicing for end customers across Australia.

Product overview

Motion Specialties is an Australian-owned provider of mobility and assistive technology products, operating as an NDIS registered provider. The product portfolio is organized across multiple categories including manual wheelchairs (such as Ki Mobility Catalyst series, Ottobock Avantgarde XXL 2), pediatric mobility (Little Wave series, Spex Wonderseat Bounce, Jenx Multistander), standing frames (EasyStand Evolv, Bantam, Glider, Zing MPS), shower commode chairs (RAZ Design series including CAT, AT, ART, SP, and Zum AP/SP), activity and positioning chairs (Rifton Activity Chair, Cura Contour Chair, Ormesa Grillo, KIDOO), adaptive tricycles (Theraplay IMP, Terrier, TMX, Tracker; Freedom Concepts DCP series, AS2000), power assist devices (Alber Smoov, Twion, E-Pilot, E-Motion DuoDrive; Freedom Trax FTX, FT1 Pro; AMP Joystick), wheelchair cushions and backs (Ki Axiom Kids and Axiom G/P/S series), and adaptive car seats (Carrot XL, Hero-NXT, Starlight-NXT). The company also provides hygiene equipment, therapy chairs, and a comprehensive range of accessories. Products are distributed from brands including Ki Mobility, Alber, Ottobock, RAZ Design, Permobil, Spex, Jenx, Rifton, Freedom Concepts, and Theraplay, among others.

Differentiator

Problem solved

Functional benefit

Products and services

• Manual Wheelchairs (Ki Mobility Catalyst series, Ottobock Avantgarde XXL 2, Rogue XP)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

26 partnerships are on record, tiered core, major, standard and minor.

• Ki MobilitycoreChannel Partner/ Reseller/ DistributorKi Mobility is a US-based manufacturer of lightweight and ultra-lightweight wheelchairs. Motion Specialties distributes their products including Catalyst series wheelchairs, Little Wave pediatric chairs, and Axiom seating products.
• Raz DesigncoreChannel Partner/ Reseller/ DistributorCanadian manufacturer of mobile shower commode chairs. Motion Specialties stocks the full Raz range including Raz-AT, Raz-ART, Raz-SP, and Raz-Zum models along with accessories.
• PermobilcoreChannel Partner/ Reseller/ DistributorSwedish manufacturer of power wheelchairs, manual wheelchairs, and seating systems. One of the major global brands in powered mobility.
• OttobockcoreChannel Partner/ Reseller/ DistributorGerman manufacturer of prosthetic limbs, mobility devices, and wheelchairs. Global leader in mobility solutions with a comprehensive product portfolio.
• Alber (part of Permobil)coreChannel Partner/ Reseller/ DistributorGerman manufacturer of power assist devices and add-on motors for manual wheelchairs, including Twion, Smoov, E-Pilot, and E-Motion products.
• MedifabmajorChannel Partner/ Reseller/ DistributorNew Zealand-based manufacturer specializing in pediatric seating and positioning equipment. Produces Jenx seating systems and other adaptive equipment for children.
• Spex SeatingmajorChannel Partner/ Reseller/ DistributorNew Zealand manufacturer of wheelchair seating solutions including backrests, cushions, and the Wonderseat pediatric seating system.
• Rifton EquipmentmajorChannel Partner/ Reseller/ DistributorUS-based manufacturer of adaptive equipment including Activity Chairs, bathroom equipment, and positioning devices for children and adults.
• Freedom ConceptsmajorChannel Partner/ Reseller/ DistributorCanadian manufacturer of adaptive tricycles for children and adults with disabilities, including DCP series and AS2000 models.
• TheraplaymajorChannel Partner/ Reseller/ DistributorUK-based manufacturer of adaptive tricycles including IMP, Terrier, Tracker, and TMX models for children and teenagers.
• EasyStandmajorChannel Partner/ Reseller/ DistributorUS manufacturer of standing frames and sit-to-stand devices including Evolv, Bantam, Glider, StrapStand, and Zing MPS products.
• OrmesastandardChannel Partner/ Reseller/ DistributorItalian manufacturer of pediatric adaptive equipment including Grillo chairs and other seating solutions.
• Freedom TraxstandardChannel Partner/ Reseller/ DistributorUS-based manufacturer of motorized track attachments for wheelchairs enabling off-road mobility on sand, snow, and trails.
• Pride Rehab / QuantumstandardChannel Partner/ Reseller/ DistributorPart of Pride Mobility, manufactures power chairs and rehabilitation equipment distributed in Australia.
• Ride DesignsstandardChannel Partner/ Reseller/ DistributorUS manufacturer of wheelchair cushions and backrests designed for skin protection and positioning.
• VarilitestandardChannel Partner/ Reseller/ DistributorUS manufacturer of wheelchair cushions and seating products using proprietary air-foam technology.
• BatecstandardChannel Partner/ Reseller/ DistributorSpanish manufacturer of handbikes and power assist devices for manual wheelchairs.
• Blake MedicalstandardChannel Partner/ Reseller/ DistributorAustralian-owned manufacturer of custom and specialized medical equipment.
• Finch HealthcarestandardChannel Partner/ Reseller/ DistributorAustralian manufacturer of healthcare and mobility equipment.
• Axiom SeatingstandardChannel Partner/ Reseller/ DistributorPart of Ki Mobility, manufacturer of Axiom wheelchair cushions and backrests for pediatric and adult users.
• Traxx MobilityminorChannel Partner/ Reseller/ DistributorManufacturer of mobility and positioning equipment.
• TherafinminorChannel Partner/ Reseller/ DistributorManufacturer of positioning and support products for wheelchairs.
• APEXminorChannel Partner/ Reseller/ DistributorMobility equipment manufacturer.
• RTDminorChannel Partner/ Reseller/ DistributorMobility equipment manufacturer.
• Kinetic BalanceminorChannel Partner/ Reseller/ DistributorMobility equipment manufacturer.
• EZPZ by RAZminorChannel Partner/ Reseller/ DistributorProduct line from Raz Design focused on pediatric positioning.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Daily Living Products: Daily Living Products is an Australian online and retail distributor of mobility aids, daily living equipment, and rehabilitation products for seniors and people with disabilities. Comparable as a domestic multi-category DME retailer with an NDIS-aligned customer base.
• Mobility Engineering: Mobility Engineering is an Australian specialist in custom and complex manual wheelchairs, seating, and mobility solutions for individual clients and therapists. Comparable as a niche distributor focused on high-complexity custom wheelchair builds and NDIS funding.
• Aidacare: Aidacare is one of Australia's largest distributors of mobility, aged care, and rehabilitation equipment, offering wheelchairs, seating, beds, and daily living aids. Highly comparable as a multi-brand DME distributor serving NDIS, aged care, and institutional customers across Australia.
• Push Mobility: Push Mobility is an Australian distributor of premium manual wheelchairs, power assist devices, and adaptive cycling equipment, including Alber power assists and Freedom Trax. Directly comparable in product mix, NDIS focus, and high-touch service orientation.
• Country Care Group: Country Care Group distributes mobility, rehabilitation, and disability equipment across Australia, including complex rehab wheelchairs, seating, and daily living aids. Comparable as a multi-brand Australian DME distributor with NDIS provider status and a strong pediatric and complex rehab portfolio.
• Astris PME: Astris PME is an Australian specialty distributor focused on complex rehab and pediatric mobility equipment, including powered and manual wheelchairs, seating, and standing frames. Comparable as a specialist pediatric and complex rehab distributor serving therapists and NDIS participants.

Broad incumbents

• Permobil Australia: Permobil Australia is the local subsidiary of Swedish power wheelchair manufacturer Permobil, distributing power chairs, manual wheelchairs, and seating systems. Comparable product overlap (Permobil products stocked by Motion Specialties) but competing as a manufacturer-direct incumbent.
• Ottobock Australia: Ottobock Australia is the local subsidiary of German prosthetics and mobility giant Ottobock, distributing wheelchairs, prosthetics, and orthotics. Comparable product overlap (Ottobock wheelchairs are stocked by Motion Specialties) but operates as a manufacturer-direct channel in Australia.

Regional players

• Numotion: Numotion is the largest US complex rehab technology provider, distributing power and manual wheelchairs, seating, and adaptive equipment. Comparable as a complex rehab distributor but operating in North America rather than competing directly in Australia.
• National Seating & Mobility: National Seating & Mobility is a major US-based complex rehab equipment distributor with hundreds of branches across the United States. Comparable in business model and customer base but geographically limited to the US market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Motionspec
• LinkedInlinkedin.com/company/motion-specialties

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motion Specialties