Automoción LOZANO

What Automoción LOZANO does

Automoción LOZANO is identified in firmographics as a privately held Spanish automotive business founded in 1986 in Manzanares, Ciudad Real, with 1-10 employees. However, the substantive source material provided describes Metricool (METRICOOL SOFTWARE, SL), a Spanish SaaS company — and the analysis below reflects that substantive dataset, given the absence of meaningful firmographic, product, or financial detail for Automoción LOZANO beyond the company name and location.

Metricool is a unified social media management platform founded in 2014 (rebranded from Bloggerespacio in 2015), headquartered in Madrid, and operating as a subsidiary of team.blue since 2024. The platform connects eleven native social and business channels — Facebook, Instagram, Threads, X, Pinterest, TikTok, YouTube, Twitch, LinkedIn, Bluesky, and Google Business Profile — through a single dashboard covering planning, scheduling, inbox moderation, analytics, competitor benchmarking, and reporting. Adjacent product lines include SmartLinks (link-in-bio), MetriLAB AI / MCP for external AI model integration, Hashtag Tracker, Campaign Dashboards, an Approval System, and a White Label / API Integration platform for agencies.

Revenue is generated through a freemium subscription model (Free / Starter / Advanced / Custom) with tiered brand limits, an X Add-on per X account, usage-based AI credits, separate Hashtag Tracker day balances, affiliate commissions, and custom-priced White Label contracts for agencies and integrators. Go-to-market combines product-led growth through app.metricool.com with channel-partner motions targeting agencies via White Label and Custom Plans. The platform serves more than 3 million registered users and over 1 million paying customers (as of 2022), with disclosed enterprise logos including Adidas, BMW, Burger King, Havas, Cirque du Soleil, and Alexander McQueen used primarily as credibility anchors. The company operates fully remote since 2020.

Name

Automoción LOZANO

Legal name

METRICOOL SOFTWARE, SL

Website

https://mtr.bio

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Automoción LOZANO is identified as a small (1-10 employee) Spanish automotive business founded in 1986 in Manzanares, Ciudad Real; no substantive operational, product, or financial data is available beyond the firmographic record.

Ownership category

akta.pro rank

Headquarters

HQ city

Manzanares, Ciudad Real

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Subscription Plans (Freemium): Metricool operates on a freemium model with Free, Starter, Advanced, and Custom plans. Free plan offers basic functionality with 1 Brand limit. Paid plans unlock advanced features, more brands, team members, and API access.
2. X Add-on: Additional paid add-on required for each X (Twitter) account connection, available only for paid plan subscribers.
3. AI Credits: AI Social Media Assistant consumes credits per brand per month (1 credit ≈ ~600 words). AI Alt Text Generator is unlimited on Advanced/Custom plans but consumes credits on Free/Starter.
4. Hashtag Tracker: Separate paid service for monitoring hashtag activity on X and Instagram, purchased as day balances separate from subscription plans.
5. Custom/White Label Plans: Custom pricing for large agencies requiring White Label or Integration solutions, involving API access and custom usage terms.
6. Affiliate Program Commissions: Tiered affiliate program: Tier 1 = 25% commission (up to $100/referred customer), Tier 2 = 50% commission (up to $300/referred customer) for affiliates reaching 200+ referred customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Automoción LOZANO is a small automotive business based in Manzanares, Ciudad Real, Spain, founded in 1986. The name "Automoción" indicates it operates in the automotive retail/services sector. Detailed product and service information is not available in the provided source material.

Product overview

Metricool is a unified social media management platform offering a comprehensive suite of tools for content planning, scheduling, analytics, and reporting. The platform operates on a freemium model with Free, Starter, Advanced, and Custom plans. Core products include the Social Media Profiles Service for managing multiple social accounts (Instagram, TikTok, YouTube, Facebook, LinkedIn, Pinterest, X, Threads, Twitch, Bluesky, Google Business Profile), the Planner for content scheduling with AI-powered content creation, Analytics for performance tracking with competitor analysis, and Reports for generating customizable performance reports. The platform integrates natively with advertising platforms (Meta Ads, Google Ads, TikTok Ads) and offers advanced features like SmartLinks (link-in-bio tool), Inbox for message management, Hashtag Tracker for monitoring, and MetriLAB AI for external AI connections. Enterprise solutions include Metricool White Label for agencies and Metricool Integration for embedding into third-party platforms via API or iFrame. Mobile apps for iOS and Android enable on-the-go social media management.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• More than 3 million professionals use Metricool to manage their social media
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

AI capability2 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered flagship and core.

• team.blueflagshipStrategic or Co-development Partner · 1 January 2024Metricool joined team.blue in 2024, becoming part of the European digital champion group. team.blue is the holding company behind Metricool, providing resources for accelerated growth and expansion across European markets.
• GooglecoreTechnology or IntegrationOfficial Google Partner with integration to Google Ads, Google Business Profile, Google Drive, and Looker Studio. Allows users to manage Google Ads campaigns and analyze performance alongside social media metrics.
• PinterestcoreTechnology or IntegrationOfficial Pinterest Business Partner enabling deep integration for scheduling, analytics, and content management on Pinterest platform.
• LinkedIncoreTechnology or IntegrationOfficial LinkedIn Marketing Partner for integration with LinkedIn company pages and professional networking features. Connection available only for paid plans.
• X (Twitter)coreTechnology or IntegrationX Partner providing integration for posting, analytics, and X Ads management. Requires X Add-on purchase for each X account.
• Meta (Facebook/Instagram)coreTechnology or IntegrationDeep integration with Meta's platforms including Facebook, Instagram, and Threads for content scheduling, analytics, and Facebook Ads management.
• TikTokcoreTechnology or IntegrationIntegration with TikTok for content scheduling, video upload, and TikTok Ads management. Includes trending songs library integration for content planning.
• CanvacoreTechnology or IntegrationCanva Add-On integration allowing users to design content in Canva and schedule directly in Metricool. Available for Advanced and Custom plans.
• YouTubecoreTechnology or IntegrationYouTube integration for video scheduling, analytics, and content performance tracking. Part of comprehensive social media management suite.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hootsuite: Hootsuite is the legacy market leader in social media management, offering scheduling, analytics, and reporting across the same major networks. Directly comparable to Metricool in product scope and target customers (SMBs to enterprise brands and agencies).
• Sprout Social: Sprout Social is a publicly-traded social media management platform focused on brands and agencies. Comparable to Metricool on analytics depth, reporting, and multi-network support, with a stronger enterprise and North American presence.
• Loomly: Loomly is an SMM platform focused on content planning, post ideas, and collaboration for marketing teams. Comparable to Metricool on the Planner, approval workflows, and team/agency collaboration.
• Sendible: Sendible is an agency-focused SMM platform with white-label dashboards and client reporting. Directly comparable to Metricool's White Label and Custom Plan agency offerings.
• Buffer: Buffer is a popular SMM platform with a freemium model and a strong creator/SMB following. Direct competitor on scheduling and analytics, with similar pricing philosophy and simpler UX than Metricool.
• Later: Later is a social media management platform particularly strong in Instagram, TikTok, and visual content planning with a link-in-bio tool. Direct overlap with Metricool on visual-first scheduling and the SmartLinks-style link-in-bio feature.
• SocialPilot: SocialPilot is an SMM platform targeting agencies and SMBs with multi-account scheduling, analytics, and white-label features. Directly comparable to Metricool's Advanced/Custom plans and agency-focused White Label offering.
• Agorapulse: Agorapulse is an SMM platform with strong inbox/community management and reporting features, popular with agencies. Comparable to Metricool on unified inbox, scheduling, and reporting across the same major networks.

Emerging players

• Vista Social: Vista Social is a fast-growing SMM platform offering publishing, analytics, and a link-in-bio tool at competitive price points. Comparable to Metricool on core scheduling, link-in-bio (vs. SmartLinks), and AI content features.

Broad incumbents

• HubSpot Marketing Hub: HubSpot is a broad marketing/sales CRM incumbent that includes social media management tools as part of a wider marketing automation suite. Overlaps with Metricool on social publishing and reporting but does not specialize in SMM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/metricool
• YouTubeyoutube.com/channel/UC0NjePvj-YE5qeysRNfY-gA
• Facebookfacebook.com/metricoolEN
• LinkedInlinkedin.com/company/automoci%C3%B3n-lozano-s-l-
• Instagraminstagram.com/metricool
• TikToktiktok.com/@metricoolglobal
• Pinterestpinterest.com/metricool

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automoción LOZANO