Wave Express
Wave Express is a privately held U.S. company headquartered in Goshen, Indiana, founded in 2005 and operating with 51-100 employees; no product, customer, or revenue model detail is available in the source data.
- Company typePrivate
- Founded2005
- HeadquartersGoshen, IN, United States
- Headcount51–100
- GTM type—
- Offering—
What Wave Express does
Wave Express is a privately held U.S. company headquartered in Goshen, Indiana, founded in 2005 and operating with a headcount in the 51-100 employee range, per firmographic data in the input. Its listed web presence is the URL https://mtr.bio/wave-express, a subdomain of mtr.bio (Metricool's branded domain), though the input does not characterize the relationship between Wave Express and that domain. The company has no public ticker and is not flagged for any IPO, M&A, restructuring, or leadership-change events in the supplied material.
The input corpus does not contain Wave Express-specific information about products, technology stack, pricing, revenue model, customers, partnerships, funding history, regulatory standing, or AI capabilities. Every product, integration, partnership, customer logo, pricing tier, AI feature, certification, and growth signal in the input is explicitly attributed by the source material to Metricool (METRICOOL SOFTWARE, S.L.), a separate Spanish-headquartered social media management platform operating under the team.blue Group. Because that data is flagged as pertaining to a separate entity, none of it is carried into this Wave Express description.
As a result, the description above covers only what is verifiably supported for Wave Express. Industry vertical, product surface, revenue mechanics, customer composition, and competitive positioning for Wave Express are not established by the input and therefore cannot be described here.
Wave Express firmographics
Firmographics- Name
- Wave Express
- Website
- https://mtr.bio
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Wave Express is a privately held U.S. company headquartered in Goshen, Indiana, founded in 2005 and operating with 51-100 employees; no product, customer, or revenue model detail is available in the source data.
- Ownership category
- akta.pro rank
Where Wave Express is headquartered
LocationHeadquarters
- HQ city
- Goshen, IN
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wave Express business model
Business modelRevenue model
- Subscription Plans (Freemium): Metricool operates under a freemium model offering free basic services while advanced features require paid subscriptions. Paid plans include Starter, Advanced, and Custom tiers with varying levels of brand management, features, and support. Annual billing provides cost savings compared to monthly payments.
- X Add-on: Additional paid add-on required to connect X (Twitter) accounts in Metricool. Must be purchased per X account and requires an active paid plan.
- Hashtag Tracker: Separate paid service for monitoring hashtag activity on X and/or Instagram, charged per day of monitoring. Can be purchased by customers with any active Metricool plan.
- SmartLinks: Link-in-bio tool available for paid plans only, with customizable appearance and analytics features.
- AI Credits: AI Social Media Assistant consumes credits per brand per month. AI Alt Text Generator is unlimited for Advanced/Custom plans and consumes credits for Free/Starter plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Plan - Basic social media management at no cost |
| Subscription | Monthly | Starter Plan - For small teams managing up to 10 brands |
| Subscription | Monthly | Advanced Plan - For growing agencies managing up to 50 brands |
| Subscription | Multi-year contract | Custom Plan - Tailored solutions for large enterprises |
| Subscription | Monthly | X Add-on - Required for Twitter/X account integration |
| Usage-based | Pay-as-you-go | Hashtag Tracker - Day-based monitoring service |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Wave Express product offering
Product offeringCore offering
No business intelligence data is available for Wave Express in the provided source material. The aggregated source content pertains exclusively to Metricool (METRICOOL SOFTWARE, S.L.), a separate and unrelated Spanish social media management company headquartered in Madrid, Spain.
Product overview
Metricool is an all-in-one social media management platform offering a unified solution with multiple integrated modules. The core platform enables planning, scheduling, analyzing, and optimizing content across social networks including Facebook, Instagram, TikTok, YouTube, LinkedIn, Twitter/X, Threads, Pinterest, Twitch, Google Business Profile, and Bluesky. Key products include SmartLinks (link-in-bio tool), Planner (content scheduling), Analytics (performance tracking), Reports (custom reporting), and Inbox (message management). AI capabilities are delivered through AI Social Media Assistant and AI Alt Text Generator, with MetriLAB AI enabling external AI model connections via MCP. Advanced features include Approval System, Campaign Dashboard, Hashtag Tracker, Competitor Analysis, and Looker Studio integration. The platform is available via web, mobile apps (iOS/Android), and Chrome Extension. Metricool follows a freemium model with Free, Starter, Advanced, and Custom plans, plus optional add-ons for X accounts and Hashtag Tracker.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- More than 3.5 million social media managers, brands, and agencies use the platform
- +1 more outcomes
Companies that use Wave Express
Customer profileNamed customers11 records
Segments4 records
Wave Express technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
AI capability8 records
Feature8 records
Wave Express partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and flagship.
- PexelscorePexels provides royalty-free image bank access within Metricool. Users can access Pexels images directly in Metricool for use in publications, limited to content published using the Metricool platform.
- CanvacoreCanva Add-On integration allows users to design content in Canva and schedule it directly in Metricool. Available as an add-on feature for paid plans.
- ZapiercoreZapier integration allows users to connect Metricool with thousands of other applications and automate workflows. Available only for Advanced and Custom plans.
- Google Looker StudiocoreLooker Studio Connector enables creation of advanced reports using Google Looker Studio. Available for Advanced and Custom plans only.
- Google (YouTube API Services)coreMetricool uses YouTube API Services to enable features such as connecting YouTube channels, scheduling videos, accessing analytics data, and managing YouTube content.
- WordPress, Shopify, Joomla, Wix, Squarespace, SitioSimple, Make.com, Adobe Express, Google Drive, Google Tag ManagercoreVarious platform integrations allow users to connect their existing tools and websites with Metricool for planning, publishing, analysis, and automation of content. Integration depends on each platform maintaining necessary permissions and authorizations.
- team.blue GroupflagshipMETRICOOL SOFTWARE is part of the team.blue Group with joint controllership with team.blue N.V. The group shares data internally for marketing statistics, internal administration, and reporting purposes. team.blue hub analytics service collects anonymized user data across the team.blue network.
- Zexel PlatformcoreThe Zexel platform (zexel.io) manages billing and payment of affiliate commissions for Metricool's affiliate program.
Scale indicators3 records
Recent moves1 record
Wave Express competitors and assessment
Company assessmentDirect peers
- Hootsuite: Hootsuite is a leading social media management platform offering scheduling, analytics, and content workflows across multiple networks — directly competing with Metricool for SMB, mid-market, and enterprise social media managers and agencies.
- Loomly: Loomly is a social media calendar and management platform for brands and teams, with comparable content planning, collaboration, and analytics features to Metricool.
- Sendible: Sendible targets agencies with multi-client social media management, white-label reporting, and approval workflows, closely mirroring Metricool's Advanced/Custom Plan agency positioning.
- Agorapulse: Agorapulse is a social media management platform for agencies and SMBs, featuring scheduling, inbox, reporting, and approval workflows — a near-direct overlap with Metricool's agency-oriented feature set.
- Sprout Social: Sprout Social provides social media management, analytics, and engagement tools targeting brands and agencies with a strong enterprise tilt, overlapping directly with Metricool's Planner, Analytics, and Inbox modules.
- Buffer: Buffer is a freemium-first social media scheduling and analytics tool widely used by creators and SMBs, competing head-on with Metricool's Starter-tier feature set and PLG motion.
- Later: Later offers visual social media planning, scheduling, and link-in-bio tools (Later's 'Link in Bio') targeting creators and brands — directly comparable to Metricool's SmartLinks and visual Planner capabilities.
- Zoho Social: Zoho Social is part of the Zoho suite, offering social media scheduling, monitoring, and analytics for SMBs and agencies — comparable in feature set and target customer to Metricool.
Broad incumbents
- HubSpot Marketing Hub: HubSpot offers social media tools as part of a broader CRM and marketing automation suite, competing for the same mid-market and enterprise marketing budgets with deeper native CRM and email integrations.
- Emplifi (formerly Socialbakers): Emplifi provides enterprise social media marketing, analytics, and CX tools, overlapping with Metricool's Custom Plan enterprise tier and competitor analytics capabilities at the upper end of the market.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat1 record
Key risks6 records
Key highlights7 records
Customer concentration
Wave Express social profiles
Digital presenceWave Express compliance and trust
Trust signalCompliance2 records
Wave Express financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wave Express leadership team
Management profileNumber of profiles
Wave Express funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wave Express M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wave Express
What does Wave Express do?
No business intelligence data is available for Wave Express in the provided source material. The aggregated source content pertains exclusively to Metricool (METRICOOL SOFTWARE, S.L.), a separate and unrelated Spanish social media management company headquartered in Madrid, Spain.
Is Wave Express a public or private company?
Wave Express is a private company. It is classified as unknown and is currently operating.
When was Wave Express founded?
Wave Express was founded in 2005. It employs 51 to 100 people.
Where is Wave Express based?
Wave Express is headquartered in Goshen, IN, United States, in the North America region.
How does Wave Express make money?
Five revenue lines are on record. Subscription Plans (Freemium) is the primary driver. The others are X Add-on, hashtag Tracker, smartLinks and AI Credits.
Who are Wave Express's main competitors?
Direct peers on record are Hootsuite, Loomly, Sendible, Agorapulse, Sprout Social, Buffer, Later and Zoho Social. Broad incumbents are HubSpot Marketing Hub and Emplifi (formerly Socialbakers).
Does Wave Express have an API?
Yes. API Access is available exclusively for the Advanced and Custom Plans. It enables customers to integrate Metricool's functionalities into their own platform. Standard Use is defined as not exceeding 500 calls per month per Brand. A call is a request to the Metricool server identified with credentials for executing an action (PUT, POST DELETE) or obtaining a result (GET).