BIOMEDICAL LOGISTICS

What BIOMEDICAL LOGISTICS does

Metricool is a Spanish social media management platform founded in Madrid in 2015 by co-founders Laura and Juanpa (originally launched as Bloggerespacio in 2014). The platform provides a unified dashboard for content planning, scheduling, analytics, advertising management, reporting, and competitor benchmarking across 11+ social networks including Instagram, TikTok, YouTube, Threads, X, Facebook, Pinterest, LinkedIn, Bluesky, and Google Business Profile. Core product modules include Metricool Studio (the main workspace), SmartLinks (a link-in-bio tool used by 3.5M+ daily users), Analytics, Planner, Inbox, Approval System, Campaign Dashboard, and the Metricool MCP for Claude AI integration. The company also operates Metrischool, an education vertical offering certifications and courses on social media and AI-driven marketing.

Metricool operates under a freemium business model with the basic tier marketed as "Forever free. No limits." and premium subscription tiers providing advanced features. Distribution is fully self-serve and product-led: users register via web app, iOS, Android, or a Chrome extension without sales interaction. The customer base spans individual social media managers, SMBs, agencies (e.g., Esquire Digital, Clinic Accelerator), and global enterprise brands (Adidas, Aldi, 7-Eleven, BMW, AliExpress, B&B Hotels, Cannes, Burger King, HAVAS, Cirque du Soleil, Alexander McQueen), reaching 1 million clients in 2022 and more than 3 million users globally by 2024.

In 2024, Metricool joined team.blue, a pan-European digital services conglomerate, ending its independent founder-led status. The company went fully remote in 2020 and now operates from Madrid with a distributed team spanning Spain and the US West Coast. Revenue model is freemium + recurring subscription; specific pricing tiers and revenue figures are not publicly disclosed.

Name

BIOMEDICAL LOGISTICS

Legal name

Metricool Software, S.L.

Website

https://mtr.bio

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Metricool is a freemium, product-led Spanish social media management platform offering scheduling, analytics, advertising, and reporting across 11+ networks to over 3 million users, brands, and agencies globally; it joined team.blue in 2024.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona, Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Freemium Subscription: Metricool operates under a freemium model providing free basic services while more advanced or special services are subject to payment. The platform states 'Forever free. No limits.' for basic tier with premium features available for paid subscribers.
2. Premium Subscription Tiers: Paid subscription tiers offering advanced features beyond the free tier, including enhanced analytics, reporting capabilities, and team collaboration features.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

BIOMEDICAL LOGISTICS is a unified social media management platform that enables brands, agencies, and creators to plan, schedule, measure, and promote content across 11+ social networks including Instagram, TikTok, YouTube, Facebook, LinkedIn, Pinterest, X, Threads, Bluesky, Twitch, and Google Business Profile. The platform offers content planning, publishing, analytics, competitor benchmarking, ads management, a link-in-bio tool (SmartLinks), an AI content assistant, and a unified inbox, operating under a freemium model with paid premium tiers.

Product overview

Metricool is a unified social media management platform offering comprehensive tools for content planning, scheduling, analytics, and reporting across multiple social media networks including Instagram, TikTok, YouTube, Threads, Twitter, Twitch, Google Business Profile, Bluesky, Facebook, Pinterest, and LinkedIn. The platform operates under a freemium model and comprises core modules including Metricool Studio (unified dashboard), SmartLinks (link-in-bio tool), Analytics, Planner, Inbox, and Approval System, complemented by the Artificial Intelligence Assistant for AI-powered content generation and Metricool MCP for AI agent integration. Additional features include Campaign Dashboard, Reports, Hashtag Tracker, Competitor analysis, Ads management, and Looker Studio integration for enhanced BI capabilities. The platform also offers educational resources through Metricool Expert Certification, Social Media School, YouTube Ads Bootcamp, and TikTokSchool.

Differentiator

Problem solved

Functional benefit

Brands

• SmartLinks: A social media link-in-bio tool that allows users to create a mini web page connecting their website, online store, social channels, and any content.

Products and services

• Metricool Studio Core unified workspace for social media management providing a single dashboard to manage content planning, publishing, analytics, and reporting across multiple social networks for individual creators, brands, and agencies.
• SmartLinks A standalone link-in-bio tool that creates customizable mini web pages where users can connect their website, online store, social channels, and content with customized URLs, buttons, images, videos, posts, color schemes, and built-in analytics.
• Chrome Extension Browser extension enabling users to access and execute Metricool platform features directly from the Chrome browser for quick actions and convenient workflow.
• Metricool MCP Model Context Protocol (MCP) integration that enables Claude AI agents and assistants to access Metricool account information and execute social media management actions, including peer-account comparison analytics.

Quantifiable outcome

• 3.5+ million users manage social media with SmartLinks daily
• +3 more outcomes

Named customers13 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature14 records

Partnerships

Seven partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle partner listed in the Google Partners Directory. Metricool integrates with Google Business Profile for social media management. Deep platform integration partnership.
• PinterestcoreTechnology or IntegrationOfficial Pinterest Business Partner. Listed in Pinterest Business Partner directory. Deep API integration for scheduling and analytics on Pinterest platform.
• Meta (Facebook/Instagram)coreTechnology or IntegrationPlatform integration partner for Meta's Facebook and Instagram platforms. Enables scheduling, analytics, and management of Facebook and Instagram accounts through Metricool.
• LinkedIncoreTechnology or IntegrationLinkedIn Marketing Partner. Listed in LinkedIn Ad Partner Program. Deep integration for LinkedIn page management, scheduling, and analytics.
• X (Twitter)coreTechnology or IntegrationPlatform integration partner for X (formerly Twitter). Enables social media management features for X platform including scheduling and analytics.
• Looker StudiocoreTechnology or IntegrationLooker Studio connector integration for advanced data visualization and reporting capabilities. Users can connect their Metricool data to Looker Studio for custom dashboards.
• team.bluecoreStrategic or Co-development PartnerMetricool joined team.blue in 2024. Team.blue is a pan-European group of companies providing digital services. This acquisition/merger represents a significant strategic partnership for growth and expansion.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hootsuite: Hootsuite is one of the longest-standing social media management platforms, offering scheduling, analytics, and content workflows across multiple networks. It competes head-on with Metricool's all-in-one approach and serves a similar mix of SMBs, brands, and agencies.
• Loomly: Loomly provides social media scheduling, collaboration, and analytics workflows for brands and agencies. It targets the same approval-system and team-collaboration use cases as Metricool's Planner and Approval modules.
• Sendible: Sendible is a social media management tool focused on agencies, offering scheduling, reporting, and client management. It competes with Metricool's agency-oriented features and freemium-adjacent positioning.
• Buffer: Buffer is a social media scheduling and analytics tool popular with SMBs and creators. Its freemium model and content-led growth mirror Metricool's positioning, making it a close direct competitor in the SMB segment.
• Sprout Social: Sprout Social is a publicly-traded social media management suite with publishing, analytics, engagement, and listening modules. It targets the same brand and agency customers as Metricool, with a stronger mid-market and enterprise footprint.
• Later: Later is a visual social media marketing platform specializing in Instagram, TikTok, and Pinterest scheduling with link-in-bio tools. It overlaps directly with Metricool's Planner and SmartLinks offerings, particularly with creator and SMB customers.
• Agorapulse: Agorapulse offers social media management with scheduling, inbox, reporting, and ROI analytics targeted at agencies and SMBs. It competes directly with Metricool's Planner, Inbox, and Reports modules for the same customer base.

Broad incumbents

• HubSpot (Social Media Tools): HubSpot bundles social media scheduling and reporting into its broader CRM and marketing automation platform. As a much larger incumbent, it competes with Metricool for marketing teams seeking an integrated suite rather than a best-of-breed social tool.
• Brandwatch (now part of Cision): Brandwatch offers social listening, analytics, and publishing as part of a broader consumer intelligence platform. It overlaps with Metricool's Analytics and Competitors modules, particularly for enterprise customers.
• Zoho Social: Zoho Social is part of the broader Zoho business suite, providing social scheduling and analytics for SMBs. It competes with Metricool by bundling social media into a wider productivity stack at attractive price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/metricool
• YouTubeyoutube.com/channel/UC0NjePvj-YE5qeysRNfY-gA
• Facebookfacebook.com/metricoolEN
• LinkedInlinkedin.com/company/biomedical-logistics
• Instagraminstagram.com/metricool
• TikToktiktok.com/@metricoolglobal
• Pinterestpinterest.com/metricool

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BIOMEDICAL LOGISTICS