Nature Conservation Margaret River Region
Nature Conservation Margaret River Region is a community-based non-profit founded in 1999 serving landholders, schools, wineries, and government in the Margaret River region of Western Australia, delivering invasive weed control, biodiversity restoration, citizen science, and environmental education programs as the area's peak conservation body.
- Company typePrivate
- Founded1999
- HeadquartersMargaret River, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Nature Conservation Margaret River Region does
Nature Conservation Margaret River Region is a community-based non-profit conservation organization founded in 1999 and headquartered at the Community Resource Centre in Margaret River, Western Australia, operating as the peak regional body for environmental protection in one of the world's 36 Global Biodiversity Hotspots. The organization serves rural and semi-rural landholders, local residents, school students (Years 3-6), wineries, hospitality businesses, ecotourism operators, and government agencies across the Capes region of South West WA, delivering a portfolio of programs focused on invasive weed control (Arum Lily Blitz, Woody Weeds Campaign), biodiversity restoration (Cape Naturaliste Conservation Enterprise, Protect Wooditjup Bilya, Caring for Coast), environmental education (Our Patch, Adopt a Spot, Waatu Kaatijin), and volunteer engagement (Friends of Wooditjup Bilya).
The organization's technology footprint centers on the Fieldbook citizen science mobile application, developed in partnership with Fieldwork Labs and launched in May 2024, which enables community members to record and geo-locate 13+ invasive weed species across bushland, national parks, and road reserves, accumulating over 11,000 individual weed records from 50+ regular users. The 16-person staff team operates programs that combine grassroots volunteer mobilization, professional fee-for-service Bush Regeneration Team contracts, expert Biodiversity Assessments for private properties, and integrated Traditional Owner knowledge through the Undalup Association partnership with Wadandi custodians.
Revenue is generated through a diversified non-profit model: tax-deductible individual donations ($20-$1,000+ tiers, plus monthly recurring options), annual memberships ($25 individual, $50 family), fee-for-service Bush Regeneration contracts with wineries and landholders (all profits reinvested in community programs), merchandise sales (organic cotton T-shirts at $50 featuring local artist artwork), government grants (WA State NRM Program, Shire of Augusta-Margaret River, City of Busselton), philanthropic foundation funding (Paskeville Foundation, Line in the Sand), and bequest legacy giving. The organization reports no publicly disclosed revenue figures and operates with no parent company, governed by a board chaired by Dr Ann Ward with Aaron Jaggar serving as CEO since June 2025.
Nature Conservation Margaret River Region firmographics
Firmographics- Name
- Nature Conservation Margaret River Region
- Legal name
- Nature Conservation Margaret River Region
- Website
- https://natureconservation.org.au
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nature Conservation Margaret River Region is a community-based non-profit founded in 1999 serving landholders, schools, wineries, and government in the Margaret River region of Western Australia, delivering invasive weed control, biodiversity restoration, citizen science, and environmental education programs as the area's peak conservation body.
- Ownership category
- akta.pro rank
Nature Conservation Margaret River Region industry classification
Industry- Product category
- Environmental Conservation Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Support Activities for Forestry (11531)
- SIC
- Forestry (800), Agricultural Services (700)
- akta.pro primary industry
- Biodiversity & Habitat Conservation (BPAGAGAA)
- akta.pro secondary industries
- Invasive Species & Vegetation Management (Woody Plants) (HSAIADAI), Water Resources & Watershed Protection (BPAGAGAK), Conservation, Restoration & Biodiversity Services (Habitat, Wetlands, Riparian) (IMAMAJAH)
Keywords
Where Nature Conservation Margaret River Region is headquartered
LocationHeadquarters
- HQ city
- Margaret River
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Nature Conservation Margaret River Region business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Marketing or Sales
Revenue model
- Donations: Tax-deductible donations from individuals supporting conservation work. Donation options range from one-time gifts to recurring contributions at various levels ($20, $50, $100, $300, $1000).
- Membership: Annual membership program at $25/year for individuals, providing credibility and support base for the organization. Family membership available at $50/year.
- Bush Regeneration Services: Fee-for-service environmental services including environmental weed control, revegetation, planting, seed collecting, and species selection. All profits reinvested in community-based environmental programs.
- Merchandise Sales: Sale of merchandise including organic cotton T-shirts with local artist artwork. T-shirts priced at $50, with proceeds supporting on-ground conservation projects.
- Grants and Philanthropy: Funding from government programs (WA Government's State NRM Program), foundations (Paskeville Foundation, Line in the Sand), and business sponsors. Includes grants for specific programs like Arum Lily Blitz, Protect Wooditjup Bilya, and Cape Naturaliste Conservation Enterprise.
- Bequests: Legacy giving program allowing supporters to leave gifts in their Will to support future conservation work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual membership at $25/year |
| Subscription | Annual | Family membership at $50/year |
| Unit Pricing | Pay-as-you-go | Nature Conservation T-Shirt at $50 |
| Other | Monthly | Donation options ranging from $20 to $1000+ |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Nature Conservation Margaret River Region product offering
Product offeringCore offering
Nature Conservation Margaret River Region delivers community-based environmental conservation services in the Margaret River region of Western Australia. Its core offerings are a portfolio of conservation programs (Arum Lily Blitz, Woody Weeds Campaign, Friends of Wooditjup Bilya, Caring for Coast, Cape Naturaliste Conservation Enterprise, Protect Wooditjup Bilya), fee-for-service Bush Regeneration and Biodiversity Assessment contracts for landholders, school environmental education programs (Our Patch, Adopt a Spot, Waatu Kaatijin), advocacy, citizen-science weed mapping through the Fieldbook mobile app, and membership/donation/merchandise fundraising.
Product overview
Nature Conservation Margaret River Region operates as a community-based non-profit offering a diverse portfolio of conservation programs and environmental services. The organization functions as a platform of interconnected initiatives including: (1) landholder support programs such as the Arum Lily Blitz and Woody Weeds Campaign for invasive weed control; (2) fee-for-service offerings through the Bush Regeneration Team for on-ground conservation work; (3) expert services including Biodiversity Assessments for property owners; (4) youth education programs Our Patch, Adopt a Spot, and Waatu Kaatijin for environmental learning; (5) community volunteer programs like Friends of Wooditjup Bilya; (6) landscape-scale initiatives including Cape Naturaliste Conservation Enterprise and Protect Wooditjup Bilya; and (7) citizen science tools such as the Fieldbook app. The organization also sells merchandise (Nature Conservation T-Shirts) to support fundraising. All services are coordinated to protect and enhance biodiversity in one of the world's 36 Global Biodiversity Hotspots.
Differentiator
Problem solved
Functional benefit
Brands
- Arum Lily Blitz: Community-powered initiative to combat invasive arum lilies in the Margaret River region, providing free herbicide, training and cost-sharing support to landholders.
- Friends of Wooditjup Bilya
- Our Patch
- Waatu Kaatijin
- Adopt a Spot
- Bush Regeneration Team
- Cape Naturaliste Conservation Enterprise (CNCE)
- Environmental Sundowner Series
Quantifiable outcome
- 2,272 landholders registered across 26,189 hectares for Arum Lily Blitz since 2019
- +4 more outcomes
Companies that use Nature Conservation Margaret River Region
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Nature Conservation Margaret River Region technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Nature Conservation Margaret River Region partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- Shire of Augusta-Margaret RivercoreKey local government partner supporting multiple programs including Our Patch, Friends of Wooditjup Bilya, coastal conservation, and Environmental Sundowner series. Provides funding through Environmental Management Fund.
- Leeuwin EstateminorPremium winery that has hired the Bush Regeneration Team for conservation work on their property, demonstrating environmental commitment.
- Voyager EstateminorWinery client using Bush Regeneration Team services for professional weed management and environmental services.
- Undalup AssociationcoreCultural partner providing Wadandi custodians for programs including Friends of Wooditjup Bilya, Our Patch, and Waatu Kaatijin. Enables integration of Traditional Owner knowledge in conservation work.
- National Trust WAminorPartner for Bioblitz at Ellensbrook Homestead, providing cultural heritage interpretation alongside environmental education.
- BirdLife WAminorExpert presenters for Bioblitz educational event, providing birdlife education and identification activities for students.
- Water CorporationminorGovernment utility partner participating in Bioblitz, delivering water education activities for students.
- Murdoch UniversityminorResearch partner for snake-necked turtle conservation, providing turtle ecologist Anthony Santoro and PhD student Kiera Gordon for population surveys and monitoring.
- Saving Our Snake Necked Turtle (SOSNT)minorConservation project partnership for turtle tracking citizen science program, providing expertise and training for volunteers.
- RiverFresh IGAminorLocal retailer providing support for Friends of Wooditjup Bilya program through in-kind sponsorship.
- World Surf LeagueminorInternational surfing organization supporting coastal conservation forum and beach restoration efforts in partnership with conservation group.
- Friends of MeelupcoreCommunity group leading Cape Naturaliste Conservation Enterprise in partnership with Nature Conservation, driving landscape-scale conservation across Cape Naturaliste.
- City of BusseltoncoreLocal government partner for Cape Naturaliste Conservation Enterprise and coastal conservation initiatives.
- Yallingup Land Conservation District CommitteecoreLandcare group partner for CNCE and woody weed control programs, enabling cross-tenure collaboration.
- Department of Biodiversity, Conservation and AttractionscoreState government department partner for national park conservation, species protection, and regulatory collaboration.
- Tangaroa Blue FoundationminorMarine debris organization coordinating annual WA Beach Clean-Up with local support from Nature Conservation.
- Cape MentelleminorGold sponsor and iconic wine producer supporting Nature Conservation's work.
- Clairault StreickerminorGold sponsor wine producer supporting conservation efforts.
- Cape to Cape Explorer ToursminorEcotourism operator turning every journey into a direct investment in conservation, supporting Protect Wooditjup Bilya program.
- Main RoadsminorState government road authority committed to ongoing arum lily control on Caves Road and woody weed management in road reserves.
- Olio BellominorOlive farm committed to controlling feral olives along Cowaramup Brook as part of woody weeds campaign.
- Australian Wildlife ConservancyminorConservation organization whose senior wildlife ecologist Dr Sophia Callander spoke at Environmental Sundowner series.
Scale indicators13 records
Recent moves7 records
Expansion highlights5 records
Nature Conservation Margaret River Region competitors and assessment
Company assessmentBroad incumbents
- Greening Australia: National-scale restoration and revegetation non-profit focused on large-scale ecosystem restoration. Comparable in bush regeneration and revegetation activities but operates nationally with broader scope.
- Australian Wildlife Conservancy: Major national conservation organization managing wildlife sanctuaries and conducting landscape-scale conservation science. Has direct program overlap (already partnered via Sundowner speaker) but operates at far greater scale.
- WWF-Australia: Major international conservation NGO with Australian operations focused on species, habitat, and climate. Overlapping mission in biodiversity protection but vastly larger scale, global brand, and corporate partnership base.
- Landcare Australia: National umbrella body supporting thousands of community Landcare groups across Australia. Closely comparable grassroots conservation model but at a much larger national coordination scale.
- Bush Heritage Australia: National non-profit that acquires and manages conservation reserves for native species protection. Comparable in biodiversity mission and partnership-driven approach but with a national land acquisition model.
Direct peers
- Tangaroa Blue Foundation: Marine debris and coastal conservation organization already partnering with Nature Conservation on the WA Beach Clean-Up. Directly comparable in coastal conservation focus and community mobilization.
- South West Catchments Council: Regional NRM (Natural Resource Management) body for the South West of WA, coordinating biodiversity and sustainable agriculture programs. Closely comparable in geography, stakeholder mix, and government funding model.
- Conservation Volunteers Australia: National volunteer-based conservation organization running hands-on environmental projects across Australia. Highly comparable in volunteer mobilization, citizen science, and project-based service delivery.
- Cape to Cape Catchments Group: Regional catchment and biodiversity group operating in the same Margaret River geography, focused on waterways and landscape-scale conservation. Directly comparable in mission, volunteer model, and small-team structure.
Regional players
- Perth NRM: Natural Resource Management body for the Perth region delivering community-based biodiversity, waterway, and coastal programs. Comparable NFP operating model but in an adjacent Western Australian region rather than overlapping.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nature Conservation Margaret River Region social profiles
Digital presenceNature Conservation Margaret River Region financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nature Conservation Margaret River Region leadership team
Management profileNumber of profiles
Profiles8 records
Nature Conservation Margaret River Region funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nature Conservation Margaret River Region M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nature Conservation Margaret River Region
What does Nature Conservation Margaret River Region do?
Nature Conservation Margaret River Region delivers community-based environmental conservation services in the Margaret River region of Western Australia. Its core offerings are a portfolio of conservation programs (Arum Lily Blitz, Woody Weeds Campaign, Friends of Wooditjup Bilya, Caring for Coast, Cape Naturaliste Conservation Enterprise, Protect Wooditjup Bilya), fee-for-service Bush Regeneration and Biodiversity Assessment contracts for landholders, school environmental education programs (Our Patch, Adopt a Spot, Waatu Kaatijin), advocacy, citizen-science weed mapping through the Fieldbook mobile app, and membership/donation/merchandise fundraising.
Is Nature Conservation Margaret River Region a public or private company?
Nature Conservation Margaret River Region is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Nature Conservation Margaret River Region founded?
Nature Conservation Margaret River Region was founded in 1999. It employs 11 to 50 people.
Where is Nature Conservation Margaret River Region based?
Nature Conservation Margaret River Region is headquartered in Margaret River, Australia, in the Oceania region.
How does Nature Conservation Margaret River Region make money?
Six revenue lines are on record. Donations are the primary driver. The others are membership, bush Regeneration Services, merchandise Sales, grants and Philanthropy and bequests.
Who are Nature Conservation Margaret River Region's main competitors?
Broad incumbents on record are Greening Australia, Australian Wildlife Conservancy, WWF-Australia, Landcare Australia and Bush Heritage Australia. Direct peers are Tangaroa Blue Foundation, South West Catchments Council, Conservation Volunteers Australia and Cape to Cape Catchments Group. Perth NRM is listed as a regional player.
Does Nature Conservation Margaret River Region have an API?
No public API is recorded for Nature Conservation Margaret River Region.
What industry is Nature Conservation Margaret River Region in?
Nature Conservation Margaret River Region's product category is Environmental Conservation Services. Its primary akta.pro industry code is BPAGAGAA, Biodiversity & Habitat Conservation, with a secondary code of HSAIADAI, Invasive Species & Vegetation Management (Woody Plants). Its NAICS code is 813312 and its SIC code is 800.