NESS

Digital Communication and Marketing Automation Softwareness-solutions.com

NESS is a Riga-based digital communication agency and platform (founded 2006, 8 employees) that unifies SMS, email, WhatsApp, Web Push, and chat channels with marketing automation for 500+ clients, primarily in Baltic telecommunications, banking, insurance, and e-commerce.

Company typePrivate
Founded2006
HeadquartersRiga, Latvia
Headcount1–10
GTM typeB2B
OfferingSoftware

What NESS does

NESS (legal entity SIA "NESS") is a Riga, Latvia-based digital communication agency and platform provider founded in 2006, operating from a single headquarters with eight employees and serving more than 500 clients across the Baltic region and beyond. The company unifies SMS, email, WhatsApp, Web Push, Facebook Messenger, Instagram, Telegram, Viber, and Web Chat into a single managed-service platform, paired with marketing automation for abandoned cart recovery, lead generation, loyalty programs, and OTP/2FA authentication. Its core product layer is the NESS Digital Communication Platform, complemented by an e-commerce data layer delivered through a partnership with ExpertSender that provides 360-degree customer profiling, real-time behavior analysis, and personalized product recommendations.

NESS makes money primarily through usage-based and subscription pricing for SMS and email services, WhatsApp Business API messaging, and bundled automation and omnichannel packages, with quotes tailored to database size, sending volume, and target countries. The go-to-market is sales-led and consultative rather than self-service, targeting verticals including e-commerce, finance and insurance, telecommunications, and agencies, with named enterprise clients such as Tele2, LMT, Bite, Citadele, 4finance, and If Insurance. The company is privately held, has no disclosed institutional investment, and has received three EU Recovery Fund grants in 2025 for internal digitalization and an automated SMS pricing tool. NESS is the post-merger entity formed in 2022 from Sales.lv (SMS/email marketing, founded 2006) and Bregards (direct marketing agency, founded 2018).

The company positions itself as a full-service communication partner rather than a tooling vendor, combining platform capabilities with strategy, content, and campaign execution. Its technical moat relies on integrated connectors to CRM, ERP, and e-commerce systems (WooCommerce, Shopify, WordPress, AMI), API/SMPP support for 2FA and transactional messaging, and ISO/GDPR certifications that address regulated-industry compliance requirements. Coverage reportedly spans 180+ countries for SMS, with cumulative operational volume of 1 billion SMS and 300 million emails sent.

NESS firmographics

Firmographics

Name: NESS
Legal name: SIA "NESS"
Website: https://ness-solutions.com
Company type: Private
Founded year: 2006
Operating status: Operating
Headcount range: 1–10 employees
Short description: NESS is a Riga-based digital communication agency and platform (founded 2006, 8 employees) that unifies SMS, email, WhatsApp, Web Push, and chat channels with marketing automation for 500+ clients, primarily in Baltic telecommunications, banking, insurance, and e-commerce.
Ownership category
akta.pro rank

NESS industry classification

Industry

Product category: Digital Communication and Marketing Automation Software
NAICS: Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Custom Computer Programming Services (541511)
SIC: Services-Computer Programming, Data Processing, Etc. (7370), Communications Services, Nec (4899)
akta.pro primary industry: SMS/RCS Messaging Platforms (BPAMACAF)

Keywords

Digital communication platform
SMS marketing services
Email marketing automation
Multichannel messaging solutions
Marketing automation software

Where NESS is headquartered

Location

Headquarters

HQ city: Riga
HQ country: Latvia
HQ region: Europe

Offices1 record

Markets served

NESS business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

SMS Marketing Services: Text message marketing with 99.9% delivery rate and 3-minute average read time. Includes dynamic content customization, scheduling, URL shortening, and unsubscribe functionality.
Email Marketing Services: Newsletter campaigns, transactional emails, and automated email sequences. Platform includes design editor and detailed analytics.
WhatsApp Business Communication: Business API integration for customer messaging with rich text content capabilities
Multichannel Solutions: Omnichannel experience combining multiple communication platforms with unified management
Automation Services: Customer journey automation, abandoned cart recovery, lead generation, loyalty programs, and 2FA/OTP services
ExpertSender E-commerce Platform: Partnership with ExpertSender providing e-commerce data platform for customer analytics and segmentation

Pricing tiers

Model	Billing	Price
Usage-based	Monthly	Business size-based solution tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

NESS product offering

Product offering

Core offering

NESS provides a unified multi-channel digital communication platform enabling businesses to reach customers via SMS, email, WhatsApp, Web Push, Web Chat, Viber, Telegram, Instagram, and Facebook Messenger. The offering combines a self-service marketing automation platform with managed agency services, including customer journey automation, abandoned cart recovery, lead generation, OTP/2FA authentication, and 360-degree e-commerce customer profiling through a partnership with ExpertSender.

Product overview

NESS offers a unified multi-channel digital customer communication platform combining three core solution areas: Notifications (SMS, Web Push, WhatsApp, Email), Chat/Messaging (WhatsApp, Web Chat, Telegram, Instagram, Facebook Messenger, Viber), and Automation (email marketing, abandoned cart recovery, lead generation, OTP/2FA, multichannel omnichannel integration). The platform is built around the NESS Digital Communication Platform core, supported by the ExpertSender-powered E-commerce Data Platform for 360-degree customer profiling and segmentation. Key products include a self-service SMS marketing platform, email marketing and automation suite, WhatsApp Business API, Web Chat, Viber and Telegram business messaging, abandoned cart recovery, lead generation tools, and OTP/2FA security. The company operates two legacy sub-brands — Sales.lv (founded 2006, SMS + email marketing) and Bregards (founded 2018, direct marketing agency) — both merged into NESS in 2022. Industry-specific solutions are offered for e-commerce, finance, agencies, and other sectors.

Differentiator

Problem solved

Functional benefit

Products and services

NESS Digital Communication Platform Unified multi-channel customer communication platform combining SMS, email, WhatsApp, Web Push, chat, and social messaging into a single dashboard with marketing automation, customer data management, and personalization capabilities. Targeted at Baltic and European businesses.
SMS Marketing Platform Self-service SMS marketing platform with 99.9% delivery rate, dynamic content customization, scheduling, URL shortening, one-click unsubscribe, and API integration for automated SMS sending. Coverage spans 180+ countries.
Email Marketing & Automation Email marketing platform with design editor, automated campaigns, transactional notifications, detailed statistics, and personalization based on customer segmentation and behavior.
WhatsApp Business API WhatsApp business messaging channel supporting rich text content with images, action buttons, and longer text, achieving up to 85% engagement rates for direct customer communication and transaction support.
Web Push Notifications Browser-based push notification service reaching anonymous website visitors with short messages displayed upon opening a browser, with script-based contact collection for marketing campaigns.
E-commerce Data Platform (ExpertSender) E-commerce data platform in collaboration with ExpertSender enabling 360-degree customer profiling, automated daily communications (welcome emails, invoices), abandoned cart recovery, wishlist notifications, and sales-oriented campaign management for online retailers.
Web Chat Live chat widget embedded on websites enabling real-time customer support, pre-purchase question answering, and cross-device conversation continuity for customer service and sales.
OTP and 2FA (One-Time Password / Two-Factor Authentication) Security solution providing one-time passwords via SMS and two-factor authentication requiring customer authorization through two different devices, enhancing data protection for employees, customers, and business operations. Targeted at financial services and security-conscious organizations.
Abandoned Cart Recovery Automated recovery system that sends email and Web Push reminders to customers who abandoned shopping carts, with timed sequences designed to nudge customers toward completing purchases.
Multichannel Experience (Omnichannel) Unified multi-channel communication solution combining web chat, WhatsApp, Viber, and other chat platforms to manage customer queries and maintain engagement across all preferred platforms from a single interface.
Lead Generation Digital lead capture solution using email marketing, Web Push, pop-ups, and custom forms with GDPR-compliant data collection, enabling conversion of prospects into buyers.

Quantifiable outcome

99.9% SMS delivery rate
+5 more outcomes

Companies that use NESS

Customer profile

Named customers8 records

Segments8 records

Ideal customer profiles4 records

NESS technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature4 records

NESS partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

ExpertSendercoreTechnology or IntegrationNESS partnered with ExpertSender to provide a top-level e-commerce data platform that enables automation of daily communication (welcome emails, invoices) and creates sales-oriented campaigns. ExpertSender powers the 360-degree customer profiling and real-time behavior analysis capabilities.

Scale indicators5 records

Recent moves7 records

Expansion highlights12 records

NESS competitors and assessment

Company assessment

Direct peers

ActiveCampaign: Customer experience automation platform combining email, CRM, and multi-channel messaging. Comparable to NESS's automation and customer journey capabilities for SMB and mid-market.
GetResponse: Email marketing and automation platform with webinar and landing page functionality. Comparable to NESS's email marketing and automation suite for SMB and e-commerce segments.
Brevo (formerly Sendinblue): Multi-channel marketing platform combining email, SMS, WhatsApp, and marketing automation. Closely comparable to NESS's unified communication and automation offering for SMB and mid-market customers.
MessageBird: Global multi-channel messaging platform offering SMS, WhatsApp, email, and voice APIs. Direct competitor to NESS in the cloud communications space, with overlapping target customers in e-commerce and enterprise.
ExpertSender: Polish e-commerce email and SMS marketing automation platform. NESS's technology partner and adjacent competitor in the e-commerce messaging and customer profiling space across Central/Eastern Europe.

Broad incumbents

Twilio: Public cloud communications platform providing programmable SMS, email, WhatsApp, and chat APIs. A broad incumbent competing for the same enterprise digital communication workloads globally.
Sinch: Public cloud communications company offering messaging, voice, and email APIs. Direct overlap with NESS's SMS and WhatsApp business API offering, scaled across enterprise markets.
Infobip: Global cloud communications platform with SMS, WhatsApp, email, and conversational AI. A larger incumbent in the same messaging space, serving enterprise customers across 180+ countries with similar channels.
HubSpot: Full-stack marketing, sales, and service hub with email, automation, and CRM. Broad incumbent offering overlapping marketing automation capabilities that NESS provides to its e-commerce and finance customers.

Others

Sales.lv / Bregards (legacy): NESS's predecessor brands that merged into the current entity in 2022. Listed as a peer reference for the merged agency's strategy and campaign execution heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

NESS compliance and trust

Trust signal

Compliance2 records

NESS financial estimates

Financial estimate

Revenue estimate

Valuation estimate

NESS leadership team

Management profile

Number of profiles

Profiles9 records

NESS funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

NESS M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NESS

What does NESS do?

Is NESS a public or private company?

NESS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was NESS founded?

NESS was founded in 2006. It employs 1 to 10 people.

Where is NESS based?

NESS is headquartered in Riga, Latvia, in the Europe region.

How does NESS make money?

Six revenue lines are on record. SMS Marketing Services are the primary driver. The others are email Marketing Services, whatsApp Business Communication, multichannel Solutions, automation Services and expertSender E-commerce Platform.

Who are NESS's main competitors?

Direct peers on record are ActiveCampaign, GetResponse, Brevo (formerly Sendinblue), MessageBird and ExpertSender. Broad incumbents are Twilio, Sinch, Infobip and HubSpot. Sales.lv / Bregards (legacy) is listed as an others.

Does NESS have an API?

Yes. The NESS SMS platform supports API integration with CRM, e-commerce, or accounting systems. NESS SMS API enables automated text message sending based on defined system conditions (e.g., after purchase, registration, or abandoned cart). Supported connection protocols include high-security HTTP and SMPP. API integration enables dynamic SMS content, scheduling, and URL shortening features.

What industry is NESS in?

NESS's product category is Digital Communication and Marketing Automation Software. Its primary akta.pro industry code is BPAMACAF, SMS/RCS Messaging Platforms. Its NAICS code is 518 and its SIC code is 7370.