What Never Offside does

Never Offside AB is a Swedish sports-technology company founded in 2015 and headquartered at Hudiksvallsgatan 6, Stockholm. It operates a white-label digital platform — delivered as both a mobile app (iOS, Google Play, Apple TestFlight) and a web application — that consolidates the fragmented digital toolset of a sports organization into a single configurable product. The platform is modular and includes Offer/Events/Partners management, Quizzes, Memberships, Auctions, MVP voting, Match Center, News, Communication, and integrated ticketing via Tickster, Ticketco, Ticketmaster, and AXS. Native integrations extend to Lime CRM, iTarget marketing technology, Impleo stats, league data providers (SHL, EHL, HA, Eliteserien, CHL), and a DataTalks integration for segmentation and targeted push notifications. Two vertical extensions exist: "Never Out of Bounds," a golf-club-specific version, and "Folkets Lag," a membership app co-developed with the Swedish Ice Hockey Association.

The company serves Nordic professional and semi-professional sports clubs — across ice hockey (SHL, HockeyEttan), football (Allsvenskan, Eliteserien), basketball, and bandy — plus event organizers; logos include Hammarby Fotboll, Frölunda HC, Timrå IK, Vålerenga Fotball Elite, Stabæk Fotball, Örebro Hockey, Stavanger Oilers, Storhamar Hockey Elite, and event properties Nordea Open and Falun VM 2027. Go-to-market is direct enterprise sales with dedicated regional sales executives in Sweden and Norway and CEO-led demos; the named sales contact is [email protected]. Pricing is custom quote-based, with multi-year contracts (e.g., a three-year Stabæk Fotball deal).

Revenue mechanics are subscription-based recurring SaaS, augmented by an explicit design intent to enable client-side revenue: the platform's deals module, auctions, and partner-offer functionality drive documented commercial outcomes for clients (e.g., Vålerenga Fotball Elite booked 85 deals worth NOK 5M+ in a single month; Hammarby shared 89 partner offers since 2024; Storhamar Hockey reached 30,000+ app users). Never Offside does not directly capture that downstream commerce. The firm is privately held with no disclosed funding rounds, ~11 employees, and is led by CEO Christer Haglund with sales execution by Oskar Östlund, William Quist, and customer success by Mats Larsen Mostue; ownership appears founder-controlled with no parent company or external institutional investors disclosed.

Name

Never Offside

Legal name

Never Offside AB

Website

https://neveroffside.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Never Offside is a Stockholm-based sports-technology company providing Nordic sports clubs and event organizers with a white-label mobile and web platform that consolidates fan engagement, ticketing, partner offers, memberships, auctions, and MVP voting into one configurable subscription SaaS product.

Ownership category

akta.pro rank

Product category

Sports Technology Platform

NAICS

Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)

Keywords

• Sports technology platform
• White-label mobile apps
• Fan engagement software
• Club management software
• Digital sponsorship activation

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription: Subscription-based SaaS model providing sports organizations access to the white-label digital platform. The platform enables clubs to operate at lower cost while utilizing new revenue streams through digital sponsorship activation and partner engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Never Offside sells a white-label, module-based digital arena — a mobile app and web platform — that gives sports clubs, federations, and event organizers one integrated environment for events, offers, memberships, auctions, quizzes, MVP voting, partner deals, news, and direct fan communication. It is sold as a recurring subscription on multi-year enterprise contracts, with dedicated sales executives in Sweden and Norway and integrations to ticketing, CRM, and league-data providers.

Product overview

Never Offside is a sports tech company offering a white-label digital platform (Digital Arena) that consolidates multiple club functions into one unified app and web solution. The platform features module-based functionality including Offer/Events/Partners management, Quiz, Memberships, Auctions, and MVP voting. The company also offers specialized versions: Never Out of Bounds for golf clubs, and Folkets Lag (developed with the Swedish Ice Hockey Association) for national team fan engagement. All products are designed to help sports organizations operate at lower cost while utilizing new revenue streams.

Differentiator

Problem solved

Functional benefit

Products and services

• Never Offside Platform (Digital Arena) White-label mobile app and web platform for sports organizations providing a one-stop-shop solution for digital fan engagement, partner management, and club operations. Includes module-based features for events, offers, memberships, auctions, quizzes, MVP voting, partner deals, news, and communication tools, with integrations to ticketing, CRM, and league data providers.
• Never Out of Bounds White-label app specifically designed for golf clubs to strengthen finances, streamline communication, and future-proof member experience. Covers course status, rules, competitions, news, and partner content in one owned channel.
• Folkets Lag Membership app developed in collaboration with the Swedish Ice Hockey Association providing exclusive coverage of national teams, early information, and exclusive offers for members including early ticket access and souvenir discounts.

Quantifiable outcome

• 30,000+ app users achieved by Storhamar Hockey within their club app
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, strategic and minor.

• DataTalkscoreTechnology or Integration · 22 May 2025Integration built to help clubs sell more tickets and boost engagement through smart segmentation and targeted content. Never Offside sends app data to DataTalks to enrich user profiles and imports segments for targeted push notifications.
• TickstercoreTechnology or IntegrationTicketing provider integration. One of the three most significant players within sports ticketing in the Nordics.
• TicketcocoreTechnology or IntegrationTicketing provider integration. One of the three most significant players within sports ticketing in the Nordics.
• TicketmastercoreTechnology or IntegrationTicketing provider integration completing the trio of major Nordic ticketing players partnered with Never Offside.
• AH Sport & BusinessstrategicStrategic or Co-development PartnerStrategic partnership with Mikael Andersson & business focused on supporting clubs in developing new sales and revenue channels. Over 20 years of experience supporting clubs.
• Nordea OpenstrategicStrategic or Co-development PartnerPartnership agreement to deliver digital platform and official event app for tennis tournament in Båstad. Platform includes match schedule, live updates, ticketing, maps, partner activations, push notifications, and fan engagement features.
• Falun VM 2027 & BeyondSkiingstrategicStrategic or Co-development PartnerDigital ecosystem development for FIS Nordic World Ski Championships 2027 including website, app, ticketing, event information, partner offers, and competitions. Beyond Skiing network includes hundreds of participating companies.
• Avoki ABminorOthersListed as Friends/Partners on the platform.
• Vicap MediaminorOthersListed as Friends/Partners on the platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SportLoMo: Ireland-based club management platform serving sports clubs with membership, events, communication, and online tools. Direct comparable for Never Offside's club SaaS offering, particularly for European amateur and semi-pro clubs.
• TeamSnap: Team/group management app with scheduling, communication, and payment features used by sports clubs and leagues worldwide. Comparable SaaS model for sports club engagement, though more focused on team operations than fan monetization.
• Stack Sports: US sports technology platform providing unified software (registration, websites, apps, payment processing) for sports organizations and clubs. Closest analog to Never Offside's white-label, all-in-one digital arena model.
• PlayMetrics: Youth and amateur sports management platform providing registration, websites, and communication tools. Direct competitor in the white-label sports club SaaS category, primarily North American.
• Sportadmin: Swedish sports club administration platform offering member management, scheduling, and communication tools for Swedish clubs. A regional peer competing in the same Swedish market as Never Offside.

Broad incumbents

• Genius Sports: Global sports data and technology company providing data, content, and fan engagement solutions to leagues and sportsbooks. Overlapping in the sports tech stack with Never Offside, but at much larger scale and broader scope.
• Blue Star Sports: Sports management platform serving youth sports organizations with registration, websites, apps, and payment tools. Comparable in product breadth and B2B SaaS approach, primarily serving North American youth sports.
• SportsEngine (Playfly Sports): US-based sports organization platform acquired by Playfly Sports, offering league/club management, websites, apps, and registration tools. Comparable to Never Offside as a white-label sports digital platform, but at much larger scale and US-centric.

Emerging players

• Socios.com (Chiliz): Fan engagement platform partnering with major sports clubs to issue fan tokens and drive sponsor/partner activations. Comparable as a fan-engagement and partner monetization layer, though via a tokenized model rather than white-label SaaS.
• Hudl: Sports video and analytics platform widely used by teams and clubs for performance analysis and fan content. Adjacent comparable serving sports clubs with digital tools, though focused on video/analytics rather than fan commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/never-offside
• Xx.com/NeverOffside

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Never Offside