New Jersey Youth Soccer

What New Jersey Youth Soccer does

New Jersey Youth Soccer (NJYS) is a 501(c)(3) nonprofit organization and the state-level affiliate of U.S. Youth Soccer and the U.S. Soccer Federation, founded in 1971 and headquartered in Freehold, New Jersey. The organization governs recreational and travel soccer clubs across the state, serving more than 110,000 players ages 5 to 19, over 10,000 coaches, and thousands of volunteers through a network of 100+ member clubs and affiliated leagues (including MOSA and MNJYSA). Its core product portfolio spans three tiers of State Cup competition (National Championship Series, Presidents Cup, Challenge Cup) covering 11U–19U age groups, the inaugural NJYS Open Cup for cross-league elite play, the Olympic Development Program (ODP) and entry-level Young Olympians Program providing state-to-national identification pathways, comprehensive coaching education across US Soccer license levels, TOPSoccer for players with disabilities, and the Let's Play! afterschool program at Boys & Girls Clubs and school sites. The technology stack is built on SportsEngine's Sports Relationship Management platform for registration, member club management, and tournament operations, supplemented by third-party integrations including Trace AI-powered video cameras, HitCheck concussion screening, Squadi-powered Match Day App, Athlete Narrative for college recruitment, Techne Futbol for player development, and etrainu's USYS University for coaching education. Revenue is generated through a mix of annual membership dues from member clubs, transactional event and program registration fees, and a diversified portfolio of corporate sponsorships (RWJBarnabas Health, Capelli Sport, Gotham FC, New York Red Bulls, DICK'S Sporting Goods, and others). Distribution is hybrid: the SportsConnect-powered registration portal handles direct self-serve enrollment, while member clubs and leagues serve as the primary channel for grassroots program delivery across New Jersey.

Name

New Jersey Youth Soccer

Legal name

New Jersey Youth Soccer

Website

https://njyouthsoccer.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

New Jersey Youth Soccer is a 501(c)(3) nonprofit governing youth soccer across the state for 110,000+ players ages 5–19 through 100+ member clubs. It operates State Cups, the Olympic Development Program, coaching education, TOPSoccer, and community programs like Let's Play!.

Ownership category

akta.pro rank

Product category

Youth Soccer Governance

NAICS

Sports and Recreation Instruction (61162), Spectator Sports (71121), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)

Keywords

• Youth soccer programs
• Soccer league governance
• Player development pathways
• Coaching education courses
• Tournament management

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees from member clubs and leagues
2. Event Registration Fees: Fees for ODP tryouts, State Cups, tournaments, coaching courses, and Young Olympians Program
3. Corporate Sponsorships: Partnerships with corporate sponsors including RWJBarnabas Health, Capelli Sport, Gotham FC, and others providing revenue and in-kind support

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

New Jersey Youth Soccer (NJYS) governs recreational and travel soccer clubs across New Jersey for players ages 5 to 19, serving 110,000+ players, 10,000+ coaches, and thousands of volunteers. The organization operates the Olympic Development Program (ODP), State Cup tournaments (National Championship Series, Presidents Cup, Challenge Cup, and the inaugural NJYS Open Cup), coaching education courses, referee training, TOPSoccer for children with special needs, and the Let's Play! community afterschool program. NJYS is a 501(c)(3) nonprofit affiliated with U.S. Youth Soccer and the U.S. Soccer Federation, providing player development pathways from grassroots to elite national competition.

Product overview

New Jersey Youth Soccer operates as a unified platform offering youth soccer programs and organizational services for over 110,000 players ages 5-19, 10,000+ coaches, and thousands of volunteers. The core portfolio includes recreational and travel soccer governance, the Olympic Development Program (NJODP) with pathway to regional/national teams, State Cups Championships in three competitive tiers (National Championship Series, Presidents Cup, Challenge Cup), and the inaugural NJYS Open Cup for elite cross-league competition. Supporting programs encompass coaching education through US Soccer license pathways, TOPSoccer for players with special needs, Let's Play! afterschool programming, Young Olympians entry-level ODP, Futsal Championships, referee training, awards celebrations, Hall of Fame, Safe Soccer safety protocols, insurance services, and member league governance. The association also provides college recruitment support, career development, and girls' empowerment initiatives. Technology integrations include SportsEngine for platform infrastructure, Trace AI-powered video for player development, HitCheck concussion screening, and Athlete Narrative for college recruitment tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Soccer Programs (Recreational and Travel)

Quantifiable outcome

• Social reach increased 63% from 2025 Spring State Cup Finals
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature3 records

Partnerships

24 partnerships are on record, tiered core, major and supporting.

• Monmouth Ocean Soccer Association (MOSA)coreStrategic or Co-development Partner · 25 March 2026Member league partnership. MOSA and MNJYSA combined older age divisions creating deeper brackets and more varied matchups.
• Mid-New Jersey Youth Soccer Association (MNJYSA)coreStrategic or Co-development Partner · 25 March 2026Member league partnership. Combined U15-U19 league with MOSA for Spring 2026 with 100+ teams across nine counties.
• Soccer ForwardmajorStrategic or Co-development Partner · 24 March 2026Community partnership bringing Let's Play! Program to the Boys & Girls Clubs of Newark. Soccer Forward, in partnership with New York Life, grows the game and highlights organizations expanding access for local youth.
• TracecoreTechnology or Integration · 19 March 2026AI-powered soccer video partnership providing free cameras and PlayerFocus Pro subscriptions to member teams. Cameras automatically identify, follow, and deliver personalized highlight playlists for each player.
• Gotham FCcoreStrategic or Co-development Partner · 27 February 2026Renewed partnership with reigning NWSL Champions. Gotham FC is presenting partner of NJYS Save of the Year Award and NJYS League Cup. Includes NJYS Outings at home matches and co-branded marketing.
• Athlete NarrativecoreTechnology or Integration · 21 October 2025College recruitment platform partnership. Provides NJYS members with tools for college soccer recruitment including AI-assisted email generation, targeted outreach to college coaches, and Radar Page digital portfolios.
• Premier LeaguemajorStrategic or Co-development Partner · 12 September 2025Three-year partnership bringing Premier League community events to NJYS clubs. Includes coaching workshops led by Premier League Community Coaches from Everton, Manchester United, and West Ham United. Part of Premier League Summer Series.
• HitCheckcoreTechnology or Integration · 11 September 2025Official Sideline Concussion Test of NJ Youth Soccer. AI-powered concussion detection app monitors athletes' cognitive performance through mobile assessments. Partnership addresses player safety and brain health.
• New York Red BullscoreStrategic or Co-development Partner · 25 March 2025Co-host of Youth Soccer Summit at Sports Illustrated Stadium. Partnership provides tickets to home matches, professional club connections, and collaborative events for NJYS community.
• PandoPartnersupportingTechnology or Integration · 14 January 2025Sponsorship management platform to modernize how corporate partnerships are planned, managed, and tracked. Part of US Consortium of State Associations migration.
• ONit Creative SolutionssupportingGTM or Marketing Partner · 1 January 2024Official Trophy Partner of New Jersey Youth Soccer. Provides awards and trophies for State Cup Championships and other NJYS events.
• RWJBarnabas HealthcoreGTM or Marketing PartnerPresenting sponsor of NJYS Awards Celebration. Long-standing partnership supporting youth soccer across New Jersey. Provides medical expertise and health resources.
• Capelli SportcoreGTM or Marketing PartnerOfficial merchandise and equipment partner. Provides apparel and merchandise for NJYS events and programs.
• SportsConnectcoreTechnology or IntegrationRegistration platform partner for player, coach, and family registration and member club management.
• USYS University (etrainu)supportingTechnology or IntegrationEducational resources partnership providing coaching courses, player and parent resources through USYS platform.
• Sator SoccersupportingGTM or Marketing PartnerOfficial Goal Provider for NJYS, supplying soccer goals for tournaments and member clubs.
• JAG Physical TherapysupportingGTM or Marketing PartnerPhysical therapy partner providing medical support at NJYS events. Presenting sponsor of Comeback Player of the Year Award.
• DICK'S Sporting GoodssupportingGTM or Marketing PartnerPartner providing special promotions and prizes at NJYS events.
• SCORE SportscoreGTM or Marketing PartnerPowers the official NJYS store for gear and merchandise.
• U.S. Youth SoccercoreStrategic or Co-development PartnerNational governing body affiliation providing pathways to regional and national competitions, coaching education standards, and organizational governance.
• U.S. Soccer FederationcoreStrategic or Co-development PartnerNational federation affiliation providing governance, standards, and development pathways for youth soccer.
• Boys & Girls Clubs of NewarkmajorStrategic or Co-development PartnerCommunity partnership hosting Let's Play! Program, bringing soccer programming to underserved youth.
• Crystal Springs ResortsupportingGTM or Marketing PartnerPartner offering FootGolf activities and prizes at NJYS events.
• SportLinessupportingTechnology or IntegrationPartner providing data and analytics tools for NJYS.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• EDP Soccer: Regional youth soccer league operator active in New Jersey, partnering with NJYS on futsal championships while also operating competing club-based competitions in the same geography.
• American Youth Soccer Organization (AYSO): National youth soccer organization offering recreational and competitive programming for children, with a comparable volunteer-driven, member-club-based model. Competes for the same youth soccer participation market across the U.S.
• Cal South (USYS State Association): One of the largest U.S. Youth Soccer state associations, operating in Southern California with a comparable scale and structure. Functions as a direct peer in terms of state-level governance, ODP delivery, and State Cup operations.

Broad incumbents

• U.S. Youth Soccer: The national governing body to which NJYS is affiliated. Operates across all U.S. state associations, organizing national championships, ODP pathways, and coaching education standards that NJYS delivers at the state level.
• US Club Soccer: National organization sanctioning elite youth soccer clubs and leagues, including EDP and NAL platforms that compete directly with NJYS-affiliated competitions for top-tier players and coaches.
• MLS NEXT: MLS-affiliated elite youth soccer platform offering top-tier competition and professional pathway connections. Competes for elite players and coaches against NJYS State Cups and ODP programs.
• U.S. Soccer Federation: The national federation governing soccer in the United States. NJYS is a direct affiliate, and USSF sets the standards, licensing pathways, and development frameworks NJYS implements at the state level.

Others

• Positive Coaching Alliance (PCA): National nonprofit providing coaching education and youth sports culture programs. Adjacent to NJYS's coaching education portfolio and used by many youth sports organizations for player development resources.

Regional players

• New York Red Bulls Youth Programs: MLS club operating youth development programs in the New York/New Jersey region. Partner of NJYS for the Youth Soccer Summit while also running competing elite academy pathways that draw top players from the same geographic catchment.
• Gotham FC Youth Programs: NWSL champion operating girls' youth development in the New York/New Jersey market. Renewed partnership with NJYS as presenting partner of the Save of the Year Award while also competing for female participation in the same region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/njyouthsoccer
• YouTubeyoutube.com/njyouthsoccer
• Facebookfacebook.com/njyouthsoccer
• Instagraminstagram.com/njyouthsoccer
• TikToktiktok.com/@njyouthsoccer
• LinkedInlinkedin.com/company/njyouthsoccer

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Jersey Youth Soccer