What Nothing Interactive does

Nothing AG (legal entity, 'Nothing Interactive') is a privately held Swiss startup builder founded in 1999 in Wabern near Bern by Bastiaan van Rooden. For two decades it operated as a Swiss product design agency; in October 2022 it divested that agency business to Liip and repositioned itself as a technology startup builder with the stated mission of reimagining work one startup at a time. The company itself is a holding/builder entity, not a direct software vendor, and has approximately 8 employees. Its principal asset is wholly-owned subsidiary Peerdom Ltd (founded December 24, 2021), which produces and operates Peerdom, a lightweight, web-based B2B SaaS platform for visual role mapping and organizational design. Peerdom enables organizations — particularly those adopting networked, role-based, peer-to-peer operating models — to document role portfolios, clarify responsibilities, and operate without heavy managerial frameworks such as Holacracy. The product's architecture is a self-serve, low-learning-curve SaaS accessed via browser, with an optional in-platform App Store that allows customers to add modular functionality as their needs evolve. Underlying technology stack of the parent entity includes Ghost (Ghost(Pro)) for site hosting and newsletter distribution, and Matomo for anonymized website analytics.

Nothing generates revenue through Peerdom's subscription-based SaaS pricing (specific tiers not publicly disclosed), with reported economics of approximately 100 paying organizations across roughly 10 countries pre-pandemic, expanding to 1,200+ mapped organizations across nearly 20 countries in total and a 95% re-subscription rate. Customer segments are horizontal — progressive organizations seeking alternative, non-dogmatic work models — and the go-to-market is product-led growth with strong word-of-mouth within the networked-organization community, supplemented by Innosuisse Core Coaching, Swisspreneur Syndicate, Be-Advanced, the Foundation for Technological Innovation, and Bern Economic Development Agency grants and validation support. Peerdom raised CHF 625,000 at a CHF 3 million pre-money valuation in a 2022 seed round; no further funding rounds are disclosed. The company's website and journal function as content marketing, recruiting, and thought-leadership channels, with themes covering organizational design, product philosophy, and AI implications for work.

Name

Nothing Interactive

Legal name

Nothing AG

Website

https://nothing.ch

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Nothing AG is a Swiss startup builder whose first spin-off, Peerdom, sells a lightweight B2B SaaS platform for visual role mapping and organizational design, serving progressive organizations adopting networked, peer-to-peer operating models via subscription-based self-serve access.

Ownership category

akta.pro rank

Product category

Organizational Design Software

NAICS

Management of Companies and Enterprises (551), Management of Companies and Enterprises (55111)

SIC

Non-Operating Establishments (9995)

akta.pro primary industry

Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL)

akta.pro secondary industry

Enterprise & Private App Stores (MDM/MAM) (BPAMADAE)

Keywords

• Organizational design software
• Role mapping platform
• Workplace structure tools
• SaaS collaboration software
• Startup studio builder

Headquarters

HQ city

Wabern-Bern

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Peerdom SaaS Subscription: Peerdom operates as a B2B SaaS with subscription-based pricing. The company reports a 95% re-subscription rate, indicating strong customer retention and recurring revenue from paying organizations.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Nothing AG operates as a Swiss startup builder focused on reimagining work. Its primary product is Peerdom, a B2B SaaS platform that lets organizations map, visualize and share their role-based structures, with an optional App Store for modular feature expansion. Peerdom serves as a lightweight alternative to heavy organizational frameworks such as Holacracy.

Product overview

Nothing operates as a technology start-up builder focused on reimagining work. The company's first and primary product is Peerdom, a SaaS platform for organizational design that enables organizations to visualize and map their role-based structures. Peerdom serves as a lightweight alternative to heavy managerial frameworks like Holacracy, allowing organizations to adopt role-mapping without committing to a full suite of processes. The platform has an optional App Store model for additional functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Peerdom Peerdom is a lightweight, visual B2B SaaS role-mapping platform that lets organizations map and share their role-based structures, define roles and responsibilities, and enable autonomous decision-making in fluid, networked organizations. It includes an optional App Store for modular expansion of capabilities and is designed with a minimal learning curve for fast adoption.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• LiipminorStrategic or Co-development Partner · 1 October 2022The successful agency business of Nothing was transitioned to Liip, the leading Swiss digital agency with over 230 employees. This partnership ensures continuity for existing clients and employees of the former Nothing agency. Both agencies share common purpose in sustainable and meaningful digital transformation.
• Peerdom Co-founderscoreStrategic or Co-development Partner · 24 December 2021Three co-founders (Alexandre Margot, Nathan Evans, and Bastiaan van Rooden) invested capital for the official foundation of Peerdom Ltd. They are committed to contributing to Peerdom's mission to democratize organization design.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Lattice: Lattice is a people management platform offering performance reviews, goal tracking, and engagement surveys. It is a broader incumbent that competes for the same HR/people-ops buyer budget as Peerdom and increasingly includes org visualization features.
• Workday: Workday is a major enterprise HCM and financial management suite that includes organizational structure, role definition, and people analytics capabilities. It represents the broad-incumbent end of competitive pressure that could absorb Peerdom's niche into a broader suite over time.
• Culture Amp: Culture Amp is an employee experience platform providing engagement surveys, performance, and development tools. As a broader people-ops incumbent, it competes for HR budget and increasingly layers in org-design-adjacent capabilities relevant to Peerdom's buyers.

Others

• Miro: Miro is a collaborative whiteboard platform widely used by organizations to map roles, structures, and processes visually. While not a direct SaaS competitor, it is a substitute tool that some organizations use instead of dedicated role-mapping software like Peerdom.

Direct peers

• Holaspirit: Holaspirit is a SaaS platform for self-management and Holacracy-inspired governance, offering role-mapping, circles, and governance workflows. It is the closest direct competitor to Peerdom, serving organizations seeking networked, role-based structures with similar lightweight product philosophy.
• GlassFrog: GlassFrog is a SaaS tool purpose-built for organizations adopting Holacracy governance, providing role and circle definition along with tactical and governance meeting support. It competes with Peerdom in the niche of role-mapping for self-managing organizations.
• OrgVue: OrgVue is an organizational design and workforce analytics platform that helps companies model and visualize structures, roles, and headcount scenarios. It serves a similar buyer (organizations restructuring roles and responsibilities) with more enterprise-grade analytics depth.
• ChartHop: ChartHop is a people analytics and org-chart platform that visualizes organizational structure, reporting lines, and headcount planning. It overlaps with Peerdom on the role-and-structure mapping use case, particularly for HR and people-ops buyers.

Emerging players

• Leapsome: Leapsome is a people enablement platform combining performance reviews, goals, feedback, and learning in one suite. It is an emerging European player comparable to Peerdom in serving modern, progressive HR teams with modular people-ops capabilities.
• WorkBoard: WorkBoard is an OKR and strategy execution platform that helps organizations align roles with strategic outcomes. It is comparable to Peerdom as it sits adjacent to organizational clarity and accountability, but focuses more on goals than role definition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nothing-interactive

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nothing Interactive