Zero Code

What Zero Code does

Zero Code is referenced in the source data only as a gaming-focused practice within Omnicom Media Group (OMG), with Dario Raciti identified as its Managing Director. The single substantive mention relates to Fortnite advertising commentary, situating Zero Code within OMG's broader gaming and immersive media capabilities. Firmographic data indicates Zero Code is a small entity (11-50 employees) based in New York City, with its website URL pointing to the parent Omnicom Media Group domain (omnicommediagroup.com), suggesting it operates as a business unit or sub-brand rather than as a standalone company.

No independent products, technology platforms, revenue streams, funding history, or customer relationships specific to Zero Code are disclosed in the source material. The legal entity records indicate Zero Code's parent is Omnicom Group (NYSE: OMC), a publicly traded conglomerate. All operational, technology (Omni Intelligence Platform, Acxiom Real ID, Flywheel, Creo), client (Uber, Novo Nordisk, Amazon, IBM, Disney), and personnel data documented in the source pertain to Omnicom Media Group and its six agency brands (OMD, PHD, Initiative, UM, Hearts & Science, Mediahub), not to Zero Code as a discrete entity. The data gap is substantial: there is no evidence of Zero Code's standalone product offering, pricing model, GTM motion, or financial profile.

Name

Zero Code

Legal name

Omnicom Media Group

Website

https://omnicommediagroup.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Zero Code appears to be a small (11-50 employee) gaming-focused practice within Omnicom Media Group, led by Managing Director Dario Raciti, with no independently disclosed products, revenue, or customer relationships in the source data.

Ownership category

akta.pro rank

Headquarters

HQ city

New York City, New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Media Planning and Buying Services: Omnicom Media generates revenue through media planning and buying services for global brands. The company manages over $70 billion in buying power and operates as a holding company subsidiary (NYSE: OMC). Revenue is generated through agency fees, media commissions, and retainer arrangements with enterprise clients.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Zero Code operates as a gaming-focused practice within Omnicom Media Group, specializing in advertising and marketing within gaming environments such as Fortnite. It is referenced as a specialty unit led by a Managing Director, providing gaming media services to brands through Omnicom's broader media network.

Product overview

Omnicom Media Group operates a comprehensive media ecosystem consisting of six agency brands (OMD, Initiative, UM, PHD, Hearts & Science, Mediahub) supported by shared technology infrastructure. The core platform is Omni Intelligence Platform, which unifies proprietary data, creativity, and AI capabilities. Supporting products include Acxiom Real ID for identity resolution, Flywheel for commerce AI/ML capabilities, and Creo for creator management. Advanced AI products include the Consumer Prompt Insights Agent and Creo Influencer Discovery Agent. Additional platforms include Q Cultural Intelligence, Omni Sports, Fast Start Dashboard, and OMG Signal research panel. The shared infrastructure enables agencies to deliver both dedicated team approaches with global scale backing.

Differentiator

Problem solved

Functional benefit

Products and services

• Zero Code Gaming Practice A gaming advertising and marketing specialty practice within Omnicom Media Group, focused on in-game and gaming-environment media buying and brand activation for enterprise clients. Led by Managing Director Dario Raciti.

Quantifiable outcome

• Omnicom Media retained Uber's $800M account and expanded Brazil remit
• +3 more outcomes

Named customers20 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration35 records

AI capability12 records

Feature7 records

Partnerships

31 partnerships are on record, tiered core and minor.

• Amazon AdscoreStrategic or Co-development Partner · 17 August 2026Partnership collaboration at Cannes including content series 'Putting the Customer at the Center of Innovation'. Omnicom also partners with Amazon on CTV frequency measurement and Prime Video campaigns.
• Novo NordiskcoreStrategic or Co-development Partner · 7 August 2026Omnicom Media won Novo Nordisk's $520 million U.S. media planning and buying account following a competitive pitch that included incumbent WPP.
• Mark Anthony Brands InternationalcoreStrategic or Co-development Partner · 27 July 2026Mark Anthony Brands International appointed UM as global media agency of record following a competitive process.
• UbercoreStrategic or Co-development Partner · 22 July 2026Omnicom Media retained and expanded Uber's $800M account, extending remit to include Brazil. Relationship began in 2023.
• IBMcoreStrategic or Co-development Partner · 29 June 2026IBM appointed Omnicom Media as global media agency of record following a competitive pitch process. Omnicom will handle IBM's worldwide media planning and buying activities.
• NetflixcoreStrategic or Co-development Partner · 25 June 2026First-time ad product deal announced at Cannes Lions as part of Omnicom's four-day Cannes news series.
• Ad AllianceminorStrategic or Co-development Partner · 24 June 2026Partnership between OM Germany and Ad Alliance to adapt TV commercials live to the program.
• Tesco MediaminorStrategic or Co-development Partner · 22 June 2026Partnership to use real-time data to affect in-store creative, connecting brand content to consumer experiences.
• Walmart ConnectcoreStrategic or Co-development Partner · 6 January 2026First-to-market collaboration linking Walmart's first-party purchase-based insights with Meta's Instagram influencer ecosystem through Creo platform. Enables creator selection based on conversion potential.
• GooglecoreStrategic or Co-development Partner · 5 January 2026CES partnership to create Consumer Prompt Insights Agent for deeper search insights in AI-powered era. Leverages variety of search signals for understanding consumer intent.
• PayPalminorGTM or Marketing Partner · 18 June 2025Partnership announced at Cannes Lions as part of Omnicom's 'Live' blitz showcasing first-to-market partnerships.
• SnowflakecoreTechnology or IntegrationSnowflake's data collaboration technology provides the secure multi-party clean room environment enabling cross-platform TV measurement. Acxiom worked with Snowflake to extend clean room with cross-platform frequency measurement capabilities.
• DisneycoreStrategic or Co-development PartnerFirst-to-market multi-party clean room measurement capability live with Disney. Omnicom and Disney collaborated on sequential ads in streaming, combining Disney's identity graph, Acxiom capabilities, and Omni platform.
• NBCUniversalcoreStrategic or Co-development PartnerNBCUniversal partnership for dynamic contextual ads for content and clean room measurement capabilities.
• Paramount+coreStrategic or Co-development PartnerPartnership on Dynamic Fixed Ad Units in Paramount+ premieres as part of Cannes news series.
• AmazoncoreStrategic or Co-development PartnerFirst-to-market collaboration with Amazon to solve CTV frequency issues. Combines Amazon Ads' authenticated graph, Roku's viewership signals, Omni intelligence, and Acxiom data for unified cross-platform measurement.
• RokucoreTechnology or IntegrationPartnership for CTV frequency measurement combining Roku's linear and CTV viewership signals with Omnicom's analytics capabilities.
• Disney AdvertisingcoreStrategic or Co-development PartnerCollaboration to enable sequential ads in streaming, live in U.S. and expanding to Europe and Latin America. Combines Disney's identity graph, Acxiom's identity capabilities, Omni's measurement platform, and Innovid's creative sequencing technology.
• JiostarminorStrategic or Co-development PartnerOmnicom Media India and Jiostar partnership for unified in-content advertising across Linear TV, OTT, and CTV for Nivea India.
• MetacoreStrategic or Co-development PartnerPartnership expanding on earlier Walmart integration, linking Walmart purchase data with Meta's Creator Marketplace for Omnicom's Creo influencer platform.
• PinterestminorStrategic or Co-development PartnerPartnership announced at CES for enhanced brand influence capabilities.
• X (formerly Twitter)minorGTM or Marketing PartnerPartnership announced at Cannes Lions as part of Omnicom's partnership series.
• YouTubecoreStrategic or Co-development PartnerYouTube livestream partnership announced at Cannes Lions as final announcement of eight first-to-market partnerships.
• Snap Inc.minorStrategic or Co-development PartnerPartnership on Cannes content series 'Understanding the Next Generation of Consumers'. Research collaboration on social media's impact on box office.
• Genius SportsminorStrategic or Co-development PartnerCollaboration on study showing augmented sponsorships increase brand impact - 'Embedded Advantage' report on branded in-game graphics.
• VideoAmpcoreTechnology or IntegrationMeasurement data partner combined with Acxiom Real ID and publisher-enabled Creative IDs for cross-platform frequency measurement.
• InnovidcoreTechnology or IntegrationCreative sequencing technology partner for sequential ads initiative with Disney Advertising.
• ZefrminorStrategic or Co-development PartnerCollaboration on first-of-its-kind study on brand impact of ad adjacency to AI-generated content - 'AI Slop or Not?' research.
• FireworkminorStrategic or Co-development PartnerDeal making Firework's short-form and livestreaming capabilities available to all OMG agencies for ecommerce growth.
• Amazon Prime VideominorStrategic or Co-development PartnerPartnership for Prime Video campaign featuring Coco Robotics robocouriers for Eddie Murphy movie promotion.
• Coco RoboticsminorStrategic or Co-development PartnerPartnership creating campaign for Amazon Prime heist comedy featuring armored trucks converted into mobile advertising units.

Scale indicators9 records

Recent moves3 records

Expansion highlights1 record

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/zero-code-omnicom-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zero Code