Pace Counseling Group
Pace Counseling Group is a privately-owned mental health practice in San Antonio, Texas offering children, adult, couples, and family counseling in-person and via HIPAA-compliant tele-therapy, accepting most major insurance plans and self-pay.
- Company typePrivate
- Founded-
- HeadquartersSan Antonio, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Pace Counseling Group does
Pace Counseling Group is a privately-owned mental health counseling practice headquartered in San Antonio, Texas, founded in 2012 and operating with approximately 5 employees. The firm delivers individual, couples, family, and child/adolescent therapy through licensed clinicians, anchored by co-founder and Managing Director Andrew Staffier (LCSW, MHA), co-founder Sheryl Staffier, and intake coordinator Danielle Sampson (LMSW). Core service lines include Children & Adolescent Therapy, Adult Therapy, Couples Counseling, and Family Counseling, delivered both in-person at the Stone Oak Pkwy office and remotely via a HIPAA-compliant tele-therapy platform covering video and phone sessions. The firm maintains a self-service client portal for scheduling and intake.
The business model is a multi-payer clinical services practice. Revenue is generated through per-session insurance billing across a broad panel (Aetna, Blue Cross, Cigna, Magellan, Medicaid, Optum, Oscar, Tricare, and United), supplemented by self-pay and sliding scale fee arrangements to widen access. The go-to-motion is sales-led and direct-to-consumer, with no wait lists, flexible scheduling across days/evenings/weekends, and a content marketing engine (blog, Facebook, YouTube, LinkedIn, Pinterest, plus opt-in SMS) that drives top-of-funnel awareness. The practice serves the San Antonio metropolitan area as its primary geography, with tele-therapy extending the addressable footprint beyond a single locale. No institutional funding, acquisitions, or parent-company relationships are disclosed.
Pace Counseling Group firmographics
Firmographics- Name
- Pace Counseling Group
- Legal name
- Pace Counseling Group
- Website
- https://pacecounselinggroup.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pace Counseling Group is a privately-owned mental health practice in San Antonio, Texas offering children, adult, couples, and family counseling in-person and via HIPAA-compliant tele-therapy, accepting most major insurance plans and self-pay.
- Ownership category
- akta.pro rank
Pace Counseling Group industry classification
Industry- Product category
- Mental Health Counseling Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Social Services (8300)
- akta.pro industry
- Outpatient Mental Health Clinics & Counseling CentersHealthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use TreatmentOutpatient Mental Health & Counseling Clinics
Keywords
Where Pace Counseling Group is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pace Counseling Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Insurance Billing: The practice accepts most major insurance plans including Aetna, Blue Cross, Cigna, Magellan, Medicaid, Optum, Oscar, Tricare, and United. Services are billed through insurance for covered clients.
- Self-Pay / Cash Pay: For clients without insurance coverage or who prefer to pay out-of-pocket, the practice offers self-pay options at various price points.
- Sliding Scale Fees: The practice offers sliding scale pricing options to ensure cost-effective mental health services are accessible to clients with varying financial means.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Insurance-based counseling sessions |
| Other | Per session | Self-pay options for uninsured or out-of-network clients |
| Other | Per session | Sliding scale fee arrangements based on client income |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Pace Counseling Group product offering
Product offeringCore offering
Pace Counseling Group is a privately-owned mental health counseling practice that delivers licensed counseling services to children, adolescents, adults, couples, and families. Services are provided both in-person at its San Antonio office and remotely through a HIPAA-compliant tele-therapy platform, with insurance billing (Aetna, Blue Cross, Cigna, Magellan, Medicaid, Optum, Oscar, Tricare, United), self-pay, and sliding scale fee options.
Product overview
Pace Counseling Group is a privately-owned counseling firm in San Antonio, Texas offering a comprehensive suite of mental health services through multiple delivery channels. The core offerings include Children & Adolescent Therapy, Adult Therapy, Couples Counseling, and Family Counseling, all provided by licensed professional counselors. Additionally, the firm offers Tele-Therapy (Online Counseling) as a virtual service delivery option, enabling remote access to care via secure, HIPAA-compliant video or phone sessions. The practice operates on a client-centric model emphasizing both mental health needs and cost-effective service delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Children & Adolescent Therapy Licensed counseling services focused on the mental health needs of children and adolescents, addressing anxiety, stress, behavioral challenges, and developmental concerns; delivered to parents/guardians seeking support for their child or teen in San Antonio.
- Adult Therapy Individual counseling services for adults addressing anxiety, depression, stress management, self-esteem issues, and personal growth, provided by licensed professional counselors in San Antonio.
- Couples Counseling Therapy services designed to help couples improve communication, resolve conflicts, and strengthen their relationship through evidence-based therapeutic approaches, delivered to couples in the San Antonio area.
- Family Counseling Therapeutic services focused on improving family dynamics, communication patterns, and resolving conflicts among family members in the San Antonio area.
- Tele-Therapy (Online Counseling) Virtual counseling services providing secure, HIPAA-compliant video or phone sessions for clients who prefer remote access to mental health support, including those in remote or rural areas around San Antonio.
Companies that use Pace Counseling Group
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Pace Counseling Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pace Counseling Group partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Pace Counseling Group competitors and assessment
Company assessmentBroad incumbents
- Talkspace: Online therapy and psychiatry platform serving individuals, couples, and teens via subscription. Directly comparable in target customer (individuals/families seeking convenient virtual counseling) and in delivering therapy as the core service.
- BetterHelp: The largest direct-to-consumer online therapy platform, offering subscription-based virtual counseling. Comparable because it competes for the same San Antonio-area end clients seeking flexible, remote mental health support that Pace provides via tele-therapy.
- Lyra Health: Mental health benefits platform for employers, providing therapy and coaching across in-person and virtual modalities. Comparable in serving adults and families seeking counseling via insurance or employer-sponsored benefits.
- Cerebral: Telehealth mental health company offering therapy and medication management. Comparable as a virtual mental health provider targeting adults with anxiety, depression, and stress — overlapping directly with Pace's adult therapy offering.
Emerging players
- Alma: Therapist network platform providing credentialing, insurance billing, and a directory of in-network providers. Comparable as it empowers independent counselors to accept insurance and reach clients — a direct alternative operating model to a standalone private practice like Pace.
- Charlie Health: Virtual and in-person intensive outpatient program for adolescents and young adults with mental health conditions. Comparable because it overlaps with Pace's children and adolescent therapy segment and offers a virtual-delivery model.
- Grow Therapy: Therapy practice platform offering insurance credentialing, billing, scheduling, and a client marketplace for independent providers. Comparable in helping small private practices accept insurance and book clients, competing for the same therapist talent pool.
- Octiva Health: Virtual mental health provider offering therapy and psychiatry to adults. Comparable as a telehealth-delivered outpatient mental health service targeting similar anxiety, depression, and stress-related conditions Pace addresses.
- Headway: Platform that helps independent therapists accept insurance and grow their practices via credentialing, billing, and marketing support. Comparable because it enables small private practices like Pace to scale insurance billing and patient acquisition.
Direct peers
- Open Path Collective: Nonprofit network of therapists offering sliding-scale sessions ($30–$80) to individuals and families. Directly comparable because Pace also offers sliding scale pricing to increase access — competing for cost-sensitive San Antonio clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Pace Counseling Group social profiles
Digital presencePace Counseling Group compliance and trust
Trust signalCompliance1 record
Pace Counseling Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pace Counseling Group leadership team
Management profileNumber of profiles
Profiles3 records
Pace Counseling Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pace Counseling Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pace Counseling Group
What does Pace Counseling Group do?
Pace Counseling Group is a privately-owned mental health counseling practice that delivers licensed counseling services to children, adolescents, adults, couples, and families. Services are provided both in-person at its San Antonio office and remotely through a HIPAA-compliant tele-therapy platform, with insurance billing (Aetna, Blue Cross, Cigna, Magellan, Medicaid, Optum, Oscar, Tricare, United), self-pay, and sliding scale fee options.
Is Pace Counseling Group a public or private company?
Pace Counseling Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pace Counseling Group founded?
Pace Counseling Group was founded in -1. It employs 1 to 10 people.
Where is Pace Counseling Group based?
Pace Counseling Group is headquartered in San Antonio, United States, in the North America region.
How does Pace Counseling Group make money?
Three revenue lines are on record. Insurance Billing is the primary driver. The others are self-Pay / Cash Pay and sliding Scale Fees.
Who are Pace Counseling Group's main competitors?
Broad incumbents on record are Talkspace, BetterHelp, Lyra Health and Cerebral. Emerging players are Alma, Charlie Health, Grow Therapy, Octiva Health and Headway. Open Path Collective is listed as a direct peer.
Does Pace Counseling Group have an API?
No public API is recorded for Pace Counseling Group.
What industry is Pace Counseling Group in?
Pace Counseling Group's product category is Mental Health Counseling Services. Its primary akta.pro industry code is HLAFACAA, Outpatient Mental Health Clinics & Counseling Centers, with a secondary code of HLAFABAC, Outpatient Mental Health & Counseling Clinics. Its NAICS code is 621330 and its SIC code is 8300.