PastaGo Pte Ltd

What PastaGo Pte Ltd does

PastaGo Pte Ltd is a Singapore-based quick-service kiosk chain founded in 2022 that produces and sells fresh, made-to-order pasta. The company operates ten physical kiosk locations inside shopping malls across Singapore, including Tiong Bahru Plaza, Hillion Mall, Compass One, Tampines 1, Star Vista, VivoCity, The Seletar Mall, Sun Plaza, Bedok Mall, and Jurong Point. Six of these locations hold MUIS Halal certification, with the remaining four pending. The company is privately held, appears founder-owned and bootstrapped, and reports a headcount of eight employees.

The company's core product is handcrafted fresh pasta made from Italian semolina flour, prepared on-demand with customizable options including pasta doneness, toppings, and free add-ons such as chilli padi and parmesan cheese. PastaGo distributes through multiple channels: direct in-kiosk sales, a first-party online ordering platform (order.pastago.sg) for self-pickup, third-party delivery aggregators (GrabFood, Foodpanda, Deliveroo), and a B2B bulk/catering channel mediated by WhatsApp and Caterspot. The underlying technology is a proprietary fresh pasta production process refined through trial and error since 2022; no patents or trademarks are registered.

Revenue is generated through retail kiosk sales, transactions on the first-party ordering platform, commission-bearing marketplace orders on delivery aggregators, and one-off bulk catering orders. Customer segmentation is horizontal and predominantly individual consumers seeking quick, customizable pasta meals in mall food courts, with a secondary corporate/event catering segment. The business has no mobile app, no API, and no disclosed investment in AI/ML capabilities. Its digital presence is concentrated on Instagram, Facebook, TikTok, and the three delivery aggregator listings.

Name

PastaGo Pte Ltd

Legal name

PastaGo Pte Ltd

Website

https://pastago.sg

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

PastaGo Pte Ltd is a Singapore quick-service kiosk chain founded in 2022 selling fresh, made-to-order Italian semolina pasta across ten mall locations. It serves individual consumers seeking customizable, halal-certified pasta via direct kiosk sales, delivery aggregators, and B2B catering.

Ownership category

akta.pro rank

Product category

Quick-Service Restaurant

NAICS

Special Food Services (7223)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)

akta.pro secondary industry

Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA)

Keywords

• Fresh pasta
• Quick service restaurant
• Made-to-order food
• Pasta kiosk
• Food retail

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Kiosk Sales: Direct in-kiosk pasta sales to consumers at shopping mall locations across Singapore
2. Own Online Ordering Platform: Direct online orders placed through order.pastago.sg for self-pickup
3. Third-party Delivery Aggregators: Commission-based revenue through GrabFood, Foodpanda, and Deliveroo delivery platforms
4. Bulk and Catering Orders: B2B bulk pasta orders facilitated via WhatsApp and Caterspot platform for events

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

PastaGo Pte Ltd operates a chain of quick-service kiosks in Singapore shopping malls that serve fresh, made-to-order pasta prepared from Italian semolina flour on-site. Customers can customize pasta doneness, toppings, sauces, and add-ons, with orders placed in-kiosk, via the order.pastago.sg self-pickup platform, through delivery aggregators, or through bulk/catering channels for B2B events.

Product overview

PastaGo Pte Ltd operates as a quick-service fresh pasta kiosk chain offering made-to-order pasta as its core product. The company was founded in 2022 and has since expanded to multiple mall locations across Singapore. Their product portfolio consists of Fresh Made Pasta (Made-To-Order) as the primary offering, supplemented by an Online Ordering Platform for self pick-up orders and a Bulk Order/B2B Pasta Supply service for corporate and event catering. All products feature customizable options including pasta doneness, toppings, and free add-ons such as chilli padi and parmesan cheese.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Made Pasta (Made-To-Order)
• Bulk Order / B2B Pasta Supply

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• GrabFoodcoreChannel Partner/ Reseller/ DistributorGrabFood delivers PastaGo products to customers through its on-demand food delivery platform, expanding reach to Grab's extensive user base in Singapore.
• FoodpandacoreChannel Partner/ Reseller/ DistributorFoodpanda distributes PastaGo fresh pasta products to consumers through its food delivery platform in Singapore.
• DeliveroominorChannel Partner/ Reseller/ DistributorDeliveroo provides on-demand delivery services for PastaGo orders in Singapore.
• CaterspotminorChannel Partner/ Reseller/ DistributorCaterspot is a catering platform that lists PastaGo for event and bulk order catering needs in Singapore.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Greendot: Singapore fast-casual vegetarian/Asian bowl chain with mall locations. Comparable customizable bowl concept and quick-service mall format, with partial product overlap.
• Spago Pasta Lab: Singapore fresh pasta brand with retail and kiosk presence. Comparable fresh pasta product and DTC channels, partly overlapping with PastaGo's made-to-order offering.

Broad incumbents

• Crystal Jade: Established Singapore Asian dining group with multiple brands and mall locations. Comparable Singapore mall dining presence but broader menu and dine-in positioning.

Direct peers

• Pastamania: Long-running Singapore casual dining pasta chain. Comparable product category (pasta-centric menu) and Singapore mall footprint, with broader dine-in format.
• PastaMania: Singapore-based pasta-focused quick-service restaurant chain with multiple mall locations. Most direct competitor to PastaGo in fresh/quick-service pasta in Singapore.
• A-Salad: Singapore customizable salad and grain bowl kiosk chain. Closely comparable mall kiosk format, made-to-order customization, and healthy quick-service positioning.
• SaladStop!: Singapore-based healthy bowl and salad kiosk chain in malls. Closely comparable grab-and-go quick-service kiosk format, multi-channel distribution, and customization model.
• The Soup Spoon: Singapore-based quick-service soup and meal kiosk chain in malls. Comparable grab-and-go/sit-down quick-service kiosk concept and Singapore mall distribution model.
• Stuff'd: Singapore fast-casual kiosk chain serving customizable bowls/wraps. Comparable mall kiosk format, made-to-order customization, and Singapore quick-service footprint.

Regional players

• PUTIEN: Regional Singapore-founded casual restaurant chain. Comparable Singapore casual dining heritage and multi-channel distribution, but broader menu and dine-in format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pastago.sg
• Instagraminstagram.com/pastago.sg
• TikToktiktok.com/@pastago.sg
• LinkedInlinkedin.com/company/pastagosg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PastaGo Pte Ltd