Pays d'Aix Natation

What Pays d'Aix Natation does

Pays d'Aix Natation (PAN) is a French non-profit sports association founded in 1989 and headquartered at the Piscine Yves Blanc in Aix-en-Provence, France. It is the largest sports club in the Communauté d'Agglomération Pays d'Aix (CPA) area, with approximately 1,900 licensed members organized across six program lines: a swimming school (École de Natation Aixoise, ENA) serving 700 children ages 6-12; a leisure and health segment (Loisirs et Santé) with 600 recreational swimmers; and four competitive disciplines — Artistic Swimming, Water Polo, Finswimming (Nage avec Palmes), and Competitive Swimming (Natation Course). The club supports 56 high-level athletes on French ministerial lists and operates a dual-project model (sport + education/career) with affiliated academic partners.

The club's competitive reputation is anchored by dominant national rankings: #1 in France for Artistic Swimming for 30+ consecutive years (150+ French Championship titles) and #1 in Finswimming for 9 consecutive years (120+ titles). The Water Polo Elite team ranked 3rd in the 2024 French Championship and qualified for the European Champions League; the club produced two Paris 2024 Olympic selections (Laura Gonzalez and Ambre Esnault in Artistic Swimming). Recent international results include a silver medal (Colas Zugmeyer, 100m surface) at the 2026 Finswimming World Championships in Incheon, Korea. PAN's Natation Course section rose from 321st to 32nd nationally out of 1,200+ clubs between 2012/13 and 2022/23.

The business model is a non-profit association (loi 1901) financed through annual membership fees (registered via the Comiti platform), event ticketing for water polo matches and artistic swimming galas (Billetweb), merchandise sales through Sportadium, and a tiered sponsorship program (Or et Prestige, Argent, Bronze, Privilège, Institutionnels) with 50+ regional commercial and institutional partners. Operations are governed by an elected board led by President Lionel Gamarra, with section-specific presidents for each discipline. There is no proprietary technology platform; digital infrastructure is limited to a WordPress website and standard registration/ticketing tools.

Name

Pays d'Aix Natation

Legal name

Pays d'Aix Natation

Website

https://pays-aix-natation.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Pays d'Aix Natation is a French non-profit aquatic sports association based in Aix-en-Provence, serving 1,900 members across a children's swimming school, recreational programs, and four elite competitive disciplines (Artistic Swimming, Water Polo, Finswimming, Competitive Swimming), consistently ranked #1 in France in two disciplines.

Ownership category

akta.pro rank

Product category

Aquatic Sports Club Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH)

akta.pro secondary industries

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF), Aqua Fitness Classes (HSADABAL)

Keywords

• Swimming club
• Aquatic sports
• Swimming lessons
• Water polo
• Artistic swimming

Headquarters

HQ city

Aix-en-Provence

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership and licence fees: Revenue generated through annual club membership fees paid by licensed members across all sections (swimming school, recreational, competitive). Members register through the Comiti online platform.
2. Event ticketing: Revenue from ticket sales for competitive matches and galas (e.g., water polo championship matches, artistic swimming performances).
3. Merchandise and equipment sales: Sales of club merchandise and equipment through the Sportadium store and dedicated club shop.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Pays d'Aix Natation is a non-profit French aquatic sports club offering swimming instruction, leisure/aquatic fitness programs, and competitive training across four disciplines: Artistic Swimming, Water Polo, Finswimming, and Competitive Swimming. The club runs a swimming school for children (ages 6-12), recreational health programs for adults and seniors, and high-performance training that has produced Olympic athletes, World Champions, and European Champions. Services are delivered primarily at Piscine Yves Blanc in Aix-en-Provence with annual membership registration through the Comiti platform.

Product overview

Pays d'Aix Natation is a comprehensive swimming and aquatic sports club offering a portfolio of six interconnected programs: an École de Natation (swimming school for children ages 6-12), Loisirs et Santé (leisure and health activities including aquabike, aquagym, and recreational swimming), and four competitive disciplines—Water Polo (with Elite professional team competing in French and European championships), Natation Course (competitive swimming with 140+ swimmers), Nage avec Palmes (finswimming), and Natation Artistique (artistic swimming, France's top-ranked club). The club serves approximately 1,900 licensed members including 56 high-level athletes and operates from Piscine Yves Blanc in Aix-en-Provence.

Differentiator

Problem solved

Functional benefit

Products and services

• École de Natation (ENA)

Quantifiable outcome

• 130+ French Championship titles in Artistic Swimming over 30 years
• +11 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

72 partnerships are on record, tiered flagship (or et prestige), core (argent), supporting (bronze), core (privilège), flagship (institutionnels) and supporting (médias).

• CG Immobilierflagship (or et prestige)GTM or Marketing PartnerGold-tier partner. Real estate agency in Aix-en-Provence providing sponsorship support to the club. Located at 11 cours Gambetta, 13100 Aix-en-Provence.
• Piacereflagship (or et prestige)GTM or Marketing PartnerGold-tier partner. Italian restaurant in Aix-en-Provence (4 Rue des Bernardines). Provides sponsorship and hospitality support.
• Top Devisflagship (or et prestige)GTM or Marketing PartnerGold-tier partner. General construction works company in Celony, Aix-en-Provence.
• ID2MARKflagship (or et prestige)GTM or Marketing PartnerGold-tier partner. Marketing and event consulting agency based in Marseille.
• Sestreaflagship (or et prestige)Technology or IntegrationGold-tier partner. IT services company for SMEs and small businesses in the PACA region. Founded in 2009. Offers IT consulting, maintenance, troubleshooting, supervision, hardware/software installation, and training.
• Le Carré Gourmandflagship (or et prestige)GTM or Marketing PartnerGold-tier partner. Catering company in Aix-en-Provence offering event catering (weddings, baptisms, corporate seminars, galas), buffets, cocktail receptions, restaurant privatizations, and a 200m² terrace.
• PANOflagship (or et prestige)GTM or Marketing PartnerGold-tier partner. Visual communication supports provider in Aix-en-Provence (20 route de Galice).
• Prepa-Sportsflagship (or et prestige)Strategic or Co-development PartnerGold-tier partner. Sports careers training center in Aix-en-Provence (285 rue du Dr Albert Aynaud). Supports athlete career transition and sports education.
• Sportadiumflagship (or et prestige)Channel Partner/ Reseller/ DistributorGold-tier partner and official sporting equipment supplier. Located at 255 avenue de Jouques, ZI des Paluds, 13400 Aubagne, France.
• O Live Prodflagship (or et prestige)GTM or Marketing PartnerGold-tier partner. Video production company based in Les Pennes-Mirabeau.
• RTL2flagship (or et prestige)GTM or Marketing PartnerGold-tier partner. RTL2 radio station, Marseille affiliate. Part of the media partner network.
• TheCampflagship (or et prestige)Strategic or Co-development PartnerGold-tier partner. Innovation campus and event venue located at 550 rue Denis Papin, Aix-en-Provence. Provides event space and innovation ecosystem collaboration.
• Delta Ascenseurscore (argent)GTM or Marketing PartnerSilver-tier partner. Elevator maintenance, installation, repair, and modernization company based in Bouc-Bel-Air.
• HumanFabcore (argent)Strategic or Co-development PartnerSilver-tier partner. Sport, health, and performance expertise center in Aix-en-Provence. Provides sports science and performance expertise.
• La Distilleriecore (argent)GTM or Marketing PartnerSilver-tier partner. Gin distillery located at 55 rue Gaston de Saporta, Aix-en-Provence.
• SEMEPAcore (argent)GTM or Marketing PartnerSilver-tier partner. Mixed-economy company for sports equipment of the Pays d'Aix. Based at 4 rue Lapierre, Aix-en-Provence.
• SIEMPcore (argent)GTM or Marketing PartnerSilver-tier partner. Specialist in sales, installation, repair, and maintenance of pumps and VMC (ventilation). Provides 24/7 emergency services. Based in Les Pennes-Mirabeau.
• Stratsatcore (argent)GTM or Marketing PartnerSilver-tier partner. Customer satisfaction expert offering satisfaction surveys, customer relationship training, customer journey analysis. Based in Fuveau.
• Spie Batignollescore (argent)GTM or Marketing PartnerSilver-tier partner. Construction group specialized in building, public works, infrastructure, and sustainable projects. Based in Meyreuil.
• Groupe Armingol Fiduciairecore (argent)GTM or Marketing PartnerSilver-tier partner. Accounting and financial expertise firm based at 150 avenue Georges Pompidou, Aix-en-Provence.
• Digithallsupporting (bronze)Technology or IntegrationBronze-tier partner. IT and printing services company based in Saint-Rémy-de-Provence.
• Eric Moutet Avocatsupporting (bronze)GTM or Marketing PartnerBronze-tier partner. Law firm specializing in personal injury and disability law in Aix-en-Provence. Founded 1997. The lawyer (Eric Moutet) also serves as the club's General Secretary.
• Fast Leasesupporting (bronze)GTM or Marketing PartnerBronze-tier partner. Long-term vehicle leasing company based in Aix-en-Provence.
• Hyundai GPEsupporting (bronze)GTM or Marketing PartnerBronze-tier partner. Hyundai automobile dealership in the Pioline area of Aix-en-Provence.
• Ibis Aix-en-Provencesupporting (bronze)GTM or Marketing PartnerBronze-tier partner. Ibis hotel located near the swimming pool in Aix-en-Provence (Chemin des Infirmières).
• Nature au Bureausupporting (bronze)GTM or Marketing PartnerBronze-tier partner. Corporate landscaping company providing indoor plant rental and maintenance services across Bouches-du-Rhône.
• Peysson Déménagementssupporting (bronze)GTM or Marketing PartnerBronze-tier partner. Moving company for individuals and professionals. Founded in 1877, family business with five generations of expertise. Based in Aix-en-Provence.
• La Marque Jaunesupporting (bronze)GTM or Marketing PartnerBronze-tier partner. Audiovisual production company based in Marseille, Aix-en-Provence, and Brignoles (Var). Provides professional video production, filming, and editing services.
• CICsupporting (bronze)GTM or Marketing PartnerBronze-tier partner. CIC bank, Aix-en-Provence branch at 4 place Jeanne d'Arc.
• Oh Mon Balaisupporting (bronze)GTM or Marketing PartnerBronze-tier partner. Professional cleaning services company based in Aix-en-Provence, specializing in building cleaning and co-ownership maintenance.
• YB Yann Bourrelsupporting (bronze)GTM or Marketing PartnerBronze-tier partner. Physiotherapy and osteopathy clinic for sports in Aix-en-Provence (260 Rue Famille Laurens).
• Loubonsupporting (bronze)GTM or Marketing PartnerBronze-tier partner. Mediterranean restaurant and festive venue on Cours Mirabeau, Aix-en-Provence.
• Olympic Locationsupporting (bronze)GTM or Marketing PartnerBronze-tier partner. Vehicle rental company for tourism and utility vehicles in Aix-en-Provence (Aix-les-Milles).
• Sylvain Sauvage Photographiesupporting (bronze)GTM or Marketing PartnerBronze-tier partner. Professional sports, corporate, and real estate photographer based in Aix-en-Provence since 2005.
• Le Mélé Mélosupporting (bronze)GTM or Marketing PartnerBronze-tier partner. Bar and restaurant with outdoor terrace and pétanque facilities in Aix-en-Provence.
• Softway Medicalsupporting (bronze)Technology or IntegrationBronze-tier partner. French software publisher specializing in healthcare information systems. Based in Fuveau.
• A2C Conseil Courtagecore (privilège)GTM or Marketing PartnerPrivilège-tier partner. Insurance broker for business owners and employees (social protection, retirement, provident, health, savings). Based in Les Milles, Aix-en-Provence.
• ADIcore (privilège)GTM or Marketing PartnerPrivilège-tier partner. Fire protection company based in Marseille (La Valentine).
• AHMScore (privilège)GTM or Marketing PartnerPrivilège-tier partner. Building painting company based in Aix-en-Provence.
• Aixiacore (privilège)GTM or Marketing PartnerPrivilège-tier partner. Industrial cleaning services company based in Venelles.
• ALP Constructioncore (privilège)GTM or Marketing PartnerPrivilège-tier partner. General building construction company in Marignane, focused on environmentally responsible building techniques and materials.
• AMV Impressions sur Mesurecore (privilège)GTM or Marketing PartnerPrivilège-tier partner. Custom printing manufacturer based in the region.
• Cézanne Assurancescore (privilège)GTM or Marketing PartnerPrivilège-tier partner. Insurance company based in Aix-en-Provence.
• Sogiteccore (privilège)Technology or IntegrationPrivilège-tier partner. IT solutions and engineering company specialized in simulation systems and innovative technologies for aeronautical and industrial sectors. Based in Aix-en-Provence.
• Emphasecore (privilège)Strategic or Co-development PartnerPrivilège-tier partner. Business and HR consulting firm based in Aix-en-Provence (Europarc de Pichaury). Services include part-time HR management, career management, coaching, training, recruitment, and risk prevention since 2003.
• Groupe Figuièrecore (privilège)GTM or Marketing PartnerPrivilège-tier partner. Real estate company based in Aix-en-Provence.
• Groupe Omniumcore (privilège)GTM or Marketing PartnerPrivilège-tier partner. Building renovation company based in Marseille.
• So Ressourcescore (privilège)Strategic or Co-development PartnerPrivilège-tier partner. HR consulting firm providing recruitment, RH advice, and skills development for local businesses.
• Frank Service Provencecore (privilège)GTM or Marketing PartnerPrivilège-tier partner. Maintenance and technical services company for professionals and individuals in Aix-en-Provence.
• Mirabexcore (privilège)GTM or Marketing PartnerPrivilège-tier partner. Accounting firm based in Aix-en-Provence.
• PAC Avocatcore (privilège)GTM or Marketing PartnerPrivilège-tier partner. Law firm based in Marseille.
• PACA Rénovationcore (privilège)GTM or Marketing PartnerPrivilège-tier partner. Renovation and multi-services company based in Le Tholonet.
• PROFIL Groupe Jarniascore (privilège)GTM or Marketing PartnerPrivilège-tier partner. Company specializing in rope access work and difficult access interventions for maintenance, securing, cleaning, and construction work at height. Based in Éguilles.
• Vin de Cœurcore (privilège)GTM or Marketing PartnerPrivilège-tier partner. Wine wholesaler based in the region.
• SRVcore (privilège)GTM or Marketing PartnerPrivilège-tier partner. Gate automation company based in Marseille.
• Conseil Départemental des Bouches-du-Rhôneflagship (institutionnels)GTM or Marketing PartnerInstitutional partner. Departmental council providing institutional and financial support to the club. Located at 4 boulevard Euroméditerranée Quai d'Arenc, 13002 Marseille.
• Direction Régionale de la Jeunesse, des Sports et de la Cohésion Socialeflagship (institutionnels)GTM or Marketing PartnerInstitutional partner. Regional directorate for youth, sports, and social cohesion — government body overseeing sports organizations.
• Mairie d'Aix-en-Provenceflagship (institutionnels)GTM or Marketing PartnerInstitutional partner. City of Aix-en-Provence provides municipal support and facilities. Located at CS 30715, 13616 Aix-en-Provence.
• Métropole Aix-Marseille Provenceflagship (institutionnels)GTM or Marketing PartnerInstitutional partner. Metropolitan area authority for Aix-Marseille providing regional institutional support. Located at Le Pharo, 58 boulevard Charles-Livon, 13007 Marseille.
• Région Sudflagship (institutionnels)GTM or Marketing PartnerInstitutional partner. Provence-Alpes-Côte d'Azur regional council provides institutional support. Located at 27 place Jules Guesde, 13481 Marseille Cedex 20.
• La Provencesupporting (médias)GTM or Marketing PartnerMedia partner. Regional newspaper covering news in Marseille and Provence. Located at 248 avenue Roger Salengro, 13015 Marseille.
• Sport Santé Magazinesupporting (médias)GTM or Marketing PartnerMedia partner. Sports and health magazine based in Aix-en-Provence (14 rue Pavillon).
• Insapienssupporting (bronze)GTM or Marketing PartnerBronze-tier partner. Language courses provider based in Aix-en-Provence.
• Les Couvreurs de Proximitésupporting (bronze)GTM or Marketing PartnerBronze-tier partner. Roofing company based in Aix-en-Provence.
• Eurotyre Les Milles Pneumatiquessupporting (bronze)GTM or Marketing PartnerBronze-tier partner. Tire sales and fitting, automotive maintenance and services in Aix-en-Provence.
• ERDEcore (privilège)GTM or Marketing PartnerPrivilège-tier partner. Electrical study, installation, and repair company in Aix-en-Provence.
• Famille & Provencecore (privilège)GTM or Marketing PartnerPrivilège-tier partner. Housing solutions company based in Aix-en-Provence.
• JSA Gold Cafécore (privilège)GTM or Marketing PartnerPrivilège-tier partner. Vending machine distribution company with 20 years of experience. Manages 500 vending machines across Bouches-du-Rhône. Based in Roquefort-la-Bédoule.
• Le Mômecore (privilège)GTM or Marketing PartnerPrivilège-tier partner. Restaurant located in Venelles at 57 Av. Maurice Plantier.
• PN Systemcore (privilège)Technology or IntegrationPrivilège-tier partner. Technical solutions and systems provider for businesses.
• Prox-Hydrocore (privilège)GTM or Marketing PartnerPrivilège-tier partner. Hydraulic solutions and water management company.
• Le Comptoir Borneoflagship (or et prestige)GTM or Marketing PartnerGold-tier partner. Bistronomic restaurant and cocktail bar at 8 rue de la Fourane, Aix-en-Provence, offering creative world-flavor cuisine with shared tapas and a convivial atmosphere.

Scale indicators19 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Olympic Nice Natation: Major French swimming and water polo club based in Nice. Competes against PAN at the national elite level in both water polo and competitive swimming, and is part of the same PACA regional competitive ecosystem — directly comparable in scope, scale, and discipline mix.
• Cercle des Nageurs de Marseille: Historic Marseille-based aquatic sports club with strong water polo heritage. A direct rival to PAN in water polo at the French Elite Championship and a comparable multi-discipline French aquatic club operating at the elite competitive level.
• Lyon Natation Métropole: Large French swimming and aquatic sports club based in Lyon. Operates multiple competitive sections comparable to PAN's structure (competitive swimming, water polo, finswimming), making it a relevant benchmark for a large multi-discipline French aquatic club.
• Mulhouse Olympic Natation: Major French swimming club based in Mulhouse, with strong national-level competitive programs. Comparable to PAN in its focus on competitive swimming and its participation in elite French championships across multiple aquatic disciplines.
• Dauphins du TOEC: Large multi-discipline French swimming and aquatic sports club based in Toulouse. Comparable in scale and breadth of aquatic programming, and a direct national-level competitor in competitive swimming and finswimming rankings.
• CN Marseille: One of the largest and most historic swimming clubs in France, based in Marseille. Competes directly with PAN in water polo at the French Elite Championship level and in competitive swimming nationally; highly comparable in scale, multi-discipline offering, and regional aquatic sports leadership.
• Spondyle Club Antibes: French aquatic sports club based in Antibes. Directly cited as a top-three finisher at the 2025 French Finswimming Club Championship (1,717 points). A direct national competitor in finswimming and a broadly comparable multi-discipline aquatic club on the French Riviera.
• Cercle Paul Bert Rennes: Major French swimming and aquatic sports club based in Rennes. Directly cited as the #2 finisher at the 2025 French Finswimming Club Championship (1,948 points vs PAN's 2,028), making it the closest national competitor in finswimming and a peer across other aquatic disciplines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/j9q5BCPd3jirtqQ8
• Instagraminstagram.com/pan_aixenprovence?igsh=MTZ1NG04cmd5NW14Mg%3D%3D&utm_source=qr
• LinkedInlinkedin.com/company/pays-d-aix-natation-club-partenaires

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pays d'Aix Natation