Project28
Project SOTA (formerly Project28) is a BC-based AI-driven digital product studio building data architectures, sales funnels, and proprietary Pendulum AI support agents for enterprise real estate developers including Beedie, Grosvenor, and Aragon.
- Company typePrivate
- Founded2014
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Project28 does
Project28, operating as Project SOTA, is a British Columbia-based AI-driven digital product studio founded in 2014 and now wholly owned by Hypekraft Digital Ltd. The company builds data architectures and high-performance sales funnels for enterprise clients, with a primary specialization in real estate developers and property companies including Beedie, Grosvenor Americas, Aragon, Aquilini, and Peterson. Its product portfolio centers on Pendulum, a proprietary conversational AI support agent anchored to client-specific data lakes, alongside Chatbase-powered AI agents, Keyond (presale intelligence layer for realtors), Bread & Butter (top-of-funnel data enrichment), and Data Lakes Architecture services. Supporting modules include LLMS.txt implementation for AI search optimization, dashboard consolidation, heatmapping, scope blueprinting, and advertising audits. The company also operates Homes Almanac as a sister venture — a public machine-consumable platform for neighbourhood intelligence.
The business model combines one-time project-based revenue from custom web development and digital production engagements with recurring subscription revenue from Pendulum AI agent services and professional services revenue from data architecture consulting. Pricing is quote-based and not publicly disclosed. Go-to-market is direct enterprise field sales targeting developer relationships across the BC and broader North American real estate market. Distribution is concentrated through partnerships with design agencies including Free Agency Creative, CORE Design, Tanner Wilson Design Inc., and Studio Think, as well as long-term client relationships with flagship developers.
The company rebranded from Project28 to Project SOTA effective May 1, 2026, as part of a strategic restructuring under Hypekraft Digital Ltd. that integrates the legacy Mitchell Group partnership into a more scalable framework. The rebrand coincides with formal US market entry, an enterprise focus shift, and planned team expansion. With 6 documented employees, the operation is lean and relationship-driven, supported by a decade of accumulated real estate digital ecosystem expertise and a portfolio of 25+ completed projects.
Project28 firmographics
Firmographics- Name
- Project28
- Legal name
- Hypekraft Digital Ltd.
- Website
- https://project28.ca
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Project SOTA (formerly Project28) is a BC-based AI-driven digital product studio building data architectures, sales funnels, and proprietary Pendulum AI support agents for enterprise real estate developers including Beedie, Grosvenor, and Aragon.
- Ownership category
- akta.pro rank
Project28 industry classification
Industry- Product category
- Real Estate Digital Web Development Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Other Computer Related Services (541519)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industries
- AI/ML Engineering & Model Development Services (BPAEAHAF), Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL), Enterprise Architecture & Technology Roadmapping (BPAEAAAC), Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)
Keywords
Where Project28 is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Project28 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Custom Web Development & Digital Production: Project-based custom web development and digital production services for enterprise real estate developers. Services include high-performance sales funnels, presale websites, interactive digital ecosystems with touchscreens, virtual tours, and 3D visualization experiences.
- AI Agent Services (Pendulum): Proprietary AI support agent services licensed through order forms. Provides 24/7 automated customer support experiences anchored to client data lakes.
- Data Architecture & Consulting: Data lakes, ERP architecture, and data consolidation services. Strategic insights, recommendations, frameworks, and methodologies for digital ecosystem optimization.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Project28 product offering
Product offeringCore offering
Project28 (now operating as Project SOTA) is a B2B digital product studio that designs and builds AI-driven web systems, data architectures, and high-performance presale websites for enterprise real estate developers and property companies. Its core offerings include the proprietary Pendulum AI support agent, Chatbase-powered customer service agents, Data Lakes architecture, llms.txt AI search optimization, dashboard consolidation, heatmapping, and micro-data analysis. The studio delivers custom project-based digital ecosystems supplemented by recurring AI agent licensing.
Product overview
Project SOTA (formerly Project28) is an AI-driven web systems company that builds high-performance sales funnels and data architectures for enterprise clients. The core product portfolio centers on Pendulum, a proprietary AI support agent, and Chatbase AI support agents that integrate with Notion, Zendesk, and real-time CRMs. Supporting modules include Keyond (presale intelligence), Bread & Butter (data enrichment), LLMS.txt implementation (AI search optimization), Data Lakes Architecture, Dashboard Data Consolidation, Heatmapping, and Scope Blueprint. The company also operates Homes Almanac as a sister venture—a public MCP platform for community intelligence. The architecture follows a platform-plus-modules model where the core AI agent services are enhanced by specialized data, analytics, and optimization modules.
Differentiator
Problem solved
Functional benefit
Brands
- Pendulum: AI-powered conversational support agent and micro-data automation system for customer service and data-driven interactions.
Products and services
- Pendulum AI Agent Proprietary conversational AI-powered support agent that accesses End User Data and is deployed through multiple channels, providing 24/7 automated customer support experiences anchored to refined data lakes and trained exclusively on proprietary knowledge bases to eliminate model hallucinations.
- Chatbase AI Support Agents AI customer service agents built on Chatbase and trained exclusively on proprietary knowledge bases, integrating directly with Notion, Zendesk, and real-time CRMs to deliver high-integrity, 24/7 support interactions that maintain rigorous brand standards.
- Homes Almanac Data-rich, immersive directory platform for real estate and urban communities, functioning as an AI-optimized platform for neighbourhood exploration and place intelligence with 3D interactive mapping capabilities.
- LLMS.txt Implementation Service AI search optimization service that implements the llms.txt architecture to serve as a precision-engineered prompt for the web, ensuring project data, service offerings, and core logic are ingested by LLMs as intended for higher AI search discovery rates and reduced model hallucinations.
Quantifiable outcome
- Over 90% unit sales in under a year for flagship projects
- +1 more outcomes
Companies that use Project28
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles2 records
Project28 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability10 records
Feature7 records
Project28 partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, primary and secondary.
- Hypekraft Digital Ltd.coreEffective May 1st 2026, Project SOTA is officially owned and operated by Hypekraft Digital Ltd. This represents formal succession of Project28 with Mitchell Group, integrating past successes into a more robust, scalable framework. Hypekraft is restructuring their product studio with Project SOTA as primary vehicle for US market expansion and enterprise-level focus.
- Free Agency Creative (FAC)primaryDesign agency partner collaborating on multiple projects including Rosemead House, Fraser Mills masterplan, Mayfair West, and Timberhouse. FAC leads brand direction while Project SOTA executes digital development.
- Studio ThinkprimaryDigital ecosystem partner for Park & Maven project, collaborating on interactive digital ecosystem including touchscreens and websites.
- Tanner Wilson Design Inc.primaryBranding and UX/UI partner for Slate tower presale website, ensuring seamless and immersive digital experience.
- Frank StrategiessecondaryBuilt foundation for Beedie Luminaries website. Project SOTA optimized and enhanced existing framework for improved user experience.
- Maven ConsultingprimaryCollaborated with Maven Consulting and their client Evolve Charge USA on i-charging Blueberry Unit concept renderings.
- Aragon PropertiesprimaryDeveloper client for multiple projects including Rosemead House (heritage restoration), Timberhouse (CLT construction), and Janevca (hospitality). Long-term relationship with repeat engagements across different property types.
- CORE DesignprimaryCreative agency partner for KODA tower (Seattle) and SOCO masterplan (Port Coquitlam). Responsible for brand identity and UX/UI design.
- BeedieprimaryMajor real estate developer client with multiple projects including Slate, Hawksley, Beedie Luminaries, and Fraser Mills. Represents flagship client demonstrating sustained partnership across 4+ projects.
- Grosvenor AmericasprimaryInternational property company for Mayfair West and Brentwood Block (largest North American commitment at ~3,500 homes). Partnership with 345-year heritage company.
- Aragon PropertiesprimaryDeveloper for Rosemouth House heritage estate restoration, Timberhouse CLT community, and Janevca hospitality venture. Multiple project types across portfolio.
Scale indicators3 records
Recent moves9 records
Expansion highlights6 records
Project28 competitors and assessment
Company assessmentDirect peers
- Real Estate Webmasters: Custom real estate website design and development firm with IDX, CRM, and lead gen tools. Closely comparable business model to Project SOTA's custom web development + integrated data/lead tooling for the real estate vertical.
- BombBomb: Video email and personal-communication platform widely adopted in real estate for lead conversion. Comparable as a real-estate-vertical engagement and conversion tool, though focused on agent-client video outreach.
- Buildout: Marketing and CRM platform purpose-built for commercial real estate brokerages, with property listing, deal management, and marketing automation. Comparable as a vertical-specialized digital platform for property marketing.
- Sierra Interactive: Real estate CRM and IDX website platform for brokerages. Comparable as a real-estate-vertical digital marketing and lead conversion platform, though aimed at brokerages rather than developers.
- Real Geeks: Real estate lead generation and IDX-enabled marketing website platform serving agents and small brokerages. Comparable to Project SOTA as a real-estate-focused digital marketing/web platform, though positioned downstream toward residential agents rather than enterprise developers.
- Ylopo: AI-driven real estate marketing platform combining seller valuation, lead nurturing, and AI text/voice assistants. Closest direct peer to Pendulum's AI-agent-for-real-estate positioning and to Project SOTA's broader real estate marketing focus.
- CINC (Commissions Inc): Real estate marketing platform with websites, CRM, lead generation, and AI-powered tools. Direct competitor in the real estate marketing ecosystem and adjacent to Project SOTA's AI-agent offerings.
Broad incumbents
- R/GA: Large global digital product and experience agency with enterprise transformation practice. Comparable at the custom digital product / web systems layer that Project SOTA operates in, but at vastly greater scale and broader vertical footprint.
- Huge: Large digital experience agency delivering strategy, design, and engineering for enterprise clients including real estate-adjacent brands. Comparable as a scaled incumbent in the enterprise custom digital/web systems space Project SOTA targets.
Emerging players
- Chatbase: AI agent platform that Project SOTA explicitly integrates with. Comparable as a build-your-own conversational AI agent platform trained on proprietary knowledge bases — overlapping capability with Pendulum's positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Project28 social profiles
Digital presenceProject28 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Project28 leadership team
Management profileNumber of profiles
Project28 subsidiaries and ownership
Company hierarchySubsidiaries1 record
Project28 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Project28 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Project28
What does Project28 do?
Project28 (now operating as Project SOTA) is a B2B digital product studio that designs and builds AI-driven web systems, data architectures, and high-performance presale websites for enterprise real estate developers and property companies. Its core offerings include the proprietary Pendulum AI support agent, Chatbase-powered customer service agents, Data Lakes architecture, llms.txt AI search optimization, dashboard consolidation, heatmapping, and micro-data analysis. The studio delivers custom project-based digital ecosystems supplemented by recurring AI agent licensing.
Is Project28 a public or private company?
Project28 is a private company. It is classified as corporate owned and is currently operating.
When was Project28 founded?
Project28 was founded in 2014. It employs 1 to 10 people.
Where is Project28 based?
Project28 is headquartered in Vancouver, Canada, in the North America region.
How does Project28 make money?
Three revenue lines are on record. Custom Web Development & Digital Production is the primary driver. The others are AI Agent Services (Pendulum) and data Architecture & Consulting.
Who are Project28's main competitors?
Direct peers on record are Real Estate Webmasters, BombBomb, Buildout, Sierra Interactive, Real Geeks, Ylopo and CINC (Commissions Inc). Broad incumbents are R/GA and Huge. Chatbase is listed as an emerging player.
Does Project28 have an API?
Yes. Hypekraft Digital Ltd. owns and operates Pendulum AI support AI Agent services, software service API, site and related services. The Terms of Use document grants customers a limited, non-exclusive, non-transferable right and license to use the Services and Software Service API during the Term set out in any Order Form. However, no specific API documentation URL, SDK details, or API endpoints are provided in the source materials.
What industry is Project28 in?
Project28's product category is Real Estate Digital Web Development Services. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of BPAEAHAF, AI/ML Engineering & Model Development Services. Its NAICS code is 541511 and its SIC code is 7371.