What Project Stone does

Project Stone is a Polish e-commerce retailer headquartered in Tczew, founded in 2011, that sells natural stone, quartz sintered panels, ceramic tiles, bathroom equipment, flooring, and related building materials to residential renovators and small-to-mid contractors across Poland. The storefront at projectstone.pl is built on the Shoper S.A. e-commerce platform and supports direct-to-consumer transactions with unit pricing, promotional bundles, a 5% newsletter signup discount, and social login (Facebook, Google). The product catalog spans natural stone tiles (granite, marble, travertine, limestone, slate), large-format quartz sintered panels (Spieki kwarcowe, up to 120x360 cm), ceramic tiles including the Ragno Italian brand, Oltens bathroom equipment, GOLIAT terrace tiles, Raw Decor and Dunin designer mosaics, Grespania Coverlam quartzite slabs, plus complementary building chemistry (adhesives, grouts, impregnants) and flooring (waterproof, laminate, vinyl panels).

The company operates with approximately 11 employees and a self-serve / product-led growth motion supplemented by an educational blog covering stone selection, installation, and maintenance, organic Facebook and Instagram channels, and SEO-optimized category pages. Distribution is single-channel-direct: orders are placed via projectstone.pl and shipped domestically within Poland, with the company appearing to maintain showroom presence alongside the online storefront. Revenue is generated through one-time product sales at disclosed unit prices (e.g., granite steps 155-239 PLN, quartz panels 249-800 PLN, ceramic tiles from 42.90 PLN), with no subscription or membership tiers.

Project Stone is a privately held, independently owned micro-retailer with no disclosed external investors, no funding rounds, no acquisitions, no app, no proprietary AI capabilities, and no enterprise customers. Its strategic posture is that of a long-tenured niche e-commerce operator extending assortment breadth within the Polish renovation materials market rather than pursuing scale through capital, geographic, or technology-driven expansion.

Name

Project Stone

Legal name

Project Stone

Website

https://projectstone.pl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Project Stone is a Polish e-commerce retailer, founded in 2011 and based in Tczew, that sells natural stone, quartz sintered panels, ceramic tiles, bathroom equipment, and flooring to residential renovators and small contractors across Poland via its projectstone.pl storefront.

Ownership category

akta.pro rank

Product category

Building Materials Retail

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

Keywords

• Natural stone tiles
• Quartz sintered slabs
• Ceramic tile retail
• Building materials
• Bathroom equipment

Headquarters

HQ city

Tczew

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (E-commerce): Revenue generated through direct online sales of natural stone products, quartz sintered panels, ceramic tiles, and bathroom equipment through the projectstone.pl e-commerce platform. Products are sold at unit prices with some items available in promotional bundles.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Project Stone is a Polish e-commerce retailer selling natural stone products, large-format quartz sintered panels (spieki kwarcowe), ceramic tiles, and bathroom equipment through its online store at projectstone.pl. The assortment includes granite, marble, travertine, limestone, and slate tiles, as well as stone stairs, window sills, mosaics, terrace solutions, and complementary building chemistry products, sourced from brands such as Grespania Coverlam, Ragno, Oltens, and Raw Decor.

Product overview

Project Stone operates as a multi-category e-commerce store specializing in natural stone and ceramic building materials. The core offering consists of natural stone tiles (limestone, quartzite, slate, granite, marble, travertine), large-format quartzite slabs (Spieki kwarcowe) from brands like Grespania Coverlam, and ceramic tiles including the Ragno brand. The product portfolio extends to bathroom equipment under the Oltens sub-brand, stone stairs and window sills, flooring solutions (waterproof panels, vinyl, laminate), garden and terrace products, mosaics from Raw Decor and Dunin, and complementary building chemistry products. The store is built on the Shoper.pl e-commerce platform and sells primarily to Polish residential and commercial customers through an online retail model.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Stone Tiles (Płytki kamienne) Natural stone tiles including limestone, quartzite, slate, granite, marble, and travertine varieties for floors, walls, and facades, sold to residential and commercial customers undertaking renovation and construction projects.
• Quartzite Sintered Slabs (Spieki kwarcowe) Large-format quartzite sintered slabs made from natural minerals (quartz, slate clays, granite, ceramic pigments) pressed and sintered at over 1200°C, available in sizes from 60x120 cm to 120x360 cm and thicknesses 3.5-6 mm, for kitchen countertops, floors, stairs, walls, facades, and fireplace surrounds.
• Ceramic Tiles (Płytki ceramiczne) Ceramic tiles including Ragno brand, porcelain stoneware (gres), wall tiles, floor tiles, and terrace tiles for various interior and exterior applications.
• Terrace and Garden Products (Ogród i taras)
• Stone in Roll (Kamień w rolce) Flexible stone veneers and XXL stone veneers sold in roll format for wall coverings and facade applications.
• Stairs and Window Sills (Schody i parapety) Stone stairs (granite, travertine) and window sills in various finishes including polished and flamed, for interior and exterior use.
• Flooring (Podłogi) Waterproof panels, laminate panels, vinyl flooring, and moldings for residential and commercial floor installations.
• Bathroom Equipment (Wyposażenie łazienek) Complete bathroom solutions including radiators, frames, bathtubs and showers, toilets, bathroom furniture, sinks, traps and valves, and accessories from Oltens brand.
• Quartzite Tables (Stoły ze spieków) Tables made from quartzite slabs for interior dining and living spaces.
• Mosaics (Mozaiki) Stone mosaics and ceramic mosaics including Raw Decor collection featuring various designers and patterns, and Dunin brand mosaics.
• Construction Chemistry (Chemia budowlana) Building chemistry products including impregnants, adhesives, silicones, and grout for stone and tile installation and maintenance.
• OUTLET Discounted and sale items including tiles, stone, and building materials at reduced prices.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

One partnership is on record.

• Shoper S.A.coreTechnology or IntegrationShoper S.A. provides the e-commerce platform infrastructure for projectstone.pl. The store utilizes Shoper's platform features including Shopper One SSO login, payment processing, and analytics tools. Shoper is a Polish e-commerce software provider powering the online store functionality.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tile Mountain: UK online-first tile retailer offering a wide range of ceramic, porcelain, and natural stone tiles with sample-driven and content-led marketing. Mirrors Project Stone's self-serve e-commerce and educational content positioning.
• Dunin: Polish designer and manufacturer of mosaic, glass, and stone decorative tiles sold both B2B and through online channels. Comparable as a Polish specialty stone/mosaic brand; Project Stone is one of Dunin's online distribution partners.
• Beaumont Tiles: Australian tile and bathroomware specialty retailer operating online plus a national showroom network. Comparable as a multi-category tile, stone, and bathroom specialist targeting both consumers and trade contractors.
• Walls and Floors: UK-based online D2C retailer specializing in wall and floor tiles, including natural stone, mosaic, and premium porcelain ranges. Closest direct peer to Project Stone's purely online, curated tile-and-stone specialty retail model.

Broad incumbents

• Cersanit: Major Polish tile and bathroom manufacturer with its own retail and showroom presence. Differs from Project Stone by owning the production layer, but competes head-to-head on tile and bathroom SKUs in the Polish market.
• Paradyż Group: Leading Polish ceramic tile producer with showroom and retail operations. Overlaps with Project Stone on ceramic tile SKUs and competes for the same premium mid-market renovation budget in Poland.
• Castorama Polska: Major Polish DIY chain selling tiles, flooring, and bathroom fixtures via large-format stores and e-commerce. Direct competitor for both DIY homeowners and contractors, with stronger brand recognition but less curated specialty assortment.
• Leroy Merlin Polska: Largest home improvement and building materials retailer in Poland, offering tiles, flooring, bathroom, and stone products across physical superstores and online. Competes with Project Stone in the same Polish renovation shopper pool with vastly broader assortment and scale.
• OBI Polska: German-headquartered DIY chain operating in Poland with stores and online sales of tiles, flooring, sanitary, and garden products. Compares to Project Stone as a broader-line home improvement retailer competing for the same renovation buyer.
• Tubądzin: One of Poland's largest tile manufacturers with branded retail offerings across ceramic and porcelain stoneware. Comparable product overlap with Project Stone's ceramic tile category, though Tubądzin controls its own supply chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kamien.projectstone
• Instagraminstagram.com/projectstone.pl
• LinkedInlinkedin.com/company/project-stone

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project Stone