Puppy Luv

What Puppy Luv does

Puppy Luv Pet Services, founded in 2012 by Lindsey, is a boutique pet concierge company headquartered at 2451 Crystal Drive in Arlington, Virginia (Crystal City), serving the Washington DC, Northern Virginia, and Maryland (DMV) market with approximately 18 employees. The company delivers four core service lines — GPS-tracked private dog walking, on-site concierge dog grooming, in-home pet sitting and overnight/boarding care, and cat sitting — supplemented by package delivery and a monthly Pet of the Month community engagement program. Operations are run through third-party booking and scheduling platforms (Time To Pet for walking and sitting, Gingr for grooming), with email marketing on Mailchimp, website analytics on Google Analytics, and ADP Screening and Selection Services for staff background checks. All staff are W-2 employees (not gig contractors) and are criminal-background, credit, and identity checked, bonded, and insured.

The business operates a hybrid B2B/B2C go-to-market. The B2B layer is anchored by exclusive preferred-vendor partnerships with three of the largest U.S. luxury multifamily operators — JBG Smith, Bozzuto, and Greystar — across flagship properties in Arlington, DC, Alexandria, Tysons, Fairfax, and Columbia, MD, including on-site branded pet spas (The Bartlett S*paw, The Banks, RiverHouse, The Altaire). A parallel distribution channel exists with Hyatt Regency Crystal City for hotel guests. The B2C layer relies on direct online booking, phone/email inquiries, community events, blog content, and Instagram-driven word-of-mouth. Revenue is generated primarily through per-visit unit pricing (dog walks from $26, grooming $80-$190, pet sitting $85-$145/day) layered with a growing subscription layer of monthly club membership packages (3-5 days/week) and Walk & Wash bundles, plus a one-time $25 vacation care welcome credit for new clients.

Puppy Luv is a privately held, founder-owned company with no disclosed institutional funding, parent entity, or subsidiaries. It carries voluntary VCDPA and COPPA privacy compliance, holds no disclosed patents or trademarks, and has not announced any M&A, restructuring, or leadership transitions; the management team consists of founder Lindsey, Operations Manager Jerome (20+ years in IT Security), and Maryland Services Team Lead Abrafi Gyapong. The model is consistent with a bootstrapped, founder-operated regional services business whose growth levers are additional property management relationships, deeper penetration of the existing building portfolio, and the ongoing conversion of transactional customers into monthly club members.

Name

Puppy Luv

Legal name

Puppy Luv Pet Services

Website

https://puppyluvme.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Puppy Luv is a boutique pet concierge founded in 2012 that provides GPS-tracked dog walking, on-site dog grooming, pet sitting/boarding, and cat care to luxury apartment residents and busy professionals across the Washington DC, Northern Virginia, and Maryland market, distributed primarily through preferred-vendor partnerships with JBG Smith, Bozzuto, and Greystar.

Ownership category

akta.pro rank

Product category

Pet Care Services

NAICS

Pet Care (except Veterinary) Services (812910), Pet Care (except Veterinary) Services (81291)

akta.pro primary industry

Special Needs & Senior In-Home Pet Sitting (HSANAEAH)

Keywords

• Pet care services
• Dog walking
• Dog grooming
• Pet sitting
• Pet concierge

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dog Walking Services: Individual pay-as-you-go walks starting at $26, monthly club membership packages (3-5 days/week), and walk & wash bundles. Recurring revenue from membership subscriptions supplemented by one-time service bookings.
2. Dog Grooming Services: Tiered grooming packages (A Little Bit of Luv, Whole Lotta Luv, Greatest Luv of All) priced by pet size. Add-on services including valet pickup, nail grinding, specialty shampoos. One-time service revenue with optional add-ons.
3. Pet Sitting & Boarding: Day tripper ($85), Standard daily care ($115), Premium daily care ($145), VIP private boarding ($135), and cat sitting services. Pricing varies by service type and duration, with first-time vacation care clients receiving $25 welcome credit.
4. Pet Concierge & Package Delivery: Package delivery and custom meal services for pets. Additional ancillary service revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Puppy Luv Pet Services is a boutique pet care company that provides GPS-tracked dog walking, concierge dog grooming at on-site apartment pet spas, in-home pet sitting and private boarding, cat sitting, and package delivery services. Services are delivered by background-checked, bonded, and insured W-2 employees and are booked online through Time To Pet and Gingr, with phone and email support. The company operates primarily in the DC, Northern Virginia, and Maryland region and is a preferred vendor at luxury apartment properties managed by JBG Smith, Bozzuto, and Greystar.

Product overview

Puppy Luv is a boutique pet concierge company serving the DMV area (DC, Northern Virginia, Maryland) since 2012. The company operates as a unified service platform combining four core offerings: Dog Walking Services (GPS-tracked, private one-on-one walks with monthly club memberships), Dog Grooming Services (luxury concierge spa at partner luxury apartment communities with three tiered packages), Pet Sitting & Overnight Care (in-home care and VIP private boarding), and Cat Sitting Services. Additional offerings include Pet Concierge Package Delivery, Grooming Add-Ons, and a Pet of the Month Contest. All services are delivered by background-checked, insured, and bonded W-2 employees through booking platforms Time To Pet and Gingr.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Walking Services Professional GPS-tracked dog walking service with private one-on-one or sibling-only walks. Offers monthly club membership packages (3 to 5 days per week) plus pay-as-you-go options. Each visit includes a route map, potty report, and photo update delivered to the client.
• Dog Grooming Services (Concierge Spa) Luxury concierge dog grooming performed at partner luxury apartment community on-site pet spas. Services include bathing, blow dry, nail trim, ear cleaning, brushing, full trims, and complete haircuts. Three tiered packages are available (A Little Bit of Luv, Whole Lotta Luv, Greatest Luv of All) priced by pet size, with optional add-ons including valet pickup/drop-off and specialty shampoos.
• Pet Sitting and Overnight Care In-home pet sitting and private boarding services for dogs and cats. Includes Day Tripper (up to 8-hour boarding with feeding and AM walk), Standard Daily Care (3 visits/day, 30 min each), Premium Daily Care (up to 4 visits/day), and VIP Private Boarding ($135/day) with exclusive in-home suites and no kennels. Walkers and sitters are background-checked and consistent.
• Cat Sitting Services Specialized in-home cat care including morning and evening feeding, litter box cleaning, and companionship for cat owners traveling or away from home.
• Pet Concierge and Package Delivery Concierge package delivery and custom pet meal services for residents of partner apartment communities, providing additional ancillary pet-related services.
• Dog Walking Monthly Club Memberships Subscription membership tiers for recurring dog walking services: 'All You Need Is Luv' (3 days/week), 'Luv Me Tender' (4 days/week), 'Endless Luv' VIP (5 days/week), and a Walk and Wash Bundle combining daily walks with a monthly spa day.

Quantifiable outcome

• GPS-tracked walks with route maps, potty reports, and photos delivered after every visit
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• GreystarflagshipStrategic or Co-development PartnerPreferred pet amenity partner at Greystar luxury apartment communities across the DMV. Provides on-site dog walking, in-home pet sitting, and apartment dog grooming. New Greystar residents receive Intro Week walking offer (first week M-F walks, Friday free), complimentary paw pedicure or luxury shampoo upgrade, and $25 vacation care credit.
• Bozzuto GroupflagshipStrategic or Co-development PartnerPreferred pet amenity partner at Bozzuto luxury apartment communities including The Banks (DC), Modern On M (DC), The Burton (DC), Carlyle Crossing (Alexandria), and Lake House (Columbia MD - grooming not available). New Bozzuto residents receive complimentary luxury grooming upgrade.
• JBG SmithflagshipStrategic or Co-development PartnerPreferred pet amenity partner at JBG Smith communities including The Bartlett, 220 20th Street, RiverHouse, Central Place, and Atlantic Plumbing. New JBGS residents receive Intro Week walking offer (first week M-F walks, Friday free) and complimentary luxury grooming upgrade.
• Hyatt Regency Crystal CitycoreStrategic or Co-development PartnerExclusive on-site pet care services for hotel guests including dog walking, in-room pet sitting, and full-service grooming. Pet-friendly hotel partnership offering tailored services for traveling pet owners.
• Time To PetcoreTechnology or IntegrationPrimary booking and scheduling platform for dog walking and pet sitting services. Collects and stores client and pet profile data independently.
• GingrcoreTechnology or IntegrationPrimary booking and scheduling platform for grooming appointments. Collects and stores client and pet profile data independently.
• Arlington PrideminorGTM or Marketing PartnerOfficial Dog Company for Arlington Pride event, providing pet-related presence and marketing exposure at community event.
• AmazonminorGTM or Marketing PartnerHosted Amazon's 'Welcome to the Neighborhood' event and Howl-o-Ween dog costume event, providing brand visibility and community engagement.
• Subaru of SterlingminorGTM or Marketing PartnerHosted pet-friendly grand reopening event for Subaru of Sterling dealership.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Wag!: National on-demand dog walking and pet care platform operating in major US metros including DC. Directly competes with Puppy Luv for one-off and recurring walks and sitting, though via a gig-contractor model rather than W-2 staff.
• Hounds Town USA: Dog daycare, boarding, and grooming franchise operating across multiple states including locations near DC. Comparable pet care service mix to Puppy Luv's grooming and boarding lines.
• Rover (BARK): Largest US pet care marketplace for dog walking, sitting, boarding, and grooming with deep DC metro coverage. Closest direct competitor to Puppy Luv's walking, in-home sitting, and VIP boarding services, differentiated by marketplace vs. employed-staff model.
• Camp Bow Wow: Multi-unit dog daycare and overnight boarding franchise with locations across the US including the DMV region. Comparable to Puppy Luv's boarding and pet sitting offerings, though focused on facility-based care rather than in-home concierge.
• Dogtopia: National dog daycare, boarding, and spa franchise with multiple DMV-area locations. Direct peer for Puppy Luv's boarding and grooming services with overlap in the luxury, professionally-staffed positioning.
• Aussie Pet Mobile: Mobile dog grooming franchise with nationwide coverage including the Washington DC area. Closest comparable to Puppy Luv's concierge-style grooming service using vans dispatched to client locations.

Broad incumbents

• PetSmart: National pet retail giant with in-store grooming salons and PetsHotel boarding at every DMV location. Overlaps with Puppy Luv's grooming and boarding but is a broad incumbent rather than a localized luxury specialist.
• Petco: National pet retailer offering grooming, training, and boarding services with DMV-area stores. Provides broader but lower-acuity competition to Puppy Luv's premium pet care services.

Regional players

• Holiday Barn Pet Resort: Long-running Virginia-based pet resort with Northern Virginia locations offering boarding, daycare, and grooming. A DMV-incumbent regional peer that competes with Puppy Luv's boarding and grooming services.

Emerging players

• BARK (BARK Co.): Direct-to-consumer pet brand (BarkBox) which acquired Rover to add a pet care services vertical. Increasingly competes with boutique providers like Puppy Luv through hybrid product + service offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PuppyLuvMeLLC
• Instagraminstagram.com/puppyluvcompany
• LinkedInlinkedin.com/company/puppy-luv

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puppy Luv