Raimondi's Florist

What Raimondi's Florist does

Raimondi's Florist (legal name: Raimondi's Flowers & Fruit Baskets) is a privately held, family-owned floral retailer founded in Baltimore in 1934 and now in its third generation of Raimondi family ownership. The business operates two physical locations — a Baltimore headquarters and an Owings Mills retail showroom — and runs a same-day local delivery service across the Baltimore metropolitan area (Owings Mills, Ellicott City, Lutherville, Parkville and surrounding Maryland communities) with a 1:30 p.m. order cutoff, plus nationwide fulfillment through a reciprocal partner florist network.

The core product is handcrafted fresh flower arrangements, sold primarily direct-to-consumer via the company's e-commerce storefront (raimondisflorist.com) built on the eFlorist white-label platform, and supported by phone ordering. The catalog spans seasonal collections (Summer, Wildflower Fields, Beach Blooms), premium lines (Luxury Collection, Gorgeous Roses, silk botanicals), live plants (orchids, dish gardens, green and blooming plants), occasion-based assortments (birthday, anniversary, get well, new baby, sympathy, breast cancer awareness), and a deep sympathy/wedding offering that includes a dedicated wedding portal at raimondisweddings.com. Adjacent revenue streams include fruit and snack gift baskets, fresh baked goods, a subscription rose program ($89.95–$399.95), an on-site café, and floral design classes. Pricing runs from $9.95 entry-level corsages to $1,595.95 luxury sympathy collections, with custom wedding work quoted on scope.

The customer base is dominated by individual consumers purchasing for personal occasions, with secondary B2B segments in healthcare delivery (Johns Hopkins Hospital, Mercy, Roland Park Place), death care (Wylie Funeral Home), hospitality (Baltimore hotels), corporate gifting, and weddings. The business carries no external investment, no subsidiaries, and no disclosed M&A activity, and operates with a 13-person team. The technology stack is non-proprietary (eFlorist platform), there is no disclosed AI/ML capability, and there are no APIs, integrations, or app products.

Name

Raimondi's Florist

Legal name

Raimondi's Flowers & Fruit Baskets

Website

https://raimondisflorist.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

11–50 employees

Short description

Raimondi's Florist is a third-generation, family-owned Baltimore florist (founded 1934) selling handcrafted flower arrangements, plants, gift baskets, and sympathy and wedding designs direct to consumers via two retail stores, an eFlorist-powered e-commerce site, same-day local delivery, and a nationwide florist partner network.

Ownership category

akta.pro rank

Product category

Floral Retail

NAICS

Florists (45931), Florists (4593), Florists (459310)

akta.pro primary industry

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

akta.pro secondary industries

Event Floral Design & Arrangements (HSACAOAA), Artificial Flowers, Silk Florals & Faux Greenery Decor (HSACAOAK), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Floral arrangements
• Flower delivery
• Wedding florals
• Gift baskets
• Plant retail

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Flower and Plant Sales: One-time purchase revenue from handcrafted flower arrangements, plants, and related products sold directly to consumers for occasions including birthdays, anniversaries, weddings, funerals, and holidays.
2. Subscription Flower Delivery: Recurring revenue from subscription-based flower delivery services such as the Red Long Stem Rose Subscription, providing regular deliveries to subscribers on an ongoing basis.
3. Gift Basket Sales: One-time purchase revenue from fruit baskets, snack baskets, gourmet gift baskets, and fresh baked goods. These items are often bundled with floral orders or sold separately for corporate gifting and personal occasions.
4. Wedding and Event Floral Services: Custom floral design services for weddings, including bouquets, corsages, boutonnieres, cake flowers, centerpieces, and other event-specific arrangements.
5. Café and Classes: Additional revenue from on-site café operations and floral arrangement classes offered to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Raimondi's Florist is a family-owned floral retailer that designs and sells handcrafted fresh flower arrangements, plants, silk botanicals, and gift baskets. The company offers same-day delivery across the Baltimore metro area and ships nationwide through a partner florist network. It also provides custom wedding floral design, an on-site café, and floral design classes.

Product overview

Raimondi's Florist is a family-owned Baltimore florist established in 1934, offering a comprehensive e-commerce platform for flower arrangements and gift delivery. The product portfolio consists of fresh flower arrangements as the core offering, complemented by seasonal collections (Summer, Beach Blooms, Wildflower Fields), premium lines (Luxury Collection), artificial flowers (Silk Botanicals, Silk Wreaths), live plants (orchids, dish gardens, green/blooming plants), and gourmet gift baskets (fruit baskets, snack baskets, fresh baked goods). The company provides occasion-based products for birthdays, anniversaries, weddings, sympathy/memorial services, holidays, and special events. Services include same-day delivery in the Baltimore metropolitan area, nationwide delivery through a florist network, wedding floral services via a dedicated portal (raimondisweddings.com), a café, and floral design classes. The e-commerce platform operates on the eFlorist infrastructure with integrated shopping cart and zip-code-based delivery lookup.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Flower Arrangements

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• eFloristcoreTechnology or IntegrationRaimondi's operates its e-commerce platform through eFlorist, a floral industry website platform provider. The platform handles website hosting, product catalog management, shopping cart functionality, order processing, and delivery scheduling. The website URL and branding elements indicate a white-label relationship where Raimondi's appears to operate under the eFlorist platform infrastructure.
• Nationwide Florist NetworkcoreChannel Partner/ Reseller/ DistributorRaimondi's partners with florist shops across the United States to fulfill orders for delivery outside their local service area. This network enables them to offer nationwide same-day delivery by routing orders to local florist partners in the destination city.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BloomNation: Online marketplace that connects consumers to local independent florists; Raimondi's is a typical seller profile on this platform. Competes for the same online floral buyer while amplifying the local florist model.
• The Bouqs: Digital-native florist sourcing directly from farms and delivering farm-fresh arrangements nationwide. Competes for the same online occasion flower buyer with a more modern, brand-led digital experience.
• ProFlowers: Online-only flower and plant delivery brand under the 1-800-Flowers umbrella. Comparable because it sells the same fresh-cut occasion arrangements via e-commerce with farm-to-door supply chain.
• UrbanStems: Direct-to-consumer online florist targeting urban Millennial/Gen Z gifters with designer arrangements. Comparable customer and use-case overlap (birthdays, anniversaries, gifting) with a digitally native experience.
• Lombardi's Florist (or comparable independent Baltimore florist): Independent Baltimore-area florist offering fresh arrangements, weddings, sympathy, and local same-day delivery. Most directly comparable as a peer independent operator competing for the same Baltimore metro customer on the same occasion categories.

Broad incumbents

• FTD: Interflora/FTD group operates one of the largest florist-delivery networks in North America. Directly comparable because Raimondi's is effectively a participating local florist in this style of order-routing network.
• Teleflora: National florist network that wires orders between local member florists. Raimondi's operates within the same network model for out-of-area deliveries and competes for the same nationwide senders.
• Edible Arrangements: Franchise-based retailer of fruit arrangements and edible gift baskets. Comparable in the gift basket and occasion gifting segment that Raimondi's addresses with its fruit and snack baskets.
• 1-800-Flowers: National direct-to-consumer floral and gift retailer offering fresh arrangements, plants, and gift baskets across the U.S. Comparable because it competes for the same occasion-based flower purchase occasions via e-commerce, though at vastly larger scale.
• Harry & David: Premium gift and specialty food retailer known for fruit baskets, baked goods, and corporate gifting. Comparable in the premium gift basket and corporate gifting category Raimondi's addresses with fruit baskets and gourmet gifts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/raimondis.florist
• Instagraminstagram.com/raimondisflorist
• LinkedInlinkedin.com/company/raimondi's-florist

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raimondi's Florist