Auto Posto Divisão

What Auto Posto Divisão does

Rede São Roque (legal entity Auto Posto Divisão, CNPJ 25.249.058/0001-02) is a privately held Brazilian highway fuel station network founded in 1985 in Planaltina - DF. It operates 19 owned-and-operated stations across 11+ Brazilian states (Distrito Federal, Goiás, Minas Gerais, Bahia, São Paulo, Mato Grosso, Pará, and Tocantins), each configured as a full-service rest stop offering fuel dispensing, 24-hour convenience stores, on-site restaurants and snack bars, tire/battery services (borracharia), illuminated parking, restrooms with showers, and Wi-Fi.

The network's core product is the physical station itself, strategically positioned along Brazilian highways (notably BR-020 and other major corridors) to serve individual drivers, professional truckers, and commercial fleet operators. Revenue is generated almost entirely through on-premises transactions: fuel volume sales (gasoline, diesel, ethanol), convenience store purchases, food service, and ancillary services. A separate B2B layer routes commercial fleet volume through integrations with 17 payment and fleet card providers including Vale Card, Ticket Car, Ticket Log, Novo Repom, TruckPag, Rede Frota, and Alelo, supplemented by a dedicated client portal (clientes.redesaoroque.com.br) and a WhatsApp business channel for institutional inquiries.

The business model is transaction-based fuel retail with thin net spreads, leveraging 300 million liters of annualized commercialized volume (as of 2025) and 30+ years of supplier relationships with Petrobras and Shell, both of which have awarded the network multi-year consecutive industry prizes including Campeão dos Campeões and Você Conquista. The company is founder-owned, organically grown, has no disclosed institutional or venture backing, and reports no headcount or revenue figures publicly.

Name

Auto Posto Divisão

Legal name

Rede São Roque

Website

https://redesaoroque.com.br

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Rede São Roque (Auto Posto Divisão) is a privately held Brazilian highway fuel station network operating 19 owned-and-operated full-service stations across 11+ states, serving individual drivers, professional truckers, and commercial fleets with fuel, convenience stores, restaurants, and rest amenities.

Ownership category

akta.pro rank

Product category

Highway Fuel Retail

NAICS

Gasoline Stations with Convenience Stores (45711)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB)

akta.pro secondary industries

Truck Stops & Travel Centers (Heavy-Duty Retail) (EUALAIAF), Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ)

Keywords

• Retail fuel stations
• Highway service stations
• Convenience store retail
• Fleet fuel cards
• Truck stop amenities

Headquarters

HQ city

Planaltina

HQ country

Brazil

HQ region

Latin America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Fuel sales: Sale of automotive fuels (gasoline, diesel, ethanol) through owned gas station network across multiple Brazilian states. Primary revenue stream from fuel volume commercialized.
2. Convenience store sales: 24-hour convenience store operations at gas station locations generating additional per-transaction revenue.
3. Restaurant and food services: On-site restaurant and snack bar services at gas station locations for travelers and truckers.
4. Tire/battery services (Borracharia): On-site tire and battery service shop at station locations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Auto Posto Divisão operates Rede São Roque, a Brazilian highway fuel station network of 19 owned-and-operated locations across 11 states, commercializing fuel (gasoline, diesel, ethanol) alongside 24-hour convenience stores, on-site restaurants and snack bars, tire and battery services (borracharia), illuminated parking, restrooms with showers, and free Wi-Fi. Each station serves as a complete rest-stop facility for highway travelers, professional truckers, and fleet operators, accepting 17 fleet card providers for commercial payment processing.

Product overview

Rede São Roque operates as a unified network of highway fuel stations offering fuel dispensing, convenience stores (24 hours), restaurants and snack bars, tire services (borracharia), illuminated parking, restrooms with showers, Wi-Fi, and a partner program for fleet operators. The network includes a dedicated customer portal (Portal do Cliente) accessible via clientes.redesaoroque.com.br for client account management. The company has expanded from a single station in Planaltina-DF in 1985 to over 19 units across multiple Brazilian states including Distrito Federal, Goiás, Minas Gerais, Bahia, São Paulo, Mato Grosso, Pará, and Tocantins.

Differentiator

Problem solved

Functional benefit

Products and services

• Rede São Roque Highway Fuel Station Network Network of 19 owned-and-operated fuel stations across 11 Brazilian states (DF, GO, MG, BA, SP, MT, PA, TO) dispensing gasoline, diesel, and ethanol to highway travelers, professional truckers, and fleet operators. Each station provides complete rest-stop infrastructure for consumer and commercial customers.
• 24-Hour Convenience Stores On-site convenience stores operating 24 hours at every Rede São Roque station, selling food, beverages, travel supplies, and daily goods to highway travelers, truckers, and local customers.
• Restaurant and Snack Bar Service On-site restaurant and snack bar service at station locations providing meals to travelers and truckers during highway stops.
• Tire and Battery Service (Borracharia) On-site tire and battery service shop at each station providing tire repair, battery service, and related vehicle maintenance for highway drivers and truckers.
• Portal do Cliente (Customer Portal) External customer portal at clientes.redesaoroque.com.br enabling clients to manage accounts, access services, and interact with Rede São Roque network operations.

Quantifiable outcome

• 300 million liters commercialized while maintaining average profitability from 2022-2023
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Partnerships

19 partnerships are on record, tiered core and minor.

• American ExpresscoreChannel Partner/ Reseller/ DistributorPayment card acceptance at all network locations for credit card transactions, enabling customer convenience and commercial payment processing
• Vale CardcoreChannel Partner/ Reseller/ DistributorMajor fleet card provider enabling commercial fleet customers to pay for fuel and services across the network
• CTFminorChannel Partner/ Reseller/ DistributorFleet card and payment solutions provider integrated with the network for commercial customer transactions
• eFleetminorChannel Partner/ Reseller/ DistributorFleet management and payment solutions provider partnering with the network for commercial customer service
• PolicardcoreChannel Partner/ Reseller/ DistributorFleet and meal card provider enabling commercial customers to pay for fuel and convenience store purchases
• Pro FrotasminorChannel Partner/ Reseller/ DistributorFleet management solutions provider integrated with the network for commercial customer transactions
• Ticket CarcoreChannel Partner/ Reseller/ DistributorEdenred subsidiary fleet card for fuel and vehicle maintenance payments, enabling commercial customer access at network locations
• Ticket LogcoreChannel Partner/ Reseller/ DistributorEdenred subsidiary fuel card with extensive network coverage, enabling commercial fleet customers at network locations
• AlelocoreChannel Partner/ Reseller/ DistributorBenefit and fleet card provider enabling meal and fuel payments for commercial customers across network locations
• PagBemminorChannel Partner/ Reseller/ DistributorPayment solutions provider integrated with network for electronic payment processing
• SorocredminorChannel Partner/ Reseller/ DistributorCredit card and payment acceptance provider enabling customer transactions at network locations
• TruckPagcoreChannel Partner/ Reseller/ DistributorSpecialized trucker payment solution for fuel and services, targeting the professional trucking customer segment
• Tip CardminorChannel Partner/ Reseller/ DistributorFleet card provider enabling commercial customer payments at network locations
• GasolaminorChannel Partner/ Reseller/ DistributorFuel payment solutions provider integrated with the network for commercial customer transactions
• Novo RepomcoreChannel Partner/ Reseller/ DistributorDiesel and fleet payment platform from Edenred for truckers and fleets, enabling commercial payments at network locations
• Rede FrotacoreChannel Partner/ Reseller/ DistributorFleet card network enabling commercial fleet customers to pay for fuel and services across affiliated locations
• ExpersminorChannel Partner/ Reseller/ DistributorFleet and expense management solutions provider integrated with the network for commercial customer payments
• PetrobrascoreStrategic or Co-development PartnerMajor fuel supplier and brand partner. Rede São Roque has won multiple consecutive awards from Petrobras (Desafio program for 5 years, Campeão dos Campeões for 3 years, BrMania GAT 3), demonstrating strategic partnership status and operational excellence recognition
• ShellcoreStrategic or Co-development PartnerMajor fuel supplier and brand partner. Network has won Você Conquista Shell program for 5 consecutive years, Volume Highway Highlight, Experiência Shell excellence award, and 1st place in Abasteça e Ajude! campaign with Instituto Ayrton Senna

Scale indicators5 records

Recent moves13 records

Expansion highlights4 records

Direct peers

• Ale Combustíveis: Brazilian fuel station network with branded retail presence across multiple states, focused on highway and urban locations. Comparable as a mid-sized Brazilian fuel retail operator with multi-state footprint and supplier relationships.
• Rede Graal: Brazilian highway fuel and restaurant network operating a similar full-service roadside station model with food, convenience and amenities for travelers and truckers. Closest direct comparable to Rede São Roque's full-amenity highway format in the Brazilian market.
• D'Paschoal: Brazilian fuel and convenience network operating highway-oriented service stations with food and retail amenities. Directly comparable in combining fuel retail with convenience and restaurant offerings at roadside locations.

Broad incumbents

• Petrobras: Brazilian state-owned oil major and Rede São Roque's largest fuel supplier and award partner, with its own branded downstream retail through Vibra Energia. Comparable as a wholesale supplier and indirect competitor via its branded network.
• Ipiranga: One of Brazil's largest fuel distributors and retailers with thousands of branded stations nationwide. Comparable as the dominant Brazilian fuel retail incumbent competing for the same highway and urban customer base.
• Raízen: Cosan/Shell joint venture and one of Brazil's largest fuel producers and retailers with Shell-branded station network. Comparable as a major incumbent combining fuel supply, branded retail and convenience offerings.
• Shell Brasil: Major fuel supplier and award partner of Rede São Roque with branded retail presence through Raízen. Comparable as a wholesale partner and indirect competitor via Shell-branded stations across Brazil.
• Vibra Energia (formerly BR Distribuidora): Largest fuel distributor in Brazil with an extensive branded retail network across the country. Comparable as a broad incumbent competing with Rede São Roque for highway and commercial fleet volumes.

Others

• TruckPag: Brazilian fleet payment and toll management platform accepted across Rede São Roque's network. Comparable as an ecosystem partner addressing the same professional trucking customer base, rather than a direct retail competitor.

Regional players

• Gas Brasiliano: Regional Brazilian fuel retailer operating branded service stations primarily in São Paulo state. Comparable as a smaller-scope Brazilian fuel retailer, though more regionally concentrated than Rede São Roque.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/auto-posto-divis%C3%A3o

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Posto Divisão