Rehab science

What Rehab science does

Rehab Science is a direct-to-consumer physical therapy education and rehabilitation platform founded by Dr. Tom Walters, a board-certified orthopedic physical therapist, and operated by a lean team of six employees based in Santa Barbara, California. The company delivers self-guided rehab programs, exercise libraries, and educational content to individuals recovering from musculoskeletal injuries or managing chronic pain outside of in-person clinical settings. Its product surface spans a mobile membership app with structured recovery plans and progress tracking, seven published books (a Complete Guide plus a six-volume Body Region Series), a podcast, and a newsletter with 25,000+ subscribers.

The business model is bootstrapped, founder-owned, and primarily self-serve / product-led. Revenue is generated through membership subscriptions priced at $49.99 per month or $192 per year, supplemented by book sales distributed both direct and through Amazon. Acquisition is anchored in a large social media presence across Instagram and YouTube, supported by a free content library used for top-of-funnel SEO capture and an owned newsletter for retention. No external funding, enterprise customers, or partnerships are disclosed, and the company is operationally independent of any third-party platform other than standard social and marketplace distribution.

Name

Rehab science

Legal name

REHAB SCIENCE, LLC

Website

https://rehabscience.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Rehab Science is a direct-to-consumer physical therapy education platform founded by Dr. Tom Walters that delivers self-guided rehabilitation programs through a mobile membership app, seven published books, a podcast, and a 25,000+ subscriber newsletter for individuals recovering from musculoskeletal injuries or managing chronic pain.

Ownership category

akta.pro rank

Product category

Digital Physical Therapy & Rehabilitation Self-Care

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Home Health Care Services (62161)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Digital Rehabilitation & Physical Therapy Therapeutics (HLACANAJ)

akta.pro secondary industries

Home Health Physical Therapy & Mobile PT (HSADAIAO), Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA), Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK)

Keywords

• Digital physical therapy
• Rehabilitation exercise programs
• Musculoskeletal pain management
• Personalized rehab plans
• Injury recovery content

Headquarters

HQ city

Santa Barbara

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Monthly Membership Subscription: Recurring monthly subscription at $49.99/month providing full access to the app, personalized plans, exercise library, monthly Q&A sessions with Dr. Tom Walters, virtual assessments, community forum, and progress tracking.
2. Annual Membership Subscription: Recurring annual subscription at $192/year ($16/month), offering approximately 8 months free compared to monthly billing. Includes all membership benefits with lower monthly cost for committed users.
3. Rehab Science Complete Guide Book: One-time hardcover book purchase at $69.95. Comprehensive 496+ page guide covering all body regions with 30+ rehab programs, pain science education, and complementary treatment reviews.
4. Body Region Book Series: One-time softcover book purchases at $26.95 each for focused body region guides (Knee, Back & Spine, Elbow/Wrist/Hand, Shoulder, Hip, Ankle & Foot, Head & Neck). Each book contains 3-5 programs with ~120-180 pages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Rehab Science sells a subscription-based physical therapy membership ($49.99/month or $192/year) that delivers personalized, video-based rehabilitation exercise plans organized by body region, virtual assessments, progress tracking, and monthly Q&A access with Dr. Tom Walters via iOS, Android, and Web apps. It also sells a published book series — a 496-page Complete Guide hardcover ($69.95) and seven body-region softcover books ($26.95 each) — covering 50+ musculoskeletal conditions.

Product overview

Rehab Science is a physical therapy education and rehabilitation platform founded by Dr. Tom Walters, offering a comprehensive suite of products including a flagship subscription-based mobile app and membership program ($16-49.99/month) providing personalized rehab plans, exercise libraries, monthly Q&A sessions, and community support. The product portfolio also includes a published book series: the 2023 complete guide 'Rehab Science: How to Overcome Pain and Heal from Injury' (hardcover, 496 pages, $69.95) and seven body region-specific books (softcover, ~120-180 pages each, $26.95) covering Knee, Back & Spine, Elbow/Wrist/Hand, Shoulder, Hip, Ankle & Foot, and Head & Neck. Additional offerings include a podcast, a weekly newsletter (25,000+ subscribers), and a free library of condition-specific articles. The products collectively cover 50+ musculoskeletal conditions and injuries across all major body regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Rehab Science Membership Subscription-based physical therapy membership ($49.99/month or $192/year) offering personalized rehab plans, full exercise library organized by body region, monthly live Q&A with Dr. Tom Walters, virtual rehab assessments, progress tracking, and a private community forum. Accessible via iOS, Android, and Web. HSA/FSA eligible with a 7-day free trial and 14-day refund guarantee.
• Rehab Science: How to Overcome Pain and Heal from Injury (Complete Guide) Comprehensive 496-page hardcover book ($69.95) covering pain science education, the biopsychosocial model, complementary treatments, and 30+ step-by-step rehab exercise programs for 50+ common pain issues and injuries across all body regions. Full-color photos and illustrations.
• Rehab Science Body Region Series — Knee Focused softcover book ($26.95) covering knee conditions including patellofemoral joint pain, IT band syndrome, meniscus tears, ACL/PCL/MCL/LCL ligament tears, kneecap dislocation, patellar tendinopathy, and osteoarthritis, with step-by-step exercise programs. ~120–180 pages.
• Rehab Science Body Region Series — Back & Spine Focused softcover book ($26.95) covering low back pain (acute and chronic), sciatica, muscle strains, facet joint sprains, disc herniation, lumbar stenosis, mid-back and rib pain, spondylosis, spondylolisthesis, and SI joint dysfunction, with step-by-step exercise programs. ~120–180 pages.
• Rehab Science Body Region Series — Elbow, Wrist & Hand Focused softcover book ($26.95) covering tennis elbow, golfer's elbow, triceps tendinopathy, wrist pain/sprain, wrist fracture, de Quervain's tenosynovitis, and carpal tunnel syndrome, with step-by-step exercise programs. ~120–180 pages.
• Rehab Science Body Region Series — Shoulder Focused softcover book ($26.95) covering shoulder pain, rotator cuff injury, shoulder impingement, shoulder instability, labral tears, frozen shoulder, and biceps tendinopathy, with step-by-step exercise programs. ~120–180 pages.
• Rehab Science Body Region Series — Hip Focused softcover book ($26.95) covering hip pain and impingement, labral tear, osteoarthritis, gluteal tendinopathy, trochanteric bursitis, piriformis syndrome, hip flexor strain, hamstring pain, and groin pain, with step-by-step exercise programs. ~120–180 pages.
• Rehab Science Body Region Series — Ankle & Foot Focused softcover book ($26.95) covering calf and Achilles pain, Achilles tendinopathy/tear, calf strain, plantar fasciitis, ankle sprain, shin splints, and bunion (big toe pain), with step-by-step exercise programs. ~120–180 pages.
• Rehab Science Body Region Series — Head & Neck Focused softcover book ($26.95) covering neck pain, strains and sprains (whiplash), cervical spondylosis, nerve pain, disc herniation, thoracic outlet syndrome, headache pain, and jaw pain (TMJ), with step-by-step exercise programs. ~120–180 pages.

Quantifiable outcome

• A Personalized Physical Therapy Plan Can Reduce Pain between 40%-63%
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Others

• Therabody: Therabody is a consumer recovery and wellness brand offering devices (Theragun), app-based recovery programs, and content. It overlaps thematically with Rehab Science in app-delivered recovery programming for athletes and active adults, though its anchor is hardware rather than PT education.
• Doctor On Demand (Included Health): Included Health (formerly Doctor On Demand) provides virtual primary care and specialty visits including musculoskeletal consults. It is adjacent to Rehab Science as a telehealth delivery model for musculoskeletal care, though it emphasizes clinician visits over self-guided exercise programs.

Direct peers

• Hinge Health: Hinge Health is the leading digital musculoskeletal care platform, offering virtual PT, exercise therapy, and coaching via an app. It is directly comparable to Rehab Science because both deliver digital rehab exercise programs to consumers with MSK pain, although Hinge Health primarily sells through employers and payers rather than direct-to-consumer.
• Physitrack: Physitrack is a digital exercise-prescription platform used by physiotherapists to deliver home exercise programs to patients. It is comparable to Rehab Science because both digitize PT exercise delivery for at-home use, though Physitrack is clinician-led B2B while Rehab Science is direct-to-consumer.
• BetterMe: BetterMe is a D2C wellness app offering personalized exercise, mobility, and recovery programs via subscription. It overlaps with Rehab Science on app-delivered personalized movement programs sold direct-to-consumer at similar price points, though it spans fitness and weight loss rather than clinical rehab.
• Kaia Health: Kaia Health offers a digital therapy app for MSK pain and mental health, including exercise programs and pain education. It overlaps with Rehab Science on app-delivered rehab exercise programs and self-guided chronic-pain management.
• Sword Health: Sword Health is a digital MSK care company offering virtual physical therapy with AI-guided exercise sessions and a licensed clinician network. It competes directly with Rehab Science in the digital rehab category and similarly targets people with chronic and acute musculoskeletal pain, though with a B2B2C distribution model.

Emerging players

• Goodpath: Goodpath is a digital platform delivering integrative MSK and chronic-condition care programs via an app with coaching. It overlaps with Rehab Science in providing structured, app-based rehab programs to consumers with chronic pain, though with a broader integrative-medicine orientation.

Broad incumbents

• Omada Health: Omada Health is a digital chronic-care platform that combines coaching, education, and behavior change across diabetes, hypertension, and MSK. It is comparable to Rehab Science as a digital therapeutic platform addressing chronic conditions through structured at-home programs.
• WebMD: WebMD is a broad incumbent health-information platform with a large consumer library of MSK and rehab-related articles and tools. It overlaps with Rehab Science's free content library and SEO-driven acquisition model, though it does not deliver structured exercise programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLS-ocxImwSG_o5dcZKF1zHTlcvsH3hW4U
• Instagraminstagram.com/rehabscience
• LinkedInlinkedin.com/company/rehab-science

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rehab science